This study aims to investigate the contextual factors in transmitting entrepreneurial beliefs to students at vocational schools in Guilan province. The research method was exploratory mixed-methods and examined the desired components qualitatively and quantitatively. The statistical population of the study in the qualitative section included 34 experts from the Bureau of Education 20 of whom were purposefully selected. The data were collected using semi-structured interviews. In the quantitative section, from the population of 251 principals and craftsmen, 148 were selected following Morgan’s Table and based on simple random sampling and responded to a questionnaire. To analyze the data in the qualitative section MaxQDA Software was used. In the quantitative section, structural equation modeling was employed through Smart PLS2.0. The findings of the study showed that mediating factors such as gender, age, social and entrepreneurial content, and field of study can be very effective in transmitting the entrepreneurial belief patterns to students. The results indicate that in entrepreneurial communities, the social content of the subject is important for individuals. Creating and strengthening entrepreneurial values, attitudes and behaviors, generally understood as business culture, is one of the main components of governments' approach to entrepreneurship development.
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