List of Articles atefeh zarei

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  1 - The role of intellectual capital in attracting knowledge and organizational performance (Case study: Cultural and Artistic Organization of Tehran Municipality)
  Ali reza mahmoudi atefeh zarei Ali Akbar Famil Rohani Famil Rohani
  Objective: The aim of this study was to investigate the role of intellectual capital in attracting knowledge and organizational performance in the Cultural and Artistic Organization of Tehran Municipality. Methods: The present study is descriptive-correlational in terms More

  Objective: The aim of this study was to investigate the role of intellectual capital in attracting knowledge and organizational performance in the Cultural and Artistic Organization of Tehran Municipality. Methods: The present study is descriptive-correlational in terms of the type of research method and applied in terms of purpose. Cronbach's alpha method was used. Cronbach's alpha coefficient with 0.91 for intellectual capital, 0.92 for knowledge acquisition and 0.86 for organizational performance indicates the high reliability of the questionnaires. Academic experts as well as managers of the studied community have been used. Descriptive and inferential statistics have been used to analyze the data. In descriptive statistics, information was provided (frequency, percentage, abundance percentage). In inferential statistics, correlation coefficient and Pearson test were used. The data were analyzed by SPSS software version 23. Findings: In the present study, it was found that 33% of the employees of the organization have the highest level of work experience between 5 to 10 years and in terms of education level, the highest level with 54% frequency in master's degree and 63% frequency indicates the predominance of men. Regarding women in the municipality's cultural and artistic organization, the first to fourth hypotheses of this study are also confirmed. Conclusion: It showed that the relationship between intellectual capital on knowledge absorption, the relationship between knowledge absorption on organizational performance and the relationship between intellectual capital on organizational performance, had a significant relationship. Also, other results of this study indicate that knowledge acquisition has very little effect on organizational performance as a moderating variable compared to intellectual capital. Manuscript profile
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  2 - Identifying the appropriate components of the mixed marketing model of Iranian public libraries
  Elahe Amir Inanloo atefeh zarei Mohsen Haji Zeinolabedini
  Objective: The aim of this study was to identify the appropriate components of a mixed marketing model for Iranian public libraries based on marketing principles and models.Methodology: This applied research was conducted by survey method in the fall of 1397. The data c More

  Objective: The aim of this study was to identify the appropriate components of a mixed marketing model for Iranian public libraries based on marketing principles and models.Methodology: This applied research was conducted by survey method in the fall of 1397. The data collection tool was a researcher-made questionnaire that included 47 items in 12 sections on a 5-point Likert scale. The statistical population is the experts of the Iranian Public Libraries in the provincial centers, who were 248 experts at the time of the research. Sampling was not performed and the questionnaire was fully distributed among the statistical population. Data were analyzed in two sections: descriptive statistics and inferential statistics. In order to confirm and draw the marketing pattern of Iranian public libraries, structural equations were used using Smart Pls software.Results: According to the results of Friedman rank test and using PLS software version 2, the marketing model of Iranian public libraries is a combination of 3 product elements, place and incentive activities of model P4, 3 elements of individuals, physical evidence and process of model P7, quality element and Utilization of the P8 Integrated Service Management template, the website element of the S4 template, the security and personalization element, and user interaction with I7 members.Conclusion: The appropriate marketing mix model for public libraries is a combination of traditional and non-traditional (Internet Based) marketing mix components that includes both 4 components of traditional P4 retrieval and components that can be used for public libraries from other marketing mix models. According to experts, the price component has no place in public library marketing. Manuscript profile
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  3 - Investigating the increase of effectiveness of Iranian Journals’ articles indexed by Scopus through altmetric
  Marzieh Golchin Ali reza Isfandyari-Moghaddam Zohreh Mirhosseini Ali Akbar Famil Rohani atefeh zarei
  Objective: The purpose of this study is to investigate the effect of sharing Iranian journal articles indexed in Scopus database on social media from 2010 to 2018 on the effectiveness indicators of articles. In this study, the predictive power of articles has been inves More

  Objective: The purpose of this study is to investigate the effect of sharing Iranian journal articles indexed in Scopus database on social media from 2010 to 2018 on the effectiveness indicators of articles. In this study, the predictive power of articles has been investigated through indicators of metamorphosis in social networks. Method: The present study is a correlational study and has been done using metamorphic indicators. The research populations include articles in Iranian journals indexed in Scopus. Altmetric Explorer and Scopus databases were used to collect research data in the period 2010-2018. Data were also analyzed using inferential statistics methods to answer research questions in SPSS software and Microsoft Excel. Results: The results of Spearman rank correlation test showed a statistically significant and positive relationship between metamorphic activity indices and the effectiveness of journals. The predictive power of metamorphic variables was different for effectiveness indicators. Conclusion: The present study showed that with increasing sharing of articles in Iranian journals indexed by Scopus in social networks, the visibility and effectiveness indicators of journals will increase. Manuscript profile
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  4 - Presenting the Dimensions and Components of Information-Search and Retrieval Behavior by multilingual web users
  masoomeh moazami nadjla hariri atefeh zarei fahimeh Babalhavaeji
  Objective: To present the dimensions and components of the behavior of search and retrieve information by multilingual users in the web environment.  Method: The present study was a qualitative data type in terms of purpose applied and content analysis research met More

  Objective: To present the dimensions and components of the behavior of search and retrieve information by multilingual users in the web environment.  Method: The present study was a qualitative data type in terms of purpose applied and content analysis research method. Participants in this study were based on the rule and principle of theoretical saturation, including 35 PhD students and experts who used the web to search. They were selected by purposive and theoretical sampling methods. Data collection tool using Camtasia Studio 7 software recorded user behavior from World Wide Science database and also loud thinking technique was used. Finally, the experience and feelings of users were asked using interviews. Data were analyzed using MAXQDA software. Its validation was done by the participants using the verification method. Results: Qualitative analysis of the nature of information retrieval behavior by multilingual individuals consists of 5 as well as 22 components. Among the components, failure of retrieval operations, definition of activity, staying on the main page of the site and using translation tools can be considered as belonging to the category of high frequency user behavior.  Conclusion: Finally, by using logical operators, cancellation of recovery, lack of background knowledge, lack of understanding of the activity and formulation of recovery strategies by choosing easy recovery (multiple filter) belong to the category of user behavior with low frequency. Manuscript profile
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  5 - Identifying and Analyzing the Factors Affecting Content Marketing In The Foundation Of Public Libraries Of The Country
  hasti sohrabi seyedali asghar razavi safiyeh tahmasebi limooni atefeh zarei
  20.1001.1.20082754.1400.14.55.5.0
  Objective: The Purpose of this study was to identify and analyzing the factors affecting content marketing in the public libraries of the country.Methodology: The research method is qualitative and exploratory. The statistical population of the study consisted of expert More

  Objective: The Purpose of this study was to identify and analyzing the factors affecting content marketing in the public libraries of the country.Methodology: The research method is qualitative and exploratory. The statistical population of the study consisted of experts who were fully acquainted with the subject of content marketing, and 17 professors from the departments of information science and knowledge, marketing management, information technology and Computer engineering and content production experts were selected by snowball sampling method Data collection tools include semi-structured interviews that are designed based on the findings of the qualitative analysis of the research. In this research, theme analysis has been used to identify the factors affecting content marketing and Delphi-fuzzy technique has been used to consensus the opinions of experts. Data were analyzed using SPSS24 and PLS3.8 software.Results: Findings obtained from theme analysis and Delphi-fuzzy technique showed that the main factors of content marketing in the public libraries of the country include 7 components of strategic planning, 6 components of content supply and production, 5 components of content distribution and publishing, 3 components content analysis, 2 components of pricing and sales were identified that among these, Content supply and production agent with impact factor of 0.931 has the most impact and in the first priority and content distribution and publishing factors with a coefficient of 0.917; Content analysis with a coefficient of 0.894; Strategic planning with a coefficient of 0.877 and pricing and sales with a coefficient of 0.642 are in the second to fifth.Conclusion: According to experts, the components of content marketing in the main components, respectively: strategic planning, content supply and production, content distribution and analysis, content analysis and pricing and sales affect content marketing. The results of the three-phase Delphi-phase study indicate the confirmation of the components discovered by the experts Manuscript profile
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  6 - Analyzing the influence of content marketing on the dynamic capabilities of organizations (Case study: Foundation of public libraries of Iran)
  hasti sohrabi seyedali asghar razavi safiyeh tahmasebi limooni atefeh zarei
  20.1001.1.20082754.1401.15.57.3.9
  Objective: The current research was conducted with the aim of investigating the impact of content marketing on the dynamic capabilities of organizations in public libraries of the country.Methodology: In terms of purpose, this research is applied and in terms of approac More

  Objective: The current research was conducted with the aim of investigating the impact of content marketing on the dynamic capabilities of organizations in public libraries of the country.Methodology: In terms of purpose, this research is applied and in terms of approach, it is a survey-descriptive research. The statistical population includes all managers, staff and librarians of public libraries across the country consisting of 7000 people, and using the Cochran formula and proportional stratified random sampling, 364 people were determined as the total sample size. According to the sampling error (05 0.0) and the possibility of not returning some questionnaires, 375 questionnaires were distributed, of which 366 questionnaires were collected and analyzed. The tool of data collection was questionnaire made by content marketing and dynamic capabilities of Rezai organization (2015). Data were analyzed by SPSS and PLS3.8 software. Results: It indicates that the status of content marketing at the medium level and the organization's dynamic capabilities are also favorable. Also, the coefficient of influence of content marketing on the dynamic capabilities of organizations was calculated with 816%. Also, content marketing has had a significant impact on the dynamic capabilities of the organization in the country's public libraries.Conclusion: The dynamic capabilities of the organization in the country's public libraries can be explained under the influence of the content marketing model and the presented model has a suitable fit. So that while producing useful content related to the needs and preferences of its audience, it has created a powerful tool for gaining trust and changing the attitude of the audience towards the services provided, and by developing dynamic capabilities, they can increase their competitive advantage and As a result, their performance improves. Manuscript profile
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  7 - A Comparative Study of the Search title and Internet URL in the Relevance of Information Retrieval Results by Experts of Governorate of
  Mohammad Hassanzadeh saeed ghaffari atefeh zarei hossein kamandi
  Purpose: This research is going to compare internet  results derived by some users Technical and engineer groups, factual sciences and economics in G.G.O  with restriction  at title & URL, and also the of keyword's appearance in the internet URL and r More

  Purpose: This research is going to compare internet  results derived by some users Technical and engineer groups, factual sciences and economics in G.G.O  with restriction  at title & URL, and also the of keyword's appearance in the internet URL and research group's titles. Methodology: Survey society are 90 experts of Hamedan  G.G.O  They searched their desired  keywords (one or  more words) in the URL and  title of web pages and determined  the amount of relevance retrieval results in the check list that was provided for this reason. For classifying and data analysis, descriptive statistics (frequency, mean, base of sample  and standard deviation) and inferential statistics (univariateKalmvgvrf Smirnov test, Duncan’s post hoc test, chi-square independence test, paired t-test, correlation COEFFICIENT erson and  Spearman’s test, ANOVA and chi Krvksa L – Wallis test) used. Findings: The results showed that the increase in the number of search keywords and URLs as the correlation decreases and the greater the degree of correspondence between the title and the URL link is higher. Conclusion: the  result show up that with increase  of  search  keywords scale  in the title & URL will reduce and there are meaningful defference between numbers  of  present thematic  keywords at title & URL researched groups and search engines can  increase weighting to present keywords in the URLs  rank  the more correlative results and provide for users.   Manuscript profile