peyman akbari Articles List

List of Articles peyman akbari

Open Access Article
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1 - Factors Affecting Customer Satisfaction, Quality Banking Services to Iran, Using the Servqual Model (Case Study: Resalat Bank of Kermanshah Province)
Peyman Akbari Abedin Darabi

Abstract. The key to life is entitled to keep customers satisfied. Customer satisfaction is undoubtedly one of the most strategic subjects in recent decades. As the global economy, it is said, are clients who are determining the survival of the company. Since this resea More

Abstract. The key to life is entitled to keep customers satisfied. Customer satisfaction is undoubtedly one of the most strategic subjects in recent decades. As the global economy, it is said, are clients who are determining the survival of the company. Since this research is to assess customer satisfaction, quality banking services to Iran Case Study: Kermanshah Province Resalat Bank‘s, according to the SERVQUAL model pays respect to the purpose of the research, applied research survey. The sample consists of 384 bank customers, which were selected using simple random sampling. The results showed that, of the five Servqual model (appearances, empathy, trust, accountability and assurance), the Resalat Banks of service quality on customer satisfaction, impact. Manuscript profile
Open Access Article
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2 - Analysis of Marketing Strategy Impact on Organizational Performance in the Iran Banking Industry Case Study: Maskan Bank of Kermanshah Province
Peyman Akbari Hamid-Reza Jalilian

Abstract. At the same success in today's competitive world, we need appropriate marketing strategy, and from the other hand, the main objective of any financial organization, improve performance assessment of performance, one of the best ways to improve performance in o More

Abstract. At the same success in today's competitive world, we need appropriate marketing strategy, and from the other hand, the main objective of any financial organization, improve performance assessment of performance, one of the best ways to improve performance in organizations. The purpose of this study was to analyze the impact of marketing strategy, organizational performance in the banking industry of Iran, Case Study: Maskan Bank is in Kermanshah. The population of this study consisted of 180 employees of the organization, randomly, for example, for the second half of 2014, were selected. This cross-sectional survey study, the correlation type. To collect data, a questionnaire was designed. Validity (professors), and reliability (Cronbach's alpha: 0.77 and 0.76), and suggests that, good reliability and validity of measurement tools, enjoy. The results of the research, software, SPSS, and using inferential statistics (linear regression) showed that marketing strategy, its impact on organizational performance. Manuscript profile

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List of Articles peyman akbari