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• Sadeghi.Mehrdad Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty [ Vol.17, Issue 1 - Spring Year 1401]
• saeidnia.hamidreza Designing a Template for the Outcomes of Setting up a Pop-up Store in the Retail Industry of Fast-moving Consumer Goods: a Mixed Research [ Vol.17, Issue 4 - Winter Year 1401]
• safizadeh.masoud Providing the Sales Model of New Products of the Country's tire Industry through Relational Marketing Methods [ Vol.17, Issue 2 - Summer Year 1401]
• seifollahi.naser Identifying and Prioritizing the Factors Affecting the Intention of Viral Marketing Behavior in Customers with a Multi-Criteria Decision Approach (Fuzzy Hierarchical Analysis) [ Vol.17, Issue 3 - Autumn Year 1401]
• Shahriari.Shadi The Effect of Guerrilla Marketing Dimensions through Usefulness Mediation Variables and Acceptance of Information in Brand Image in Social Networks Studied By Students of Tehran Azad University of Research Sciences [ Vol.17, Issue 1 - Spring Year 1401]