List of Articles وفاداری مشتری

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  1 - Investigating the Effect of Brand Trust on Customer Loyalty with Regard to the Mediating Role of Brand Value and Moderating Respect and Love for the Brand Among Customers of the Mashhad Leather Brand in Tehran
  مهرداد رحیمیان hiro eisavei
• Open Access Article
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  2 - The role of service quality in the relationship between standardization and customization of products with customer satisfaction and loyalty "A case study of companies operating in Rasht Industrial City"
  morteza hazrati
• Open Access Article
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  3 - ارائه الگویی برای ارزیابی عوامل مؤثر بر تبلیغات شفاهی مثبت در بازار خدمات (مطالعه موردی: بانک های شهرستان اراک)
  محمد علی عبدالوند پیمان غفاری آشتیانی
• Open Access Article
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  4 - Investigating The Effect of Brand Credibility on Customer Loyalty in the Iranian Banking Industry
  K. Heidarzadeh F. Ghafari S. Farzaneh
• Open Access Article
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  5 - Analysing the Market Orientation’s Effects on Economic Performance in Insurance Companies
  M. A. Abdolvand, K. Heidarzadeh H. Manafi
• Open Access Article
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  6 - Brand equity and brand image with customer loyalty in pharmaceutical companies
  atiyeh moradi Hossein vazifehdust
• Open Access Article
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  7 - ارزیابی سطح روابط عمومی بیمارستان و ارتباط آن با وفاداری بیمار در بیمارستان‌های دولتی یزد و اراک
  محمد امین بهرامی محمد عقیلی راضیه منتظرالفرج بابک عشرتی
• Open Access Article
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  8 - The role of Corporate Responsibility on Customer Loyalty in banking sector
  Mohammad Javad Taghipourian Mahsa Mashayekhbakhsh Azadeh Mohammadpour sepideh Ataei
• Open Access Article
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  9 - Evaluating Improvement in Bank Service Management and Customer Loyalty by Customer Knowledge Management and Mobile Banking (Case Study: Mellat Bank)
  نرگس رضائی ملک محمد رضائی ملک رضا توکلی مقدم
• Open Access Article
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  10 - Investigation The Role Of Relationship Marketing , Experiential Marketing and Cause Marketing in Customer Loyalty
  اکبر شیدائی حبشی Alireza Fazlzadeh Mohammad Faryabi
• Open Access Article
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  11 - Effect of failed service quality on customer loyalty in banking industry
  mehrnaz nejati ahmad rahchamani
• Open Access Article
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  12 - Study of the Effect Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak)
  محمد امین جمشیدیان
• Open Access Article
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  13 - Proposing and Analyzing a Model for the Influence of Ethical Sales Behavior on Customers Loyalty with a Case Study in Parsian Insurance Company.
  Razieh Peshman حمزه کاظمی مهیاری
• Open Access Article
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  14 - Investigating the Role of Consumer Psychological Motives on Customer Engagement, Attachment and Brand Loyalty (Case Study: Me Hypermarket Chain Stores in Tehran)
  Ali Akbar Khademi Abbas Golshani Hanieh Farazandeh
• Open Access Article
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  15 - Implications of Cause-Related Marketing in the Banking System and its Impact on Customer Loyalty to Banks
  Ali Valipour Mahmoud Noraei Kamyar Kavosh
• Open Access Article
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  16 - Investigation the effect of Market Orientation, Innovation and Customer Loyalty on Business Performance (Case Study: Pol Clothing Group)
  M. R. Pakdel Sh. Nayebzadeh H. Dehghan Dehnavi
• Open Access Article
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  17 - The Impact of Interpersonal Relationships on Customer Satisfaction and Loyalty to The Service Provider
  K. Heidarzadeh D. Hoseini Firouzabadi
• Open Access Article
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  18 - Investigating Factors Influencing Tejarat bank's Customer Loyalty
  M. A. Abdolvand K. Abdoli
• Open Access Article
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  19 - Study of the Effect of Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak)
  M. A. Jamshidian
• Open Access Article
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  20 - Recognizing and Ranking Consumers' Purchasing Criteria for Mid-Range Priced Passenger Cars in Tehran, Using Fuzzy AHP
  M. A. Abdolvand S. Fereidounfar
• Open Access Article
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  21 - Proposing and Analyzing a Model for the Influence of Ethical Sales Behavior on Customers Loyalty with a Case Study in Parsian Insurance Company
  R. Pezhman H. Kazemi Mahyari
• Open Access Article
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  22 - Investigation of the Effects of Brand Image and Perceived Public Relation Activities on Customers Loyalty
  K. Heidarzadeh F. Torabi
• Open Access Article
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  23 - Exploring the Role of Quality Attributes for Traditional Food Products (With PDO) on Consumer Behavi
  H. Vazifehdoust V. R. Mirabi M. Mohammadi
• Open Access Article
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  24 - The Impact of Brand Credibility on Customers’ Loyalty from the Appliances Buyers Perspective
  S. Ghorbani Ghavidel S. M. Shabgo Monsef
• Open Access Article
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  25 - Surveying Factors Influencing Customers Loyalty in Private Banks Based on Fast Response Organization`s Model
  A. Zamani Moghaddam K. Lahiji
• Open Access Article
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  26 - Evaluating Improvement in Bank Services Management by Customer Knowledge Management and Mobile Banking (Case Study: Mellat Bank)
  N. Rezaei-Malek M. Rezaei-Malek R. Tavakkoli-Moghaddam
• Open Access Article
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  27 - Investigation the Role of Relationship Marketing, Experiential Marketing and Cause Marketing in Customer Loyalty
  A. Sheidaei habashi A. R. Fazlzadeh M. Faryabi
• Open Access Article
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  28 - Survey of Customer Satisfaction in San Suan Product Planning by Kano Model
  H. Vazifehdust S. Farokhian
• Open Access Article
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  29 - Investigating the Effects of Brand Credibility on Customer Loyalty in Public and Private Banks
  M. Hassanzadeh A. Ghadiri
• Open Access Article
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  30 - The Impact of Service Quality on Customer Satisfaction, Customer Loyalty and Brand Image in the hotel industry (Case study: five star hotels Tabriz City)
  jafar bahari شهلا بهاری مرجان بذله حامد بهاری
• Open Access Article
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  31 - Designing a Customer Loyalty Model in the Hotel Industry with a Sports Tourism Planning Approach (Case Study of Hotels in Mazandaran Province)
  Ali Jersarai Morteza Dosti Pasha Seyed Hossein Alavi Farshad amami
• Open Access Article
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  32 - On the relative efficiency in general network structures
  Fatemeh Boloori Jafar Pourmahmoud
• Open Access Article
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  33 - بررسی تأثیر کیفیت خدمات بر رضایت‌مندی مسافران در صنعت حمل و نقل هوایی
  علی اکبر امین بیدختی داوود فرجی غازانی
• Open Access Article
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  34 - The moderating role of open innovation in the impact of website appeale on customers' behavioral intentions
  Arezoo Hosseinzadeh Hamid Khodadad Hosseini Adel Azar
• Open Access Article
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  35 - The utilization of customer relationship management system for assessment of the level of customer loyalty and its impact on brand image (Case Study: Davan Sanaat Company in Shiraz)
  Mina Akhbariazad Mehrnaz Amiri davani
• Open Access Article
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  36 - A Survey of the relationship between E-Service qualities and customer loyalty in Mellat Bank
  Syyad Mehdi Alvani Masoud Said Panah
• Open Access Article
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  37 - Customer Relationship Satisfaction
  kaveh Ganjehe Hamid Khodadad Hosseini Fereshteh Mansouri Moayyed
• Open Access Article
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  38 - Designing and testing a model for banks marketing social capital development with qualitative phenomenological approach and its role in customer loyalty
  Ali Mir Farshid Namamian Fakhredin Maroofi Naqdehi Alireza Moradi
• Open Access Article
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  39 - Investigating the Impact of Social Responsiveness on Customer Loyalty by Mediating Satisfaction, Trust
  Mohsen Seidabadi Javad Mehrabi
• Open Access Article
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  40 - Evaluation the effect of implementing clientele reverence plan in the loyalty level of bank customers
  Mohammad Taleghani Parvaneh Samouei
• Open Access Article
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  41 - The effect of employees’ customer orientation and service orientation on service quality, satisfaction and loyalty of Hyperstar customers
  Sahar Ershad Nazanin Jarideh Ali Badizadeh
• Open Access Article
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  42 - The Relation of Competitive Intelligence and Strategic Marketing Relationship with Karafarin Bank Customers’ Loyalty
  Bahman Ghiaszadeh Saeed Safarian Hamedani Fatemeh Taheri Fatemeh Taheri
• Open Access Article
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  43 - Investigating the Effect of the Processing Capacity of Accounting Information Systems on the Organizational Performance of Bonab Shahin Steel Complex
  Ramin Hajijabbari Sohrab Yazdani Esmaeil Dadashi Khass
• Open Access Article
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  44 - Examine the mediating role of Perceived quality in the impact of Quality relationship with the customer on customer loyalty in the hotel industry (Case Study: five star hotels Tabriz)
  jafar bahari Banafsheh Farahani Shahla Bahari Marjan Bazleh Hamed Bahari
• Open Access Article
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  45 - Investigating the effect of service quality and satisfaction on hotel customers' loyalty in Kurdistan province
  seyed mohammad mosavi jad reza shafei maryam sharifi haydar mohammadi
• Open Access Article
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  46 - The Impact of Sensory Marketing on Customer Loyalty in The Iranian Clothing Brand Industry: With an Emphasis on the Sensory Marketing Mix
  Mohammad hadi Asgari mehran Fazeli Veisari
• Open Access Article
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  47 - بررسی تأثیر کیفیت خدمات بر رضایت‌مندی مسافران در صنعت حمل و نقل هوایی
  علی اکبر امین بیدختی داوود فرجی غازانی
• Open Access Article
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  48 - The impact of corporate reputation and service quality on customer loyalty
  صدیقه طوطیان شهرزاد طیاران امید درویش زاده
  10.30495/jmemiau.2022.563233.1075
• Open Access Article
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  49 - Examining the impact of social responsibilities of the bank on employee performance and customer satisfaction and loyalty
  علی حمیدی زاده رسول ثانوی فرد مهسا اسدالله
  10.30495/jmemiau.2022.576451.1140
• Open Access Article
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  50 - عوامل موثر بر عملکرد مدیریت ارتباط با مشتری، مبتنی بر رفتار مشتریان
  محمد طالقانی فروزش فلاح حسن پور
• Open Access Article
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  51 - بررسی رابطه بین ابزارهای ترفیع تجاری و وفاداری مشتریان بانک ها (مطالعه موردی: بانک‌های خصوصی استان گلستان)
  عباس حاتمی نیوشا مفتاح
• Open Access Article
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  52 - The effect of sales force reputation on the dimensions of experiential value-added and customer behavior (Case study: Rossen Therapy Co.)
  Ali GHolipour soleimani Maryam Ghorbannejad Seyedeh Saeedeh Alamtalab Poshtiri
• Open Access Article
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  53 - Market segmentation of customers of public librariesbased on the loyalty to cluster analysis of k-mean (studying Lurestan, Fars and Khuzestan provinces)
  mariam keshvari ندا پورخلیل مرجان خجسته فر
• Open Access Article
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  54 - Study of Impact Factors of Relationship Marketing in Loyalty Customers in Kerman Balan Agency
  B. Alishiri M.A.F. Bonabi H. Abdollahi
• Open Access Article
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  55 - Design and presentation of brand personality marketing model to enhance customer loyalty
  reza begmoradi Alireza Rousta Esfandiar Doshmanziyari
• Open Access Article
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  56 - Investigating the Factors Affecting the Use of Mobile Banking by Customers (Case Study: Data of Branches of National Bank of Mazandaran Province)
  Hooman Shababi Mahmoud Yahyazadehfar Maryam Ghiasabadi Farahani Arash Geran Orimi
• Open Access Article
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  57 - Providing a model to identify factors affecting customer loyalty in the insurance industry (Case study: Pasargad Insurance, Mashhad)
  Fahimeh khajavidehshib Golnar Shojaei Baghini
• Open Access Article
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  58 - Paradimic model of customer satisfaction in the bread industry
  setareh Nikian Ebrahim Albonaiemi Leila Andervazh
• Open Access Article
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  59 - بررسی نقش علایم تجاری و سایر عوامل موثر بر وفاداری مشتری
  وحیدرضا میراثی فرشاد تقوی پور بنام
• Open Access Article
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  60 - بررسی تاثیر اعتبار برند بر وفاداری مشتریان در بخش خدمات ارتباطی
  وحید پریچهر حمیدرضا سعیدنیا
• Open Access Article
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  61 - تأثیر محیط فیزیکی و اجتماعی بر وفاداری مشتری با نقش میانجی‌گری رضایت مشتری
  زهره دهدشتی شاهرخ علی محمدی
• Open Access Article
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  62 - بررسی عوامل مؤثر بر وفاداری مشتریان به مجتمع‌های تجاری
  اسداله کردنائیج حسین ممبینی علیرضا بخشی زاده مهدی جهانی
• Open Access Article
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  63 - بررسی تأثیر رضایت‌مندی و وفاداری مشتریان بر روی عملکرد مالی بانک (بانک کشاورزی – شعب شهر تهران)
  مسعود گودرزی لیلا فرجو اعظم سلیمانی
• Open Access Article
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  64 - برند (نام تجاری) خدماتی و فرآیند ایجاد ارزش – وفاداری مشتری
  محمد علی عبدالوند شیرین شایسته
• Open Access Article
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  65 - بررسی تاثیر ارزش ادراک‌شده برند، درگیری مصرف‌کننده و رضایت مشتری بر وفاداری مشتری در صنعت بیمه (مطالعه موردی: مشتریان بیمه سامان)
  جمشید صالحی صدقیانی فاطمه قاسم زاده گوری شایان بختیاری
• Open Access Article
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  66 - بررسی تاثیر ابعاد کیفیت خدمات الکترونیک بر رقابت پذیری بانک ها (مطالعه موردی: بانک های اقتصاد نوین،پاسارگاد،تجارت و ملت)
  سیده فائزه طباطبایی جعفری ناصر یزدانی مصطفی قاضی زاده
• Open Access Article
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  67 - بررسی تأثیر کیفیت خدمات بر تصویر برند با نقش میانجی بازاریابی رابطه ای، ارزش ادراک شده برند و وفاداری به برند (مورد مطالعه ای: شرکت های ارائه دهنده خدمات اینترنتی و ارتباطی شهر خرم آباد)
  نجم الدین موسوی راضیه فعلی محمد بوعذار
• Open Access Article
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  68 - Investigating the role of Social Responsibility, Service Quality, and Corporate Identity of Organizations and Customers on Customer Satisfaction and Loyalty (Case Study: Pasargad Bank)
  abdillah naami seyedeh shima eftekhari sinjani Aliakbar Shahri Mejarshin
• Open Access Article
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  69 - Investigating the Impact of Relationship Marketing (RM) Strategies on Customer Satisfaction and Customer Loyalty of Ansar Bank Clients
  hosain vazifehdost hosein khajehnobar maryam abdoli
• Open Access Article
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  70 - Investigating the Effect of Perceived Service Quality on Customer Loyalty Mediated by Customer Satisfaction and Corporate Image with Regard to the Role of Moderating the switching costs (Case Study: Sina Bank Branches in Mashhad)
  Ahmad Tavakoli azar kafashpour Hossein Nikoo
• Open Access Article
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  71 - The Developing a Structural Modeling of a Customer Loyalty in Sports Services Based on Relationship Marketing
  sajad moemeni gholamreza shabanibahar majid kiyani parvin mohammadi
• Open Access Article
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  72 - The Effect of Team Identity on Student loyalty Through Motivation
  hamid samarikhalaj mona rezaei reza nikbakhsh
• Open Access Article
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  73 - interactive marketing model based on the national system of innovation in industrial tools
  Ali Hajiaghabozorgi Mahmoud Ahmadi sharif Peyman Ghafari Ashtiani
• Open Access Article
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  74 - Policy to Increase Customer Loyalty: A New Secret to Unlocking The Impact of Gamification on New Loyalty Programs (Case Study of Travel Agencies on Alborz Province)
  ٍEsmaeel  Rostamzadeh Ganji nahid mahmudpur saeid mahammad zade
• Open Access Article
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  75 - Investigating and analysis of the impact of service quality and trust on customer loyalty in e-commerce
  Alinaghi  Rezaie سامان فروتنی Mohsen Katebi Jahromi علیرضا کاتبی جهرمی