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• karimian.leila Analyzing the concept of quality in marketing management consulting projects [ Vol.20, Issue 2 - Summer Year 1404]
• karimimazraehshah.masoud Identifying dimensions of forward-looking marketing based on sustainable innovation in the handmade carpet industry [ Vol.20, Issue 2 - Summer Year 1404]
• keramati.mohammadali Designing a model for evaluating the innovation capacity system with an emphasis on innovation in marketing (case study of companies located in the Science and Technology Park of the Scientific and Industrial Research Organization of Iran) [ Vol.20, Issue 2 - Summer Year 1404]
• khodaparast.mahdi The Data Analysis Network Process (DANP) is one of the success factors of technology-based startup businesses [ Vol.20, Issue 2 - Summer Year 1404]
• khorakian.alireza Investigating the impact of perceived service quality on the flow experience among retail food products in Mashhad [ Vol.20, Issue 2 - Summer Year 1404]
• Khounsiavash.Mohsen A phenomenological study of omni-channel intensity as a key factor influencing omni-channel shopping value [ Vol.20, Issue 3 - Autumn Year 1404]
• kordlouie.hamidreza The influence of endorsers, the degree of mental involvement of the product and gender on the attitude towards advertising and attitude towards the brand [ Vol.20, Issue 1 - Spring Year 1404]