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• Kakaei.Hamid Investigating the Role of Entrepreneurial Marketing on Innovative Performance: The Effect of Human Capital Mediation (Case Study: Small and Medium-sized Knowledge-Based Companies, Tehran University Science and Technology Park) [ Vol.16, Issue 4 - Winter Year 1400]
• Karimi.Ozhan Providing a brand-customer relationship model on the Instagram social network [ Vol.16, Issue 2 - Summer Year 1400]
• Kazemi.Fazlollah Prioritizing Factors Affecting Retail Success in Multicultural Communities Case Study: Ofogh Kourosh Stores in Shiraz) [ Vol.16, Issue 1 - Spring Year 1400]
• Khademi.Tayebeh Branding co-creation through customers participation in digital media [ Vol.16, Issue 2 - Summer Year 1400]
• Khammar.Fariba Investigating the effect of perceived justice on post-purchase intentions through emotions and post-recovery satisfaction (case-study: customers of Ansar Bank branches in Golestan province) [ Vol.16, Issue 1 - Spring Year 1400]
• Khazai Kohpar.Mostafa University Entrepreneurial Marketing: Developing Model with a Mixed Approach [ Vol.16, Issue 1 - Spring Year 1400]
• kheiri.kiana Factors Affecting Green Brand Switching Behavior to Experimental Consume Natural Cosmetic Consumers (Case Study: Cinere Products) [ Vol.16, Issue 2 - Summer Year 1400]
• Khounsiavash.Mohsen Explanation the Model of Iranian Oil Products Export Performance [ Vol.16, Issue 4 - Winter Year 1400]
• Khounsiavash.Mohsen The Impact of Brand Image, Ethical Behavior and Service Quality on Patient Loyalty Considering the Mediating Role of Patient Satisfaction (Case Study: Tehran Ophthalmology Private Centers) [ Vol.16, Issue 2 - Summer Year 1400]