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  • keymasi.masoud Semiotics of verbal rhetoric in print advertising - Case study [ Vol.14, Issue 4 - Winter Year 1398]
  • Khademi.Tayebeh The study of effective factors on customer relationship quality in creating brand value and intention to online purchase (A study of eshop customers in Tehran) [ Vol.14, Issue 3 - Autumn Year 1398]
  • Khodadi.Nahal The effect of social media adoption on importing clothes firms’ performance (Case Study: Instagram) [ Vol.14, Issue 1 - Spring Year 1398]
  • Khodayari.Farank Investigating the Impact of Market Orientation on Innovation Strategies [ Vol.14, Issue 2 - Summer Year 1398]
  • khosravi.kianoosh The effect of entrepreneurial desire on the behavior of native businesses with the moderating role of national culture [ Vol.14, Issue 4 - Winter Year 1398]
  • khosravi.kianoosh The effect of personality factors and environmental facilitators on entrepreneurial motivation [ Vol.14, Issue 1 - Spring Year 1398]
  • Khounsiavash.Mohsen Investigation of the effect of customer Orientation on the export performance of companies exporting home appliances: Betting on Trust, Communication and Behavioral Commitment by Bayesian Method [ Vol.14, Issue 4 - Winter Year 1398]