What makes nations and countries progress is that they use all the resources at their disposal with better management. Better management leads to the advancement of human beings and the greater well-being of nations and societies, and this is where management is linked to Marketing. Therefore, considering that Iran, despite having abundant material and human resources, should able to overcome the Marketing obstacles, management science along with economics and marketing can be the solution to this shortcoming. Quarterly Journal of Public Service Marketing, using the scientific knowledge and experiences of prominent professors and experts in the fields of management and marketing, will be able to provide the necessary mental direction for the marketing of the country.
About Marketing
- Marketing is the process of attracting customers to your company to generate revenue. A well-thought-out marketing strategy allows a company to research, promote, distribute products or services, and sell for a profit. Marketing is a way to promote brand awareness and create leads, which can become sales.
In the management of Marketing , efforts should be made to satisfy the interests and interests of different groups of society, reconcile the heterogeneous and sometimes conflicting expectations and needs, and balance the current and future marketing.
Journal Objectives
The Quarterly Journal of Public Service Marketing pursues the following goals by publishing scientific and specialized articles in the field of management and marketing using the scientific knowledge and experiences of prominent professors in the field of management, economics and geography, and related trends:
- Promoting and marketing the culture of management and mental orientation for the marketing of the country
- Making available resources and references for the use of professors, students, administrators, and officials of the country
- Publishing management and marketing methods with Islamic and indigenous perspectives
- Establishing a connection between scientific research and applied concepts at different levels of governmental and scientific organizations and institutions in the country
- Creating a suitable platform for presenting new ideas in management and marketing through the publication of written works of professors, experts, and researchers
- Transfer and exchange of new scientific experiences and achievements at the international level
- Creating the ground for future thinking of marketing of the country
- Publish the results of research and studies on the issues of management and marketing
Themes of the journal
Governmental Management
- Public administration in the postmodern era
- Government and market management
- Citizenship and government management
- Technology and the public sector
- Good governance and marketing
- Public administration and marketing
- Other new topics related to public administration
Business Management
- Marketing investigation and marketing
Sales Management and marketing - Consumer behavior and marketing
- Other new topics related to business management and marketing
Financial Management
- Capital market management and marketing
- Financial management of enterprises and marketing
- Other new topics related to financial management
Tourism management
- Religious tourism and marketing
- Social sciences, tourism, and marketing
- marketing Planning and Tourism Economics
- Tourism management and marketing
- Other new topics related to tourism management
IT management
- IT management and marketing
- IT service management and marketing
- Smart business management and marketing
- Information Security Management and marketing
- Other topics related to IT management
Human resources management
- New theories of human resource management
- New perspectives on motivation in human resource management
- Designing new administrative models of organizations with a focus on human resources
- Human resource management in an age of change
- New models and strategies for attracting, training, and retaining human resources
- Organizational culture management
- Human resource management and marketing
- Other new topics related to human resource management
marketing Management
- Research and marketing management
- Technology-based marketing management
- Futurology and marketing
- marketing management
- marketing models
- New governance and marketing
- Other new topics related to marketing management and marketing
MBA Management
- Strategic management and planning
- Strategic management and marketing
- Other new topics related to executive management and MBA
Entrepreneurship and business management
- Business management and marketing
- Entrepreneurship education and business research
- Entrepreneurship and marketing
- Other new topics related to entrepreneurship and business management and marketing
Insurance Management
- Risk management and insurance
- Applied research in insurance management
- The role of insurance in marketing
- Organization and management of insurance companies
- Other new topics related to insurance management and marketing
Knowledge management and interdisciplinary studies
- Knowledge management theories and models
- Knowledge management systems, tools, and techniques
- Knowledge management and business intelligence
- Knowledge management and e-business
- Knowledge and network management
- Knowledge management and organizational competitive advantage
- Knowledge management and marketing
The audience of the publication
All academic researchers and management activists are readers of the Quarterly Journal of Public Service Marketing