Study World Environmentally Friendly Business Strategies on Export Performance Green

Subject Areas : Jounal of Marketing Management

Maryam Ghiasabadi Farahani ¹ , Peyman Ghafari Ashtiyani ²

1 - Master of Business Administration, Faculty of Management, Islamic Azad University, Arak Branch, Arak, Iran
2 - Associate Professor, Department of Business Administration, Faculty of Management, Islamic Azad University, Arak Branch, Arak, Iran

Received: 2019-01-03 Accepted : 2019-02-20 Published : 2017-04-21

Keywords: Eco-friendly, Export competitive advantage, Green export business strategy,

Abstract :

This study seeks to examine the current knowledge of the greenhouse gas business strategy on the export performance of green products through a structural model. The data gathering tool was a researcher-made questionnaire with a reliability of 0.88. Using SPSS software’s and Smart PLS software, the results showed that the variables (physical resources related to green exports, financial resources Related to green exports and green corporate culture) with environmentally sustainable strategies, the negative impact of green management sensitivity on environmentally sustainable strategies, the positive impact of green competitive advantage on green export performance as well as the positive impact of green competitive advantage and consistent strategies The environment has a green export function.