List of articles (by subject) Improving services and increasing customer satisfaction Open Access Article Abstract Page Full-Text 1 - The role of service quality in the relationship between standardization and customization of products with customer satisfaction and loyalty "A case study of companies operating in Rasht Industrial City" morteza hazrati Open Access Article Abstract Page Full-Text 2 - Investigating the effect of perceived service quality on customer satisfaction of Hakopian Company mohammad hossein taheri Open Access Article Abstract Page Full-Text 3 - Relationship between strategic orientation and loyal customers emphasizing marketing capability Mahdi Abdolazimi Heris hosseyn rahimi kalvar fatemeh hosenzadeh jenagurd Open Access Article Abstract Page Full-Text 4 - Structural model of desire to use electronic banking services based on personality dimensions and brand management marzieh yarizanganeh Alireza Nik Seresht Open Access Article Abstract Page Full-Text 5 - Analyzing the mediating role of job satisfaction in the relationship between organizational learning culture and the intention to leave the job and in-role behavior roohallah samiee Open Access Article Abstract Page Full-Text 6 - Customer Experience Management in Maritime Transport Industry Hoda Zadvan bahram kheiri بهروز قاسمی