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  • Abdolvand.Mehri Identification and ranking of effective factors in project marketing on buyer-seller relationships in the trading Market [ Vol.12, Issue 4 - Winter Year 1396]
  • Abdolvand.Mehri Identification Effect Factors on Corporate Banking Effectiveness with the Role of Customer Relationship Management as mediation Role “Mixed Method” [ Vol.12, Issue 2 - Summer Year 1396]
  • alilou.parviz Designing a Model to clarify Brand Value-creation Determinants in Iranian Textile Industry [ Vol.12, Issue 4 - Winter Year 1396]
  • alipouredarvish.zahra Design an Electronic Business Pattern in Industrial Markets with an Emphasis on Value Chain Role [ Vol.12, Issue 2 - Summer Year 1396]
  • Aminiyan.Meghdad Impact of the Culture and Content of Humorous Advertisement the Intention is to Buy a Product in the Framework of Customer Perceptions and Perceptions [ Vol.12, Issue 1 - Spring Year 1396]
  • amirasl.elika Studying the effect of perceived e-service quality and perceived security on brand equity [ Vol.12, Issue 3 - Autumn Year 1396]
  • Asgarpour.Askar Use of Relationship Marketing Programs in Building Customer – Salesperson and Customer–Firm Relationships: Differential Influences on Financial Outcomes [ Vol.12, Issue 1 - Spring Year 1396]
  • ashrafi.niloufar Effect of psychological contract violation on positive word of mouth intention in online shopping (case study: customers of digikala) [ Vol.12, Issue 4 - Winter Year 1396]
  • Ataei.sepideh The role of Corporate Responsibility on Customer Loyalty in banking sector [ Vol.12, Issue 2 - Summer Year 1396]