About the journal
The Journal of Public Service Marketing (JPSM)
- Publisher: Islamic Azad University, Bandar Anzali International Branch
- Online ISSN: 2981-1325
- Date of First Publication: 2023
- Format: Online
- Frequency: Quarterly
- Journal Ranking: "A" from Islamic Azad University
- Coverage: Marketing and Services Public
- Type of Journal: Academic / Specialized
- Country: Iran
- Language: Persian (Including Extended English Abstracts, Bibliographies, and References) and English
- Indexed & Abstracted: Yes
- Types of articles: Analytical Article; Review Article; Original Article
- Peer-Review Policy: Double Blind Peer Review; at least three reviewers
- Initial review time: maximum 1 week
- Review Time: three to six months approximately
- Article Processing Charges (APCs): There is a free for authors
- Advance Access: Articles in Press are available
- Contact E-mail: jpsm1402@gmail.com
- Type of License: CC- BY
- Type of Access: Open Access (OA)
- Strategy to deal with Plagiarism: Samimnoor Similarity System
- Publication Ethics: Publication Based On the International Ethics Committee's Publication (COPE)
- Article Identifier: DOI
- Referencing Style: APA
- Revenue sources: receiving fees from organizational support by Islamic Azad University, Bandar Anzali International branch.
- Advertising: No advertising that has profit interests will be displayed on the magazine's website or the text of the published articles.
- Self-archiving policies for authors: Authors are permitted to post their work online in institutional/disciplinary repositories or on their own websites
- Archiving by Journal: In-house Archiving
Recent Articles
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Open Access Article
1 - Presenting a model and factor analysis of the quality of working life of employees based on generational differences in Maskan Bank
sanjar salajeghe ، sara gholamrezaei * ، اکبر نظری ، رستم پوررشیدیIssue 2 , Vol. 3 , Summer 2025 -
Open Access Article
2 - Investigating factors affecting the longevity of human resources in the banking industry (case study of employees of Tejarat Bank branches in Tehran)
mohammad hossein taheri *Issue 2 , Vol. 3 , Summer 2025 -
Open Access Article
3 - The effect of customer loyalty in electronic sales with the mediating role of branding, the relationship of electronic recommendation advertising on customers' purchase motivation with the mediating role of digital goods customers' knowledge in using the Internet
Nooshin sadat Sedighi ، abbass zamani *Issue 2 , Vol. 3 , Summer 2025 -
Open Access Article
4 - Designing the model of the interpretive structure of the charitable marketing model with the approach of ethics and responsibility
Bahar BraKhas ، Mohammad mahdi parhizgar * ، mohammad nasrollahniyaIssue 2 , Vol. 3 , Summer 2025 -
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5 - The role of customer orientation on brand loyalty by considering the role of customer perception quality of branches of National Bank of Mako Azad region
mahsa dehgani ، Tajaddin Eram * ، Siamak KazemzadehIssue 2 , Vol. 3 , Summer 2025 -
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6 - Identifying Entrepreneurial Marketing Drivers in Technology-Based Startups in the Service Sector Using Meta-Synthesis Method
amir ebrahimpour * ، sahar sepidianIssue 2 , Vol. 3 , Summer 2025 -
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7 - Scientific mapping of customer experience in the capital market during the COVID-19 pandemic
Bibi Malihe Mahdizadeh ، Seyed Hamid Khodadad Hosseini * ، Hamed Nazarpour KashaniIssue 2 , Vol. 3 , Summer 2025
Most Viewed Articles
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Open Access Article
1 - Presenting a model and factor analysis of the quality of working life of employees based on generational differences in Maskan Bank
sanjar salajeghe ، sara gholamrezaei * ، اکبر نظری ، رستم پوررشیدیIssue 2 , Vol. 3 , Summer 2025 -
Open Access Article
2 - Investigating the Effect of Brand Trust on Customer Loyalty with Regard to the Mediating Role of Brand Value and Moderating Respect and Love for the Brand Among Customers of the Mashhad Leather Brand in Tehran
مهرداد رحیمیان ، hiro eisavei *Issue 3 , Vol. 1 , Spring 2023 -
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3 - Investigating the Effect of Philosophical mentality on organizational Mobbing with regarding Mediating role of Professional Ethical Courage and Model Development
Hamid Erfaniankhanzadeh * ، Azam Babakirad ، Mohammad Rafati ، Vahid Shalbaf YazdiIssue 1 , Vol. 1 , Spring 2023 -
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4 - Investigating factors affecting intra-organizational entrepreneurship (case study: Tekdane Marand company)
Mohammad Hassan Haddadi ، jabrail marzi alamdari * ، ramazan mahmoodlooIssue 3 , Vol. 1 , Spring 2023 -
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5 - The role of service quality in the relationship between standardization and customization of products with customer satisfaction and loyalty "A case study of companies operating in Rasht Industrial City"
morteza hazrati *Issue 3 , Vol. 1 , Spring 2023 -
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6 - explanation and design of the strategic model of export development and its relationship with the export performance of production cooperative companies in Tehran.
Seyad Mohammad Aarabi * ، صاحب بدری ، سعیده بدریIssue 3 , Vol. 1 , Spring 2023 -
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7 - Designing the pattern of alignment of organizational elements with the strategies of the organization and its relationship with performance
faride defaei * ، Seyed Mohammad Aarabi ، saheb1 badreiIssue 2 , Vol. 1 , Summer 2023 -
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8 - Identifying affecting factors on organizational trauma, focusing on strategies to reduce consequences and improve productivity (Study case: employees of Mashhad Real Estate and Deeds Registration Office)
حمید عرفانیان خانزاده * ، فریبرز رحیم نیا ، Azam BabakiradIssue 3 , Vol. 1 , Spring 2023 -
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9 - Social marketing modeling of cultural products with emphasis on risk management in the municipality
Saied Aghasi * ، masood mokhtarikarchegani ، محمدرضا دلویIssue 3 , Vol. 1 , Spring 2023 -
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10 - Conceptualization of dwarfism; emphasizing the dark side of succession
maryam razmjou * ، jafar beikzadIssue 2 , Vol. 1 , Summer 2023
