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  • Naderinasab.Mehdi The Impact of Affiliates on the Special Brand Value of the Iranian Football Clubs [ Vol.13, Issue 4 - Winter Year 1397]
  • naeimi majd.arezoo The impact of customers' attitudes towards green hotels on their willingness to pay and their recurrence intentions [ Vol.13, Issue 2 - Summer Year 1397]
  • Nasir.Melika From Importance of Features in Purchasing to Consumers’ Personal Values: Overview of Laddering Technique and How It Works in Marketing Research [ Vol.13, Issue 3 - Autumn Year 1397]
  • Nazari.Rasool The role of social factors organizational to the exchange of tacit knowledge and marketing effectiveness of Sport Brand [ Vol.13, Issue 1 - Spring Year 1397]