Estimation of Cinema Demand Function in Islamic Republic of Iran
Subject Areas : Journal of Cultural Managementدکتر میثم موسایی 1 , عبدالرحیم رحیمی 2
1 - ندارد
2 - مسئول مکاتبات
Keywords: Economics of culture, Cinema, Demand function, Iran,
Abstract :
Presently, the culture of economics in somecountries is given top priority against other sectors of civilian economics. This importantis not only due to the economical values of culture but also due to the outmost importanteffects which are able to boost the civilian economics both direct and indirect. In Iranalso, the culture economics has its own specific importance and it includes industriessuch as cinema, theater, mass media, publications, tourism and sports. Among these,cinema industries as an attractive phenomenon is much more effective with compare toother cultural products and is considered as a center of attraction and interests not onlyby all the culture and art lovely people but also by the sensitive politicians andeconomists too. Unfortunately, cinema demand in Iran has been decreased during last 3decades. Therefore, in view of such importance issue, this paper is aimed at estimatingthe function of demand for cinema in Iran based on the Iran's time series data during1985-2007 periods.Research Methodology: this research tries to use Case and Field Study ResearchMethod. Also according to Classic demand theory and econometric models is usedOrdinary Least Square Technique (OLS) for function of demand for cinema in Iran. Thisestimation is carried out by Eviews economical modeling package.Findings: In this research we have selected the best linerly equation as function ofdemand for cinema in Iran after estimation some equations and tested them. Regardingcinema demand in Iran, average price of ticket, and income, we found all relevant teststatistics indicate that there is relation between these variables. Here, cinema attendance inIran (cinema demand) as dependent variable and other variables such as ticket price,population and income are independent.Conclusion: We start our analysis with the specification of several approaches for cinemademand. According to calculation all of cinema demands elasticity, we analyzed theeffective factors on cinema demand in Iran, such as iterance cost, consumers incomeindex and population growth during 1985-2007 periods in this paper. However, in thisstudy we found cinema demand to be inelastic and elastic with respect to price andincome. Thus, cinema in Iran as cultural good from economic of viewpoint may indeed beseen as a luxury good.
