Background: The decision to choose a suitable opportunity in uncertain conditions is a common problem for entrepreneurs. Due to the time delay between evaluating and exploiting opportunities, entrepreneurs ' information about opportunities is inaccurate and minimal. The
More
Background: The decision to choose a suitable opportunity in uncertain conditions is a common problem for entrepreneurs. Due to the time delay between evaluating and exploiting opportunities, entrepreneurs ' information about opportunities is inaccurate and minimal. Therefore, understanding the nature and resources of uncertainty is the basis for entrepreneurial decisions and the main focus of entrepreneurship.Purpose: This study aims to identify measures of uncertainty in assessing entrepreneurial opportunities in business-oriented businesses with a mixed approach.Methods: The statistical population of research includes experts in the field of the software industry. The sampling method in this section was purposeful sampling which showed the collection of information, semi-structured interview, and questionnaire. Data analysis is done in the qualitative data section by coding and quantitative data analysis by weighting and analysis of variance and multi-criteria decision making.Findings and conclusion: uncertainty markers in this research are subject to six uncertainty sources, customer, agent, competitive, technological and political, and 29 initial codes, a schematic model of each element.
Manuscript profile
