سید محمد طباطبایی نسب Articles List

List of Articles سید محمد طباطبایی نسب

Open Access Article
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1 - Typology of Iranian Consumers based on Values System and Lifestyles: A Clustering Method
Zahra Saneian seyed mohammad Tabatabai-Nasab
10.30495/jsm.2022.1961769.1666

20.1001.1.23222301.2022.8.3.5.1

In recent decades, lifestyle has been one of the most important concepts in marketing, and management studies. Hence, this study aimed to identify the values and lifestyles of Iranian consumers. According to Cochran’s formula, 1580 people were selected as the stat More

In recent decades, lifestyle has been one of the most important concepts in marketing, and management studies. Hence, this study aimed to identify the values and lifestyles of Iranian consumers. According to Cochran’s formula, 1580 people were selected as the statistical sample. Eighteen values were identified by examining the theoretical foundations and interviewing 77 Iranian citizens. The data collected by Likert-scale questionnaire were evaluated using R software, clustering method. Considering the importance of Iranian values, three clusters were identified: “normal lifestyle,” “phlegmatic lifestyle,” and “ideal lifestyle.” This study is one of the first attempts to create a general typology of Iranian consumers based on values and lifestyle and focusing on cultural, ideological and belief differences of Iranian consumers. Researchers are suggested to take advantage of the lifestyles identified in this research in order to identify and deeply understand the consumption behaviors specific to each style in different markets. Manuscript profile
Open Access Article
- Abstract Page
- Full-Text
2 - Marketing Strategy Evaluation by Integrating Dynamic Systems Modeling and Network Data Envelopment Analysis
Mojtaba Kaveh Saeid Saeida Ardekani Seyed Mohammad Tabatabaeenasab
10.30495/jsm.2020.673643

20.1001.1.23222301.2020.6.1.2.0

Nowadays, the service industries play an essential role in the economic development of countries, and among the various fields of insurance, life insurance is of particular importance because it covers its cover directly to humans. Increased competition in the insurance More

Nowadays, the service industries play an essential role in the economic development of countries, and among the various fields of insurance, life insurance is of particular importance because it covers its cover directly to humans. Increased competition in the insurance industry has led managers to seek marketing strategies that, in addition to increasing insurance sales, reduce costs and gain competitive advantage. Therefore, the purpose of this study was to develop appropriate marketing strategies in the form of scenario-based strategic planning in the life insurance market of Mellat Insurance Company. For this purpose, system dynamics and network data envelopment analysis tools have been used. In order to formulate marketing strategies, the causal-loop diagram and then the flow-stock diagram were simulated for scenario-based strategic planning. Then the operation was performed for different scenarios and the simulated results were put as input to the data envelopment analysis model and based on the obtained results, the best and most efficient scenario was selected. It should be noted that in this study, different scenarios play the role of marketing models and strategies, and their performance has been analyzed. Manuscript profile

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List of Articles سید محمد طباطبایی نسب