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  • Mahdieh.Omid Consumer Involvement and Purchase Decision (Cell Phone as a Case Sstudy) [ Vol.9, Issue 1 - Spring Year 1393]
  • Mahmoudi Maymand.Mohammad Explaining the Role of Organizational Citizenship Behavior on Customer Based Brand Equity [ Vol.9, Issue 2 - Summer Year 1393]
  • Miarrostami.M. Impact of Product Packaging and Family Communication Patterns on Children and Parents Buying Behavior (Children and Parents Who Go Shopping in Entertainment and Shopping Centers) [ Vol.9, Issue 3 - Autumn Year 1393]
  • Mojoodi.Amin An Analysis the Impact of Corporate Social Responsibility on Customer Loyalty (Pasargad Bank in Ahwaz) [ Vol.9, Issue 1 - Spring Year 1393]
  • Moosavi.seyed shahab The Influence of Organizational Climate’s Dimensions on Fulfilling of the Brand Promise(Case Study: Maskan Bank) [ Vol.9, Issue 1 - Spring Year 1393]
  • mosavi.Seyyed Aliereza The Effect of Social Media on Brand Community Markers, Value Creation Practice, Brand Trust and Brand Loyalty (Case Study: Comparison between Apple (Iphone) and Samsung’s (Galaxy) Mobile) [ Vol.9, Issue 4 - Winter Year 1393]
  • motahari nejad.fatemeh Studying the Relationship between Brand and Consumer (Case Study: Electrical Home Appliance) [ Vol.9, Issue 2 - Summer Year 1393]