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Open Access Article
1 - cinema and health messages
سمانه مهرپروردر این مقاله تلاش شده است با استفاده از شاخص‌های سلامت در جامعه، نقش سینما را در این حوزه مورد مطالعه قرار دهیم. فیلم لانتوری که در جشنواره سلامت شهریورماه 1395 برگزیده شد، در به تصویر کشیدن شاخص‌های از بین برنده سلامت جسمی، روانی، ذهنی، معنوی، اجتماعی و شغلی عمل کرده‌ا Moreدر این مقاله تلاش شده است با استفاده از شاخص‌های سلامت در جامعه، نقش سینما را در این حوزه مورد مطالعه قرار دهیم. فیلم لانتوری که در جشنواره سلامت شهریورماه 1395 برگزیده شد، در به تصویر کشیدن شاخص‌های از بین برنده سلامت جسمی، روانی، ذهنی، معنوی، اجتماعی و شغلی عمل کرده‌است. بر این اساس با استفاده از چارچوب نظریه بازنمایی، کاشت و جامعه‌پذیری به این پرسش پاسخ داده شده که شاخص‌های سلامت در این فیلم چگونه رمزگذاری شده است. با استفاده از روش تحلیل محتوای کیفی کل فیلم مورد بازبینی قرار گرفت و مرتبط‌ترین سکانس‌ها با موضوع و محتوای مقاله انتخاب شد. یافته‌های .... سکانس مطالعه شده، نشان می‌دهد که لانتوری بر رمزگذاری شاخص‌های سلامت روانی و سلامت ذهن، تاکید ویژه‌ای داشته است. سبک زندگی نابه‌هنجار، عدم تبعیت از هنجارهای اجتماعی، نبود توجه لازم به جسم و فیزیک انسانی، بیمارهای روانی پنهان، عشق ناسالم و خطرساز، سلامت افراد و اجتماع را به خطر می‌اندازد. اسیدپاشی به عنوان عملی قبیح مورد نکوهش کلیه گرو‌ه‌های فکری جامعه است. روشنفکر، محقق، پزشک، متدین همگی این عمل را تقبیح کرده و با قصاص فرد مجرم موافق هستند. سلامت روان مهم‌ترین عامل در ارتباطات صحیح انسانی است که باید مورد نظر فرهنگ‌سازان جامعه و سینمای آموزش محور قرار گیرد. واژگان کلیدی: سلامت، ارتباطات سلامت، بازنمایی، اسیدپاشی، سلامت روان، سینما، لانتوری. Manuscript profile -
Open Access Article
2 - Analysis of the Representation of Economic Culture in Iranian Cinema; Case Study: Best Selling Films of 86-96
hadi ghiasi mohammadreza borzooei sajad rajabiCinema is a multi-dimensional phenomena that is effective on other aspects of general culture; includeing political and social culture. One of the least-discussed topics of these aspects in Iran is the relation between cinema and political culture. Seemingly, cinema is MoreCinema is a multi-dimensional phenomena that is effective on other aspects of general culture; includeing political and social culture. One of the least-discussed topics of these aspects in Iran is the relation between cinema and political culture. Seemingly, cinema is highly intervened with political culture and is dependent on investment, either in production and in marketing. It also takes the role of reflecting a variety of concepts implying taste-making and changing economic culture of people and elite groups. Main purpose of this article is to analyse these reflections in the cinema of Iran. We follow the question that in the recent decade, how have been the reflection of economic issues in the cinema of Iran. In this way, 27 movies from 1386 ro 1396 have been analysed through Content Analysis method. The results show that, in general, 113 concepts related to economic culture have been reflected in these 27 movies. Among these concepts, "illegal businesses", "employment and unemployment", "luxury" and "bad economic condition of middle-class" were mostly reflected and rebuilt by films. These reflections of economic culture were mostly due to make negative taste through different ways. rebuilding anti-values and anti-norms, and exaggerating problems of middle-class group and showing off luxury life are instances for this claim. Manuscript profile -
Open Access Article
3 - Elements of postmodern cinema in the movie “Have You Another Apple?”
Seyede Sorayya Mousavi Seyed Mohammad Mehdizade TaleshiThe current study aims to recognize the elements of postmodern cinema in the movie “Have You Another Apple?” directed by Bayram Fazli in 2006. To this end Quantitative content analysis method was used in order to achieve the goals. The unit of analysis is &l MoreThe current study aims to recognize the elements of postmodern cinema in the movie “Have You Another Apple?” directed by Bayram Fazli in 2006. To this end Quantitative content analysis method was used in order to achieve the goals. The unit of analysis is “scene”. Statistical population of this research is 90 scenes of movie “Have You Another Apple?”. Data were collected through the census method and were analyzed using SPSS. The findings have been analyzed based on “intertextuality” and “decline of metanarrative”. The result shows this film is a postmodern movie without a classic hero. It involves the audiences in storytelling. The film is dominated by a pseudo-surreal sphere. The postmodern films include lots of signifiers that their signified is made in audiences' minds. “Have You Another Apple?” is full of signs and symbols. Many of scenes look like painting, so it could be concluded that the figure is dominant. The main character in “Have You Another Apple?” is not like the heroes in classic films; he is immature and fool. In the most scenes of this movie, human is portrayed as a “captive”. Based on the results characters rarely try to escape from oppression, and in the most scenes they surrender. At the end of the movie, nobody overcome the oppression. The movie denies the active and aware subject and the possibility of human liberation and emancipation. This film ends while the main character running that reminds “Sisyphus Cycle and the Futility”. Manuscript profile -
Open Access Article
4 - Identifying the Factors Affecting Cultural Diplomacy in Iranian Cinema
Habib Sheikhi Mohammad Soltanifar Afsaneh MozaffariDuring the 21st century, cinema as an influential media and consequently international festivals have been able to showcase their unique ability in the field of cultural diplomacy in Iran and in the world. Cultural diplomacy involves academic, professional, cultural exc MoreDuring the 21st century, cinema as an influential media and consequently international festivals have been able to showcase their unique ability in the field of cultural diplomacy in Iran and in the world. Cultural diplomacy involves academic, professional, cultural exchange programs, including cinematic exchanges, and a country can use it to export national interests and promote its position in the world. The purpose of this study was to explain the factors affecting cultural diplomacy in Iranian cinema. This research was a descriptive survey and correlational in terms of research method and applied research. Statistical population of this study is composed of experts in the field of cinema and cultural diplomacy of the country. 250 people were selected through random sampling. Data collection tool was a researcher-made questionnaire. Content validity ratio and content validity index and measurement model results were used to assess the validity of the measurement instruments. Composite reliability was used to assess the reliability of the questionnaires. Structural equation modeling using Smart PLS3 software was used for data analysis. The results of this study showed that national identity, political dimension, cultural dimension and technical dimension can predict cultural diplomacy in Iranian cinema. According to the obtained value for the overall model fit of the model is 0.68, the fit of the overall model is confirmed. Manuscript profile -
Open Access Article
5 - Discourse semiotic analysis of the flow of intellectual cinema (Case study of the movie House on Water)
rafiodin esmaeiliIn the last century, there has been a cultural challenge between Iran and the West, and after the Islamic Revolution, this issue has been in the form of a kind of alienation, clearly, laying the groundwork and creating a kind of "discourse tension"; In a way, along this MoreIn the last century, there has been a cultural challenge between Iran and the West, and after the Islamic Revolution, this issue has been in the form of a kind of alienation, clearly, laying the groundwork and creating a kind of "discourse tension"; In a way, along this challenge, "secular discourse" is opposed to "Islamic discourse" inside Iran. Influenced by this confrontation, the field of art and especially cinema has also witnessed the alignment of the above two discourses. The one-line thinking of the secular approach to the world paves the way for the formation of intellectual discourse along the stream of Persian film. Given the principles of the secular world, this discourse seeks to provide new definitions and elements. This article tries to explain the central and peripheral elements of intellectual cinema. Then, with the new method of "discourse semiotics", the analysis of the movie House on Water, which is a suitable representative for the discourse of intellectual cinema, will be analyzed. According to the findings of this study, the central element of this discourse is giving originality to the West And the surrounding elements of this discourse are: originality of form, Denigration and Disappoint, subjectivism, disregard for the innate feelings of the audience, functional view of religion, lack of attention to religion and relativism. Manuscript profile -
Open Access Article
6 - Comparison of the Cultural Discourse Prevailing On the Cinema of the Previous Decade and After the Islamic Revolution in Iran
seyed ali rahmanzadeh Fereshteh Majidi Hasan Khojasteh Bagherzadeh Seyed Mahmoud Nejati Hosseini,The purpose of this study is to compare the cultural discourse that governs the cinema of the decade before and after the Islamic Revolution of Iran. The research approach is qualitative and the main method is discourse analysis. The statistical population and sample co MoreThe purpose of this study is to compare the cultural discourse that governs the cinema of the decade before and after the Islamic Revolution of Iran. The research approach is qualitative and the main method is discourse analysis. The statistical population and sample content of his post-revolutionary films were the dialogues of 12 films through the values of power, success, hedonism, arousal, independence, cosmopolitanism, benevolence, traditionalism, conformity, security. Orientalism, legitimation of wealth, religious values, and national values have been studied with maxqda software. According to the results of this study, the intertextual similarities of the values of cultural discourse represented in the films of a decade before the revolution are benevolence, power, traditionalism, hedonism, and religious values. Intertextual similarities the values of cultural discourse represented in the films of a decade after the revolution are benevolence, power, and traditionalism. Discourse values Inter-discourse, benevolence, traditionalism and religious values are more prominent in the films of a decade before the revolution. The discourse values of inter-discourse, benevolence, traditionalism and conformity are more prominent in the films of a decade after the revolution. Manuscript profile -
Open Access Article
7 - Content Analysis of Women's Social Harms in Movies (Case of Study: the Phenomenon of Addiction in the first three Decades after the Islamic Revolution)
Mehdi MokhtarpourCinema, due to its visual appeal and propaganda power in today's advanced world, has attracted the attention of those involved in various economic, cultural, political and social fields around the world. The main purpose of this study is the content analysis of women's MoreCinema, due to its visual appeal and propaganda power in today's advanced world, has attracted the attention of those involved in various economic, cultural, political and social fields around the world. The main purpose of this study is the content analysis of women's social harms in movies with emphasis on the phenomenon of addiction in the first three decades after the Islamic Revolution. In this research, the history of Iranian cinema has been studied using the documentary method. In the review of films made with the theme of addiction, those that deal with women's addiction have been selected and examined. Also, in the field of reviewing the theories related to addiction, life-oriented theory, drug subculture theory, incomplete mourning theory and social deviation theory, the documentary method has been used. Then, the films were analyzed using qualitative content analysis method based on research questions and categories. The findings show that the representation of changes in the type of drugs used has been somewhat influenced by reality. The distribution of the production of films that deal with the subject of women's addiction, considering that we are facing a growth of more than two percent of women's addiction in the country since the late seventies, despite the small number, seems appropriate. A total of three films on addiction were made in the 1960s and 1970s, and six in the 1980s. However, the small number of these films shows the neglect of the subject and the limitations of representing women addiction in our cinema. Manuscript profile -
Open Access Article
8 - Investigating the Effectiveness Iran’s Cinema’s Cultural Role on Ethical Values of Iranian Young People
Seyed Mohammad Dadgaran Mahsa Zandi Maryam AmiriThe Cinema is a phenomenon that has opened its way to the societies over the past 100 years, especially in the current era that the pleasure of visual culture has been overcome on benefit, introduced itself to mankind in different forms and formats. Therefore, the film MoreThe Cinema is a phenomenon that has opened its way to the societies over the past 100 years, especially in the current era that the pleasure of visual culture has been overcome on benefit, introduced itself to mankind in different forms and formats. Therefore, the film industry and producing TV and cinema programs are largely spread by taking advantage of technological growth. Because this phenomenon has very important role in creation of culture , the change of culture and acculturation of society, it has influenced on various people in different ways , it means that the effect on Western culture is different from East because of cultural backgrounds' differences of the two civilizations .Mass media such as radio, television and newspapers play a significant role in education, guidance and raising social consciousness of adolescents and youth and its contrary will follow deviance, corruption and crime. The mass media like many of findings and human made can be helpful or harmful. Therefore, radio, TV, films and press are not determinative and effective tool on social deviances but are a tool in the hands of humans Manuscript profile -
Open Access Article
9 - Heroic Discourse Formation in Post-Revolutionary Cinema Analysis of Discourse of Movies and Senators
Ali Delavar Tahereh KoopaliIn this research, the hero and heroic discourse in the genre of the incident is examined. In the present study, three levels of analysis have been selected to examine the cinematic samples to go beyond the level of descriptive character and to enter into the analysis of MoreIn this research, the hero and heroic discourse in the genre of the incident is examined. In the present study, three levels of analysis have been selected to examine the cinematic samples to go beyond the level of descriptive character and to enter into the analysis of the discourse of texts. The purpose of this study is to examine the way in which insider representations are opposite. The hero's image alone has not been the subject of research, and is considered to be part of the anti-hero. In the first level, the methodology of the "Selvi and Kadyrie" model is used to examine the implicit and obvious meanings of the sequences, in the second level, Bart's narrative pattern is used to describe the semiotic. Subsequently, using the method of critical discourse analysis, Vendike's analysis of the heroic and anti-heroic discourse of the text has been analyzed. The findings of this research determine and characterize the type of personality, role in the plot, polarization and verbal literature and the levels of hermeneutics of meaning in the films. By observing and analyzing the films, what has been seen in the face of the other in all texts is "good modeling for itself" and "creating disadvantages for another". Manuscript profile -
Open Access Article
10 - Tehran city in the cinematic films of the 40's from the perspective of sociology of cinema with an emphasis on Clay and Mirror film
SOMAYEH RAVANSHADNIAThe theory of "reflection" in the cinema sociology sees the film as documents that reflect the social life and therefore by examining them, which in them, and by them, we can realize changes and social trends. In this article, Tehran city is analyzed and readout from th MoreThe theory of "reflection" in the cinema sociology sees the film as documents that reflect the social life and therefore by examining them, which in them, and by them, we can realize changes and social trends. In this article, Tehran city is analyzed and readout from the perspective of cinema sociology in viewing experience and the emergence of the 40’s cinema, and changes in behavior and cultural norms and social and economic transformations and their impact on behaviors and norms of the city by the method of semiotics. Urban social life is cause and movies are effect. As a result, given the position of cinema sociology, we can realize common urban issues and also reflection of the mentality in this particular historical period, and we can find social consciousness and a new morality that accompanied these relations and public reaction of citizens in the face of this city. The at hand study’s approach is Semiotics of Saussure, and the confrontation for finding the narrative structure and the contrasts. Then, the social structure with its developments compared to discover the social meanings of images. Urban social life is cause and movies are effect, and since based on Goldman's view, the original creator of the artwork, not the author, but it is the social group which this worldview is formed in it; we had tried to bridge between provided images of the city and The role of ideology and social classes and be clear that these pictures are the product of the view of which groups and social classes to the community? Unlike specialists in film studies, sociologists work with large data and are interested in the relationship between the community and films, which is why this is a microscopic study of a large data. Urban issues are more than not, usually subjects such as contrast of urban and rural, urban and rural contrasts characters, Housing problem, the marginalized, the class struggle in the big cities particularly with an emphasis on spatial inequalities between neighborhoods, issues and events that are happening in the neighborhoods of the city. Then we checked out these films and divided them based on the image of the city which the films were offered. Then we selected films of each class which clearly had more features in the image in question, as examples. We tried to review the changes of the city and transformations of cultural, social and economic norms of behaviors and their impact on urban norms and behaviors. The result was a film that was one of the most influential films of the '40s, Khesht-o-Ayineh (Created by Ebrahim Golestan, Year 1344 Solar Hijri calendar), and with analyzing and explaining these videos and extracting common features of them through image semiotics and given the status of knowledge for cinema, Common to urban issues in this particular historical period can be realized and also the part of the mind, the unconscious social and public reaction of citizens in the face of the city can be realized. Manuscript profile -
Open Access Article
11 - Urban space and cinema; The effect of warscape representation on the promotion of collective memories (Case study: standing in the dust, on the third day)
Hadis Loghmani Ayda Bagheri BeheshtiEvents such as war due to the ideals of a land, can be the formation and background of the memory of a city or country. In order to continue and transmit these memories, we must pay attention to the emphasis on the representation of urban spaces and identities that affe MoreEvents such as war due to the ideals of a land, can be the formation and background of the memory of a city or country. In order to continue and transmit these memories, we must pay attention to the emphasis on the representation of urban spaces and identities that affect people and their mentality. In order to revive the spaces and emphasize the history of a city, events and especially events such as war, films play a planning role. In this regard, the present researcher has examined two films, "The Third Day", which narrates the resistance in the western regions of Khorramshahr in 1980, and "Standing in the Dust", which begins from the moment. The purpose of this study is to influence the elements and features of urban spaces in promoting war memories by movies. What a representation of the wartime period for the consolidation and continuity of urban spaces is reminiscent of a war event. Accordingly, first by using documentary studies and important libraries of urban spaces and cinema and communication with each other in the form of urban symbol, personality, urban functions, values, rituals, the voice of the city and nature. And was expressed based on important criteria and elements to revive memory in each field. Then, the amount of portrayal in the two films "Third Day" and "Standing in the Dust" was examined and according to the results obtained from the encounters with the representation of war, according to the ideology of directing has shown. Studies show that most of the urban spaces used in "Standing in the Dust" focused on urban performance with a duration of 1642, the film time and the highest in "Third Day". The time of the display of wartime spaces is related to the symbol of the city, such as the search to display the symbolic meanings of trenches, enemy tanks and martyrs in inducing the concept of war in the city, which is 677 seconds of the film. From the viewers' point of view, the symbol of the city in "The Third Day" is one of the most important in the inductions of the war, while the film "Standing in the Dust" refers more to the quality that has the natural characteristics of war and the performance of the city. Considering the comparison between the qualities expressed and the author in the movie In the Dust, it is important to pay attention to urban performances, which is also very effective in the eyes of the viewers of this movie, and in the third day movie, the symbol of the city is considered by the director. And the author is considered and is considered as an important symbol of the city by the viewers of this film. Interviews and hockey reviews of urban performance and war landscape symbols in the sequence of war genre films have a significant impact and based on this, map solutions to provide urban views from an urban planning perspective in these cases have been presented. Manuscript profile -
Open Access Article
12 - Analyzing the Role of Cinema on Critique of the Modern Urbanism
Siamak Panahi Seyyed Mostafa Mokhtabad Amraey Mehrdad NavabakhshThis study has concentrated on the Role of Cinema on Critique of the Modern Urbanism. The theoretical framework of essay is designing architecture theory base on concept which is related to the way of semiotic , base on layered semiotic ( analyzing Film with MoreThis study has concentrated on the Role of Cinema on Critique of the Modern Urbanism. The theoretical framework of essay is designing architecture theory base on concept which is related to the way of semiotic , base on layered semiotic ( analyzing Film with syntagm layers: text ,context , intertextuality ,code , media) and Ervin Panofsky ‘s semiotic analyzing which has three periods: primitive understanding , background literature and hermeneutics. The research methods in this study are analytic and descriptive combination of qualitative (from case study to theory) and quantitative (from theory to case study) research. This study has analyzed some famous films by professional directors which their base concept was about criticizing modern movement. At first we analyzed the meaning of modernism, mechinism, semiology, and then genealogy of modern space creation in film and the way of determination of modern movement and their critique. The conclusion of the study is that the architecture is formed and created base on concept and cinema is one of the best critical tools of modern stream in architecture and urbanism. Cinema with black comedy genre, modern semiotic, city palimpsest, city nostalgia, utopia and distopia manifests these kind of meaning. Manuscript profile -
Open Access Article
13 - Political Cinema and America’s Foreign Policy Toward Iran After September 11th
Allahyar elahi Elahi Abbas Soltanloo Ali Reza soltaniHollywood’s Political cinema as the hub of America's moviemaking is a set ofprofitable companies which have been produced movies from the beginning of therise of the American film industry in the village of Hollywood, but over time, itsname encompassed all the Ame MoreHollywood’s Political cinema as the hub of America's moviemaking is a set ofprofitable companies which have been produced movies from the beginning of therise of the American film industry in the village of Hollywood, but over time, itsname encompassed all the American film industry. Hollywood has always been aconvenient tool in the hands of the government and the government has beenruling in America until they transfer what they have wanted such as; Viewpointsand also their Positions to others, clearly or unclearly.The question is: what is the position of Hollywood’s political cinema in America'sforeign policy toward Iran after September 11th attacks? It should be answered tothis question that, after September 11th, Hollywood filmmakers have beeninfluenced by America's foreign policy orientations and made movies by referringto the past events and Islamic Revolution and also presented negative and scaryface of Islamic republic in world public thoughts by disguising the fact.Accordingly, we have faced to prominent image of Iran and Iranian in WesternMedias and specifically in Hollywood’s cinemas by Iran phobia project in theyears after the September 11th. After that time, issues such as Islamic Revolution,hostage crisis, terrorist attacks of September 11th, human rights, nuclear power,religion, culture, war, Iranian women, 1388 events of Iran and etc. were the mainsubject of countless anti-Iranian Hollywood films such as Argo, Syriana, Notwithout my daughter, The Insider, Alexander, 300, Maryam, Crash, House of sandand fog, Red Rose, Rosewater and etc., which have been made to presentAmerica's foreign policy goals Manuscript profile -
Open Access Article
14 - Analysis of Iranian Cinema’s Cultural Values in a Decade after the Islamic Revolution of Iran
Fereshteh Majidi Seyed Ali Rahmanzadeh Hasan Khojasteh Bagherzadeh Seyed Mahmoud Nejati Hosseini -
Open Access Article
15 - The Role of the Rashidian Brothers in the Development of Iranian Cinema (1945-1979)
Mahnaz Mohammadi Mohammad Kalhor Fereshteh Sadat Ettefaghfar -
Open Access Article
16 - Representation of Gender Identity of Women in the Cinema of War
Ashraf-alsadat Pironaziri Tahmoures Shiri -
Open Access Article
17 - Investigating the Impact of Outdoor Advertisement on Cinema attendance in Tehran, Based on AIDA Model
Tayebeh Zol-ala Sara Mohamadpour -
Open Access Article
18 - Developing a Model of Target Market Selection for Movie Products
A. A. Farhangi T. Hasanqolipour A. Mozaffari E. RashidiDespite the rich resources and abundant talent, the Iranian film industry has not had much success in international trade. One of the important decisions facing the film industry to enter global markets is target markets selection. The main objective of this research is MoreDespite the rich resources and abundant talent, the Iranian film industry has not had much success in international trade. One of the important decisions facing the film industry to enter global markets is target markets selection. The main objective of this research is to present a model of target markets selection for Iranian cinema products. The research model has unique characteristics of Iranian cinema. The study population consisted of all administrators and experts in Companies distributing film goods. The research data was collected through interviews and questionnaires and the statistical methods of multiple regression and path analysis were used for data analysis. Research findings indicate that six factors affect the selection of target market of cinema products: fit between audience preferences and product, supporting capabilities, potential attractiveness of market, media infrastructure, and accessibility of market and competition status. Manuscript profile -
Open Access Article
19 - Estimation of Cinema Demand Function in Islamic Republic of Iran
دکتر میثم موسایی عبدالرحیم رحیمیPresently, the culture of economics in somecountries is given top priority against other sectors of civilian economics. This importantis not only due to the economical values of culture but also due to the outmost importanteffects which are able to boost the civilian ec MorePresently, the culture of economics in somecountries is given top priority against other sectors of civilian economics. This importantis not only due to the economical values of culture but also due to the outmost importanteffects which are able to boost the civilian economics both direct and indirect. In Iranalso, the culture economics has its own specific importance and it includes industriessuch as cinema, theater, mass media, publications, tourism and sports. Among these,cinema industries as an attractive phenomenon is much more effective with compare toother cultural products and is considered as a center of attraction and interests not onlyby all the culture and art lovely people but also by the sensitive politicians andeconomists too. Unfortunately, cinema demand in Iran has been decreased during last 3decades. Therefore, in view of such importance issue, this paper is aimed at estimatingthe function of demand for cinema in Iran based on the Iran's time series data during1985-2007 periods.Research Methodology: this research tries to use Case and Field Study ResearchMethod. Also according to Classic demand theory and econometric models is usedOrdinary Least Square Technique (OLS) for function of demand for cinema in Iran. Thisestimation is carried out by Eviews economical modeling package.Findings: In this research we have selected the best linerly equation as function ofdemand for cinema in Iran after estimation some equations and tested them. Regardingcinema demand in Iran, average price of ticket, and income, we found all relevant teststatistics indicate that there is relation between these variables. Here, cinema attendance inIran (cinema demand) as dependent variable and other variables such as ticket price,population and income are independent.Conclusion: We start our analysis with the specification of several approaches for cinemademand. According to calculation all of cinema demands elasticity, we analyzed theeffective factors on cinema demand in Iran, such as iterance cost, consumers incomeindex and population growth during 1985-2007 periods in this paper. However, in thisstudy we found cinema demand to be inelastic and elastic with respect to price andincome. Thus, cinema in Iran as cultural good from economic of viewpoint may indeed beseen as a luxury good. Manuscript profile -
Open Access Article
20 - Designing the Model of ecosystem of entrepreneurship promotion in Iranian cinema
Mohsen Beigagha Alireza Shirvani Mojtaba KhazaeiIntroduction and Goal: The purpose of this research is designing a model of ecosystem of the entrepreneurship promotion in Iranian cinema. An ecosystem with the elements such as Government, Elites, Financial Resources, NGO's, Educational Institutions and Links between i MoreIntroduction and Goal: The purpose of this research is designing a model of ecosystem of the entrepreneurship promotion in Iranian cinema. An ecosystem with the elements such as Government, Elites, Financial Resources, NGO's, Educational Institutions and Links between internal and external entrepreneurs has been designed. The goal is providing guidance to cultural management in Iranian cinema on how to use the entrepreneurship elements. Methodology: The method of research was descriptive and mixed method (Qualitative and quantitative) through purposeful interview and distributing the questionnaire, as main instrument of research. Findings: All the six factors of research have effect on Innovation factor. Among six factors, financial resources have the more effect on the factor of innovation and links between internal and external entrepreneurs has less effect on the mentioned factor. Result: Tendency of Iranian cinema to absorb young generation, remove governmental supervisory, encourage entrepreneurial ideas and plan a long-term view. Manuscript profile -
Open Access Article
21 - An analysis of the cultural values of cinema in the decade before the Islamic Revolution of Iran
Fereshteh Majidi vizane seyed ali rahmanzadeh hasen khojasteh bagherzadeh Seyed Mahmoud Nejati HosseiniVarious studies in the field of cultural values in Iran have addressed this issue from different perspectives, but it seems that a comprehensive classification of traditional and modern values in Iranian society has not been done. The main finding of the review of r MoreVarious studies in the field of cultural values in Iran have addressed this issue from different perspectives, but it seems that a comprehensive classification of traditional and modern values in Iranian society has not been done. The main finding of the review of research related to the research topic shows the duality of values (traditional and modern) in Iran. In the present study, by identifying the cultural values represented in the content of movies and using the theories of Allport, Rokic, Schwartz circular structure, Rafipour theory, John Stewart and Hall theory and through the method of discourse analysis, the values studied. Is. By describing, interpreting and explaining the cultural values represented in the content of cinematic films in the decade before the Islamic Revolution of Iran (films along the night, Qeysar, Toghi, Gao, Soteh Delan, Ganj Qarun) Dialogue of films through the values of power, success, pleasure Demand, arousal, independence, cosmopolitanism, benevolence, traditionalism, conformity, security, legitimization of wealth, religious values, national values have been studied with maxqda software. According to the results of this study, the intertextual similarities of the values of cultural discourse represented in the films of a decade before the revolution are benevolence, power, traditionalism, hedonism and religious values. Examining and analyzing the films made in these days, it can be said that the films of this decade have been in the direction of benevolence, traditionalism and religious values. Manuscript profile -
Open Access Article
22 - The Role of Iranian Cinema in Acceptance of Afghan Immigrants
toktam farmanfarmaee parisa jafarzadehIntroduction & Objective:The most important factors in group and individual migration, at least in the past two centuries, with a brief look at the immigration phenomenon have been factors such as war, poverty and unemployment. Although immigration can have very neg MoreIntroduction & Objective:The most important factors in group and individual migration, at least in the past two centuries, with a brief look at the immigration phenomenon have been factors such as war, poverty and unemployment. Although immigration can have very negative economic, social and psychological impacts for immigrant and their populations, on the other hand, it can have positive cultural, social and economic issues. This paper seeks to examine and investigate the effects and consequences of Afghan immigration. In this regard, over thirty years of presence of Afghan refugees in Iran has been attended by many movie maker and various films and serials have been made on this matter that have encountered with positive and negative reactions at the national and international levels. The subject of the research was to study the role of cinema in accepting and refusing Afghan refugees in Iran with an emphasis on Iranian cinema in the 2000s. According to its importance, Cinema, due to its impact on the minds of the community can act realistic in creating people's attitudes towards the acceptance of Afghan refugees by creating clear and positive images or themes or even conversely, as an informative tool. Method: Analytical-descriptive quantitatively and qualitatively as the spss method is used to express the data and analyze the survey. The main indicators of the statistical society include family, education, marriage, employment, government, residence and war. Findings: The coding of research variables including personality, acceptance of self and others, social trust, lifestyle, social security, economic development, and policy making, based on the conceptual model of research have been done. Also, war is the most effective factor, based on observation and surveys, in accepting and refusing Afghan refugees, which seventy percent of people have referred to. Conclusion: The 2000s cinema of Iran has played a role in accepting and denying Afghan refugees. Also, in policy-making, it is quite evident, the lack of planning of the state and the law enforcement agencies in confronting with Afghan refugees. Manuscript profile -
Open Access Article
23 - Evaluating the Efficiency of Iranian Movie Theaters’ Halls
Hamidreza Izadi Salimeh Amiri -
Open Access Article
24 - An analysis of elements effective on the spatial quality of cinema complexes, with the aim of improving spatial dynamics
narges ghazanfari saeed azematiBackground and Objective: In today’s world, describing the standards of environment dynamics is one of the most important subjects in the field of architectural and urban planning, which should be considered in the architectural design process. The main purpose of MoreBackground and Objective: In today’s world, describing the standards of environment dynamics is one of the most important subjects in the field of architectural and urban planning, which should be considered in the architectural design process. The main purpose of this study is to investigate the effective components on improving the spatial quality of cinema campuses in order to promote spatial dynamics.Material and Methodology: The current research was carried out in 2019 and uses the "descriptive-analytical" method and the construction of a questionnaire to identify factors affecting spatial dynamics. The validity and reliability of the questionnaire was tested among 20 users of cultural spaces. The sample size was calculated using Cochran's formula and was performed by 150 people consisting of 72 women and 78 men. Using SPSS software and the Kolmogorov Smirnov test to evaluate the normality of the data and the correlation coefficient, the relationship between the variables was determined, and by calculating the score of each, the most effective components were determined.Findings: This research shows that there is a relationship between spatial dynamics and functional, formal, semantic, environmental and social criteria and in designing cultural spaces, they improve the quality of space for citizens in a desirable way.Discussion and Conclusion: Functional, environmental and social criteria have the highest numerical quantity and as a result have the maximum impact on spatial dynamics. Also, formal and semantic criteria are other important factors that affect spatial dynamics in the next stage. Manuscript profile -
Open Access Article
25 - Cinematic Image Patterns and their Implications in Zahran Al-Qasimi's Novel “Al-Qafar's Westernization”
Zainab Daryanavard Mohammad Javad Pourabed rasol balavi Ali khezri Haitham Al-SuwailiRecently, the modernist novel was based on the visual data taken from the visual arts, especially the seventh art, so the features of the cinematic image appeared in the narrative depth engraved on a large scale. Employing the visual image in the narrative has several e MoreRecently, the modernist novel was based on the visual data taken from the visual arts, especially the seventh art, so the features of the cinematic image appeared in the narrative depth engraved on a large scale. Employing the visual image in the narrative has several effects, which are reflected in the movements of characters and objects in the narrative space, or the framing of scenes depicted by specific techniques. Zahran Al-Qasimi's novel "Al-Qafar's Alienation" is considered one of the most important novels in which the writer uses vocabulary related to the cinematic language.This study relies on the descriptive-analytical approach to reveal the common windows between the cinematic elements and the narrative text, through which junctures emerge that include vocabulary that characterizes both arts. From this point of view, this study aims to show the extent to which vocabulary and narrative paragraphs are subject to cinematic techniques, and to emphasize the two functions of the snapshot; Reading and visual and the reflection of the semiological connotations of them, so the results obtained from this convergence is the transcendence of the fictional text towards the narrative text. With this work, the writer may give the recipient the opportunity to enter into a visual world that adopts the idea of depicting the scene and directing it. The focus of this study revolves around five techniques that intersect with the written narrative. Action and reaction shot, witness Manuscript profile -
Open Access Article
26 - Components of the Expressionism School in the Novel of Hamnavayi-e Shabane-ye Orkestr-e Chubha
Mojtaba DastjerdiAt the beginning of the twentieth century, the human worldview is undergoing transformations under the influence of the First World War, and subsequently the art of this age is also transformed. Human in this era, the human being is the dying and the mutilation and the MoreAt the beginning of the twentieth century, the human worldview is undergoing transformations under the influence of the First World War, and subsequently the art of this age is also transformed. Human in this era, the human being is the dying and the mutilation and the anxiety in his being shadowed. This process in art is Expressionism, which, as an artistic school, represents the state of the art and presents works of art that reveal differences with the works of earlier periods. This article attempts to explore the components of Expressionism school in romania in Hamnavayi-e Shabane-ye Orkestr-e Chubha by Reza Qasemi using library resources and descriptive-analytic methods to help better understand the expressive aspects of the story. Introducing more of this work as a different model in Persian novels. The results show that the author is from factors such as expression of fear, psychological problems, confusion, faiths and beliefs, Romance and dealing with such puzzles as prediction, creating a crisis of identity, distortion of reality, seduction, emphasis on dismembering the form, and neglecting the rules of writing, and using some of these components of the teachings of the expressionism school which has been implicated in playwriting, and in particular the expressionist cinema of Germany; The fear of death, the use of the capacity of dark spaces and lighting, the disturbance of the narrator's personality by his shadow, and its consequences that lead to problems such as self-destruction and the identity crisis; In addition, the footprint of the writer's half-way to the expressionist painting is also evident in the novel, which has a special effect on Qasemi's work. Manuscript profile -
Open Access Article
27 - "The house of thorn" novel as a metaphor for Noah's Flood
Nazanin Farzad“The House of Thorns” is a work of the contemporary Iranian writer, Abdolhossein Farzad. The time is stopped for the narrator at seven in the morning. This suspension in timelessness is an opportunity for the narrator to analyze history. His goal is to explo More“The House of Thorns” is a work of the contemporary Iranian writer, Abdolhossein Farzad. The time is stopped for the narrator at seven in the morning. This suspension in timelessness is an opportunity for the narrator to analyze history. His goal is to explore the past to find the moment of human evil; because the end of human dignity has paralyzed the narrator’s brain. This research is descriptive – analytical. The research findings show that it is a metaphorical work. This novel is a metaphor of Noah’s flood and the narrator’s bed is like Noah’s Ark. The storm of “The House of Thorns” and the waves which are hitting the ship of the narrator’s bed and occupying his mind, are metaphors for various waves of thoughts: waves of time, history, art, literature, poetry, philosophy and physics especially Quantum mechanics and till the end of the story and the end of the storm that the rainbow of “knowledge is power” appears, the author like Noah tries to talk about the problematic human and giving meaning to life with help of art ,poetry ,literature and humanistic cinema ,seeking to save mankind and human dignity by the Ark of his thoughts. Manuscript profile -
Open Access Article
28 - Investigation of Cinematic Montage in Pictorial Structure of Egyptian ‘Adodeh’
Hashem Mohammad Hashem Maryam Jalaee ‘Adodeh’ is among the most manifest samples of Egyptian folk literature and closely related to death and mourning. This technique-although with some differences- is folk bemoaning sample in formal literature and also one of the most importa More ‘Adodeh’ is among the most manifest samples of Egyptian folk literature and closely related to death and mourning. This technique-although with some differences- is folk bemoaning sample in formal literature and also one of the most important types of Egyptian folk music. Hence, the present study investigates texts of ‘Adodeh’ technique with analytical- descriptive method and cinematic approach and consists of two parts; the first part compares all types of montage according to Eisenstein theory on the technique and the second part studies fundamental factors in applying montage technique in ‘Adodeh’, i.e. frame of the technique and repetition. In the investigation, some cinematic techniques were discovered which is consistent with the aims of this technique in expressing sorrow, sadness and counting a dead person's features through imagery and visualization. Manuscript profile -
Open Access Article
29 - Women's Role Representation in Iranian Cinema A Survey on Cultural Policies in the Cinema before and After the Islamic
لنا Abdolkhani محمد NasrabadiThis study proposed a theoretical framework based on “critical theory” of the sociology of art. This theory is based on Reaction hypothesis which shows the art as a mirror, reflects social characteristics of a given society. It involves descriptive and docum MoreThis study proposed a theoretical framework based on “critical theory” of the sociology of art. This theory is based on Reaction hypothesis which shows the art as a mirror, reflects social characteristics of a given society. It involves descriptive and documentary research methods. The technique used in this study is the qualitative analysis of content. Our hypothesis suggested that there is a clear difference between the representation of women in respect to the contents and subjects in the movies before and after the Islamic Iran’s Revolution. The data showed that the representation of women in the Iranian cinema has been changed dramatically in the two periods i.e. before and after the second year of 1979 post years. These changes occurred due to the issues such as representation of women in modern movies, quality of jobs, type of clothing and veil, cultural-related products use, personal skills, dialogues contents, level of education, beliefs, language, mechanisms that lead to resolving personal and family problems and etc. The overall results indicated that shift in cultural policymaking of the Iranian Cinema led to a differing view about representation of women in Cinema after the Islamic Revolution of Iran. Manuscript profile -
Open Access Article
30 - Aesthetics of Iranian cinema based on the theme of stranger consciousness of Sohrevardi, cases of Study Siyavash in Takhtjamshid and Green fire
nariman khalili Insha'Allah Rahmati Mohammad ArefThe aesthetics of Iranian cinema based on illuminated stranger consciousness under the title of exemplary cinema is the subject of this article. How the concept of stranger consciousness which means reminding human of his homelessness is created. Escape to the world abo MoreThe aesthetics of Iranian cinema based on illuminated stranger consciousness under the title of exemplary cinema is the subject of this article. How the concept of stranger consciousness which means reminding human of his homelessness is created. Escape to the world above in traditional art is the beginning of our reflection on the connection between illuminated aesthetics and cinema. With Sohrevardi's objective aesthetic approach and with exploring beauty from premiere hypostase de la lumiere des lumieres to the world and confinement of human in exile under the management of the lord of all kinds, one can analyze exemplary films in the Iranian cinema. In this article the theme of homelessness in the Iranian cinema with reference to sheikh Ishraq 's allegorical treatises and with the help of Henry corbin's interpretation and phenomenology has been examined. On the basis of descent and enlightment, in the narratology of films with the theme of stranger consciousness it has been revealed that in the three – dimentional unity of the story ( narrator, narration, and the subject of narration), the narrator is the subject, object and the theme of the epics Manuscript profile -
Open Access Article
31 - Literary Adaptation in Iranian Cinema
narges salehi mohammad reza haji aqa babaeiLiterary works are valuable sources that manifest in various forms in different artistic areas. One of these areas is where literary texts are used in order to create films, a procedure known as adaptation. Adaptation here means using a written text partially or fully i MoreLiterary works are valuable sources that manifest in various forms in different artistic areas. One of these areas is where literary texts are used in order to create films, a procedure known as adaptation. Adaptation here means using a written text partially or fully in order to create a visual text, and several scholars maintain that this procedure takes place in three ways, namely free, faithful, and word-for-word. Other approaches have also been put forward. The current research looks at adaptation, focusing on both the narrative text and the visual text. Considering the visual text, three approaches to cinematic adaptation have been introduced and illustrated with examples from the Iranian cinema. Considering the narrative text, two approaches to the analysis of adapted works have also been reviewed. The current paper aims to address the shortcomings of approaches to the analysis of adaptation and put forward a new perspective that gives more weight to the elements of the literary text. Manuscript profile -
Open Access Article
32 - Experience of Urbanscape Essence in International Award Winning Iranian Movies
Mohammad Iranmanesh Djavad Rasooli -
Open Access Article
33 - Identifying, Explaining and Ranking the Components of Cultural Diplomacy in Iranian Cinema
Habib Sheikhi Mohammad Soltanifar Afsaneh MozaffariBy recognizing the weaknesses and strengths of Iranian cinema, by preventing Islamophobia and anti-Iranianism at the international level, the fields of awareness and cultural promotion within the society can be provided. Iran and its distance from the desired situation MoreBy recognizing the weaknesses and strengths of Iranian cinema, by preventing Islamophobia and anti-Iranianism at the international level, the fields of awareness and cultural promotion within the society can be provided. Iran and its distance from the desired situation are fundamental questions. In the study of representation of the above components, the mixed method was used, then a researcher-made questionnaire of 60 cultural components was identified and reviewed. The statistical population in the first phase of the research consists of a group of experts in the field of cinema and diplomacy. In sampling the snowball technique and then three types of Delphi questionnaires, pairwise comparisons and the status of cultural diplomacy components in the form of five national, religious, cultural, political and technical dimensions were used in Iranian cinema. Data analysis showed that the representation of the components of cultural diplomacy in Iranian cinema is far from the desired situation. Manuscript profile -
Open Access Article
34 - Western Modernization and Westernization of the Consequences of Iran's Development (Semiotics of 40s and 50s Films)
Ali Ghafari Afsaneh EdrisiThis research seeks to assess the consequences of development in Iran. In this way, with the approach of qualitative method and using a semiotic technique inspired by Pierce's views. In this study, eight movies were selected from the new wave movies of the 40s and 50s a MoreThis research seeks to assess the consequences of development in Iran. In this way, with the approach of qualitative method and using a semiotic technique inspired by Pierce's views. In this study, eight movies were selected from the new wave movies of the 40s and 50s and used different levels of theories to find answers to the questions of this study. The results show that "Western modernization", and "Westernization" are the categories represented as the consequences of development in these films. Because development means economic growth, Europeanization of customs, and living in a big city, but also a particular way of thinking about people and life that the films in question have not represented. Manuscript profile -
Open Access Article
35 - Cultural policy-Making and its Impact on the Soft Power of the Islamic Republic of Iran; a Case Study of the Film Industry
Khalil Borzoo Masoud Motallebi Abdolreza BaiKhalil Borzoo[1] Masoud Motallebi[2] Abdolreza Bai[3] Abstract: The concept of war has undergone a wide semantic transformation and today, the soft power, including cinema, plays an important and fundamental role in the cultural policy of any country. Accordingly, the p MoreKhalil Borzoo[1] Masoud Motallebi[2] Abdolreza Bai[3] Abstract: The concept of war has undergone a wide semantic transformation and today, the soft power, including cinema, plays an important and fundamental role in the cultural policy of any country. Accordingly, the present article has been done by descriptive-analytical method with the aim of examining cultural policy-making in the Iranian film industry and its impact on the soft power of the Islamic Republic of Iran. The results showed that the Iranian film industry originates from the political programs of its statesmen and this factor has created challenges in the field of soft power in the field of cinema. Nevertheless, the international recognition of the Iranian film industry (presence of Iranian films in international festivals, distribution of Iranian films and series on I Film and Asian television networks. In addition to displaying and encouraging the political, religious, lifestyle and Islamic culture of the Iranian people at the international level, in order to produce positive images and eliminate negative images of Iran (in Persian-speaking countries) Especially Iran's nuclear programs) to be used in the minds of the people of the world. Iranian artists, as Iranian ambassadors around the world, have not yet been sufficiently exploited as a source of soft power, while they can make a great difference in others' perceptions of Iranian identity. [1] -PhD Student in Political Science, Azadshahr Branch, Islamic Azad University, Golestan, Iran, borzoo50@yahoo.com [2] -Assistant Professor, Department of Political Science, Azadshahr Branch, Islamic Azad University, Golestan, Iran) Corresponding author(, mmtph2006@yahoo.com [3] -Assistant Professor,Department of International Relations, Azadshahr Branch, Islamic Azad University, Golestan, Iran, phd_bay1979@yahoo.com Manuscript profile -
Open Access Article
36 - Evaluation of the Sociological Components of a Recent Decade of Cinema with the Approach of Social Anomalies
Masoud Jabbari Reza Dorostan Neda Masrori JanatIn the Field of Society, Factors Such as Emotional Rupture, Fattening of the Urban Middle Class and Weakening of the Family Foundation, have Increased Social Anomalies and Increased Crime. The Spread of Western Culture and the Creation of Cultural Dichotomy, the Disappe MoreIn the Field of Society, Factors Such as Emotional Rupture, Fattening of the Urban Middle Class and Weakening of the Family Foundation, have Increased Social Anomalies and Increased Crime. The Spread of Western Culture and the Creation of Cultural Dichotomy, the Disappearance of Traditions, the Increase in Divorce Rates, the Normalization of Drug Use, are just a few Corners of the False Culture That Cinema has Brought to Society. This Study Seeks to Find the Productive Role of Iranian Cinema in Social Anomie. The Research Method was Descriptive-Analytical in the Shadow of Statistical Analysis and was Generalized by Library Studies, Film Analysis and Questionnaire. The Analysis Method is Based on the Analysis of Cinematic Works, Multivariate Regression Test and the Technique of Semantic Differentiation and Output of "SPSS" Software. Statistical Samples of this Study were Randomly Selected from the Elite and Ordinary Citizens. Findings from the Study Show the Impact of Cinema on Issues Such as Norm-Breaking, White Marriage, Divorce, Infidelity, Asylum and Immigration. The Highest Prevalence of Crime Statistics in Cinema is in the Field of Criminal Offenses With 31%, Financial Crimes with 20% and Sexual Crimes with 14%, Respectively. According to the Research Findings, the Results Show that not Paying Attention to the Mentioned Factors in the Social Context Can Lead to Sociological Anomalies. Manuscript profile -
Open Access Article
37 - Sociological analysis of the formation and evolution of New Wave of Iranian’s cinema
Ali Sadeghi Firouz RadThe present study using reflection approach seeks to determine the relationship between social, economic, political and cultural conditions and Iranian intellectual movement after Land Reform from one hand and the new wave in Iran Cinematography from other hand.This qua MoreThe present study using reflection approach seeks to determine the relationship between social, economic, political and cultural conditions and Iranian intellectual movement after Land Reform from one hand and the new wave in Iran Cinematography from other hand.This qualitative research using semiotic analysis,studies these films.The findings showed that, the changes accrued in so-called grounds of Iran’s society had been reflected in studied movies positively or negatively. These changes are as follow:Changing in social structure resulted from migration to cities, changing in women’s social role and their social presence, the conflict between tradition and modernity, single-product economy and dependence on oil, the spread of capitalist relations and the growth of consumerism,changing in economic system after the Land reform, corruption and inefficiency of the government, public dissatisfaction and distrust, the emergence of guerrilla movements, the advent of elements of a new culture ,social role of religion, new definition of religion, the social role of intellectuals, sanctification of fight, criticism of intellectuals for inaction and yielding,… . Manuscript profile -
Open Access Article
38 - Semiotic analysis of cultural - social values of foreign cartoons aired on TV 5, in 1384-1393
Ali Akbar Kord Mehran SamadiThis study is the semiotic analysis of cultural - social values of foreign cartoons aired on TV 5, in 1384-1393. In this study, the sampling "Delphi" is used to select the sample. So that from among 117 films aired on TV 5 (biomarkers as population) with a survey from 5 MoreThis study is the semiotic analysis of cultural - social values of foreign cartoons aired on TV 5, in 1384-1393. In this study, the sampling "Delphi" is used to select the sample. So that from among 117 films aired on TV 5 (biomarkers as population) with a survey from 5 experts of cinema and television about valuable animations (in period of 1384 to 1393), 10 videos (each year a film) were selected for study. Cartoons were selected from three continents: America, Europe and Asia as statistical samples. From a total of 212 frequencies detected in samples by American cartoons, “the benefactor” with 42frequency(20 %) and 946 seconds (23%), “universalism” with 39 frequency (18%) and 742 (18%), and “security” with 32 frequency (15%) and 588 seconds (14%) are three outstanding values that have been played by channel 5 from1384 to 1393. While a total of 53 frequency of cartoons in European statistical sample, the "benevolence" with 15 frequency (28%) and 234 seconds (27%), "tradition" with 15 frequency (28%) and 169 seconds (19%) and “universalism” with frequency (13%) and 153 seconds (18%) have the outstanding cultural - social values. The results show that, among social and cultural values of foreign cartoons, the value of "benefactor" with 63 frequency (21%), "universalism" with 52 frequency (18%), "security" with 41 frequency (14%), "tradition" with 30 frequency (11%), "power", with 24 frequency "other values" and "independence" with 23 frequency and each equal to (8% ), "progress" with 23 frequency (5%), “motivation” with 10 frequency(3%), “pleasure seeking” with 7 frequency (2%) and “conformity” with 5 frequency (2%) are in the subsequent social-cultural values, that were featured in foreign cartoons. Manuscript profile -
Open Access Article
39 - بررسی جامعه‌شناختی عوامل مؤثر بر مصرف سینما (مطالعه موردی جوانان دختر و پسر شهر ساری)
قربانعلی ابراهیمی محمود فرهادی هادی رازقیبر اساس آمار و اطلاعات ارائه شده از سوی مسؤولان فرهنگی، در 20 سال گذشته میزان مخاطبان سینمای ایران حدود 40 میلیون نفر ریزش داشته است. به بیان دیگر، ایرانی‌ها به طور متوسط در سال تنها 15 دقیقه را در سالن‌های سینما سپری می‌نمایند. هدف اصلی این پژوهش بررسی چرایی این امر می Moreبر اساس آمار و اطلاعات ارائه شده از سوی مسؤولان فرهنگی، در 20 سال گذشته میزان مخاطبان سینمای ایران حدود 40 میلیون نفر ریزش داشته است. به بیان دیگر، ایرانی‌ها به طور متوسط در سال تنها 15 دقیقه را در سالن‌های سینما سپری می‌نمایند. هدف اصلی این پژوهش بررسی چرایی این امر می‌باشد، از این رو با بهره‌گیری از نظریه بوردیو کوشش شده‌است تا تأثیر سرمایه‌های اجتماعی، فرهنگی و اقتصادی بر مصرف سینمایی روشن شود. روش این تحقیق، پیمایش می‌باشد و اطلاعات تحقیق حاضر، با استفاده از ابزار پرسشنامه جمع‌آوری شده است. نمونه این پژوهش شامل 400 جوان دختر و پسر شهر ساری می‌باشد. یافته‌های تحقیق نشان داده است که تأثیر هر سه متغیر سرمایه اجتماعی، سرمایه فرهنگی و سرمایه اقتصادی بر متغیر وابسته تحقیق (مصرف سینمایی) مثبت می‌باشد و این مهم بدین‌معنی می‌باشد که با افزایش سرمایه‌های اجتماعی و فرهنگی و اقتصادی، میزان مصرف سینمایی نیز افزایش می‌یابد Manuscript profile -
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40 - Measurement of Urban Quality Indicators in Iranian Films Case Study: (A movie dar donyaye to saat chand ast)
hadis loghmani Iraj Etesam hossein zabihiRepresentation of the city and redefinition of time, space, space in a variety of media such as cinema due to the involvement of the unconscious mind and thought of the viewer can play an important role in shaping the image of the city, its recognition and indexes, and MoreRepresentation of the city and redefinition of time, space, space in a variety of media such as cinema due to the involvement of the unconscious mind and thought of the viewer can play an important role in shaping the image of the city, its recognition and indexes, and even the definition of norms and abnormalities of the urban pattern of behavior. To play The purpose of this research is to answer the main question of how the qualities of urban spaces are presented in Iranian films. The research method is qualitative and descriptive-analytic and content analysis method is used. Using the texts of the urban area, the criteria for environmental quality were summarized in a table and the criteria in the film in your world have been analyzed and evaluated. Four criteria for analyzing films, physical, visual, perceptual, functional, as The findings of the research were formulated and, finally, the most important factors influencing the quality of the spaces were the explanation and the film was presented as a successful example in presenting these components. Attention to these principles can, through reinforcing the perceptions of the audience, enhance the meaning of space and make sense of space in the minds of urban space users. Manuscript profile -
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41 - Representing Muslims in Hollywood Cinema (Case Study of "Tikken 1" and"Tikken 2")
saeid rezaei Alireza Golshani Mohammadreza GhaediCinema today plays an important role in cultural education and in addition to entertaining people, and sometimes this function has a preference over other practical aspects of cinema. Hollywood cinema is known as the hub of world cinema and plays an important role in ad MoreCinema today plays an important role in cultural education and in addition to entertaining people, and sometimes this function has a preference over other practical aspects of cinema. Hollywood cinema is known as the hub of world cinema and plays an important role in advancing Western cultural goals and persuading public opinion on a variety of issues, including political, religious, economic, and so on. One of the western uses of Hollywood cinema has been to advance the goals of Islamophobia. In this research, the films have been analyzed and analyzed using the qualitative method of semiotic analysis and attempted to examine some of the features represented for Muslims by examining Hollywood productions. This study seeks to answer the question of how Hollywood describes Muslim faces. The purpose of this study is to understand the approach of Hollywood cinema and consequently the United States of America towards Islam and Muslims. Research findings suggest that among the features portrayed by Muslims in Hollywood films can be terrorist, savage, cruel, ruthless, ruthless, rational, cowardly, lawless, lustful, Johnny, vindictive and vengeful, etc. Cited. Of course, some of the good features, including family-friendliness, are also applied to Muslims. Manuscript profile -
Open Access Article
42 - Configuration analysis of the yard of residential plan types in historical context of Sharbafan neighborhood in Lahijan City
maryam molaei Hossein Safari farzaneh asadi malekjahanArchitectural and urban features of the past explain the identity of cities. The study of the historical contexts of cities, the spatial structure and configuration of historical spaces, and specifically residential buildings, reveals the extent to which the structure o MoreArchitectural and urban features of the past explain the identity of cities. The study of the historical contexts of cities, the spatial structure and configuration of historical spaces, and specifically residential buildings, reveals the extent to which the structure of space affects the behavioral patterns of residents. It should be noted that the yard and open space of residential buildings are the center and core for organizing home spaces. This article was examined the yard configuration of residential buildings in the historical context of Lahijan in Sharbafan neighborhood in the twentieth decade. The research method in the present study was associated with descriptive-inferential analysis, which was done quantitatively and qualitatively. In the qualitative section, library documents were examined. In the quantitative part, first, the spatial structure of Sharbafan neighborhood was simulated based on an old photo belonging to the 1320s by Cinema 4D software. In the next step, the simulated range plan was drawn in Autocad software and dxf output was taken from it. To analyze and study the spatial organization and space syntax, and to obtain a variety of indicators of combined analysis using the axial map, among the software in this regard, by studying and reviewing, UCL Depth Map software has been used for this research. Comparing the visual and axial Intelligibility of the samples shows the superiority of the two-sided type in axial and visual Intelligibility over the one-sided and middle-sided types. The highest correlation was observed in the visual Intelligibility of the two-sided type and the lowest correlation was observed in visual Intelligibility of the one-sided type. Access to physical information and spatial structure of historical contexts through photographs allows the study and comparison of the current situation with the previous era. Analysis of spatial and physical structure of the simulated model with space syntax software makes it possible to study architecture and spaces of historical contexts. Manuscript profile -
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43 - War, Peace, and Cinema: Excerpts from the Foreign Policy of the USA with a Look at Stanley Kubrick’s Cinema
Javad EmamJomehzadeh Mohammad Mehdi Hassan Raji -
Open Access Article
44 - The Role of Myth and Gender (Heroine) in the Works of Bahrām Beyzāii
Akbar Shāmiyān Sārookalāii Maryam AfshārIn the works of Bahrām Beyzāii, sometimes structures and functions of myth, for example, the stereotype of hero, have been transformed. Some mythologists, like Joseph John Campbell in his book The Hero with a Thousand Faces, have extensively noticed role of hero and his MoreIn the works of Bahrām Beyzāii, sometimes structures and functions of myth, for example, the stereotype of hero, have been transformed. Some mythologists, like Joseph John Campbell in his book The Hero with a Thousand Faces, have extensively noticed role of hero and his journey. Campbell identifies ten stages in a hero’s journey, noting that all of the stages have to occur in every heroic story. But Bahrām Beyzāii changes this pattern with reducing the status of hero and raising the dignity of heroine. Ra’na in the film of Qaribé va Meh (1974 - The Stranger and the Fog), the wife of miller in the theater of Marg-e Yazdgerd (1979 - Death of Yazdgerd), Tārā in the film of Charike-ye Tārā (1979 - Ballad of Tārā), Khanoom Bouzrogh and Mahorukh in the film of Mosāferān (1992 - Travellers) and Golroukh in Sagkoshi (2001 - Killing Mad Dogs) wisly examine and salavage, and transformed into a heroine. So the role of myth and gender are brought into prominence in his works. Manuscript profile -
Open Access Article
45 - RRepresentation of the features of social movement leaders in cinematic films(Brave heart,Gandhi, Mandela: A Long Walk to Freedom,che)
elmira sasanpour afsaneh edrisiThis article, deals with the topic of representation of the characteristics of social movement leaders in cinematic films (Brave Heart, Gandhi, Mandela: A Long Way to Freedom, Che). The social movement is aimed at social transformation or the transformation of a part of MoreThis article, deals with the topic of representation of the characteristics of social movement leaders in cinematic films (Brave Heart, Gandhi, Mandela: A Long Way to Freedom, Che). The social movement is aimed at social transformation or the transformation of a part of that community, and it usually occurs when the method of distribution of power, the laws of society, or the decision taken by policymakers and those who are at the top of power can not solve the major current problems and the needs of the majority of members of society In the meantime, cinema introduces, interprets and subjects sociological research objects. In this article, the author,with a qualitative approach and using the method of semiotics of Charles Sanderson Peirce, and with Charles Tilly's theory of collective action and leadership theory seek to analyze to what extent cinematic films will be effective in representing the characterstics of social movement leaders.The finding of the study indicated that , the meanings represented in the films show that: The role of leaders in social movements is crucial, they encourage social responsibility and resource organizing, recognize opportunities and provide context, formulate strategies, make demands and affect the results of affairs. Manuscript profile -
Open Access Article
46 - Designing a Model for Predicting the Sales Potential of Iranian Movies (Data-Driven Approach) in Order to Determine the Market Entry Strategy
Babak Hamidia Mohammad Masteri Farahani Mohammad Javad Sohrabi Abbas RahimiHaving a predictive mathematical model regarding the sales potential of movies before the marketing and screening of movies is one of the needs of many producers, Cinema owners, etc. In this research, based on a systematic process and mixed exploratory approach, first t MoreHaving a predictive mathematical model regarding the sales potential of movies before the marketing and screening of movies is one of the needs of many producers, Cinema owners, etc. In this research, based on a systematic process and mixed exploratory approach, first the factors affecting the sales potential of movies were calculated and classified by content analysis method and by selecting the content factors of the film, i.e., the factors affecting the probability of pre-marketing and screening; The status of each of these factors in the top 100 films of a decade of Iranian cinema was examined. The required data were extracted from the statistical yearbook of Iranian film and cinema sales and based on Shannon entropy method and based on real data of 100 popular Iranian films, model coefficients were extracted and finally, a mathematical model to calculate the sales potential of a film up to Extracted before the marketing phase. The results of this study indicate that the 4 main factors of director (with coefficient of 0.25), actor (with coefficient of 0.253), genre (with coefficient of 0.251) and technical quality of film (with coefficient of 0.246) and a sub-factor of film series (with extra score) affect the sales potential of a movie. Manuscript profile -
Open Access Article
47 - The Cinema and Soft Power, comparative politics of America and China
sadegh zibakalam jalil bayat The China's stunning economic growth in the past few decades has increased the likelihood of emerging a global superpower. However, in most researches, the importance of non-material dimensions of power has been neglected. Undoubtedly Concentration on the More The China's stunning economic growth in the past few decades has increased the likelihood of emerging a global superpower. However, in most researches, the importance of non-material dimensions of power has been neglected. Undoubtedly Concentration on the material dimensions of power has flaws and certainly it does not yield a comprehensive account of analysis. Thus the idea of "soft power" that was suggested by Joseph Nye would be required to fill gaps in this realm of research. Accordingly, one of the cultural resources of soft power is definitely cinema. Undoubtedly, cinema as strong tool of soft power plays a great role in propagating and shaping of norms and values. In this sense, film can be aligned with the values of others and play a major role in a country's international objectives. So, In this paper, we try to survey the cinema (as a tool of soft power) in America and China. Manuscript profile -
Open Access Article
48 - The study of two qualitative elements of conflict and scene in the tale of Eskandar in Shahnameh in terms of cinematic adaptation
Maryam Esmaeilipoor mohsen hashemi alireza pourshabananThe tale of Eskandar in Shahnameh is one of the most dramatic tales regarding the life of Eskandar. It is very significant in terms of two qualitative elements in drama namely conflicts and dramatic scenes which are quite exceptional in contrast with other element MoreThe tale of Eskandar in Shahnameh is one of the most dramatic tales regarding the life of Eskandar. It is very significant in terms of two qualitative elements in drama namely conflicts and dramatic scenes which are quite exceptional in contrast with other elements. The purpose of this article is to answer the main question that what potential and variety these two elements offer for adaptation using descriptive analytic method as well as referring to the classification in the book of recognizing elements of drama. The results obtained demonstrate that conflicts in the tale are highly varied that is based on the nature of opposing elements such as conflicts in an antisocial society, man versus man, man versus nature, man versus society, man versus his own self, and also based on the nature of conflict is of a kind associated with dynamism. The battle scenes with the Persians, marriage with Roshanak, the death of Dara, and his burial rites are regarded as dramatic scenes of this narrative which makes it an ideal case for adaptation. Manuscript profile -
Open Access Article
49 - Marketing planning model strategies in controlling the operation of cinema situations in Iran
galia heidarian esmaeil hassanpour ghroghchi vahid mokizadeh mohamad ghafournia"The purpose of this research is to present a marketing model of cinema situations in Iran. To achieve this goal, applied approach and mixed exploratory-descriptive methods were used. Data were collected through a questionnaire with five-choice questions and a 5-choice More"The purpose of this research is to present a marketing model of cinema situations in Iran. To achieve this goal, applied approach and mixed exploratory-descriptive methods were used. Data were collected through a questionnaire with five-choice questions and a 5-choice Likert scale. To collect data Qualitative, semi-structured interviews with experts and specialists in the field have been used. The statistical population of the research includes 15 experts (experts and specialists in the field of marketing management and cinema industry) for the qualitative section and 384 experts, producers and planners of the cinema industry and private sector investors. It is for the quantitative part. The sampling method in the qualitative part has been done using the snowball sampling method and judgment until reaching theoretical saturation. The results of the research in the qualitative part include 202 codes discovered in 34 categories, which according to Strauss and Corbin's strategy, apply , are interactions and actions that are used in normal behavior and how to manage situations by people when faced with problems. These are behaviors that people, companies and societies do or say. These actions are intentional actions that take place to solve problems. In this research, 10 categories of basic strategies include: movie attraction, viewer engagement, brand story, solving financial problems, effective advertising, actor's personal brand, paying attention to needs, movie quality, central brand, post-show activity. Manuscript profile
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