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  • Kamfiroozi.Mohammad Hassan Surveying the effect of internal marketing and internal branding on service quality (Case study: A Server Company) [ Vol.1, Issue 1 - Autumn Year 1397]
  • karamian.Hamed An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers [ Vol.1, Issue 1 - Autumn Year 1397]
  • kazemi.mahnaz The influencing factors on consumer choice behavior regarding green products based on theory of Consumption Values [ Vol.1, Issue 1 - Autumn Year 1397]
  • kenarehfard.maryam The effect of social media on brand community markers, value creation practice, bran trust and brand loyalty (case study: comparison between Apple (Iphone) and Samsung’s (Galaxcy) mobile) [ Vol.1, Issue 1 - Autumn Year 1397]
  • khani.Elham Surveying the effect of objective dimensions of electronic payment on using electronic payment systems with moderating role of perceived security and perceived trust of electronic transfer in Mellat Bank branches in Sari city [ Vol.1, Issue 1 - Autumn Year 1397]
  • kheiri.bahram Investigating effective factors on purchase intention of luxury products [ Vol.1, Issue 1 - Autumn Year 1397]
  • Korahi Moghaddam.Sirous The effect of Relationship marketing on purchase intention the moderating effects of word-of-mouth [ Vol.1, Issue 1 - Autumn Year 1397]