List of Articles

• Open Access Article
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  1 - The effects of digital marketing on Iranian apparel startups (examining antecedents and consequences)
  Nafiseh Balaghat nia Hossein Shirazi Mohammad Ghaffari Hossein Janatifar
• Open Access Article
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  2 - The impact of business strategy on the cost of equity, considering the moderating role of information system quality
  Arefe Amani hafshejani Maryam Emamimibody
• Open Access Article
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  3 - Comparative Analysis of the Impact of Content Marketing on Medical Equipment Sales
  Nooshin sadat Sedighi Reza Kazemi
• Open Access Article
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  4 - Comparative Study of the Role of the Eita Messenger and Instagram in Enhancing Customer Brand Loyalty: An Analysis of Interaction Indicators, Advertising Content, and Conversion Rates
  zahra Shafiei zahra Dashtlaali
• Open Access Article
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  5 - The impact of dynamic capabilities on digital innovation with emphasis on the moderating role of social media use.
  Maryam Alipour Soheila Shamsadininegari
• Open Access Article
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  6 - Strategic analysis of the future research model of innovative strategy, capacities and human capital and improving the performance of the organization (case study: Ports and Maritime Organization of the country) .
  Mohammad javad Golzadeh Saber  Khandan alamdari Neda Farahbakhsh
• Open Access Article
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  7 - Blockchain Conceptual Model from a Supply Chain Perspective
  Negin Mobini Bahareh Banitalebi Dehkordi
• Open Access Article
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  8 - Designing personal branding pattern of banking industry managers (case study of Tejarat Bank) with theme analysis method
  Kiasat Mohammadi Ali MehdizDEAshrafi Hasan Rangriz Amir Gholamabri
• Open Access Article
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  9 - Applications of Artificial Intelligence in Human Resource Management: Analysis of Scientific Collaboration Networks and Thematic Maps
  Mehrdad Maghsoudi Mehrdad Agha Mohammad Ali Kermani Motahareh  Kamrani Shahri Rahim  Khanizad
• Open Access Article
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  10 - Investigating the impact of supply chain network structure on relationship management strategies
  Raheleh VaeziMoghadam Mohammad Sabet Eghlidi