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• karimzadeh.mohammad javad Designing a model for value co-creating in the banking industry with a competitive advantage creation approach (Mixed method) [ Vol.19, Issue 4 - Winter Year 1403]
• keramati.mohammadali Providing a supply chain logistics dynamic model based on the Internet of Things with an emphasis on online marketing [ Vol.19, Issue 2 - Summer Year 1403]
• keramati.mohammadali Providing a model for aligning organizational strategies with digital developments in the petrochemical industry [ Vol.19, Issue 4 - Winter Year 1403]
• Khalili Araghi.Maryam Integrating value-based marketing in the banking industry [ Vol.19, Issue 4 - Winter Year 1403]
• khezri.mohammad Designing a neural marketing model with a consumer behavior approach in the banking industry [ Vol.19, Issue 2 - Summer Year 1403]
• Khodadad Hosseini.Seyed Hamid The Exploration of Verbal and Visual Characteristics of products in online stores [ Vol.19, Issue 3 - Autumn Year 1403]
• Khodayari.Farank The role of online brand equity on the willingness to repurchase considering the role of visual appeal, online preference and the willingness to pay a higher price for high-tech products [ Vol.19, Issue 3 - Autumn Year 1403]
• Khounsiavash.Mohsen Designing a beauty and fashion consumer buying behavior model using digital marketing (with emphasis on Foundation data theory) [ Vol.19, Issue 3 - Autumn Year 1403]
• Kiapour.Azadeh Presenting a Quantitative Model of the Use of Social Media Influencers in the Behavior of Luxury Cosmetics Industry Consumers [ Vol.19, Issue 1 - Spring Year 1403]
• kochakpour nesfi.Reza Presenting the Customer Experience Management Model in Real Estate Marketing with a Mixed Approach [ Vol.19, Issue 2 - Summer Year 1403]
• kordlouie.hamidreza Integrating value-based marketing in the banking industry [ Vol.19, Issue 4 - Winter Year 1403]