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  • gandomi.mina Designing a Special Value Brand Model for Peykan Volleyball Team in Tehran [ Vol.14, Issue 2 - Summer Year 1398]
  • geranmayeh.marziyeh Evaluation and study of effective factors in absorbing the sources by marketing mix in Bank Saderat Iran [ Vol.14, Issue 3 - Autumn Year 1398]
  • Geranmayeh.Marziyeh Evaluation and study of effective factors in absorbing the sources by marketing mix in Bank Saderat Iran [ Vol.14, Issue 3 - Autumn Year 1398]
  • ghareb navaz.nader Design evaluating model of Nostalgic behavior on Hofsted Index, social factors and brand heritage & attitudes (case study: Nostalgic shopping center in Tehran) [ Vol.14, Issue 3 - Autumn Year 1398]
  • ghasemi nameghi.mohammad The Impact of Guerrilla Marketing on Customer Buying Intent with the Intermediate Role of Electronic Oral Advertising (Case Study: Customers of Cyrus Horizon Stores in Mashhad) [ Vol.14, Issue 3 - Autumn Year 1398]
  • Gheadamini Harouni.Abbas The effect of Outdoor Advertising with the mediating role of Brand Equity on brand image from the viewpoints of Isfahan Sporting Goods customers (Case study: Darafsh sportswear brand) [ Vol.14, Issue 3 - Autumn Year 1398]
  • Gheadamini Harouni.Abbas The effect of bank and customer relationship value on customer citizenship behavior based on quality and power of impermanent relationship variables (Case study: Saderat Bank of Isfahan) [ Vol.14, Issue 1 - Spring Year 1398]
  • Ghorbi.-Sayede Somayeh The Impact of Guerrilla Marketing on Customer Buying Intent with the Intermediate Role of Electronic Oral Advertising (Case Study: Customers of Cyrus Horizon Stores in Mashhad) [ Vol.14, Issue 3 - Autumn Year 1398]