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  • Vol. 3
  • Issue4 , 1 Vol.3
  • 4
    Issue 4 , 1   Vol. Winter 2026
    Reviewers of this Issue
  • List of Articles


      • Open Access Article
        • Abstract Page
        • Full-Text

        1 - Analyzing the role of athletes' personal branding in sports marketing: a case study of "Ronaldo, LeBron James, Messi, Neymar, and Roger Federer"
        Seyyed Sajjad  Mousavi فیروزه حاجی علی اکبری
        https://doi.org/10.82107/jpsm.2026.1193724
      • Open Access Article
        • Abstract Page
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        2 - Identification and Prioritization of Factors Affecting Customer Satisfaction with the Quality of Services at Bank Mehr Iran Using a Combined Approach (DANP)
        عباسعلی حق پرست Reza Sotudeh alireza Hirad reyhaneh mohammadi saeed moaedi
        https://doi.org/10.82107/JPSM.2026.1195634
      • Open Access Article
        • Abstract Page
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        3 - Critical factors of failure in the direction of adopting the Enterprise Resource Planning (ERP) system
        Alireza khazaei dolisgani yagoub Alavi matin ُSoleyman Iranzadeh
        https://doi.org/10.82107/jpsm.2026.1196070
      • Open Access Article
        • Abstract Page
        • Full-Text

        4 - Investigating Factors Influencing the Formation of Panic Buying Behavior in Crisis Situations: A Mixed-Method Study
        fateme shoa kazemi maryam hasanzadeh ali Gholipour Soleymani
        https://doi.org/10.82107/jpsm.2026.1201728
      • Open Access Article
        • Abstract Page
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        5 - The effect of senior management involvement on company performance with the mediation of social media marketing absorption and the moderation of absorption capacity (Case study: Digikala Company)
        Soheila Shamsadini Soheila Imanpour Pirgholi
        https://doi.org/10.82107/jpsm.2026.1203057
      • Open Access Article
        • Abstract Page
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        6 - Providing a new banking service model based on the blockchain network
        nader alipour emtenani Ali SHAHINPOUR حسین قره بیگلو
        https://doi.org/10.82107/jpsm.2026.1210678
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