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• Mahmoudi Maymand.Mohammad Explaining the role of organizational citizenship behavior on customer based brand equity [ Vol.1, Issue 1 - Autumn Year 1397]
• Mirmohammadi Sadrabadi.Mohammad Evaluating the Effects of Market Orientation on Successfulness of a New Product with regard to the mediating role of Intellectual Capital and Organizational Learning Capability [ Vol.1, Issue 1 - Autumn Year 1397]
• Mohammadi Almani.Amin The effect of word of mouth on intention to use insurance services among customers of insurance companies in Rasht [ Vol.1, Issue 1 - Autumn Year 1397]
• mosavi.Seyyed Aliereza The effect of social media on brand community markers, value creation practice, bran trust and brand loyalty (case study: comparison between Apple (Iphone) and Samsung’s (Galaxcy) mobile) [ Vol.1, Issue 1 - Autumn Year 1397]
• motahari nejad.fatemeh Studying the relationship between brand and consumer (case study: electrical home appliance) [ Vol.1, Issue 1 - Autumn Year 1397]