List of Articles

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - A Goal Programming Linear Model for Simultaneous Project Scheduling and Resource Leveling - a Huge Civil Project as a Case Study
  Yousef Rabbani
  10.30495/jsm.2021.1936452.1503
  20.1001.1.23222301.2021.7.4.13.4
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Studying the Effective Factors in Brand Value Creation from the Perspective of Customers, Organizations and Stakeholders (Case study: Iranian Textile Industry)
  Parviz Alilou Hamid Reza Saeednia Ali Badi Zadeh
  10.30495/jsm.2021.1943070.1548
  20.1001.1.23222301.2021.7.4.1.2
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Barriers to the Implementation and Use of Internet Banking in the Keshavarzi Bank
  Morteza Gholamian Hossein Hakimpour Azar Kafashpour Mehdi Mahmoudzadeh
  10.30495/jsm.2021.1942650.1539
  20.1001.1.23222301.2021.7.4.2.3
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - Modeling the Communication Technology Industry's Innovation Ecosystem using an Adaptive Neuro Fuzzy Inference System
  Pooya Namaayande Behrouz Zarei
  10.30495/jsm.2021.1942235.1534
  20.1001.1.23222301.2021.7.4.3.4
• Open Access Article
  • Abstract Page
  • Full-Text
  
  5 - Determining the Dimensions of Electronic Customer Relationship Management (E-CRM) in Gharzolhasaneh Mehr Iran Bank
  Mohamad Ali Tadayon Reza Ebrahimzade Dastgerdi Alborz Gheitani Mehrdad Sadeghi
  10.30495/jsm.2021.1943167.1553
  20.1001.1.23222301.2021.7.4.4.5
• Open Access Article
  • Abstract Page
  • Full-Text
  
  6 - Developing a Strategic Model of Public Relations Promotion with an Emphasis on Media Literacy System
  Hossein Arab Mehrdad Matani Mojtaba Tabari Ali Fallah
  10.30495/jsm.2021.1937004.1506
  20.1001.1.23222301.2021.7.4.5.6
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - Assessing the Out-Of-Home Advertising Model of Consumer Products (Case study of food industry in Fars province)
  Abdulaziz Shourangiz Hassan Biabani Mohammad Hossein Ranjbar
  10.30495/jsm.2021.1943122.1549
  20.1001.1.23222301.2021.7.4.6.7
• Open Access Article
  • Abstract Page
  • Full-Text
  
  8 - Designing a Positioning Model for State Banks' Services and its Validation from the Perspective of External Customers
  Zohreh Kian Mehr Hossein Hakimpour Mahdi Mahmoodzadeh Vashan Mohammad Mohammadi
  10.30495/jsm.2021.1942925.1543
  20.1001.1.23222301.2021.7.4.7.8
• Open Access Article
  • Abstract Page
  • Full-Text
  
  9 - The Effect of Advertising on Expectations and Perception of the Brand with Emphasis on the Mediating Role of Customer Experience Management in the Insurance Industry
  Esmaeil Kiyomarsi Hamid Reza Saeednia Zahra Alipour Darvishi
  10.30495/jsm.2021.1943472.1562
  20.1001.1.23222301.2021.7.4.8.9
• Open Access Article
  • Abstract Page
  • Full-Text
  
  10 - Identification and Prioritization of Organizational Intelligence Criteria in Production Cooperatives of Iran
  Tahereh Yadegari Taheri Younos Vakil Alroaia Farshd Faezi Razi Seyyedabdollah Heydariyeh
  10.30495/jsm.2021.1942062.1531
  20.1001.1.23222301.2021.7.4.9.0
• Open Access Article
  • Abstract Page
  • Full-Text
  
  11 - The Effect of Competitive Advantage Strategies on Customer Loyalty: Mediated role of Brand Identification and Brand Awareness (Case study: Parsian Insurance customers)
  Samira Falahatgar Mousa Rezvani Chamanzamin Mohammad Taleghani
  10.30495/jsm.2021.1943132.1550
  20.1001.1.23222301.2021.7.4.10.1
• Open Access Article
  • Abstract Page
  • Full-Text
  
  12 - Presenting a Model of Film Marketing Process in Iran and Describing the Model (Case Study: Social Drama Genre)
  Mona Turkman Esmaeil Hassanpour Ghoroghchi Serajeddin Mohebi
  10.30495/jsm.2021.1943289.1556
  20.1001.1.23222301.2021.7.4.11.2
• Open Access Article
  • Abstract Page
  • Full-Text
  
  13 - Influencer Behavior in Social Media Marketing: Developing and Validating a New Model
  Habibollah Majidian Mahdi Mahmoudzadeh Vashan Hossein Hakimpour
  10.30495/jsm.2021.1943152.1552
  20.1001.1.23222301.2021.7.4.12.3