Strategic analysis of the future research model of innovative strategy, capacities and human capital and improving the performance of the organization (case study: Ports and Maritime Organization of the country) .

Subject Areas : business management

Mohammad javad Golzadeh ¹ , Saber Khandan alamdari ^{2 *} , Neda Farahbakhsh ³

1 - PhD student, Technology Management-Innovation Management Department, Roudehen Branch, Islamic Azad University, Roudehen, Iran
2 - Assistant Professor, Department of Industrial Management, Roudehen Branch, Islamic Azad University, Roudehen, Iran
3 - Assistant Professor, Department of Economic Sciences, Roudehen Branch, Islamic Azad University, Roudehen, Iran

Received: 2024-04-22 Accepted : 2025-02-21 Published : 2025-03-21

Keywords: strategic analysis, innovative strategy, organizational capacities, human capital, performance improvement ,

Abstract :

The present research is a non-experimental (descriptive) research from the point of view of practical-developmental goal and from the point of view of the data collection method, which was conducted in a survey way. The statistical population includes the managers of the Ports and Maritime Organization of the country, who were selected from the Vice President of Human Resources, the Office of Strategic Planning and Studies, and the Research and Development Center. Sampling was done by targeted method and theoretical saturation was achieved with 17 people. First, using semi-structured expert interviews, the internal and external factors of the future-oriented model of innovative strategy were identified with the method of qualitative analysis of the theme. Then, by using SWOT analysis and Quantitative Strategic Assessment Matrix (QSPM), factors were analyzed and a suitable scenario was presented. MaxQDA software was used to perform thematic analysis, and SWOT analysis calculations were performed in Excel software. The country should focus on its internal strengths to minimize environmental pressures and threats. The research results, in order of priority: 1. Conservative strategy (best scenario), 2. Competitive strategy, and 3. Aggressive strategy.

References:


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