Integrating AHP and data mining for effective retailer segmentation based on retailer lifetime value

Subject Areas : Design of Experiment

Amin Parvaneh ¹ , Hossein Abbasimehr ² , Mohammad Jafar Tarokh ³

1 - IT Group - Faculty of Industrial Engineering K. N. Toosi University of Technology
2 - IT Group - Faculty of Industrial Engineering K. N. Toosi University of Technology
3 - Associate professor, IT Group - Faculty of Industrial Engineering K. N. Toosi University of Technology

Received: 2011-04-23 Accepted : 2012-02-22 Published : 2012-09-30

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