G

  • ghafariashtiani.peyman Review the effect of social media content on purchase intention according to mediating role normative social and informational influence and customer’s relationship (Novin leather’s customers through social network of Instagram) [ Vol.13, Issue 4 - Winter Year 1397]
  • Ghazanfari.Mehdi Identifying the Factors Affecting Marketing Success at One of the Branches of Tejarat Bank Using Data Mining Techniques [ Vol.13, Issue 1 - Spring Year 1397]
  • Ghobadi.Behroz Investigating the effect of nostalgic advertising on purchasing intention regarding its intermediate role of perceived self-perpetuating, brand attitude and emotional response to the brand (Case Study: Pak Co. Products) [ Vol.13, Issue 3 - Autumn Year 1397]
  • Ghorbani Dinani.Hasan The Impact of Value-Added Services on Bran`s Quality and Equity in the Beverages Industry (Case Study: Zamzam Beverages Factory, Isfahan) [ Vol.13, Issue 2 - Summer Year 1397]
  • ghorbany asiabar.mojtaba The Impact of Affiliates on the Special Brand Value of the Iranian Football Clubs [ Vol.13, Issue 4 - Winter Year 1397]
  • goli.samane Investigating the Impact of Managers Personal Branding On Building Level Five Leaders (Case Study: of Government Banks) [ Vol.13, Issue 2 - Summer Year 1397]
  • Golkaran Mohgadam.Samira Analyzing customers’ perceived risks in electronic tickets of airline companies based on technology acceptance model (Case study: Iran Airline Company) [ Vol.13, Issue 4 - Winter Year 1397]