List of Articles Open Access Article Abstract Page Full-Text 1 - Investigating the Relationship Between Customer Orientation on Brand Equity of Sepah Bank in Tehran Mehrdad Rahimian https://doi.org/10.82107/JPSM.2025.1123714 Open Access Article Abstract Page Full-Text 2 - Providing a model of justice-oriented public services based on new smart technologies naji ghafeli vahid chenari mohammad tamimi foad Makvandi ghanbar amirnejad https://doi.org/10.82107/JPSM.2025.1125895 Open Access Article Abstract Page Full-Text 3 - Presenting a Model for the Development of Cosmetic Products Based on the Combined ISM-DEMATEL Method and Artificial Intelligence BEHZAD BALAZADEH hossein Bodaghi khajeh Nobar morteza Mahmoodzadeh https://doi.org/10.82107/JPSM.2025.1130287 Open Access Article Abstract Page Full-Text 4 - Examining the usefulness and credibility of the information source and its effect on the consumer's purchase intention with emphasis on the role of eWOM advertising Ghobad Shamsi Nastaran Shahvari https://doi.org/10.82107/JPSM.2025.1183405 Open Access Article Abstract Page Full-Text 5 - Investigating and analyzing the marketing components of social networks in gaining a competitive advantage for start-up travel service companies, considering the upcoming opportunities and threats. mohammad nazari hossein abad Mohammad Haghighi kambiz shahroodi https://doi.org/10.82107/JPSM.2025.1184640 Open Access Article Abstract Page Full-Text 6 - Determining and ranking the barriers to promote digital monitoring in banking system using AHP technique (Case Study: Currency Unites of Tejarat Bank) Atena Mirhosseini Vakili Amin Nikpour https://doi.org/10.82107/JPSM.2025.1186229
