K

• Kasiri.Sahar The impact of social factors on the intention of customers in social networks via trust in the seller and the product [ Vol.15, Issue 3 - Autumn Year 1399]
• kavosh.kamyar Implications of Cause-Related Marketing in the Banking System and its Impact on Customer Loyalty to Banks [ Vol.15, Issue 1 - Spring Year 1399]
• kazemi.seyed abbas The Interplay of Strategic and Green Marketing Orientation on Competitive Advantage [ Vol.15, Issue 2 - Summer Year 1399]
• Khademi.Tayebeh The effect of market sensibility on company performance with mediating role of innovation capability and brand management system [ Vol.15, Issue 4 - Winter Year 1399]
• Khademi.Tayebeh Investigating the Role of Consumer Psychological Motives on Customer Engagement, Attachment and Brand Loyalty (Case Study: Me Hypermarket Chain Stores in Tehran) [ Vol.15, Issue 3 - Autumn Year 1399]
• Khajeheian.Datis Consumers’ Narratives of consumption, a window to consumers mind a Systematic Literature Review approach [ Vol.15, Issue 3 - Autumn Year 1399]
• Khalaj.Mehran Estimating Service Quality Impacts by SERVQUAL Approach in Leasing Market of Iran Khodro Company [ Vol.15, Issue 3 - Autumn Year 1399]
• Khodayari.Farank The effect of product innovation features and brand communication on brand equity (Case study: Ramand Hungarian Mushroom Cultivation and Industry Company) [ Vol.15, Issue 3 - Autumn Year 1399]
• Khodayari.Farank The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification [ Vol.15, Issue 4 - Winter Year 1399]
• Khorsand Delche.Ali The effect of websites reputation and quality on sentiment, perceived risk and the intention of online customers shopping (case-study: Digi Kala website) [ Vol.15, Issue 1 - Spring Year 1399]