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  • Abbas pour.bagher Examining the impact of website quality, customer emotion and satisfaction on e-customers' loyalty on travel booking websites [ Vol.13, Issue 1 - Spring Year 1397]
  • Abdolvand.Mehri The impact of customers' attitudes towards green hotels on their willingness to pay and their recurrence intentions [ Vol.13, Issue 2 - Summer Year 1397]
  • abedini.ali The relationship between the marketing of computer games and the willingness to buy with the mediating role of culturalization [ Vol.13, Issue 2 - Summer Year 1397]
  • Adel.Hossein Identifying the effective role of trust orientation and consumer gender in repurchase intention and online marketing with foresight approach (case study: sina integrated settlement complex) [ Vol.13, Issue 3 - Autumn Year 1397]
  • aliesmaeili.zohreh Authentic Marketing Pragmatic Marketing (Components, Foregrounds, Outcomes): Interactions & Conflicts [ Vol.13, Issue 3 - Autumn Year 1397]
  • amirkhani.fereshte Place brand value and citizen's brand attachment; analyzing the role of mediator of place satisfaction [ Vol.13, Issue 1 - Spring Year 1397]
  • Amoei Ojaki.Ali From Importance of Features in Purchasing to Consumers’ Personal Values: Overview of Laddering Technique and How It Works in Marketing Research [ Vol.13, Issue 3 - Autumn Year 1397]
  • avazzadeh.fariborz Presentation of Conceptual Model of Customer Experience Management of Brand Relation Based on Foundation Data Theory [ Vol.13, Issue 2 - Summer Year 1397]
  • Azad.Naser The Effect of Market Mavens Dimensions on Hedonic Shopping [ Vol.13, Issue 3 - Autumn Year 1397]