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• gharib navaz.nader The Impact of Applying Brand Positioning and Customer Experience on Loyalty (Case Study: Hamrahe Aval) [ Vol.15, Issue 3 - Autumn Year 1399]
• Gholami.Nayereh The role of brand new components in promoting brand performance from customer’s perceived (Case of: customers of Hyper ME’s store chains in Mashhad) [ Vol.15, Issue 3 - Autumn Year 1399]
• Golshani.Abbas Investigating the Role of Consumer Psychological Motives on Customer Engagement, Attachment and Brand Loyalty (Case Study: Me Hypermarket Chain Stores in Tehran) [ Vol.15, Issue 3 - Autumn Year 1399]