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Open Access Article
1 - Investigating the impact of supply chain management on improving organizational performance with regard to the mediating role of competitive advantage: the case study of South Aluminum Corporation (SALCO)
mokhtar ranjbarThe purpose of this research is to investigate the impact of supply chain management on improving organizational performance with regard to the mediating role of competitive advantage (the case study of South Aluminum Corporation). The present research method is a descr MoreThe purpose of this research is to investigate the impact of supply chain management on improving organizational performance with regard to the mediating role of competitive advantage (the case study of South Aluminum Corporation). The present research method is a descriptive analysis of the survey type and is applied in terms of purpose. The statistical population of the research includes 2300 employees of South Aluminum Corporation. In this research, the sample size was determined using Cochran's formula and the stratified sampling method according to the sample size, 341 people as a sample. The research tools in this research included three standard questionnaires of supply chain management by Lee et al. (2006), the standard questionnaire of competitive advantage questionnaire by Lee et al. (2006) and the standard questionnaire of Patterson's organizational performance (2005). The validity of the questionnaire was evaluated and confirmed using content validity and construct validity and the reliability of the mentioned questionnaires based on Cronbach's alpha coefficient. In this research, to analyze the data from the "structural equation model" and especially the path analysis technique, using the Smart PLS software, the specified paths of the research according to the conceptual model have been examined. The findings of the research showed that the management The supply chain has a positive effect on the improvement of the organizational performance studied by the South Aluminum Corporation, and the competitive advantage plays a mediating role in the influence of the supply chain management on the improvement of the organizational performance. Manuscript profile -
Open Access Article
2 - Application of structural approach-complexity-interpretation of supply chain and its role in competitiveness in automotive industry
Saeid Zanganeh bolghis bavarsad majid nili ahmadabadiExtensive progress in supply chain management operations and logistics research has led to the changing nature of the competition in modern businesses. In the supply chain process, the performance of supply chain management is an important and key factor for the acquisi MoreExtensive progress in supply chain management operations and logistics research has led to the changing nature of the competition in modern businesses. In the supply chain process, the performance of supply chain management is an important and key factor for the acquisition of competitive advantage. The purpose of this paper is to use a structural approach-complexity interpretation of supply chain and its role in competitiveness in automotive industry in the automotive industry. This paper is in terms of development goal, which by using the combined method, in two stages, including identification of indicators by thematic analysis method and its test was conducted using a correlational survey. The statistical population of the paper in the quality phase of the managers of Iran Khodro Company of Khuzestan province and professors and in the quantitative phase of managers, employees and staff of Iran Khodro Company of Khuzestan Province is a small part of the formation of a structural self-interactive matrix to follow structural and interpretive modeling. The sample size in the qualitative phase was determined by the method of judgement. The results showed that 3 main indices and 15 sub-indexes were identified as the main model factors. Manuscript profile -
Open Access Article
3 - Application of fuzzy Delphi method in designing and explaining the model of achieving sustainable competitive advantage
hosainalli rezaiymanash alli rezaeyan alireza amirkabiriBackground: Sustainable competitive advantage is the ability of an organization to implement one of the most important ways in the long run that competitors can not easily face. Objective: The purpose of this study is to design and explain a model for achieving a MoreBackground: Sustainable competitive advantage is the ability of an organization to implement one of the most important ways in the long run that competitors can not easily face. Objective: The purpose of this study is to design and explain a model for achieving a sustainable competitive advantage using the fuzzy Delphi method. Methods: The method of data collection has been extracted and refined through library studies and semi-structured interviews with experts and using fuzzy Delphi method. Findings: Based on the studies, the issue of creating a competitive advantage over competitors is one of the new challenges in the field of marketing. The importance of research is to empirically show the users of the results of this research that competitive advantage has a significant effect on the sustainability of organizations. Conclusion: The results showed that managers of different industries can use this model and consider other variables, using the documents in their organization, the impact of each of the criteria for achieving a sustainable competitive advantage on the criteria and indices, including brand value, brand market share and profitability and demand, etc predict. . Manuscript profile -
Open Access Article
4 - Study World Environmentally Friendly Business Strategies on Export Performance Green
Maryam Ghiasabadi Farahani Peyman Ghafari AshtiyaniThis study seeks to examine the current knowledge of the greenhouse gas business strategy on the export performance of green products through a structural model. The data gathering tool was a researcher-made questionnaire with a reliability of 0.88. Using SPSS software& MoreThis study seeks to examine the current knowledge of the greenhouse gas business strategy on the export performance of green products through a structural model. The data gathering tool was a researcher-made questionnaire with a reliability of 0.88. Using SPSS software’s and Smart PLS software, the results showed that the variables (physical resources related to green exports, financial resources Related to green exports and green corporate culture) with environmentally sustainable strategies, the negative impact of green management sensitivity on environmentally sustainable strategies, the positive impact of green competitive advantage on green export performance as well as the positive impact of green competitive advantage and consistent strategies The environment has a green export function. Manuscript profile -
Open Access Article
5 - Investigation Of The Role Of Corporate Social Responsibility In Creating Sustainable Competitive Advantage By Enhancing Saipa Group’s Intellectual Capital
Elham Samadzadeh kambiz heidarzadehAbstract The main objective of this research is to find the relationship between corporate social responsibility with dynamic capabilities and competitive advantage of the firm. strategic corporate social responsibility has a close relationship with resource-based view MoreAbstract The main objective of this research is to find the relationship between corporate social responsibility with dynamic capabilities and competitive advantage of the firm. strategic corporate social responsibility has a close relationship with resource-based view because it influences intellectual capital as a large part of intangible resources, which is valuable, rare, inimitable and irreplaceable assets of the firms, can create sustainable competitive advantage for the firm. This study that in terms of aim is descriptive, and in terms of path is applied, survey research and of the correlative type, Using a five-point Likert-type scale, was performed on 208 senior managers of Saipa Group’s firms who were selected through Simple Random Sampling. In analyzing the data, inferential statistics topics including structural equation modeling that includes confirmatory factor analysis and path analysis was used. Based on the results of testing research hypothesis, that there is a direct relationship between corporate social responsibility, intellectual capital and sustainable competitive advantage, the main research question was positively answered. Thus, it can be deduced that Saipa Group’s firms that form population of this study, with CSR implementation were able to effectively manage and enhance their intellectual capital and make themselves differentiate among others. Manuscript profile -
Open Access Article
6 - Evaluating the Long-Term Performance of Commercial Banks Based on the Sustainable Competitive Advantage Approach with Emphasis on the Role of Management Efficiency: An Approach Based on Comparing Public and Private Iranian Banks
hamid sadjadi mohsen hamidian ali esmaelzadehThe performance of the organization and ultimately its value is improved through activities that increase the critical factors of success. Managers with higher efficiency seem to seek to increase high performance and then maintain a stable competitive advantage among th MoreThe performance of the organization and ultimately its value is improved through activities that increase the critical factors of success. Managers with higher efficiency seem to seek to increase high performance and then maintain a stable competitive advantage among their competitors, and it is expected that management efficiency can affect the relationship between long-term bank performance and sustainable competitive advantage. Therefore, based on this argument, the purpose of this study is to provide a model for evaluating the long-term performance of commercial banks based on the approach of sustainable competitive advantage with emphasis on the role of management efficiency. The research hypothesis was tested using a sample consisting of 23 banks listed on the Tehran Stock Exchange during the years 1390 to 1397 and using a multivariate regression model. The obtained data were analyzed using Ives 10 software. Findings indicate that the identified factors evaluating the long-term performance of commercial banks such as financial performance (economic value added) and profitability indicators (Kyoto, return on assets and return on equity) affect the bank's sustainable competitive advantage. Also, management efficiency as a moderating role affects the relationship between long-term performance appraisal of commercial banks (economic value added, Kyoto, asset returns and equity returns) and the bank's sustainable competitive advantage. On the other hand, due to the fact that the rate of coefficients obtained from private banks is higher than state-owned banks, so in order to increase management efficiency, it is recommended that banks move towards privatization. Manuscript profile -
Open Access Article
7 - The Relationship between Strategy of Work-life Quality and sustainable competitive advantage: A survey study on in Yemeni manufacturing industries.
Maged Mohammed Abdullah Barahma Mohammad Disomimba Kalsom Ali Mohammed Al-Awlaqi -
Open Access Article
8 - Identify Dynamic Capabilities of Knowledge Management and Knowledge Management Process Capabilities; and Prioritizing Dynamic Capabilities by FUZZY AHP
Mozhgan Dehghani -
Open Access Article
9 - Big Data and Its Impact on the Iranian Banking Industry Achieving Competitive Advantage
foad Kouhzadi hossin gharebiglou hossin boudaghi khaje nouber yaghoub alavi matinAbstractThe increasing volume and complexity of digital data and its role as a tool to support the competitive advantage for banks, has increased the need to use new tools and techniques in data acquisition, analysis and processing, and in this context, access to Data f MoreAbstractThe increasing volume and complexity of digital data and its role as a tool to support the competitive advantage for banks, has increased the need to use new tools and techniques in data acquisition, analysis and processing, and in this context, access to Data flow in new financial transactions has become more difficult, and this has doubled the need for bank managers to use the big data strategy to solve financial challenges and take advantage of opportunities to achieve a sustainable competitive advantage. The purpose of this study is to identify the effects of big data strategy on achieving a competitive advantage in the Iranian banking industry. Present the banking industry. The hypotheses of the model were evaluated using the views of the research sample, including CEOs, managers and employees of information and communication technology, managers and marketing staff of 20 banks through a questionnaire, and the results show that banks using macro strategy Data gains a competitive advantage. In addition, ethical issues and customer privacy affect the relationship between big data strategy and gaining a competitive advantage. Manuscript profile -
Open Access Article
10 - Presenting the analysis model of the internal factors of the National Bank of Iran with regard to the professional ethics of the employees to gain a competitive advantage
ابوالقاسم موسوی نسب رضا سپهوند عبدالخالق غلامی چنارستان علیا علی پیرزادAbstractThe purpose of this research is to identify and rank the internal factors affecting the competitive advantage of National Bank in Kohgiluyeh and Boyer Ahmad provinces. The method of conducting this research was done with a combination of qualitative and quantita MoreAbstractThe purpose of this research is to identify and rank the internal factors affecting the competitive advantage of National Bank in Kohgiluyeh and Boyer Ahmad provinces. The method of conducting this research was done with a combination of qualitative and quantitative methods. The data collection tool is suitable for qualitative research method, in-depth interview and quantitative research method, using researcher-made questionnaire. The statistical population was the managers and employees of the National Bank of Kohgiluyeh and Boyer Ahmad branches, and in the survey section, 100 employees and managers of the National Bank of Kohgiluyeh and Boyar Ahmad branches were selected. The results are based on SPSS 24 software and PLS SMART structural equation approach. The plots have shown the path coefficients in the model for: creating differentiation in services (0.492+), reducing the total price of services (0.174+), customer attraction power (0.167+), resource attraction power (0.428). +), ability to collect claims (+0.107), marketing capabilities (+0.298), bank branding (+0.140), capable human resources (+0.185), modern banking services (+0.228) ), the number of Bank Melli branches (+0.174), staff management (+0.480), appropriate information (+0.453), the image of the bank (+0.414), trust in Bank Melli (+0.294) , service quality (+0.645), suitable facilities (+0.337), suitable internet services (+0.171) and professional ethics (0.185) have a direct, positive and significant impact on the competitive advantage of National Bank. According to the analyzes of this research, 18 internal effective factors on the competitive advantage of National Bank branches were identified. Among these factors, the quality of service has the greatest effect and the ability to collect claims has the least effect, which requires the attention of the stakeholders and decision makers of National Bank to improve and correct them. Also, the factor of professional ethics is an important point of this research that among the various factors from marketing to finance, the existence of such a factor must be included in the bank's plans. Manuscript profile -
Open Access Article
11 - Proposing Strategies to Obtain Customer Satisfaction in the Interaction Between Customer Performance and production Performance as a Competitive Advantage,a TQM Approach
Afsaneh Rahimi AliReza IrajpourProposing Strategies to Obtain Customer Satisfaction in the Interaction Between Customer Performance and production Performance as a Competitive Advantage,a TQM ApproachProposing Strategies to Obtain Customer Satisfaction in the Interaction Between Customer Performance and production Performance as a Competitive Advantage,a TQM Approach Manuscript profile -
Open Access Article
12 - Agile marketing Systemability Statistic Model
Mahdi Abedini Samad Aali Morteza Honarmand Azimi Mojtaba MalekiThe purpose of this research was to design the concept of corporate systematization in the implementation and implementation of agile marketing skills in small and medium-sized companies in order to capture emerging commercial markets. This research has a fundamental an MoreThe purpose of this research was to design the concept of corporate systematization in the implementation and implementation of agile marketing skills in small and medium-sized companies in order to capture emerging commercial markets. This research has a fundamental and mixed approach. Qualitative findings have been analyzed with thematic analysis process and quantitative findings with confirmatory factor analysis. Qualitative data collection was done with field observations and 17 semi-structured interviews. Quantitative data was also collected with a questionnaire. The statistical population of the quantitative part included those small and medium-sized industrial enterprises active in East Azarbaijan province, which until the time of data collection for the present research, have implemented and implemented agile marketing approaches at different levels or are in the transition phase from Traditional approaches and transition to new marketing technologies, especially agile marketing. Sampling was carried out non-randomly and by chain method in the number of 258 companies. Finally, the agile marketing systematization model was extracted from the theme analysis of 1221 open codes without repetition, which are divided into 51 basic themes, 13 organizing themes and 2 overarching themes. In the following, the mentioned model was subjected to statistical test and validation with the confirmatory factor analysis approach. Manuscript profile -
Open Access Article
13 - Presenting a Conceptual Model Delineating the Effect of Production and Operations Strategies on Sustainable Competitive Advantage in Iranian Automotive Industry: The Case of Tehran Automobile Manufacturing Companies
Ali Mohaghar Ezzatollah Asgharizadeh Seyyed Hassan Ghodsypour Amir SamarrokhiThe aim of the current quantitative applied research was to design a model for the investigation of the extent to which automobile production strategies may impact domestic manufacturers’ sustainable competitive advantage. The research data were collected through MoreThe aim of the current quantitative applied research was to design a model for the investigation of the extent to which automobile production strategies may impact domestic manufacturers’ sustainable competitive advantage. The research data were collected through a researcher-made questionnaire whose construct and content validity had been confirmed and its reliability had been verified through Cronbach alpha. The research population comprised senior managers of automobile manufacturing companies located in Tehran, Iran from whom a random sample was selected. The data obtained from 384 completed questionnaires were analyzed through Structural Equation Modeling to find out the relationship among various factors of the model and the Variance-Covariance analysis. The findings emerging from the study revealed that the latent variable of sustainable competitive advantage was delineated by cost, quality, diversity, and flexibility; and that the latent variable of domestic automobile manufacturers’ production and operations strategies were delineated by Kaizen strategies, enterprise resource planning, punctuality, and supply chain management models. Research findings bore on the significant positive effects of production and operations strategies on Iranian automotive industries sustainable competitive advantage. Manuscript profile -
Open Access Article
14 - Investigating The Impact of Human Resources Development on Sustainable Competitive Advantage with The Mediating Role of Organizational Innovation (Study Case: Parsian Gas Refinery Company)
Afshin Zarif Abdoljavad Khalili mokhtar ranjbarThis research designed to investigate the impact of human resources development on sustainable competitive advantage with the mediating role of organizational innovation in Parsian Gas Refining Company.This inquiry is an applied-base objective , a correlation-base natur MoreThis research designed to investigate the impact of human resources development on sustainable competitive advantage with the mediating role of organizational innovation in Parsian Gas Refining Company.This inquiry is an applied-base objective , a correlation-base nature/methodology.The population comprises all the employees of the above organization , the number of them added up to 1206 individuals in 2023.The sample includes 292 subjects based upon Krejcie & Morgan Table (1970) which appointed in proportionate simple random sampling.The data gathering tools have been three standard questionnaires of Banmairuroy et al. (2021). The validity of the research was done by referring to professors and experts. The reliability of this research was checked and confirmed using Cronbach's alpha criterion in SPSS software. SmartPLS3 software was used to analyze the data. The findings show that:The human resources development is posetively and significantly via mediating role of organizational innovation related to sustainable competitive advantage.The human resources development is posetively and significantly related sustainable competitive advantage.The human resources development is directly and significantly related to organizational innovation.The organizational innovation is reversly and significantly related to sustainable competitive advantage. Manuscript profile -
Open Access Article
15 - Study of the Impact of Supply Chain Sustainability Dimensions on Sustainable Competitive Advantage with the Mediating Role of Production Flexibility and Strategic Flexibility (Case Study: Dairy Industry of Fars Province)
Shahab Heidari Belgheis Bavarsad Majid Nili Ahmad Abadi Saber Mola Alizade ZavardehiIn today's competitive markets, organizations must possess a high level of adaptability to gain a competitive edge. To explore the impact of a sustainable supply chain on sustainable competitive advantage, this study examined strategic flexibility and flexibility-produc MoreIn today's competitive markets, organizations must possess a high level of adaptability to gain a competitive edge. To explore the impact of a sustainable supply chain on sustainable competitive advantage, this study examined strategic flexibility and flexibility-productivity as mediating variables. The research focused specifically on the dairy industry in Fars province and involves industry experts from the domestic sector, selected through judgment sampling. Data was collected via a questionnaire, and Structural Equation Modeling (SEM) was employed for analysis. The findings of the study indicated that the economic, environmental, and social dimensions of supply chain sustainability have a significant influence on product flexibility. Additionally, these dimensions have a notable impact on strategic flexibility, except for the social dimension's effect on production flexibility. Furthermore, both production and strategic flexibility positively and significantly contribute to the achievement of sustainable competitive advantage. In conclusion, this research highlighted the importance of a sustainable supply chain in attaining sustainable competitive advantage. The economic, environmental, and social dimensions play a crucial role in enhancing both product and strategic flexibility. By embracing sustainable practices and fostering flexibility in production and strategy, organizations in the dairy industry can maintain a competitive advantage over time. Manuscript profile -
Open Access Article
16 - Compilation of agricultural products bundling model
Abas papi Fereydoun Omidi ُSoheila Zarinjoy AlvarThe aim of this research is to Compilation of agricultural products bundling modelThis research is fundamental in terms of its purpose and qualitative in terms of method, and the foundation's data theorizing approach has been used. The participants in this research MoreThe aim of this research is to Compilation of agricultural products bundling modelThis research is fundamental in terms of its purpose and qualitative in terms of method, and the foundation's data theorizing approach has been used. The participants in this research include all the experts of the exporting companies of agricultural products in Khuzestan province with at least 10 years of export experience. This research is applied in terms of objective and in terms of qualitative method and the foundation's data theorizing approach has been used. The participants in this research include all the experts of agricultural products exporting companies in Khuzestan province with at least 10 years of export experience.In this part, in the open coding stage, 389 codes extracted from 16 semi-structured interviews with knowledgeable experts and specialists in the research field were converted into 110 more abstract concepts and finally 31 dimensions and 13 main categories in the form of a paradigm model under the title of management, the following factors structure of export, political factors, economic factors, social and cultural factors, laws and government administrative system, government economic policies, export marketing strategy, government support strategies, This can create a good competitive advantage over other competitors and lead to export growth, and according to the conditions of the region, it is possible to use the maximum capacity to achieve efficiency. Used in the export of agricultural products. Manuscript profile -
Open Access Article
17 - Analyzing the role of innovation on the competitive advantage of knowledge-based companies
Mina Sarshar Majid Fattahi Niloufar ImankhanOne of the requirements for the development of knowledge-based companies is to pay attention to the category of evaluating their performance.Considering the emergence of companies and organizations whosemain foundation is based on knowledge and the use of ideas, creativ MoreOne of the requirements for the development of knowledge-based companies is to pay attention to the category of evaluating their performance.Considering the emergence of companies and organizations whosemain foundation is based on knowledge and the use of ideas, creativity, and innovations, the need for thecorrect application of knowledge the organization becomes more and more apparent day by day.In ordertotake advantageof market opportunitiesandcreate new products, knowledge-based companies, in additiontoentrepreneurial orientation, need to use effective marketing strategies and sales strategies.Consideringthe extensive changes and continuous dynamics of the business environment,aswell as the importance of the resilience of start-up businesses, especially knowledge-based companies, one of the effective strategies in this field to gain a sustainable competitive advantage is innovation performance. The purpose of this research is to examine the role of innovation on the competitive advantage of knowledge-based companies. This is a review article complemented by observational research and empirical documentation. First, it was studied based on library studies and internet searches in reliable databases such as Scopus,Web of Science, Science Direct, Google Scholar and advanced search in Google In this study,100 domestic and foreign texts were examined, of which 45articles were about competitive advantage and innovation in knowledge-based companies,and finally 15 articles were used.Findings show that innovation capabilities,competitive advantage,marketing can significantly improve innovation performance.Also, the capabilities of resource allocation andresearch and development cansignificantly lead to the improvement of new product introduction.As aresult, creating a competitive advantage of knowledge-based companies dependson innovation and providing a platform for the sales strategy program for managers. Manuscript profile -
Open Access Article
18 - Presenting a model of social innovation institutionalization with an emphasis on competitive advantage in commercial companiesKhuzestan province
Mohammad Sharifzadegan Fatemeh BehjatAbstract In this research, the model of institutionalization of social innovation was presented with an emphasis on competitive advantage in order to gain more market share in complex competitive conditions. Based on the purpose, explanatory and exploratory which tries MoreAbstract In this research, the model of institutionalization of social innovation was presented with an emphasis on competitive advantage in order to gain more market share in complex competitive conditions. Based on the purpose, explanatory and exploratory which tries to determine the pattern of institutionalization of social innovation with emphasis on competitive advantage using Delphi method and structural-interpretive modeling. According to the results of this research, it is of a developmental type and also in terms of collecting information, it is of a mixed type. The statistical population of this research is the experts in commercial companies of Khuzestan province and the sampling method is of the targeted type and with the approach of selecting and using the specialized and scientific approaches of the experts.In order to collect the required data, 8 criteria and 49 sub-criteria were identified by creating a Delphi panel of 18 experts in commercial companies in Khuzestan province based on previous studies.In the order of applying different methods of marketing, the first rank, the focus of social activities, the second rank, the change and modification of marketing approaches, the third rank, focusing on expert human resources, the fourth rank, social marketing, the fifth rank, marketing innovation, the sixth rank, drawing a vision and Creation of common value ranked 7th, networking and development of mental image ranked 8th and the last priority of social innovation institutionalization criteria with emphasis on competitive advantage was achieved. Manuscript profile -
Open Access Article
19 - Developing Green Banking Model Based on Innovation Management Components for Sustainable Competitive Advantage
فاطمه حجاران رضا رادفر علی دیواندری داوود فداییAbstract By promoting a sustainable environment and investing in social responsibility,the banking industry can provide sustainable development and benefit from it. The purpose of this study is to provide a green banking model based on innovation management to gain sus MoreAbstract By promoting a sustainable environment and investing in social responsibility,the banking industry can provide sustainable development and benefit from it. The purpose of this study is to provide a green banking model based on innovation management to gain sustainable competitive advantage in this industry. In this research, based on the effective components of the Green Banking Model (Hajjaran et al.,1397),a green banking model was presented and six standard questionnaires were used to assess the fit of the model and confirm the five-dimensional hypothesis of the research.Using an Adaptive Neuro-Fuzzy Inference System. The analyzes were performed on the data obtained from 310 questionnaires by a random sample from senior managers, middle managers and employees of the innovation,information technology sector of the selected banking industry. After implementing the model, the results show that increasing the component of innovation management will increase the amount of sustainable competitive advantage. Increasing the variable of innovation management as well as increasing green banking has increased the competitive advantage of sustainability. Also, increasing the green bank rules and regulations by increasing the green bank variable has increased the competitive advantage of the bank. Increasing the amount of Green Bank component and mediating senior management's environmental concerns maximizes sustainable competitive advantage and increasing innovation management and increasing environmental concerns of senior management will increase the sustainable competitive advantage. Manuscript profile -
Open Access Article
20 - Determining the effective components of achieving sustainable competitive advantage through business intelligence
Hosseainali Rezaeimanesh Ali Rezaeian Alireza Amirkabiri Hamid reza fartokzadehThe purpose of this study is to determine the components of achieving sustainable competitive advantage through business intelligence. The method of this research is qualitative and the method of data collection is through library studies and interviews among business i MoreThe purpose of this study is to determine the components of achieving sustainable competitive advantage through business intelligence. The method of this research is qualitative and the method of data collection is through library studies and interviews among business intelligence experts and interview data collection tools are semi-structured and exploratory. The sampling method was purposeful and selected from 14 experts, experts and managers related to the research topic in Tehran Oil Refining Company. Fuzzy clustering method has been used for data analysis. In this paper, the factors and components affecting the achievement of sustainable competitive advantage through business intelligence in the form of a conceptual model of research have been developed. The most important limitation in identifying as many variables as can help in the formation of competitive advantage with respect to business intelligence is the inadequacy of studies conducted in the formation of competitive advantage with respect to business intelligenc Manuscript profile -
Open Access Article
21 - Decoding the impact of sustainable customer relationship management on sustainable competitive advantage with the mediating role of perceived relationship quality and moderating role of relational capital
Sina Tayebi Rasool RezaeiToday, achieving sustainable competitive advantage (SCA) is crucial for life insurance service providers. Sustainable customer relationship management (SCRM) strategy and building quality relationships with customers as companies' assets are deemed suitable ways for gro MoreToday, achieving sustainable competitive advantage (SCA) is crucial for life insurance service providers. Sustainable customer relationship management (SCRM) strategy and building quality relationships with customers as companies' assets are deemed suitable ways for growth, advancement, and increasing the value of insurance companies. Based on this premise, this research aims to decode the impact of sustainable customer relationship management (SCRM) on sustainable competitive advantage (SCA) with the mediating role of perceived relationship quality and the moderating role of relational capital in the life insurance industry. This study, due to its practical objective and data collection approach, falls into the category of descriptive-survey research. The statistical population includes representatives, policyholders, and branches of MA insurance company in Tehran. A multi-stage cluster sampling method was employed, and 368 customers were selected as the study sample. Data analysis and hypothesis testing were conducted using SPSS version 26 and SmartPLS version 3 software. The research findings indicate the significant influence of sustainable CRM on perceived relationship quality and sustainable competitive advantage. Perceived relationship quality positively affects sustainable competitive advantage and acts as a mediator between sustainable CRM and sustainable competitive advantage. Relational capital cannot moderate the effect of sustainable CRM on relationship quality; however, it significantly moderates and enhances the impact of sustainable CRM on sustainable competitive advantage. Additionally, the impact of relationship quality on sustainable competitive advantage in the life insurance industry is moderated and strengthened by relational capital. Manuscript profile -
Open Access Article
22 - Organizational Competitive Advantage Analysis using SWOT Matrix and Hybrid Approach of Fuzzy-DEMATEL, ANP, and DEA
Ali Taherinezhad Alireza Alinezhad Saber Gholami Mahsa AbdolvandToday, due to the expansion of organizational competition, the growth of technology, and the increasing demand for customers, organizations that gain a competitive advantage over competitors by adopting scientific strategies can survive. There are various approaches to MoreToday, due to the expansion of organizational competition, the growth of technology, and the increasing demand for customers, organizations that gain a competitive advantage over competitors by adopting scientific strategies can survive. There are various approaches to create a competitive advantage in organizations. On the other hand, in the scientific literature of this field, there is no integrated model that can cover the gap between these approaches. The aim of this paper is to present a new hybrid model for determining organizational competition strategies and criteria through decision-making tools. In this research, brands of dairy products listed in Iran were selected as a case study to demonstrate the application of the methodology. First, competitive strategies were determined through the Delphi method and expert judgment based on the SWOT technique. Then, relying on the SWOT technique, appropriate evaluation criteria were extracted through the fuzzy DEMATEL method. In the next step, each brand was considered as a decision-making unit (DMU). In addition, the output of the fuzzy DEMATEL method formed the initial values (inputs-outputs) of data envelopment analysis (DEA). Finally, after determining DEA weights via analytic network process (ANP), the efficiency of DMUs was measured by the Russell DEA model. The results of DEA showed that based on the strategies of the SWOT technique, 38% of the units under investigation are efficient. Also, the lowest efficiency obtained from the units was 82%, which shows that there is no noticeable dispersion in the efficiency values. In other words, it shows that the performance of all brands of dairy products is at a suitable level. The rest of the results and discussion are presented in detail. Analysis shows that the model of this research can be a suitable model for survival in today’s tight organizational competition in the world. Manuscript profile
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