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• samadzadeh.amirhossein The Impact of Brand Image, Ethical Behavior and Service Quality on Patient Loyalty Considering the Mediating Role of Patient Satisfaction (Case Study: Tehran Ophthalmology Private Centers) [ Vol.16, Issue 2 - Summer Year 1400]
• samadzadeh.amirhossein Investigating the Impact of Effective Factors on Branding In Medical Centers Based on Self-Organization Model [ Vol.16, Issue 3 - Autumn Year 1400]
• Shahidi.Amirhossein The role of brand forgiveness in the relationship between brand transgression and consumer coping behavior (case study: Yazd Irankhodro agencies) [ Vol.16, Issue 1 - Spring Year 1400]
• Shamszadeh alavi.Sayed mohammad The Impact of Fashion Innovativeness (FI) on Consumer-based Brand Equity [ Vol.16, Issue 3 - Autumn Year 1400]
• Shirmohammadi.Yazdan Design and Development of a Native Model of Viral Advertising for Online Retailers Using the Grounded Theory [ Vol.16, Issue 4 - Winter Year 1400]
• Soleymanpour.Soheyla The Role of Window Shopping in Improving Word of Mouth Marketing in Chain Stores [ Vol.16, Issue 1 - Spring Year 1400]