Retail

Open Access Article

1 - Investigating the model associated with purchase value and purchase motivation and its consequences with a futuristic approach in discount retailing in Tehran
Mohammad Jani Karim Hamdi Hosein Vazifehdust Vahid Reza Mirabi

The purpose of this research is to investigate the effects of consumer shopping value on satisfaction, loyalty, word of mouth and share of purchase. To date, few researchers have conducted comprehensive examinations of the relationships between consumer shopping value, More

The purpose of this research is to investigate the effects of consumer shopping value on satisfaction, loyalty, word of mouth and share of purchase. To date, few researchers have conducted comprehensive examinations of the relationships between consumer shopping value, satisfaction and loyalty in retailing. Further, the majority of extant research has been limited to upscale retail sectors where the role of the salesperson is crucial and long-term relationships are common. In order to extend the findings of previous researches to additional retail sectors, the current study investigates the complex interrelationships between utilitarian and hedonic shopping values and important retail outcomes for discount retailers. Utilitarian and hedonic shopping value are found to influence key outcome variables including satisfaction, loyalty, word of mouth communication and share of purchases in the highly competitive discount retail sector. A total of 400 questionnaires were distributed to customers of Hyper Star discount retailing in Tehran. Structural equation modeling (S.E.M) with lisrel sofware was used for the data analysis. The result indicated utilitarian and hedonic shopping values have relationship with satisfaction and satisfaction has effect on loyalty and share of purchase. Manuscript profile

Open Access Article

2 - Designing a digital marketing model in new businesses based on the needs of the retail market
Mohammad Mehdi Sadr Hashemi Ebrahim Albonaiemi Mohammad Khoda Moradi

10.30495/jmfr.2022.66347.2654

The aim of this study is extract the digital marketing model in new businesses based on the needs of the retail market. The research method was qualitative-quantitative. In the qualitative part, data were obtained from interviews with 14 experts, business managers and m More

The aim of this study is extract the digital marketing model in new businesses based on the needs of the retail market. The research method was qualitative-quantitative. In the qualitative part, data were obtained from interviews with 14 experts, business managers and marketing professors, and were reviewed by contextual theory. Based on the qualitative analysis and data method of the foundation, 145 concepts have been identified in the form of 6 main themes including: 1) Factors affecting the digitization of marketing or causal conditions (including 3 organizer themes, 6 basic themes and 16 concepts), 2) The structure of digitalization of marketing or central phenomenon (including 1 organizing theme, 5 basic themes and 15 concepts), 3) areas affecting the digitization of marketing or contextual conditions (including 3 organizing themes) 7 basic themes and 22 concepts), 4) intervention factors affecting the digitization of marketing or intervening conditions (including 3 organizing themes, 8 basic themes and 25 concepts), 5) marketing digitization strategies or Strategies and strategies (including 5 organizing themes, 14 basic themes and 39 concepts) and 6) Consequences of marketing digitalization or consequences (including 4 organizing themes, 10 basic themes and 28 concepts) are categorized . These concepts in relation to each other have created a conceptual model of research. Then, in the quantitative part, based on the collected data, the model is examined by the method of structural equations, the results of which indicate that 95% confidence in the relationships between the variables is confirmed. Manuscript profile

Open Access Article

3 - An Examination of the Effect between Trust, Commitment and Relationship Quality In the Retailing Industry (Shahrvand Chain Stores)
K. Heidarzadeh E. Mollaei

Attempts to examine the concepts of Trust and Commitment, on two levels of Retail Relationships: theSalesperson level as well as the Store level, and test their impact on Relationship Quality. Based on a reviewof the literature, a conceptual model has been developed tha More

Attempts to examine the concepts of Trust and Commitment, on two levels of Retail Relationships: theSalesperson level as well as the Store level, and test their impact on Relationship Quality. Based on a reviewof the literature, a conceptual model has been developed that links Trust and Commitment to RelationshipQuality. A number of research hypotheses have been formulated to examine the relationships proposed. Themain variables include: Salesperson Trust, Store Trust, Salesperson Commitment, Store Commitment andRelationship Quality.This article presents the result developed and discusses some empirical findings from a survey ofShoppers in Sharvand Chain Stores setting in Tehran. In particular, the two levels of relationships(Salesperson and Store level) are examined from the Customer’s Perspective, using Path Analysis (SPSS).The findings in this study indicate that for the establishment of higher levels of Relationship Quality in aCustomer-Salesperson Retail Relationship, it is very important that a customer has a high level of Trust inthe Salesperson and feels committed to the Salesperson. The importance of Commitment in RetailRelationships (Customer-Store) is stressed by its strong relationship with overall Relationship Quality.Consequently, Salesperson Trust rather than Store Trust is a significant predictor of overall RelationshipQuality. Despite that, Customers’ Interactions with the Salesperson are likely to shape their perceptions ofRelationship Quality to a certain extent. This implies that Trust and Commitment in the Salesperson is likelyto have some indirect effect on Trust and Commitment in the Retail Store. Concludes with a discussion ofthe implications of the study and provides directions for future research. Manuscript profile

Open Access Article

4 - Evaluation of Channel Members’ Dissatisfaction with the Foodstuff Distribution System in Tehran and Complaint Management Methods (Case Study: Ghasem Iran Distribution Company, BehPakhsh Distribution Company, Alborz Distribution Company)
M.A. Abdolvand N. Baghbanian

This case study evaluates channel members’ dissatisfaction with the foodstuff distribution system inTehran and presents a complaint management model. It examines three major distribution companiesin Tehran: Behpakhsh, Ghasem Iran, and Alborz. This is a practical s More

This case study evaluates channel members’ dissatisfaction with the foodstuff distribution system inTehran and presents a complaint management model. It examines three major distribution companiesin Tehran: Behpakhsh, Ghasem Iran, and Alborz. This is a practical study in terms of objectives, yet ithas a correlational approach in implementation. The research population is all sales points, which takedelivery of goods from the above three distribution companies. The sample size is 196 stores, which isincreased to 240 in this study.Data were collected from a questionnaire with a Cronbach’s Alpha multiple of 0.858 and evaluated bydescriptive and inferential methods. Overall, the results show that the main assumption of the study isnot valid; consequently, designing and implementing the appropriate complaint management modelwill increase the satisfaction of intermediary channels Manuscript profile

Open Access Article

5 - Formulating the process of policy making based on positioning in the field of retail sales in the Iranian market
Shadi Hosseini Seyed Abolghasem Mira Mohammad Rahim Esfidani

10.30495/ijpa.2022.68392.10962

Background and purpose: The present research was carried out with the aim of formulating a policy-making process based on positioning in the field of retail sales in the Iranian market. Method: In terms of the purpose of the applied developmental research, from the poin More

Background and purpose: The present research was carried out with the aim of formulating a policy-making process based on positioning in the field of retail sales in the Iranian market. Method: In terms of the purpose of the applied developmental research, from the point of view of the time of collection, it is of a descriptive type, and in terms of data and information collection methods, it is a field type, and in terms of its nature, it is a mixed exploratory type. In the first (qualitative) part, it was classified and analyzed by the method of theme and process analysis with Max QDA 12 software. In the quantitative part, the researcher-made questionnaire consisting of 40 items was provided to 384 customers of retail stores. After collecting the information with the method of structural equation modeling based on the proposed model (resulting from the qualitative phase of the study), it was evaluated using Smart PLS 2 software. Findings: The findings showed that three convenience stores, Afogh Korosh store and Janbo store have a favorable situation in terms of the fourteen components of the designed framework. However, except for the two components "Information" and "Advertising" whose average values are less than 2.5 (2.170 and 2.385), Shahrvand's store has a suitable and favorable condition in terms of twelve other components. Conclusion: By evaluating and summarizing the interviews from the focus group and their discussion about the extracted codes of the conceptual model of this research, fourteen positioning components were obtained in the retail sector of the Iranian market. The results of the structural equation modeling showed that there are 3 Refah stores, Afogh Korosh store and in terms of the 14 components of the designed framework, they have a favorable situation. But Shahrvand store has a favorable situation in terms of 12 other components, except for the two components "information" and "advertisement. Manuscript profile

Open Access Article

6 - Provide a model for digital marketing improvement policy in the retail industry with emphasis on the post-Corona era
Ziba Hosseini Alireza Rousta Farzad Asayesh Nader Gharibnavaz

10.30495/ijpa.2022.66523.10852

Background: Marketing policy is a set of principles and rules in the field of marketing that guide the decisions of the organization. Policies are framed by the organization's senior management to act as a solution for operational decision-making.Objective: In recent ye More

Background: Marketing policy is a set of principles and rules in the field of marketing that guide the decisions of the organization. Policies are framed by the organization's senior management to act as a solution for operational decision-making.Objective: In recent years, with the advent of the corona virus, many people have reduced their side activities. The spread of new strains of the virus is spreading rapidly. Therefore, considering the importance of this field, the present study has presented a digital marketing model in the retail industry with an emphasis on post-corona.Methods: The qualitative statistical population of the research has been done by available sampling method to 35 experts and the quantitative statistical population is all experts and activists in the marketing industry. In this study, the required data were first collected by documentary analysis method.Findings: Then, in order to examine the views of experts, thinkers, managers and professors, the semi-structured interview method has been used and to reach the final model, the Delphi test has been used.Conclusion: The final results of the test are in the form of four areas: digital marketing planning, use of social networks, digital marketing performance, and customer engagement and participation. Manuscript profile

Open Access Article

7 - In-Store Marketing: Framework, Tools, and Applications
Milad Bakhshi abas asadi kambiz heidarzadeh

10.30495/enkn.2023.22573

Background: Many shoppers' decisions are made at the point of sale. Therefore, influencing shoppers at this stage has become very important for retailers and manufacturers. The concept of in-store marketing, which has become popular in the global retail literature in re More

Background: Many shoppers' decisions are made at the point of sale. Therefore, influencing shoppers at this stage has become very important for retailers and manufacturers. The concept of in-store marketing, which has become popular in the global retail literature in recent years, refers to the use of various in-store tools. The purpose of this research is to provide a framework for the various in-store marketing tools and to identify the most commonly used in-store marketing tools.Objective: Considering the scope of in-store marketing, the purpose of this study is to identify the range of in-store marketing, draw a comprehensive framework and identify the most widely used in-store marketing tools.Methods: scientific databases were searched for keywords related to in-store marketing. The identified articles were reviewed in 2 stages and finally, 95 articles were used for the final research. The current research is a domain-oriented review.Findings: First, the concepts related to in-store marketing, which include promotion, merchandising, visual merchandising, displays, atmospherics, and signage, were defined and the research areas in these cases were examined. Then, the similarities and overlaps between these concepts and in-store marketing were highlighted, and finally, the most commonly used in-store tools were presented.Conclusion: in-store marketing is a broad concept that encompasses various tools, and understanding its different dimensions is very important for researchers and retailers. Manuscript profile

Open Access Article

8 - The Effect of Anchoring Bias and Disposition Effect on Momentum Profit with Regard to the Role of Retail Investors
Fatemeh Soltani Afsaneh Soroushyar Masoud Fooladi

10.30495/jfksa.2022.19836

With the growth of financial-behavioral hypotheses and conducting numerous studies to identify the effect of behavioral biases, one of the areas that has been considered by researchers is the field of research related to momentum strategy.The purpose of this study is in More

With the growth of financial-behavioral hypotheses and conducting numerous studies to identify the effect of behavioral biases, one of the areas that has been considered by researchers is the field of research related to momentum strategy.The purpose of this study is investigating the disposition effect and anchoring bias separately and in combination with each other to impact momentum profits ad the role of retail investors in this relationship. The statistical population of the study includes companies listed in the Tehran Stock Exchange and the statistical sample includes 136 companies during the years 2007 to 2020. In this study, the effect of disposition effect has been calculated using the approach of Greenblatt and Han (2005) and Frazzini (2006) and the anchorage bias according to the method of George and Hwang (2004). The methodology of Jegadeesh and Titman (1993) has also been used to calculate momentum profits.To test the research hypotheses, the five-factor model of Fama and French (2015) has been used. The results of testing the research hypotheses show that the disposition effect increases the momentum profit. Anchoring bias also leads to an increase in momentum profit. Another result of the research indicates that the interaction effect of anchoring bias and the disposition effect while these two reinforce each other, is also associated with an increase in momentum profit. Finally, when anchoring bias and disposition effect work together, the presence of a high percentage of retail investors increases momentum profits. Manuscript profile

Open Access Article

9 - Investigating the factors associated with the sales volume of sales through terminals (retailers) (Special food industry in Karaj)
Raheleh Kazemi Reza Navidi Nekou Ali Akbar Mirzaee

The more competitive the business environment, especially in the food industry, is the most important solution for today's sales organizations, especially for the sales organizations that have capillary distribution and sales systems, better understanding of customers, More

The more competitive the business environment, especially in the food industry, is the most important solution for today's sales organizations, especially for the sales organizations that have capillary distribution and sales systems, better understanding of customers, and the best of their needs. Is. Since the main customers of these sales organizations are retailers (sales terminals), it is inevitable to recognize their ability to sell and categorize them to different categories for the delivery of prioritized services. Sales organizations are always confronted with limited resources. In general, these resources include market forces to attract customers, sufficient space and delivery vehicles to deliver on-time delivery of ordered goods, advertising budgets for making litter and canopies for sale terminals, and discounts and incentives, Public relations forces and customer relationship in order to maintain and maintain the desired level of customer satisfaction and the introduction of new products and Thus, sales organizations are seeking to identify their customers, in particular, in terms of their potential and actual sales potential, so that they can devote a large part of their resources and attention to those customers who can afford to sell more and thus have higher returns than their own resources Get it What we are looking for in this thesis is to identify and investigate the factors affecting the sale of food stores and terminals (retailers), and then provide a model for categorizing stores in terms of sales ability. The statistical population in this study is the set of food retail terminals in Karaj, the number of which is 4235 according to the latest census conducted in year 89 and market information network. The sample size was 410 and was clustered. The research method was descriptive survey and correlation method. Data gathering tools including questionnaire and direct observation were used. In analyzing data, both descriptive and inferential methods (and SPSS software) were used. The results of the data analysis show that the factors affecting sales at the food sales terminals in order of importance and impact on sales are: history of store activity, location, property status, manpower, store size, area Store room, refrigerator number, local status, profile shape and number of freezers. Manuscript profile

Open Access Article

10 - Design and Development of a Native Model of Viral Advertising for Online Retailers Using the Grounded Theory
Monir sadat Mirahmadi yazdan shirmohammadi Seyed Mahdi Jalali

The spread of the Internet in everyday life and its development in all social and economic sectors and business processes has caused in today's world, caused by the spread of the deadly corona virus, fundamental changes in the economic system and consequently in marketi More

The spread of the Internet in everyday life and its development in all social and economic sectors and business processes has caused in today's world, caused by the spread of the deadly corona virus, fundamental changes in the economic system and consequently in marketing and marketing advertising; Therefore, this study tries to help develop theoretical knowledge in this field by examining the characteristics of viral advertising and provide solutions for the implementation of viral advertising programs for marketing managers; Therefore, the aim of the present study is to design a native model of viral advertising for online retailers using the data method. The present research is an applied research in terms of purpose and a qualitative survey research in terms of method. The statistical population of the study consisted of 15 managers and senior experts of the online retail company Digi Kala who were selected by purposive cluster sampling. Research data were collected using semi-structured interviews, the questions of which were confirmed by face to face with the opinion of professors and experts. Results of data method analysis of six identified categories; Indicates causal category, main category, contextual category, interventionist or environmental category, strategies and consequences category. The results of the quantitative section also show that the proposed model presented in the research has seven indicators including message content, usage, sensory perception, trust, branding, ease of use and attitude. Manuscript profile

Open Access Article

11 - Designing a Template for the Outcomes of Setting up a Pop-up Store in the Retail Industry of Fast-moving Consumer Goods: a Mixed Research
nesa mohammadi hamidreza saeidnia Kambiz Heidarzadeh

10.30495/jomm.2022.61844.1844

This research’s main aim is to design a template for the outcomes of setting up a pop-up store in the retail industry of fast-moving consumer goods. With regard to purpose, it is an exploratory-applied study conducted through a mixed qualitative-quantitative appro More

This research’s main aim is to design a template for the outcomes of setting up a pop-up store in the retail industry of fast-moving consumer goods. With regard to purpose, it is an exploratory-applied study conducted through a mixed qualitative-quantitative approach; in the qualitative section, the conceptual model of the research was designed and developed with 6 categories, 42 concepts and 702 codes by relying on Glaser Foundation’s data theory and using open, axial, and theoretical coding strategies while conducting fourteen deep semi-structured interviews with some chosen managers and experts of active businesses in the fast-moving consumer goods industry as well as using the targeted judgmental sampling method to achieve the theoretical saturation point. In the quantitative section, based on the designed concepts, a questionnaire consisting of 129 sayings, compilation and statistical population; managers and experts of marketing, branding, sales, advertising, product development and communication with the customers of commercial companies of the fast-moving consumer goods industry; is conducted. Through targeted random sampling method, 445 questionnaires will be distributed among them, 352 of which will be analyzed. To analyze the quantitative data and confirm the template, Multi-level Confirmatory Factor Analysis and One Sample T-Test through the Smart PLS software have been used to check the specified questions of the research in accordance with the conceptual model. The results of Confirmatory Factor Analysis confirm the concepts and categories detected in the format of the proposed research template. Furthermore, Goodness-of-Fit Indexes demonstrate that the data and the structure of the research’s designed template have a good fit and are approved. Manuscript profile

Open Access Article

12 - Prioritizing Factors Affecting Retail Success in Multicultural Communities Case Study: Ofogh Kourosh Stores in Shiraz)
Daryoush Barzegarloo Amir Kazemi

According to growing needs of customers and the development of the retail industry in recent years and given that retail is one of the dynamic sectors of the economy, recognizing the drivers of increased productivity and success of the retail sector can be one of the im More

According to growing needs of customers and the development of the retail industry in recent years and given that retail is one of the dynamic sectors of the economy, recognizing the drivers of increased productivity and success of the retail sector can be one of the important concepts in economy. In this regard, the purpose of this study is to identify the factors affecting the success of retailers in Shiraz as a multicultural society and determine the priority of these factors by obtaining the views of various stakeholders, including: customers, employees and managers of retailers as well as academic experts. In this study, 10 of Ofogh Kourosh stores in Shiraz were randomly selected and evaluated as a case study and by determining the research model and determining the effective criteria in the success of retailers, first, with the opinion of academic experts, the weight of the importance of each of the responsible groups was determined. Then, using the PROMETHEE method, the criteria were prioritized, which among the various factors affecting the success of retailers, the factors of "price" and "quality" were the highest priority, and the factors of "services" and "brand image" were the lowest priority. Manuscript profile

Open Access Article

13 - Investigation the Effects of Consumer Shopping Value on Satisfaction, Loyalty, Word of Mouth and Share of Purchase
M. A. Abdolvand M. Jani

The purpose of this research is to investigate the effects of consumer shopping value on satisfaction, loyalty, word of mouth and share of purchase. To date, few researchers have conducted comprehensive examinations of the relationships between consumer shopping value, More

The purpose of this research is to investigate the effects of consumer shopping value on satisfaction, loyalty, word of mouth and share of purchase. To date, few researchers have conducted comprehensive examinations of the relationships between consumer shopping value, satisfaction and loyalty in retailing. Further, the majority of extant research has been limited to upscale retail sectors where the role of the salesperson is crucial and long-term relationships are common. In order to extend the findings of previous researches to additional retail sectors, the current study investigates the complex interrelationships between utilitarian and hedonic shopping values and important retail outcomes for discount retailers. Utilitarian and hedonic shopping value are found to influence key outcome variables including satisfaction, loyalty, word of mouth communication and share of purchases in the highly competitive discount retail sector. A total of 400 questionnaires were distributed to customers of Hyper Star discount retailing in Tehran. Structural equation modeling (S.E.M) with lisrel sofware was used for the data analysis. The result indicated utilitarian and hedonic shopping values have relationship with satisfaction and satisfaction has effect on loyalty and share of purchase. Manuscript profile

Open Access Article

14 - Presentation of Integrated Model of Consumer Behavior in Electronic Shopping
H. Shafizadeh S. I. Seyedi I. Ghasemi Dalarsetaghi

Consumers' behavior at the time of shopping on the internet like the traditional model of shopping is the result of some cultural, social, individual, psychological, etc factors. In the recent years researchers have considered shopping behavior in the internet environme More

Consumers' behavior at the time of shopping on the internet like the traditional model of shopping is the result of some cultural, social, individual, psychological, etc factors. In the recent years researchers have considered shopping behavior in the internet environment and also have designed different models for electronic consumer behavior meanwhile identifying influencing factors. Compilation and review of different perspectives seemingly disparate and an integrated model of consumer behavior presentation is the primary purpose of this article. The article is dialectical and based on analysis, combination and integration of consumer behavior literature. Findings show despite the wide and repeated researches and studies about electronic consumer behavior areas like trust, electronic contracts, prospect, motivators, motives, etc. count to survey the electronic consumer behavior still. The paper using electronic consumer behavior literature and previous empirical researches and by presentation some new influencing factors on the consumer behavior has presented an integrated model of electronic consumer behavior while helping retailers in understanding the electronic consumer behavior.  Manuscript profile

Open Access Article

15 - Providing a Model for Identifying the Service Quality Dimensions Within Technology-Based Banking (Case study: Student’s of Islamic Azad University-Arak Branch)
N. S. Najafizadeh A. Mojoodi P. Ghasemi

Purpose – With the emerging a new phenomenon of Internet, the banks have gone through the traditional process and have reached the stage of modern banking in their career. Following this transition, the banks became familiar with numerous banking technologies. How More

Purpose – With the emerging a new phenomenon of Internet, the banks have gone through the traditional process and have reached the stage of modern banking in their career. Following this transition, the banks became familiar with numerous banking technologies. However, the main concern in the use of these technologies was the quality assessment and their impact on customers’ satisfaction and loyalty. Therefore, the objective of the present study is to provide a model which is able to assess the quality of any kind of banking technologies (whether the technologies that are already in use or those that will be used in the future). Design/methodology/approach – Firstly, exploratory factor analysis (EFA) method was used to identify the service quality dimensions within technology-based banking. Then, the effect of each variable on customers’ satisfaction and loyalty was investigated using structural equations modeling employing LISREL software. Findings – Following exploratory factor analysis, 8 dimensions of easiness, assurance, security, customization, comprehensive being, convenience, support services and the employee knowledge were identified as the service quality dimensions within technology-based banking. Finally, the effect of each of the eight dimensions on the customers’ satisfaction and loyalty was investigated using structural equations modeling. Practical implications –The model obtained in the present study was used to identify the service quality dimensions regardless the applied banking technology, therefore it is considered as a general model which is applicable to any kind of banking technology. Originality/value – The present study provides a general model to identify the service quality dimensions within technology-based banking. Manuscript profile

Open Access Article

16 - Determining of Influencing Factors for Identified Products Marketing (Case Study: Identified Egg in Tehran)
I. Radipour V. Borimnejad

We can contend that the most significant of people's nutrition is Protein which consuming the egg as a strategic product,especially,for Iranian people is one of the ways of providing.Given that,consuming healthy and high quality egg become more important.Identified More

We can contend that the most significant of people's nutrition is Protein which consuming the egg as a strategic product,especially,for Iranian people is one of the ways of providing.Given that,consuming healthy and high quality egg become more important.Identified egg has been as a identified good and also the label contains producer information,production area,date of production,date of expiration,ingredients information and so on and also has been as a healthy and high quality products.This study is attempting to proceed for using the above pattern by collecting data of time series,cross-sectional, conducting library study,field work and face to face interview and refering to relevant institutions and reputable sites and issues about agricultural economics.Marketing paths have been examined for identified egg after studying and evaluating and the marketing predominant path was specified.Then, venture to measure variables in two times was done via marginal marketing mark up model.The achieved consequences implied acceptance of one of the hypothesises of investigation and being effective of retail price in the whole marginal marketing about identified egg. Meanwhile, this variable was not denoted due to the variable significant level of freight. The suggestion of conferring the subcidy to suppliers of this good has been posed in this research due to the persuasion for increasing production and decreasing price. Rising public advertisement for encouragement consumer to produce healthy and high quality egg, correct and developped informing and consciousness,providing and using new ways of purchasement and sell for making sense of marginal marketing toward E-commerce approach from institutions and qualified and relevant organization and also providing the condition for credit buying via putting in facilities and credit to the recognized buyers,retailers and producers to spend this kind of credit toward more appropriate sell and also the guarantee for return on investment of producer.   Manuscript profile

Open Access Article

17 - Investigation of the Effects of Hedonic Value and Utilitarian Value on General Attitude of Customers Evaluation of Shopping Mall (Case Study: Hyperstar)
H. Soleymani

This study, based shopper’s in shopping malls, establishes investigation that malls can achieve orientations following the hedonic value and utilitarian value dimensions of shopping. Furthermore, investigation  perceived differentiation to positively influenc More

This study, based shopper’s in shopping malls, establishes investigation that malls can achieve orientations following the hedonic value and utilitarian value dimensions of shopping. Furthermore, investigation  perceived differentiation to positively influence customers’ attachment to the mall, a determining factor in the mall’s evaluation. Interestingly, mall’s orientation related to hedonic elements was found appealing by all subjects.                                                                                                                 This study investigates how the pursuit of singular orientations (along  the hedonic /utilitarian  range ) can  generate a feeling of attachment to the mall  for customers. Generating such special  connection  with customers is important because it influences their general evaluation of  the mall. Those findings open promising  avenues  for  segmentation tool  to come .                                             The  study  was  conducted  on  203  respondents who wer  interviewed  in  two  shopping  malls; data  were analyzed using structural equation  modeling. Furthermore  conceptual model  Investigation  of  the  Hedonic  Value , Utilitarian  Value, place attachment, perceive differatitian , emotion (negative, positive) and General  Attitude of Customers  Evaluation  of  Shopping mall  Important managerial  implications for malls’ tenants  providing  clear guidance in developing  new strategies  are  discussed  along  with limitations and avenues for  future research. Manuscript profile

Open Access Article

18 - Determining the Relationship between Store Image, Customer Satisfaction, Behavioral Intention and Short Distance (Case Study in Shahvand Chain Super Market of Tehran)
H. Javanmard S. Hoseini

Purpose: The purpose of this paper is to study the relationships among store image, customer satisfaction, behavioral intentions (BI) and short distance in shahrvand chain super market in Tehran. Methodology: 300 questionnaires were distributed. Finally 290 questionnai More

Purpose: The purpose of this paper is to study the relationships among store image, customer satisfaction, behavioral intentions (BI) and short distance in shahrvand chain super market in Tehran. Methodology: 300 questionnaires were distributed. Finally 290 questionnaires were collected and analyzed. Since the present study aimed to explore the relationship between store image, customers’ satisfaction, and customers’ behavioral intentions, and the proximity of shops to customers, and also to determine the influence of each factor, Shahrvand chain stores customers were randomly asked to comment on this issue. Findings: attitude to services and store ambience are positively associated with their positive store image. Besides, positive store image has a positive relationship with customers’ behavioral intentions and customers’ satisfaction. The relationship between short distance and customers’ satisfaction is significantly positive.  Originality/value: Several studies have shown that, in general, store image is important to attract and retain customers. This paper depicts the specific influences of image specifically on customer satisfaction and behavioral intention. Factors related to image have been discussed as their attitudes which touch areas of organizational behavior that have been embedded in the model, contributing to the originality or the value of the study. Manuscript profile

Open Access Article

19 - Decision Support System (DSS) for Providing Physical Goods to Customers Order in Electronic Retailing
A. Toloie Eshlaghy H. Eslami Nosratabadi,

Rapid growth of electronic business early 1990s significantly changed retailing structure in the world economy and provides traditional retailer circumstances metamorphosis. However, one of the problems that are retailer facing, is providing physical More

Rapid growth of electronic business early 1990s significantly changed retailing structure in the world economy and provides traditional retailer circumstances metamorphosis. However, one of the problems that are retailer facing, is providing physical goods to customer’s order in efficient and effective way, that is, in this kind of business, the seller works with the small packages and large number of customers with some restrictions on human resources, time and costs.The retailers always encounter with complex decisions in time scheduling for providing customers order in electronic retailing. One of the tools used for complex problems solution, is decision-making by Decisions support systems.In this article, a decision support system will be presented that by using the records related to the existing customers order in database and based on decision trees, decision table’s models and the assignment model and time networks off models base, can for provide a suitable schedule for customers order in the electronic retailing. Manuscript profile

Open Access Article

20 - Designing a Marketing Pattern for Retailers of Consumer Goods on Fast Moving Consumer Goods and its Effect on Consumer Behavior
Mostafa Ebrahimi Ismail Hassanpour Ghoroghchi Vahidreza Mirabi Serajodin Mohebi

10.30495/jsm.2021.1943025.1547

Manuscript profile

Open Access Article

21 - Design a competency model for salespeople in food distribution industry of Iran
Mahyar Fateh Marzieh Mohammadi Seyed Morteza Mousavi Moheb

10.30495/jsm.2023.1980096.1774

Manuscript profile

Open Access Article

22 - Identifying the Factors Affecting the Perceived Benefits of Social Commerce For Female Online Retail Customers
Monire Ghahreman Shahraki Soheila Zarinjoi Alvar Narges Ebrahimi

The present study aimed to identify the factors affecting the perceived benefits of social commerce for female online retail customers. The study population was all scientific works related to the principles and dimensions of perceived benefits of social commerce of fem More

The present study aimed to identify the factors affecting the perceived benefits of social commerce for female online retail customers. The study population was all scientific works related to the principles and dimensions of perceived benefits of social commerce of female online retail customers which included 50 retrieval domestic and foreign scientific articles from 2000 to 2021. 30 articles of the mentioned articles were selected as sample. The research was designed as descriptive analytic one. To collect data library method was utilized. By referring to the translated and authored books the necessary note taking on index cards was done and the articles which had the most content concordance and similarity; concerning the subject, key words and the model were reviewed. Finally, the findings showed that the most important factors affecting the perceived benefits were categorized in seven dimensions which included; motivation, willingness to contribute to social business information, social business participation behavior, dimensions of social business, variables and underlying factors of trust and sharing behavior, factors of social and individual interaction and finally gender. Manuscript profile

Open Access Article

23 - Proposing A Multi-objective Model of Routing and Location in the Green and Sustainable Supply Chain Mode
Somaieh Alavi Alireza Habibi Ehsan Esfandiari

In a supply chain network, implementing a sound management system in the process of shipment can lead to lower costs and increase customer satisfaction by improving the flow of products. Therefore, in this study, a multi-objective mathematical model was presented and so More

In a supply chain network, implementing a sound management system in the process of shipment can lead to lower costs and increase customer satisfaction by improving the flow of products. Therefore, in this study, a multi-objective mathematical model was presented and solved to optimize the vehicle routing problem by locating the warehouse in the green supply chain while simultaneously receiving and delivering goods. The main limitations considered in this model include manufacturers' capacity, vehicle capacity, vehicle selection based on green supply chain criteria, vehicle routing and cross-stock warehouse location to minimize costs and fuel consumption and reduce pollution. In this case, the goods received from suppliers will be delivered to customers on the route after being categorized in a cross-stock warehouse or delivered directly to customers if necessary. It is assumed that product pickup and delivery are allowed on a single route and there is also a planning horizon for receiving products on the go. In general, the model aims to determine the best route in the green supply chain mode and the optimal number of vehicles used in the distribution network so that the total operating and relocation costs are minimized. The proposed model was validated using Gams software and Comprehensive Criterion Method and the results were evaluated in accordance with the articles presented in this efficient field and compared to similar articles. Manuscript profile

Open Access Article

24 - Designing a social media marketing model with an emphasis on economic and religious factors in retail chain stores
leila Andervazh Azadeh sanjouri neda marzoghpor mohsen najafi

Purpose:: The purpose of this research is to provide a model that identifies the dimensions of social media marketing in chain stores based on economic and religious factors, and specifies their relationships and the sequence of actions.Methodology: Accordingly, qualita More

Purpose:: The purpose of this research is to provide a model that identifies the dimensions of social media marketing in chain stores based on economic and religious factors, and specifies their relationships and the sequence of actions.Methodology: Accordingly, qualitative data were collected from 23 marketing and social media experts using the foundation data theory strategy. For data analysis, MaxQDA software was used to accurately perform three stages of primary, central, and selective coding.Findings: Findings show that the social media marketing model can be checked and implemented in chain stores with six axes. These six axial codes are determined based on the axial coding paradigm introduced by Boehm (2004). The first variable that drives this type of marketing is the influencing factors, which are explained in four dimensions, including structural, managerial, store-related, and social media-related factors. After that, social media marketing in chain stores is discussed as a central phenomenon that covers the three dimensions of advertising, communication and electronic word-of-mouth promotion.Conclusion: Contextual and interfering conditions that include a competitive atmosphere and globalization, as well as the governing context that contains religious and economic factors, affect social media marketing strategies. In the end, it is the marketing, economic and human resource measures that in the form of strategies lead to the formation of social media marketing outcomes. These outcomes include marketing, economic, and user-related consequences. Manuscript profile

Open Access Article

25 - Presenting a pattern of creating hope in the consumer to the brand (Case study: online retail)
Mohamadali Taghizadeh Dariush Jamshidi Alireza Rost

The aim of this study was to provide a pattern of consumer hope in the brand (Case study: online retail). The present study was conducted in a quantitative phase, using a descriptive survey method, for a statistical sample. The required data were collected by a research More

The aim of this study was to provide a pattern of consumer hope in the brand (Case study: online retail). The present study was conducted in a quantitative phase, using a descriptive survey method, for a statistical sample. The required data were collected by a researcher-made questionnaire by qualitative phase and the validity of this questionnaire was confirmed due to its usability in similar organizations and the reliability of this questionnaire was measured by Cronbach's alpha coefficient and combined reliability. The statistical population of the quantitative stage of the research includes online retail customers, whose number is unlimited. Simple / cluster random sampling method was used to select the appropriate research sample. In order to estimate the appropriate sample size, Morgan table was used, based on which, since the number of statistical population is unlimited, so the sample size was considered 384 subscribers using Morgan table, which are available by random sampling method. A cluster was selected. Data collection was used to analyze the data in the descriptive statistics section of SPSS software version 21 and in the inferential statistics section through structural equation modeling and PLS software. The results showed; The brand satisfaction component has the highest rank and the brand commitment component has the lowest rank. The components also include brand satisfaction, brand experience, brand trust, perceived value, brand love, and brand commitment in order of priority. Manuscript profile

Open Access Article

26 - A Study on the Effect of Shopping Attractiveness and the Environment on Customers' Satisfaction with the Shopping
kambiz heidarzadeh maryam abghari

This study aims to determine the attractiveness of factors of Iran shopping malls from the shopper’s point of view. Given the increasing number of shopping centers in Iran, understanding the factors contributing to shopping centers attractiveness and customer sati More

This study aims to determine the attractiveness of factors of Iran shopping malls from the shopper’s point of view. Given the increasing number of shopping centers in Iran, understanding the factors contributing to shopping centers attractiveness and customer satisfaction is of great importance for owners and managers of these centers. A questionnaire devised on the basis of the literature was administrated to 385 customers of 2 shopping centers of Tehran including Milade Noor and Tiraje. A structural equation model using a correlation matrix with maximum likelihood was estimated by LISREL 8.8. The results indicate that out of the attractiveness factors, retail tenant mix and atmosphere were the most influential factors in shopping centers. Thus, managements of shopping malls can increase their mall attractiveness by identifying optimal retail tenant mix and by supporting them with appropriate atmosphere. Manuscript profile

Open Access Article

27 - Integrating AHP and data mining for effective retailer segmentation based on retailer lifetime value
Amin Parvaneh Hossein Abbasimehr Mohammad Jafar Tarokh

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Open Access Article

28 - Assessing knowledge and practice of food producers, retailers and consumers of food labels in Bostanabad
محبوبه Ghochani فهیم Amini Tabok پرویز Nowrouz رضا Dehghanzadeh Reihani حسن Aslani

   Awareness of the information provided on food labels is important and will help the consumers to select standard food packaging. This knowledge can lead to improving the diet and health in the community. This study was carried out to determine the knowledge More

   Awareness of the information provided on food labels is important and will help the consumers to select standard food packaging. This knowledge can lead to improving the diet and health in the community. This study was carried out to determine the knowledge and practice of food producer retailers and consumers of food labels in Bostanabad, East-Azarbaijan province. In a descriptive and cross-sectional study, 1013 individuals were selected through random selection. Data on demographics and knowledge and practice of food retailers and consumers were collected by filling in a questionnaire and the results were compared. The age of participants ranged 16-65 years old and majority of them were between 40 and 60 years of age. According to the results, 75.7% of the participants read food labels during shopping.  Amongst mostly considered food labels to observe the production and expiry dates on labels. A minority of the participants read food labels for nutritional information, product weight, types of additives and artificial colors, etc. The results showed that knowledge of people about the nutritional information on food labels is very slight. Due to the high impact of nutritional knowledge on the performance of people, having an idea about the individual’s attention to the information on food labels is essential. It is important to achieve the proper nutritional behavior and reduce the risk of adverse effects associated with packaged foods. Manuscript profile

Open Access Article

29 - Support components for small investors with The purpose of economic business development
arsh nadryan hossin kakpor ali kozin

The purpose of the current research is to analyze the status of the supporting components of retail investors with the aim of developing economic businesses. The goal was to present and analyze effective indicators in supporting retail investors. The research method of More

The purpose of the current research is to analyze the status of the supporting components of retail investors with the aim of developing economic businesses. The goal was to present and analyze effective indicators in supporting retail investors. The research method of this study is a combination of qualitative and quantitative research. The statistical population was the basis of the qualitative part of theorizing. First, in the content analysis section, the articles were categorized and analyzed, and 67 internal and external articles were extracted, using open coding method (Strauss and Corbin, 1999),5 main categories were categorized, then the questions of the questionnaire Under the supervision of the scientific committee, it was designed and sent in the form of a semi-structured interview with 35 experts from the faculty members of the Islamic Azad University of Tehran, and the indicators were confirmed at this stage.The percentage of the priority of each of the indicators has been calculated. In the next step, the quantitative part was sent to 190 members of the academic staff of accounting and economics in national and open universities and using the status questionnaire and spss 22 software and the one-sample t test. It is used to describe the current situation. The results showed that the average index that represents the extent of support for investors is not at a favorable level. Manuscript profile

Open Access Article

30 - Two-Objective Participation of Energy Hubs and Distribution Networks in the Wholesale and Retail Energy Markets Based on Fuzzy Decision
Omid Kohansal Mahmoud Zadehbagheri Mohammadjavad Kiani Samad Nejatian

This paper presents the optimal participation of distribution networks and energy hubs in the day-ahead wholesale and retail energy markets. The proposed scheme is a two-objective optimization model. In one objective function, it minimizes the energy cost of electricity More

This paper presents the optimal participation of distribution networks and energy hubs in the day-ahead wholesale and retail energy markets. The proposed scheme is a two-objective optimization model. In one objective function, it minimizes the energy cost of electricity, gas, and heating network as private distribution companies in the mentioned markets. In another objective function, it minimizes the energy cost (equal to the difference between selling and purchasing energy) of hubs in the retail market. This scheme is subject to optimal power flow formulation in the mentioned networks, and the operation model of sources and active loads in a hub format. Then, the Pareto optimization based on the weighted functions method according to the fuzzy decision is used to achieve the optimal compromise solution. Finally, by implementing the proposed scheme on a system test, the obtained simulation results confirm the capabilities of the scheme in improving the economy of energy hubs and the economic and operation situation of the mentioned networks. Manuscript profile

Open Access Article

31 - Modeling the Retailer in Optimal and Resilient Capacity Planning of Smart Grids, Considering the Demand Side Management Resources and Uncertainties
Ehsan Khoshkerdar Abdollah Rastgou Saeed Kharrati

Every year, many blackouts occur all over the world as a result of natural disasters which cause many economic losses and impose a lot of costs on electricity network in order to restore the network. Therefore, definition of resilience concept and efforts for the resili More

Every year, many blackouts occur all over the world as a result of natural disasters which cause many economic losses and impose a lot of costs on electricity network in order to restore the network. Therefore, definition of resilience concept and efforts for the resilient performance of power grids intensified. One of the important things in the design of resilient power networks is to provide the required capacity of the system by considering the issue of resilience, which is considered in this paper. Considering the economic reasons, the presence of more capacity providers will create competition and improve the efficiency of the market, so demand-side management resources should also be used in the capacity market. Considering that the stable and efficient presence of demand-side management resources in the capacity market is possible only with the participation of load supplying companies, which are considered retailers in this paper, the parameters affecting their behavior and how they interact with the two market segments (market management and consumers) should be modeled on both sides of the market. Therefore, in this paper, it has been modeled and evaluated how the retailer's participation in the capacity market is and to what extent it can be effective in reducing reliability and resilience costs in the capacity market. It is natural that the retailer's profit in this business should also be calculated and it should be ensured that the retailer will be present in this market with an acceptable profit so that the network will also benefit from his presence. Numerical results have shown that using the retailer as a provider of demand-side resources in the capacity market will reduce outage costs by 1.5%, equivalent to saving $297,638 per year. Meanwhile, the retailer will also benefit from this business on an average of $3716 per day.  Manuscript profile

Open Access Article

32 - Campylobacter spp. as a Potential Pathogen in the edible mushrum (Agaricus mushrooms )
Amir Shakerian

AbstractCampylobacter spp infectious are one of the most important foodborne diseases in many countries and causing of diarrhea in more contries. In this study, a total of 100 edible mushrum (Agaricus mushrooms) were purchase in order to detection and identification of More

AbstractCampylobacter spp infectious are one of the most important foodborne diseases in many countries and causing of diarrhea in more contries. In this study, a total of 100 edible mushrum (Agaricus mushrooms) were purchase in order to detection and identification of Campylobacter jejuni and Campylobacter coli in edible mushrum at 2014 year in stores and retail market of Shahrekord city, Central of Iran. All of the samples were cultured in enrichment and specific bacteriological media and then use for Polymerase Chaine Reaction (PCR) method for detection Campylobacter jejuni and Campylobacter coli. Out of 100 samples, 15 % were positive due to Campylobacter spp. From 15 samples positive, 13.3 % and 86.7 % were positive to Campylobacter jejuni and Campylobacter coli, respectively. Therefore the consumption of raw edible mushrum to Campylobacter jejuni and Campylobacter coli constitutes health hazard for human in this city.Keywords: Campylobacter spp., Edible Mushrum, Retail market, PCR, ShahreKord,Iran Manuscript profile

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33 - Modeling factors influencing the confusion of female customers in choosing retail stores
Soheila ZarinJoy alvar Maryam Nooraei Abadeh

10.30495/jmemiau.2023.708709

Today, the shopping center is no longer a place for transaction purposes where customers go to if they need a product or service, but it is a place for social purposes. Shoppers may become confused if they perceive a social environment as too stimulating or inappropriat More

Today, the shopping center is no longer a place for transaction purposes where customers go to if they need a product or service, but it is a place for social purposes. Shoppers may become confused if they perceive a social environment as too stimulating or inappropriate. The aim of the current research is to combine interpretive structural modeling and machine learning to stratify factors affecting customer confusion in choosing a retail store. In order to select the features that are most related to the target variables and can provide the best performance in predicting and interpreting the model, feature selection using a neural network has been used. The proposed approach initially reduces the computational complexity in solving the design problem by reducing the dimensions of the problem space through the training of a type of multilayer neural networks. 7 factors affecting customer confusion were extracted based on this neural network model, classified in 5 levels using interpretative structural modeling, and the related model was drawn. In this category, the variables of a wide variety of store brands, loyalty programs and the concentration of stores in one location, the greatest power of influence (influence) and perceived risk, individual and demographic factors and the volume of information show the most dependence (influence) and the variable of the commodity factor is the only It is a variable that has a two-way relationship with other variables. Manuscript profile

Open Access Article

34 - Investigating Market Integration and Price Transmission of Different Rice Qualities in Iran
Amir Hossein Chizari Masoud Fehresti Sani Mohammad Kavoosi Kalashami

Rice production in most of Asian countries has been increased more rapidly than population and this has been led to increase in supply and proportionately decrease in the real price of rice in world and domestic markets. Furthermore, together with growth in production a More

Rice production in most of Asian countries has been increased more rapidly than population and this has been led to increase in supply and proportionately decrease in the real price of rice in world and domestic markets. Furthermore, together with growth in production and national gross income of the country per-capita income has been increased and also demand for rice at national and international level quality has been increased. In this case studying the market conditions of different qualities of rice including marketing margins, causative relations among the prices, market integrations in long term and finally price transferring and market integration in short term is the important consequence that can help policymakers and planners in their decision makings on research, production, distribution and marketing of rice strategic product. So, using the statistics from Jihad Agriculture Organization of Guilan Province in case of the price of rice qualities (items) including Sadri momtaz (S1), Sadri darge yek (S2), Sadri mamooli (S3) and Khazar (K1) during 1999-2009 market conditions of different qualities of rice was studied. Results show that impulses in wholesale prices in Khazar rice rapidly influence on-farm prices, however, in case of other rice qualities the rate and speed of this influence is low. But in wholesale-retail market for Sadri quality rice impulses influence strongly in wholesale price and this shows intense integration of these two rice markets in Iran. It is suggested that according to the different quality of rice verities, support policy design and decision making process assigned separately Manuscript profile

Open Access Article

35 - Feasibility Study of Creating a Retail Store Network with a Franchising Approach (Case Study: Shiraz City)
Majid Zare Amir Kazemi

10.30495/msds.2022.1946699.1022

The purpose of this study is to evaluate the feasibility of creating a retail store network with a franchising approach. In this research, using the library method, the effective factors in the pricing strategy have been identified. 35 factors were identified and confir More

The purpose of this study is to evaluate the feasibility of creating a retail store network with a franchising approach. In this research, using the library method, the effective factors in the pricing strategy have been identified. 35 factors were identified and confirmed in fuzzy Delphi technique. Finally, 8 criteria and 35 sub-criteria were evaluated and prioritized in network analysis and fuzzy dimethyl techniques. In this study, a pair of questionnaires were used. The statistical population of the present study includes all experts and managers. A community is used in the Delphi and ANP stages. According to the research method, snowball sampling method has been used. The number of sample members was 10. In the first stage, in three Delphi rounds, 35 criteria were approved. Identified factors include: scoring characteristics, service quality, contract terms, scoring characteristics, communications management, legal and regulatory factors, technology and communications, and environmental characteristics. Based on the results, legal factors and regulations were among the highest criteria among the main criteria. Manuscript profile

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36 - Incentive mechanism based on cooperative advertising for cost information sharing in a supply chain with competing retailers
Mostafa Setak Hajar Kafshian Ahar Saeed Alaei

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37 - The effect of supply network configuration on occurring chaotic behavior in the retailer’s inventory
M.J Tarokh N Dabiri A Shokouhi H Shafiei

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38 - Impacts of government interventions on pricing policies of the dual-channel supply chain by considering retailer services
Taher Javadi Ashkan Hafezalkotob

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39 - Impact of Load Shifting on the Profit of Electricity Retailer based on Demand Response and Risk Management
Kourosh Apornak Soodabeh Soleymani Faramarz Faghihi Babak Mozafari

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Open Access Article

40 - Identifying and Analyzing the Factors Affecting Consumer Experience by MicMac (Case Study: Iran Electronic Retailers)
Faezeh Hedayat Nazari Zohreh Dehdashti Shahrokh sina Nematizadeh

Nowadays with changes in e-commerce, electronic retailing ultimate goal is to promote the customers ‘experience; and the purpose of this study is identifying the factors influencing the experience in e-retailers. Therefore, in this qualitative and applied research More

Nowadays with changes in e-commerce, electronic retailing ultimate goal is to promote the customers ‘experience; and the purpose of this study is identifying the factors influencing the experience in e-retailers. Therefore, in this qualitative and applied research, first by studying literature and previous researches, the initial factors were extracted and, in the next step, the data were gathered through exploratory interviews. The interviews were conducted with the aim of completing and modifying the list of factors affecting the experience of customers in e-retailing. The statistical population of the research is the scientific and executive experts in the electronic retailing’s field called informed experts. The method of sampling was judgmental sampling which by using snowball sampling method; 15 experts were selected and participated in the interviews. Data from the interviews were first analyzed by content analysis and then were evaluated by MicMac. Thus, 31 variables were identified and were extracted in 13 factors. The results of the Cross Impact Matrix showed that the key variables affecting consumer experience in e-retailers are: marketing mix, ease of use and entertainment, providing information, customer skills, technical attribute, communication, service, trust making and visual factors. Finally, practical solutions were introduced to managers of electronic retailers. Manuscript profile

Open Access Article

41 - Designing a process model for Content Marketing aimed at strengthening the intention to buy customers of the retail industry focusing on social media
shiva ghavami lahiji Vahidreza Mirabi Mahdi Bagheri Serajalddin Mohebbi

تحقیق حاضر با هدف ارائه الگوی فرایندی بازاریابی محتوا با هدف تقویت قصد خرید مشتریان صنعت خرده فروشی با تمرکز بر رسانه‌های اجتماعی به انجام رسیده است. این تحقیق از لحاظ هدف کاربردی، و از لحاظ رویکرد پیمایشی-اکتشافی می باشد. جامعه آماری این تحقیق گروهی از خبرگان حوزه مدیر More

تحقیق حاضر با هدف ارائه الگوی فرایندی بازاریابی محتوا با هدف تقویت قصد خرید مشتریان صنعت خرده فروشی با تمرکز بر رسانه‌های اجتماعی به انجام رسیده است. این تحقیق از لحاظ هدف کاربردی، و از لحاظ رویکرد پیمایشی-اکتشافی می باشد. جامعه آماری این تحقیق گروهی از خبرگان حوزه مدیریت بازاریابی بودند و مورد مصاحبه عمیق قرار گرفتند. این انتخاب و انجام مصاحبه، تا رسیدن به اشباع نظری ادامه یافت و پس از آن متوقف شد. در این تحقیق، از روش نمونه گیری گلوله برفی استفاده شد و این فرایند تا رسیدن به اشباع نظری محقق ادامه یافت. سرانجام این روش، مصاحبه با 9 نفر از خبرگان بود. در این تحقیق، از آنجایی که از روش تئوری داده بنیاد استفاده گردید، ابزار اصلی جمع آوری داده‌ها، مصاحبه عمیق و غیرساختار یافته با خبرگان بود. سرانجام پس از طی کدگذاری‌های سه گانه باز، محوری و انتخابی، مدل مفهومی تحقیق بر اساس مدل پارادایمی طراحی شد. کلمات کلیدی: بازاریابی محتوا، قصد خرید، رسانه‌های اجتماعی، صنعت خرده فروشی، تئوری داده بنیاد Manuscript profile

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42 - Retail banking and its effective marketing factors (Case study: Branches of Mellat bank in Sanandaj)
Sayed Mohammad MoosaviJad Khabat Nesaei Seyed Mohammad Reza Movahed

Today, the banking industry plays a role beyond its inherent position in the Iranian economy, which means that it has taken on the duties of other sectors of the economy, especially the financial spheres. This degree of importance requires that more research be done in More

Today, the banking industry plays a role beyond its inherent position in the Iranian economy, which means that it has taken on the duties of other sectors of the economy, especially the financial spheres. This degree of importance requires that more research be done in this industry. In the present study, according to two basic points; The prominent role of micro-banking in combining resources and reputation management of banks and the high number of micro-customers in banks in Sanandaj, micro-banking has been considered as a turning point of the present study. Therefore, the present study examines micro-banking and marketing factors affecting it. The present study is applied in terms of purpose and descriptive-survey in terms of method. The data collection tool is a questionnaire. The statistical population of the present study is all micro-customers of Bank Mellat branches in Sanandaj and 384 customers were selected as a sample using available Morgan table. The results showed that all research hypotheses are confirmed and there is a significant relationship between research variables. Manuscript profile

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43 - A New Real-Time Pricing Scheme Considering Smart Building Energy Management System
Mohammad-Hossein Shariatkhah Mahmoud-Reza Haghifam Mohammad-Kazem Sheikh-El-Eslami

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44 - Optimal Modelling for Decision Making of Electricity Retailer in Power Market Contracts by Considering Demand Side Management Programs
Kourosh Apornak Soodabeh Soleymani Faramarz Faghihi Babak Mozafari

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45 - Retail investor attention and stock price crash risk: A case study of Tehran Stock Exchange
mohammad nadiri seid sajad miri jalal naderi

The stock price crash risk is one of the main concerns of financial market participants. According to financial theories, Retail investor attention is one of the factors affecting the stock price crash risk. This study investigates the effect of retail- investors' atten More

The stock price crash risk is one of the main concerns of financial market participants. According to financial theories, Retail investor attention is one of the factors affecting the stock price crash risk. This study investigates the effect of retail- investors' attention based on the GSV index on the stock price crash risk in the Tehran Stock Exchange. Also, considering the moderating role of institutional ownership and the quality of companies 'audits in the relationship between investors' attention and the probability of stock price crashes, the role of these two variables has been investigated in the study. The research period was 2009-2020 and the sample included 164 companies. The study's results using the panel data regression approach indicate that investors' attention in the current period increases the risk of a stock price crash in the subsequent period. Also, there is a negative relationship between institutional shareholders and the stock price crash risk in the next period and there is no relationship between the quality of companies' audits and the stock price crash risk of companies in the next period. Also, institutional ownership and audit quality do not affect the relationship between retail-investor attention and stock crash risk. Manuscript profile

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46 - Customer response to amoral behavior of retailers (Case Study: Retailers in Tehran)
vahid gholizadeh mohamad rahim esfidani Iman Ahmadi

Retailers play major roles in retailing sales and profitability. However, in some cases, sellers adopt improper and amoral practices to sale for various reasons. The methods adopted by the retailers dominantly are followed by reactions from customers including: shoplift More

Retailers play major roles in retailing sales and profitability. However, in some cases, sellers adopt improper and amoral practices to sale for various reasons. The methods adopted by the retailers dominantly are followed by reactions from customers including: shoplifting, negative word of mouth advertising, boycotting and preventing purchases from the store. In this study, researchers survey the factors influencing on the customer violence, as well as the results of their violence on the retailer condition. The present research is a descriptive study conducted by the survey method. The statistical population contains all retailers in Tehran. A questionnaire was used for data collecting, and 334 respondents were selected as samples. The results show that inequality understanding of ethical has an impact on the lack of verification of ethical norms which triggers boycott of the retailers by the customers. On the other hand, belief in the ethical norm of equality has direct and positive Impact on the violence which results in retailer boycott. In addition, there is no significant difference in response to the amoral behaviors among individuals with various genders, education degrees and ages Manuscript profile

Open Access Article

47 - Harrison strategic control model implemented in the retail industry (Case study: Large food stores and consumer Shiraz)
mohamad taghi amini saeideh seyadat alireza pirali

Strategic control part of the strategic management process that allows administrators to constantly monitor on all strategic management process and prevent it from possible deviations. Factor structure and validation scale study to identify strategic control in the reta More

Strategic control part of the strategic management process that allows administrators to constantly monitor on all strategic management process and prevent it from possible deviations. Factor structure and validation scale study to identify strategic control in the retail industry (food and consumer) was performed in Shiraz. This paper is an applied research and in terms of methods, descriptive and survey. The study population consisted of experts and activists retail industry (food and supplies) Shiraz Based on the sample of 220 subjects were enrolled and data required in this study made use of library studies and questionnaires were collected. Based on the findings, based on the five-factor model of strategic control Harrison GFI, AGFI, RMSEA and CFI good fitness and all scale items index had a significant effect on their related factors. The findings also suggest that five factors scale had good reliability and validity of the scale and 93/0 respectively. Table norm scores, Z and T values corresponding to classes raw scores and percentile ranking on each floor provided. In addition convergent validity between strategic control scale factor of 41/0 to 75/0 in terms of correlation coefficients was confirmed. It can be used as a diagnostic tool in Harrison strategic control scale food retail industries and consumer applications. Manuscript profile

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48 - A Framework for Identifying and Analyzing Drivers Affecting the Future of the Retail Industry with a Focus on Human Factors (Case Study: Hyper Family Chain Stores)
Ali Mohaghar mohamad hasan maleki Seyed Milad Seyed Javadein

Objective: The retail industry and chain stores play an important role in the economic development of countries and the efficiency of the supply chain. Human factors are one of the drivers that will completely change the future of this industry. The current research see More

Objective: The retail industry and chain stores play an important role in the economic development of countries and the efficiency of the supply chain. Human factors are one of the drivers that will completely change the future of this industry. The current research seeks to identify and analyze the drivers affecting the future of hyper family chain stores, focusing on human factors.Method: The current research is applied in terms of orientation and pragmatic in terms of philosophical foundations. In this research, various quantitative (Fuzzy Delphi and Copras) and qualitative (focus group and root definitions tool) methods were used for data analysis. The theoretical community of the research was the managers and senior consultants of human resources management in hyper family. Sampling was done as a judgment based on the expertise of experts in the field of retail industry. The sample size was equal to 10 people.Findings: 30 drivers were extracted through literature review and structured interviews with experts. Then expert assessment questionnaires were distributed among the experts and the data were analyzed using the fuzzy Delphi method. 13 drivers had a de-fuzzy number higher than 0.7 and were selected for final prioritization with Copras. The two drivers of data-driven decision making and task automation had the highest priority.Conclusion: The research scenarios were developed based on two priority drivers considering the six components of the root definitions tool. Some of the suggestions of the research were: using data-based technologies such as business intelligence and big data for human resource management processes, developing a data-based decision-making culture and moving towards more automation in various human resource management processes such as performance evaluation and recruitment and hiring. Manuscript profile

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