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• sadeghi.touraj Examining the Impact of Feelings and Brand Perceptions in Purchasing of the Same Name Fragrances [ Vol.6, Issue 2 - Summer Year 1390]
• Saeidnia.Hamid Reza The Role of Emotional Satisfaction in Customers’ Behavioral Intentions Regarding Service Quality in the Hotel Industry [ Vol.6, Issue 3 - Autumn Year 1390]
• safarzadeh.habib The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers [ Vol.6, Issue 1 - Spring Year 1390]
• Samiei Nasr.M. An Investigation into Factors that Affect Brand Choice Using Factor Analysis Approach [ Vol.6, Issue 1 - Spring Year 1390]
• Sarabadani.M. Effects of Soft-sell and Hard-sell Advertising Appeals on Consumer’s Purchase Intention [ Vol.6, Issue 3 - Autumn Year 1390]