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Open Access Article
1 - Evaluate the impact of design quality in urban space security (Case Study: Imam Khomeini St. Urmia)
علیرضا سلیمانی ahmad aftab افسانه پاکروانSecurity approach through the design, one of the most effective and efficient approaches for improving urban security, Can play an important role in securing urban spaces. Therefore, the aim of this study is to provide an analytical model for assessing urban safety and MoreSecurity approach through the design, one of the most effective and efficient approaches for improving urban security, Can play an important role in securing urban spaces. Therefore, the aim of this study is to provide an analytical model for assessing urban safety and security introduce by design approach. In this regard, Emam Khomeini in Uremia due to features such as high population density, compression and exhaustion over the texture and physical disruption with problems such as the low status of urban security and the feeling of insecurity among residents, For instance investigated. Applied research and the research method is descriptive-analytic. And the information required by the questionnaire and by taking on employees, shopkeepers and pedestrians in the area is obtained. To evaluate and process information, swot technique and Friedman test in spss software is used. The results show that only through the standard design of physical security appropriate is not possible For this purpose the space design in order to the Increase the visibility and public supervision and increasing street lighting, continuous and active presence of the police, Building a healthy environment through the collection of thugs, desirable Flooring and … in the form offensive strategy is proposed. Manuscript profile -
Open Access Article
2 - Investigating the Potential of Tourism and Ecotourism in Ardakan City Using SWOT Model
seyed kazem mousavi Akhtar-alsadat mousaviBackground and Objective: Today, tourism industry is an important source of income, at the same time it is one of the vital factors in cultural exchanges among countries and it has a special postion in terms of being the most extensive service industry in the world. Des MoreBackground and Objective: Today, tourism industry is an important source of income, at the same time it is one of the vital factors in cultural exchanges among countries and it has a special postion in terms of being the most extensive service industry in the world. Despite abundant tourist attractions, Ardakan city, as one of the most beautiful regions in Yazd province, lacks the appropriate facilities to attract tourists. In this study, it has been attempted to identify the capabilities and limitations of tourism development in the city and to determine the suitable strategies for the development of tourism and ecotourism in this city. Method: The method used in this study is of a descriptive-analytic type. To collect the required information, library studies, document reviews and field studies, including interviews and questionnaires, were used. Study of attractions, amenities and services as well as overall situation of tourism and ecotourism in the region was rendered according to the information obtained. In the next step, SWOT method was used to analyze the information and provide guidelines and strategies for the development of tourism and ecotourism. Findings: Results demonstrated that the total weighted scores of the matrices for table of internal and external factors are 2.63 and 2.36 respectively. The obtained value was lower than average, showing the strengths and opportunities are not used properly to overcome the weaknesses and threats. The weaknesses outweigh the strengths and the threats are dominant to opportunities. In addition, the type of strategy obtained was a variety (contingency) strategy. Discussion and Conclusion: The results show that Ardakan city has great potential for tourism and ecotourism and by investing, planning and proper management these capabilities can be used for sustainable development of tourism in the city. Manuscript profile -
Open Access Article
3 - Assessment of oil pollution and prioritization environmental protection strategy in the Caspian Sea based on the SWOT model
Omid Naderi Parviz Mohammadi nasrin choobkar Hossein Norouzi Seyed Ahmad HosseiniBackground and Objective: Harmful oil compounds have various dangers on marine organisms and human. Now with this threat of oil pollution in the country's water resources, especially the Caspian Sea, what strengths and weaknesses can there be to counteract this threat? MoreBackground and Objective: Harmful oil compounds have various dangers on marine organisms and human. Now with this threat of oil pollution in the country's water resources, especially the Caspian Sea, what strengths and weaknesses can there be to counteract this threat? The purpose of this study is to get acquainted with oil pollution and its derivatives and to explain the prioritization of the Caspian Sea environmental protection strategy of threats caused by oil pollution. Material and Methodology: SWOT analysis (Strenghts, Weaknesses, Opportunities and Threats) is an important tool for strategic study, situation analysis and providing appropriate solutions to obtain an answer to this question. Therefore, the main strategy of this study is to use the SWOT model as a tool to assess oil pollution in the Caspian Sea. Findings: According to the results of this study, with strategic prioritization in the total share of Caspian oil pollution, there are two threats (Russia and Azerbaijan) and three opportunities (Kazakhstan, Turkmenistan and Iran) that the most important weakness and threat in river resources and the most important Capability and opportunity have been identified in urban resources. Discussion and Conclusion: What has been underreported in these studies is the use of cross-border diagnostic analyzes because these analyzes, as official reports approved by international environmental organizations, can be the basis for periodic evaluations and based on them to determine strategic priorities in pollution control management of the Caspian Basin. Manuscript profile -
Open Access Article
4 - Improvement Process of Ardakan worn-out texture with Environment Planning Approach
seyed kazem mousavi Akhtar Sadat MousaviBackground and Objective: There are few cities in today’s world where there is no worn-out texture. The physical, functional and service providing as well as urban, social, economic and environmental status of worn-out infrastructures is really undesirable. With t MoreBackground and Objective: There are few cities in today’s world where there is no worn-out texture. The physical, functional and service providing as well as urban, social, economic and environmental status of worn-out infrastructures is really undesirable. With the growing decay, the quality of life has also declined and it is necessary to improve the condition of these textures by an environmentally-based plan and according to the indexes of Rehabilitation the quality of the environment.Material and Methodology: The current study is a practical one in terms of purpose, and regarding the method, it is descriptive-survey. In the basic concepts introduction section, the method of gathering data is library method, and in the part about documentation collecting, field studies (questionnaire, interview and observation) were done. At first, the environmental problems of worn-out textures have been identified for the aim of planning for their revival and in the end, some strategies for improving and reviving the worn-out textures are introduced.Findings: the results of the study show that physical problems and then environmental, social, economic and management ones in order comprise the main portion of problems. Also, in studying the physical aspects, it was noticed that the low quality of the buildings, superfineness of the pieces and impenetrability of passageways are among the most important problems of the studied texture.Discussion and Conclusion: Based on the final analyses, some strategies for the purpose of strengthening the positive points and opportunities and also eliminating the weaknesses were provided in the form of SWOT models to improve the worn-out texture at the center of Ardakan. Manuscript profile -
Open Access Article
5 - Strategic planning of ecotourism development based on capacities and challenges (Case Study: The County of Mahabad)
mostafa mirabadi Afshin barjasteh ali hosein abdi ghaleBackground and Objective: Today, tourism is considered to be one of the largest economic sectors in many countries. The development of the tourism industry, particularly for developing countries which face problems such as high unemployment, limited foreign exchange res MoreBackground and Objective: Today, tourism is considered to be one of the largest economic sectors in many countries. The development of the tourism industry, particularly for developing countries which face problems such as high unemployment, limited foreign exchange resources and single-product economy, is of a great importance. According to this the goals of this research is on one hand to identify priorities of tourism attractions, tourist satisfaction, infrastructures, facilities and services of the County, measuring the effects of natural attractions in the development of the County, and on the other hand is to identify tourism development strategies based on the strengths, weaknesses, opportunities and threats applied in SWOT model. Material and Methodology The methodology of this study based on the goal is to be functional and the method is descriptive-analytical. With that in mind, in Order to achieve the objectives of the research with the aim of library and field studies, then using a questionnaire and a survey the tourists and experts, necessary information is collected and then in SPSS and Excel Software, Statistical analysis was performed on data. Findings: The total score of strengths and weaknesses was 2.3 and the total score of opportunities and threats was 2.46, so the findings, based on studies in the County of Mahabad show that based on the matrix of internal and external influential factors, the weaknesses overcome the strengths and threats overcome the opportunities. Discussion and Conclusion: For the development of tourism in the County of Mahabad, we believe there is a strong need for comprehensive planning of maximum use of the strengths, enhance opportunities and dealing with threats. Therefore, in this study we have taken a step forward in this direction so that ultimately the matrix of the solutions and strategies of development of Mahabad’s tourism are prepared. Manuscript profile -
Open Access Article
6 - Analysis of factors affecting tourism development city Khalkhal in Province Ardebil using strategic model SWOT
Behrouz Sobhani Vahid Safarian Zengir Anita Majidi HeraviBackground and Objective: Tourism is one of the largest and high-yielding economic activity in the world, the development of which requires sufficient knowledge of the issues and economic factors, Social and cultural development in each region. One of the city's tourist MoreBackground and Objective: Tourism is one of the largest and high-yielding economic activity in the world, the development of which requires sufficient knowledge of the issues and economic factors, Social and cultural development in each region. One of the city's tourist areas in Khalkhal in Ardebil province, due to topographical and geological structure, is full of tourist sites in terms of ecotourism. Materials and Methodology: This research uses SWOT model and descriptive-analytical approach and field studies and libraries whose purpose is to assess the tourism potentials of Khalkhal city in Ardabil province. Results: Analysis of the above model in this study shows that in the matrix analysis, strengths are 1.61, weaknesses are 1.26, opportunities are equal to 1.77 and the amount of threat is equal to 1.19, tourism potentials of Khalkhal city, in the first priority aggressive strategies are the second priority in planning competitive strategies. For this purpose, first the initial strategies of SO with a value of 3.38 and then the strategies of OW with a value of 3.03 in the SWOT matrix are in the first and second priority, indicating the best strategies in sustainable tourism in Khalkhal region. Discussion and Conclusion: According to the results of the present study defensive strategies (WT) with a score of 2.45, conservative strategies (TS) with a score of 2.8, represents the weakest sustainable tourism strategy in the area known Khalkhal. Manuscript profile -
Open Access Article
7 - Identifying and prioritizing appropriate strategies to organize the fabric of the central part of Qhazvin city with a sustainable urban regeneration approach using SWOT-AHP techniques
Manuchehr Habibi Nafise Marsoosi Ismail AliakbariBackground and Objective: In this research, the worn-out areas of the central part of Qhazvin city have been identified in terms of the intensity of wear and tear, prioritization and the strengths, weaknesses, opportunities and threats of these areas. Material and Meth MoreBackground and Objective: In this research, the worn-out areas of the central part of Qhazvin city have been identified in terms of the intensity of wear and tear, prioritization and the strengths, weaknesses, opportunities and threats of these areas. Material and Methodology: To achieve this goal, the documents, statistics and information available in scientific sources, as well as interviews with heads of households living in dilapidated contexts, experts, managers and experts related to architectural and social issues and using the fuzzy hierarchy technique of AHP model and SWOT model It has been used. In the first stage, the worn-out areas of the central part of Qhazvin city have been prioritized in terms of the severity of wear and tear. In the next step, using the SWOT model with a sample size of 417 people for a confidence level of 95% and a probability of error of 5%, the strengths, weaknesses, opportunities and threats of the worn-out areas of the central part of Qhazvin city have been identified. Findings: lack of service-welfare spaces in the studied area with importance factor (0.033) as the most important weakness, easy access to the main streets, market and city center with importance factor (0.024) as the highest strength, lack of plan E. Madoon is in the direction of central justice in the area of Qhazvin city with a significance coefficient (0.054). Discussion and Conclusion: The most important threat is the existence of incentive schemes (such as granting loans, increasing density, etc.) by the relevant organizations in order to increase investment and renovation with a coefficient of importance (0.032) and the best opportunity to organize the context of the sector. The center of Qhazvin city was recognized with a sustainable urban regeneration approach. Manuscript profile -
Open Access Article
8 - An Analysis of the Foreign Policy Strategies of the Islamic Republic of Iran and Saudi Arabia in the Middle East Using SWOT Model
Ibrahim Eram Amin Ravan Bod Ghafar ZareiThe purpose of the present study is to review the Islamic Republic of Iran and Saudi Arabia's foreign policy in the Middle East to find an optimal strategy for the Islamic Republic of Iran in front of Saudi Arabia. The method of study is descriptive-analytic and the SWO MoreThe purpose of the present study is to review the Islamic Republic of Iran and Saudi Arabia's foreign policy in the Middle East to find an optimal strategy for the Islamic Republic of Iran in front of Saudi Arabia. The method of study is descriptive-analytic and the SWOT model was used for the analysis of the foreign policy strategies of the two countries. The results showed that a mixture of constructive interaction and controlling policies can be the optimal strategy for the Islamic Republic of Iran in front of Saudi Arabia in the current condition. Following the biphasic policy of constructive interaction and control in relation with Saudi Arabia requires emphasis on cooperation between two countries in fighting against Islamophobia, providing the security of the Persian Gulf, and maintenance of the environment; however, the contemporary acceptance of the opposite party should not be regarded as a defeat. Manuscript profile -
Open Access Article
9 - An Analysis on Urban Tourism by SWOT Model (Case Study :Marvdasht City)
Majid Shams Ali Saffari-Raad Ahmad Ghasemi Tayebeh Ghaemi Rad -
Open Access Article
10 - An Analysis on Urban Tourism by SWOT Model (Case Study :Marvdasht City)
Majid Shams Ali Saffari-Raad Ahmad Ghasemi Tayebeh Ghaemi Rad -
Open Access Article
11 - The Role of ICT in Sustainable Tourism Development and Natural Resources Capabilities: a Case Study of Ardabil Province
Alireza Hatefi Ardakani Alireza Estehlaji -
Open Access Article
12 - Investigating the role of agricultural development in sustainable rural development
Morad KeyKosravi sahar dehyouri Mehdi Mirdamadi -
Open Access Article
13 - An analysis of the role of creative cultural tourists in attracting tourists (Case study; Isfahan)
Seyed Ali Mossavi hasan beykmohamadi hossein saramiThe information and data required for the research were collected using documentary and field methods. The statistical population includes creative cultural tourists in Isfahan. Using the Cochran's sample estimation formula, the number and sample size of the study popul MoreThe information and data required for the research were collected using documentary and field methods. The statistical population includes creative cultural tourists in Isfahan. Using the Cochran's sample estimation formula, the number and sample size of the study population was 385. In order to analyze the data, Excel, SPSS software and Chi-square or Chi-square, univariate, Spearman statistical tests and also to determine strategies and strategies for the development of creative cultural tourism, SWOT model has been used. Research findings indicate that the characteristics and richness of historical monuments; cultural; social; scientific; Handicrafts; Natural art and ... are among the tourist attractions of Isfahan so that creative cultural tourism has a great impact on attracting tourists to this famous city. However, repulsions and lack of facilities related to the creative cultural tourism industry of Isfahan also reduce and do not increase the number of tourists, which in general leads to the weakness of infrastructure facilities for the underdevelopment of cultural tourism. Using the SWOT model, the results showed that the city of Isfahan with a total of 20 strengths and opportunities with a weight score of 3.33 and 3.41, respectively, as advantages, many potentials for the development of creative cultural tourism. But at the same time, 18 weaknesses and threats facing this creative cultural tourism of Isfahan with weight scores of 3.86 and 3.21, respectively, as limitations show that it also faces challenges and problems. Manuscript profile -
Open Access Article
14 - Investigating the level of rural development using SWOT and AHP models (Case study: Pesikhan village, central part of Rasht)
Mohsen Ghorbanzad kohnehsari Seyedeh Sedigheh Hasanimehr Rafat shahmari Hosein AsghariThe purpose of this study is to investigate the level of rural development using SWOT and AHP models (Case study: Pesikhan village in the central part of Rasht). This research is a descriptive-analytical research and in terms of the purpose of an applied research. The s MoreThe purpose of this study is to investigate the level of rural development using SWOT and AHP models (Case study: Pesikhan village in the central part of Rasht). This research is a descriptive-analytical research and in terms of the purpose of an applied research. The statistical population of the study consists of officials and villagers of Pesikhan village in the central part of Rasht. The method of collecting information is field and library. Statistics and information available in the culture of settlements during statistical periods have been used to study. SWOT and AHP models were used to analyze the data. The results indicate that the village of Safsar is at the level of a development and is one of the developed villages of the village and Klash Talshan and Atashgah villages are relatively developed villages and other rural areas are underdeveloped villages of the village. Although studies show that there is a lot of potential in the villages of Pesikhan district to achieve rural development; However, in the current situation of rural settlements in Rasht, there is an imbalance in the level of development and the development of villages in this city is facing serious challenges and obstacles. This indicates that the rural settlements of Rasht city have suffered from imbalances and imbalances in the level of development and should be considered with the help of rural villages and village councils, if possible, considering the strengths, weaknesses, opportunities and threats in the region. Have services. Manuscript profile -
Open Access Article
15 - Designing an E- Participation Pattern to Regeneration in the Urban Decline of Isfahan
Khatere Amiri Mohammad Masoud Daruosh Moradi Chadegani Faramarz Safi - Esfahani Negin SadeghiThe purpose of this study is to investigate the level of rural development using SWOT and AHP models (Case study: Pesikhan village in the central part of Rasht). This research is a descriptive-analytical research and in terms of the purpose of an applied research. The s MoreThe purpose of this study is to investigate the level of rural development using SWOT and AHP models (Case study: Pesikhan village in the central part of Rasht). This research is a descriptive-analytical research and in terms of the purpose of an applied research. The statistical population of the study consists of officials and villagers of Pesikhan village in the central part of Rasht. The method of collecting information is field and library. Statistics and information available in the culture of settlements during statistical periods have been used to study. SWOT and AHP models were used to analyze the data. The results indicate that the village of Safsar is at the level of a development and is one of the developed villages of the village and Klash Talshan and Atashgah villages are relatively developed villages and other rural areas are underdeveloped villages of the village. Although studies show that there is a lot of potential in the villages of Pesikhan district to achieve rural development; However, in the current situation of rural settlements in Rasht, there is an imbalance in the level of development and the development of villages in this city is facing serious challenges and obstacles. This indicates that the rural settlements of Rasht city have suffered from imbalances and imbalances in the level of development and should be considered with the help of rural villages and village councils, if possible, considering the strengths, weaknesses, opportunities and threats in the region. Have services. Manuscript profile -
Open Access Article
16 - Strategic Planning of Green Space Development in Isfahan Neighborhoods
Ahmad Khademalhosseini Safar Ghaed Rahmati زهرا جمشیدیPlanning the urban land use refers to a set of activities forming the human environment based on requests and needs of urban communities. This is the core of urban planning issues. Today, such a planning is not conceivable without green space. In this study, the green s MorePlanning the urban land use refers to a set of activities forming the human environment based on requests and needs of urban communities. This is the core of urban planning issues. Today, such a planning is not conceivable without green space. In this study, the green space of Isfahan neighborhoods has been analyzed using SWOT model. And then, extracting experts opinions, the strong and weak points, opportunities, and threats to this strategic planning have been determined. Using SWOT matrix the possibility of developing four kinds of strategies is made focusing on maximum internal and external opportunities. Therefore, 9 internal strong point and 13 internal weak points as well as 8 external opportunities and 17 external threats were identified. Thus, the basic solution is to remove deficiencies using environmental opportunities. Finally, some suggestions are provided. Manuscript profile -
Open Access Article
17 - Analyzing The Potential of Geotourism Development in Semnan Province By Using SWOT
Hasan Lashkari Mohammad hossein RiyaziIran has a lot of unknown potential in the development of geotourism and geological tourism frequency in which Semnan is one of the most prominent provinces. This study has been provided to consider introducing geotourism and its effect on the country, introducing the o MoreIran has a lot of unknown potential in the development of geotourism and geological tourism frequency in which Semnan is one of the most prominent provinces. This study has been provided to consider introducing geotourism and its effect on the country, introducing the opportunities and challenges of geotourism industry, and geotourism development strategies and exploitation of it. Further introducing geotourism indexes by descriptive method and field studies, some solutions to develop the tourism, especially geotourism in Semnan province has been considered by determining internal and external factors using strategic planning model of SWOT. The result shows the study area has a lot of potential and talents and suitable opportunities to develop the geotourism which is not introduced appropriately and this requires choosing suitable competitive / aggressive methods and using relative advantages. Manuscript profile -
Open Access Article
18 - Feasibility study of The Rural Ecotourism in The Javaherdeh village of Ramsar Using SWOT
Davood Kia Kojori Negar Isa KakroodiToday, natural tourism not only as a source of endless income, but also as a model of sustainable development has become increasingly important. The study is formed by based on strategic planning process and offering techniques, with the main purpose of identifying and MoreToday, natural tourism not only as a source of endless income, but also as a model of sustainable development has become increasingly important. The study is formed by based on strategic planning process and offering techniques, with the main purpose of identifying and Prioritizing of appropriate strategies of Javaherdeh village of Ramsar. The methodology is descriptive – analytical and collection of information is from library research and author's observation from this region has been investigated. The analysis was based on the SWOT model that eventually led to the four strategies are presented. Four strategies were determined by using the SWOT, Strategically located Tourism of Javaherdeh has been determined by internal and external factors. The results of the study imply that, by reason of the internal external matrix situation, aggressive- development strategy is the most appropriate of practices and performance effective management, and also Were presented aggressive- development strategy in the form of Conclusions and practical suggestions. Regional and national level to promote ecotourism, conservation and environmental management, villagers participation in rural development projects, build infrastructure for sustainable development of tourism, to prevent capital flight, coordination among agencies involved in nature tourism can be as possible factors in the development of ecotourism. Manuscript profile -
Open Access Article
19 - Tourism Compensation of Sardasht City Using the SWOT Model
zahra khodaee Somayeh TeymooriNowadays, tourism is a fundamental pillar of sustainable development and in the meantime tourist Attractions plays an important impact on this industry. Sardasht city with having the potential of natural and historical tourism could become a tourist hub Which can be det MoreNowadays, tourism is a fundamental pillar of sustainable development and in the meantime tourist Attractions plays an important impact on this industry. Sardasht city with having the potential of natural and historical tourism could become a tourist hub Which can be detected with proper planning and identifing potentials and restrictions play an important role in the development of national and regional economy. The goal of this research is identifing the potential and urban tourist attractions. The research method is analytical – descriptive with emphasis on pratical and survey method. Also for data analysis and offering strategy and tourism development strategy is used from analytical method of SWOT. For this purpose, a list of strengths and weaknesses and the opportunities and threats also prepared and a set of strategic factors, SWOT matrix is extracted and the results approaches from this analysis is presented as policies helpful to strengthening infrastructure and tourism potentials city of Sardasht. The results shows that strategy for development of tourist industry in the city of Sardasht is SO strategy. by taking advantage of the strengths, it would be make ultimate usage of availabe opportunities. Manuscript profile -
Open Access Article
20 - The role of tourism in economic developments (case study of malayer)
pegah farhadian Majid ShamsOn the eve of the third millennium, the tourism industry has given a special place to the economic sector, and plays an active role in enhancing the economic, social and cultural structure of countries, especially in developed countries. Generally, cities are attracted MoreOn the eve of the third millennium, the tourism industry has given a special place to the economic sector, and plays an active role in enhancing the economic, social and cultural structure of countries, especially in developed countries. Generally, cities are attracted by numerous tourist attractions, attracting many tourists. Self-interest is one of the most diverse and most diverse destinations in the world. Leisure, tourism and urban tourism, in particular all other recreational activities, are one of the largest and most extensive spatial and temporal areas of the other. Such as shopping, walking, etc., and, consequently, planning and managing tourism is intrusive and complex, and has led to the special attention of the city administrators themselves. Today, tourism is viewed as an economic phenomenon; the attitudes of labor, its activities and its purpose are considered to be important because cities are the manifestation of economic, political, social, and cultural power and the stimulus of the state.In this descriptive-analytic study, using the SWOT model, explanations of strengths, weaknesses, opportunities and threats in the urban area of Malayer are presented and the proposed strategies are presented.The findings show that the city of Malayer, as the second city of Hamedan province, is not suitable for urban tourism in spite of having environmental and historic and cultural capabilities. Manuscript profile -
Open Access Article
21 - Strategic plannnig of tourism development in historical contexts (Case study: central fabrics of Urmia city)
Rasool Ataee mirsaeid moosavi MirJavad SharifnejadUrban tourism, accompanied by the future urban population growth, is a huge capacity to improve quality of life and simultaneously a serious challenge with regard to threats such as natural disasters. In recent decades, approaches to dealing with natural disasters to en MoreUrban tourism, accompanied by the future urban population growth, is a huge capacity to improve quality of life and simultaneously a serious challenge with regard to threats such as natural disasters. In recent decades, approaches to dealing with natural disasters to enhance the capacity of society have given rise to a new concept called urban resilience for better preparedness. To assess the resilience of Urmia's central fabrics against natural hazards, this study sought to provide a reliable conceptual framework for analyzing and assessing it in four social, economic, institutional and physical dimensions. The required data were collected using the fieldwork, desk-based research method and questionnaire, interview and observation tools. The collected data were analyzed quantitatively using SPSS, ARCGIS, VIKOR model, and descriptive and inferential statistics. The statistical community of research consisted of the citizens of the central part of Urmia. The sample size was determined 380 using the Cochran formula and was systematically distributed. Findings showed that the highest and lowest averages were relating to the economic) 3.3(and institutional (2.64) dimensions. As the average value of all dimensions was below the theoretical average (4), we can say that the historical fabrics of Urmia is not in a good status in terms of resilience indicators. The results of the VIKOR model revealed that neighborhood 7 was the most resilient to natural hazards. Moreover, in terms of physical resilience (AHP), more than 80% of the central texture's area had a low level of resilience and was vulnerable to probable natural hazards. Manuscript profile -
Open Access Article
22 - Evaluation and Analysis of Sustainable Tourism Development Factors in Coastal Cities (A case study of the coastal city of Gomish Tapeh)
MASOUD KALTEH MOHAMMADEBRAHIM AFIFI Marzieh MoghliCoastal tourism is considered to be one of the fastest-growing sectors in the global tourism industry. This research uses a descriptive-analytic method to identify the factors affecting sustainable tourism development in the coastal city of Gomishan-Tapeh, using the SWO MoreCoastal tourism is considered to be one of the fastest-growing sectors in the global tourism industry. This research uses a descriptive-analytic method to identify the factors affecting sustainable tourism development in the coastal city of Gomishan-Tapeh, using the SWOT strategic analysis technique. The type of research is practical and data are collected through documentation and fieldwork. The statistical population of the study includes 18 experts and professors in the field of tourism, and a questionnaire was used to identify the strengths, weaknesses, opportunities, and threats (SWOT) of the internal and external factors. The results show that the responsible tourism organizations in Gomishan-Tapeh face numerous weaknesses and threats in their efforts to develop a strategic plan for coastal tourism, while also having some strengths and opportunities. The weight coefficient of each internal and external factor was determined using the SWOT matrix. Among the internal and external factors, opportunities have the highest priority with a weight of 4.139, while weaknesses have the lowest priority with a weight of 3.680. The research suggests that the most favorable strategy for achieving sustainable coastal tourism development in Gomishan-Tapeh is a competitive or aggressive strategy, which has the highest priority. Manuscript profile -
Open Access Article
23 - Geo-economical Evaluation of the South Caucasus from the Perspective of Ares Free Zone Tourism Using the SWOT Model
Khadijeh Ghanbarpour Dahchahi Hojat Mahkoei Ali Amiri Yosef ZeinalabedinDue to its unique location and importance, Aras Free Zone has several aspects, including the natural environment, population, higher education, added value in various sectors, investments, and customs. Based on these capacities, it serves as the center and beating heart MoreDue to its unique location and importance, Aras Free Zone has several aspects, including the natural environment, population, higher education, added value in various sectors, investments, and customs. Based on these capacities, it serves as the center and beating heart of Azerbaijan. The purpose of this research is to evaluate the geo-economics of the South Caucasus region in terms of tourism using the SWOT model. This descriptive-survey research has an applied nature and is cross-sectional in terms of time. The statistical population consists of experts and specialists in tourism and political geography related to the issues of the Aras Free Zone and the South Caucasus. Fifty individuals were selected in a targeted manner for this study. The SWOT method was used for analysis during the year 1400. Results showed that one of the weaknesses of the study is the strained political relations between Iran and Azerbaijan in the region. On the other hand, the communication role of the South Caucasus region between Iran and various European countries is a significant geo-economic advantage, making it a critical communication and transit bridge between Iran and Europe. The possibility of establishing a communication route between the eastern and western seas presents both a threat factor and an opportunity for its communication role between Iran and various European countries. Keywords: Aras Free Zone, South Caucasus, Geo-economic Situation, SWOT Model. Manuscript profile -
Open Access Article
24 - Evaluation of challenges and opportunities creating a creative city in free trade zones (Case Study: Aras Free Trade Zone)
احمد poorahmad اکبر hamidi ابراهیم farhadi مهدی hosseinpoorImplementing creative cities strategies is one of the practical solutions for todays, cities. Cities, which have societal, economical, cultural and environmental issues, are able to moderate these issues through prioritizing creative elements. The purpose of this resear MoreImplementing creative cities strategies is one of the practical solutions for todays, cities. Cities, which have societal, economical, cultural and environmental issues, are able to moderate these issues through prioritizing creative elements. The purpose of this research is evaluation of challenges and opportunities in developing a creative city in "ARAS FREE TRAD – INDUSTRIAL ZONE The collection of requirements data has been done with literature review (documental) and field work survey. The research involves collecting date through different approaches including: questionnaire, field observation and interview. SWOT technique has been also used to analyze and give guideline. Examining and analyzing different aspects of region, demonstrates that it has more strength points and opportunities. The results of this study indicate followings: standing in international transportation (six corridor) with weight of 0.32, neglecting cultural and societal with weight of 0.21 are respectively, among strength and weakness points. Possessing a strategic geographical location with weight of 0.28 and advertisement, agencies, administrative offices and limited marketing with weight of 0.28 are. Respectively, the most important opportunities and threats to the region. With augmentation of strengths and opportunities points, transition from current trend to innovative development in Aras Free Zone accelerate and will close to the criterions of world creative cities. The results show that region despite having capabilities and basic infrastructure as well as having an aggressive strategy, still have more distance with important and necessary situations from a creative city. Manuscript profile -
Open Access Article
25 - Strategic planning of Piranshahr City
leili ebrahimi Mohammad Rahim Ezzatolah MafiAwareness of the strengths and weaknesses of cities is essential for present plans, policies and plans of the city. In fact, the use of economic, social, physical, etc. indicators can be a suitable Criterion for determining the status of cities, and fields of solving th MoreAwareness of the strengths and weaknesses of cities is essential for present plans, policies and plans of the city. In fact, the use of economic, social, physical, etc. indicators can be a suitable Criterion for determining the status of cities, and fields of solving the problems and failures are created to achieve the desired and actual development. Accordingly, the purpose of this paper is to determine the position of Piranshahr city in terms of strategic planning indices and prioritizing the city development strategies. The research is descriptive and analytical. The sample population in this study consisted of three groups: urban managers, urban elites and citizens the sample size was identified 382 people for the citizens group according to the Cochran formula. In the group of managers 50 people and in the elite group 50 were selected as samples. Positioning of city was by using SWOT model and Prioritization of city developing strategies was performed by the SWOT model and prioritizing the city development strategies using a combination of Multi Criteria Decision-Making method and Kohonen neural network in MATLAB and EXCEL softwares. The results showed that the city of Piranshahr is in a competitive position strategically. Also the output of Kohonen neural network identified strategy of developing of foreign exchanges and strengthening of Tamarchin boundry market in order to shaping a sustainable economy based on internal - foreign trade as the best city development strategy. Manuscript profile -
Open Access Article
26 - Strategies to make pedestrians passages using SWOT and QSPM in Sareyn
Asghar Pashazadeh Mohamadhasan yazdani Fatemeh ZadvaliToday planning and designing pedestrians could increase sustainable development and social interactions. So to do this, it is required to recognize challenges and potentials of making pedestrians and to recommend some solutions to deal with them. What is needed is to re MoreToday planning and designing pedestrians could increase sustainable development and social interactions. So to do this, it is required to recognize challenges and potentials of making pedestrians and to recommend some solutions to deal with them. What is needed is to recognize strengths, weakness, opportunities and threats of making pedestrian in this city. The research is applied in terms object and in terms of nature is descriptive- analytical. In order to collect data, documentary and field studies were utilized. Statistic population of the research is involved the down town’ experts and guilds which were chosen intentional. So, in the field studies strengths, weakness, opportunities and threats of Sareyn were recognized in terms of indicators. Given to the factors, some strategies were proposed by SWOT. Then by experts and guilds remarks one of the primary strategies were chosen and by QPSM, final strategy were chosen through the primary one. By the field studies, as internal factors, 8 weaknesses, 8 strengths, and as external factors 14 opportunities and 5 threats were recognized. Given to them, 4 offensive strategies, 4 conservative strategies, 2 competitive and 2 defensive strategies were proposed by SWOT. Finally conservative strategies were chosen and the results of QPSM showed that strategy of “organizing streets and parkings” with 5.11 and strategy of “organizing green space and open space of the passage” with 2.5 are highest and lowest strategies. Manuscript profile -
Open Access Article
27 - Strategic Planning of Tourism Development in Sarein City by using Meta-SWOT Model
mansor rahmatiNowadays; Strategic planning is one of main subjects about tourism development. Sarein city has high tourism potentials, but it doesn’t reach to tourism industry development. So, the main goal of current study is presenting Strategic planning about Sarein city tou MoreNowadays; Strategic planning is one of main subjects about tourism development. Sarein city has high tourism potentials, but it doesn’t reach to tourism industry development. So, the main goal of current study is presenting Strategic planning about Sarein city tourism future. Current study is applied according to aim and it is analytical- descriptive according to nature and method. Study statistical society were obtained through requirement data questionnaire and they were analyzed by using Meta-SWOT Model. Study results showed that, treatment water, proper climate according to value, non- mimic case and organizational proportion against Sarein tourism development parameters are main and important factors that, they need to special attendance. Currency fluctuation and lack of government attendance to tourism industry with inflation, costs rising and international prohibitions have the most highest proportion with Sarein tourism development aims and we need to more pay attention them. Sarein city main potentials include natural and event factors and it has better tourism position against another competitors; but it needs to high development and it is necessary to control some limitations; local, national and international threats and we must implement plans to remove negative effects and consequences. Manuscript profile -
Open Access Article
28 - Urban Integrated Urban Management Planning in Iranian metropolises (Case Study: Tehran Metropolis)
shahram AmirEntekhabi majid akbari Vahid BostanAhmadi moslem zarghamfardUrban integrated management is one of the most important and fundamental issues to consider and address in the area of metropolitan management. Despite the fact that more than 100 years of Tehran's urban modern-city management system, but due to the overwhelming focus o MoreUrban integrated management is one of the most important and fundamental issues to consider and address in the area of metropolitan management. Despite the fact that more than 100 years of Tehran's urban modern-city management system, but due to the overwhelming focus of the government in the management of cities, municipalities and councils, they still do not have the necessary independence for their decision making and urban policy. Therefore, attention and explanation of this issue is one of the most important issues which is necessary considering the development of physical, spatial and demographic development, as well as the complexity and complexity of the problems and challenges of Tehran. This paper is aimed at strategic planning of integrated urban management in Tehran metropolitan area based on the strategic planning model of Meta-SWOT. The present study is descriptive-analytic, and in terms of target targeting. The data collection method has been a library and survey. The results of this study indicated that among the resources and internal capabilities of the modification of urban management laws, the integration of all actors in the field of urban management and general management in the city had the highest score. Also, the results of external environmental factors that indicate that the unidentified components of the integrated attitude in urban management, the lack of separation of political leadership from specialized management and the lack or weakness of the mechanisms for strengthening organizational communication indicates the impact of environmental factors. According to studies, the northern regions have the least and the southern regions of Tehran metropolis have the highest level of inconsistency. Therefore, in proportion to the growth of urbanization in Tehran, there is a lack of formation of integrated urban management. As a result, there is no reasonable coordination between the construction of spaces and the body of the city and the natural and physical environment with the social, economic and cultural situation. Manuscript profile -
Open Access Article
29 - Analyzing the limits of optimal urban governance and providing practical strategies (case study: Hamadan city)
sadegh hasani parvane ziviyar mohsen ranjbarIntroductionAs one of the new megacities of the country, Hamedan faces wide challenges in the urban management process. Mismanagement in providing services among urban areas, lack of spatial justice, physical-spatial heterogeneity, lack of transparency in providing plan MoreIntroductionAs one of the new megacities of the country, Hamedan faces wide challenges in the urban management process. Mismanagement in providing services among urban areas, lack of spatial justice, physical-spatial heterogeneity, lack of transparency in providing plans and programs, and increasing citizen problems in connection with this area have caused the problems of Hamadan city to increase. So that the continuation of the current process can face the city with serious crises at different levels, in this context, it seems necessary to address the challenges and limitations of urban governance.MethodologyThe current research, with a descriptive-analytical method and in terms of practical and developmental goals, explains the challenges and limitations of desirable urban governance and presents practical strategies. The statistical community of the current research is made up of all the expert and excellent experts of Hamedan city management group, whose sample size was estimated to be 35 people.Geographical area of researchThe geographical area of this research is the city of Hamadan.Results and discussionThe analysis of the research findings was processed based on the mean test models in SPSS software and the SWOT strategy presentation model.ConclusionThe results indicate that the main challenges of desirable urban governance in Hamedan city include participatory factors, effectiveness and efficiency, and corruptive factors. The "SO Strategy" was identified as the most important strategy for desirable urban governance in Hamedan city. The main opportunities for Hamedan city in utilizing desirable governance strategies include changing the municipality's approach from a service-oriented institution to a social institution, adopting and promoting innovative technologies in municipal services across different areas of the city, emphasizing Hamedan's significance as a major city with a historical and touristic background, and conducting training programs to honor local authorities in the region. Manuscript profile -
Open Access Article
30 - Analysis of the Development Planning Sardasht With strategic approach City development Strategy (CDS)
ali shamaee avat abdollahi mohsen yousefiCity development strategy (CDS) process to determine the long-term vision of development. In this study, in addition to physical approach to strengthen the city's economy, protect the environment, improve the structure of the city has also emphasized And short-term plan MoreCity development strategy (CDS) process to determine the long-term vision of development. In this study, in addition to physical approach to strengthen the city's economy, protect the environment, improve the structure of the city has also emphasized And short-term plans to achieve the operational objectives of the program is determined. Public participation, City planners and managers at all stages of preparation, implementation and monitoring of standards realization of this strategy. Sardasht of the cities that govern the planning approach, top-down approach that public participation in urban development is weak. The aim of this study is to understand the strengths, weaknesses, opportunities and threats in accordance with the above approach. Analytical method using SWOT model to provide appropriate strategies. In the study, the main factors affecting the development of the city by urban experts and citizens were identified using a questionnaire and after the appraisal and SWOT matrix and weighting factors are given appropriate strategies. The results of the evaluation showed that the most appropriate development strategy Sardasht SO (strategy development) with active participation of the people Manuscript profile -
Open Access Article
31 - Solutions of Mountain Tourism Development in Amlash Township by SWOT Analysis Model
تیمور آمار علی صفاری رادMountainous region is one of the most favorite destinations for tourists in the world. The lack of oppropriate planning from responsible organizations and lack of enough information regarding potentials of the rurals mountainous region by tourists and being reluctance f MoreMountainous region is one of the most favorite destinations for tourists in the world. The lack of oppropriate planning from responsible organizations and lack of enough information regarding potentials of the rurals mountainous region by tourists and being reluctance for investing from private sector in providing proper equipment for tourists in mountainous region cause lack of improvement in the tourism industry in this regions. The current research is done in one of the mountainous ranges of Guilan province to answer this question that what are the advantages and limitations of tourism development in amlash mountainous region and what ways to exsit for development of tourism mountainnous? According to this issue that recognition of power points, weakeness points, opportunity and threat and planning in order to removal limitations and improving benefits and creating economic and social in this area are the obvious goals of this research, so this research using survey method (descriptives – analytical) field studies and completing questionnaire by kind three statistical population (tourists, rural family (people), local managers) and determining power, weakness, opportunity points and threat in from of economic, social and cultural, nuthral and physical and basic factors with SWOT method collect strategies and short term, mid term and long term time programmes in order to planning to develop mountainous tourism in Amlash city. Studies and examinations show that accordingto power and weakness points and opportunity in region, threats and weaknesses rates is very high, too and the region in a view to developing tourism prospers a damageable level and it´s necessary to distribute and allocate renewed sources and true and reasonable planning in the region. Manuscript profile -
Open Access Article
32 - Strategic Planning for Park-Bazaars Using SWOT Model (Case Study of Langeroud City)
akbar Motamedimehr abozar MotidoostkomlehStrategic planning is a regular and systematic method to execute programs and activities, with its special properties that make it differentiate from the other planning including traditional planning. Being focused, being qualitative and quantitative, participatory, acc MoreStrategic planning is a regular and systematic method to execute programs and activities, with its special properties that make it differentiate from the other planning including traditional planning. Being focused, being qualitative and quantitative, participatory, according to the internal analysis (strengths and weaknesses) with the external analysis (opportunities and threats), full attention to the facilities and capabilities available and accessible and etc, Considered to go Including these distinctive features. Langeroud’s Park-Bazaar that in its kind is one of the first examples in Iran, is located in fringe of this northern city. Research method is as kind of descriptive-analytical studies and because of lack of reliable resources in this field, most information required this study has exploited from field takes and interview with tradesman and customers of "Park-Bazaar". The results of this study show that the Langeroud’s "Park-Bazaar", though innocent of the faults and weaknesses is not, but combining entertainment and business functions in a single set, in addition to solving existing problems and achieve specific goals and predetermined, has gold and Several valuable opportunities in front of the city and citizens. Manuscript profile -
Open Access Article
33 - Feasibility of construction of Museum Site in the historical - ancient of Booyeh Village in Amlash Township using the SWOT model with Tourism Approach
محمدعلی رحیمی پور شیخانی نژاد هادی مدبری لیفشاگرد میرمسلم رهبر هاشمی محمد شادپورHistorical and ancient area of booyeh village is located in AMLASH city (guilan province).This area has ancient and historical phenomena and old tombs of the iron age of one and two in addition to the natural attractions.Probe teams have been discovered numerous antiqui MoreHistorical and ancient area of booyeh village is located in AMLASH city (guilan province).This area has ancient and historical phenomena and old tombs of the iron age of one and two in addition to the natural attractions.Probe teams have been discovered numerous antiquities such as, decorative jewelry, pottery and metal containers.Housing architecture and the village cultural attractions has increased the attractive of this area for tourists.Moreover, booyeh village in terms of having the ability of ecotourism (nature guides) and historical-cultural tourism is simultaneously as a unique model.Assess the feasibility of building the museum site requires basic information such as anthropology, climatology, geology, soil, landscape, and other parameters;For this purpose, collecting many of detailed information was carried out in the form of specialized teams of field and survey;Then the thematic maps based on Geographic Information System (GIS) was produced from the range and Finally, along with basic information and spatial analysis, construction possibility of site - museum were performed using the SWOT model.In this study, two separate questionnaires were developed to obtain the opinions of 45 experts, responses was setting according to the spectrum of 5 stratified of Likert from lowest to the highest, The significance of the weaknesses, strengths, opportunities and threats of the current situation in a questionnaire and the rate of situation of the study area were completed in the form of other questionnaire,After normalizing the weights average, results was multiplied in average of scores and the average of weight scores were calculated,The highest total of weight score was obtained 54/38 for WO strategy and SWOT model proposed external growth strategy in this study.At last, also proposals were presented based on the development of growth from outside focus on construction of the site of the museum in terms of economic, employment, security, cultural, social and health – environment. Manuscript profile -
Open Access Article
34 - Exploring the Effective Factors on the Success of Management and Accounting Faculty of Shahid Beheshti University aimed at Providing Efficient Strategies Authors
M. Shojaie F. Razeghi M. KamalianUniversities have always had a critical role in different societies since they contribute to scientific development of societies as well as to the increase in the level of people’s social, cultural, and political consciousness. Today, higher education is no long MoreUniversities have always had a critical role in different societies since they contribute to scientific development of societies as well as to the increase in the level of people’s social, cultural, and political consciousness. Today, higher education is no longer a luxury, but is a necessity for all the people. Everyone who intends to study at university looks for a high ranking university with research and welfare possibilities. The role of university is so vital that most countries are known mainly because of their reputable universities, so in this scientific and competitive world, universities are to aim at improving their structural and research quality levels to attract talented students and prominent lecturers who can make a better position for them. Since Shahid Beheshti has been one of the best and most valid universities in Iran over the past 50 years, the main aim of this is to present a case study on The Faculty of Management and Accounting in Shahid Beheshti University to provide some efficient strategies using SWOT matrix, EFE and IFE in light of its strengths, weakness, opportunities and threats so as to suggest some ways for the improvement in its quality of education to help it keep its position in this challenging world. Manuscript profile -
Open Access Article
35 - Designing and providing marketing services for Sepah Bank in the banking industry
Hosein Adelkhani farideh hagh shenas kashaniBased on open-ended questionnaires and interviews, opportunities and threats (macroeconomic, social, political, technological, and competitors) from the expert community were collected and then coded, indexed, and re-categorized and re-surveyed using the Grounded Theory MoreBased on open-ended questionnaires and interviews, opportunities and threats (macroeconomic, social, political, technological, and competitors) from the expert community were collected and then coded, indexed, and re-categorized and re-surveyed using the Grounded Theory and Entropy method. The component was then determined. Then there are 31 opportunities and 41 threats in 16 general dimensions (electronic banking and information technology, mental image, how and where to offer services, services and products, organizational structure and processes, liquidity status, social responsibility, transparency and administrative health, capital Human, income and profitability status, liquidity status, compliance with prudential, regulatory and regulatory requirements, capital status, asset quality, research and development, management quality). Also, the strengths and weaknesses of the bank from the internal expert community were determined based on the above methods and 19 strengths and 20 weaknesses in 15 general dimensions (customer assurance, banking, financial resources, quality of products and services, channel optimization Communication, New Business, Human Capital Management, Enterprise Capital Management, Profitability Opportunities, Employees, International Banking, Product Diversity and Service, Customer Relationship, Operational Process Improvement, Information Capital Management) Identified. 50 strategies have been formulated and based on QSPM matrix 30 strategies have been designed. Manuscript profile -
Open Access Article
36 - Development of Strategic Planning for Export Production Development Using SWOT and QSPM Model (Case Study: Kurdistan Province)
omar mahmoudi hiva rahiminia kawan mahmoudiThe main objective of this paper is to develop strategies for developing export production in Kurdistan province. Therefore, from three different statistical samples of exporting producers, experts and exporters, semi-structured interviews were conducted to identify the MoreThe main objective of this paper is to develop strategies for developing export production in Kurdistan province. Therefore, from three different statistical samples of exporting producers, experts and exporters, semi-structured interviews were conducted to identify the opportunities, threats, strengths and weaknesses of export production in Kurdistan province. Then, using the SWOT model and the QSPM tool, and examined the status of the province and prioritized strategies. The findings of this research on the divergence of views of various statistical samples and the need to consider the combined strategies of development of export production in Kurdistan province. In addition, the most threatened exports of this province are political issues, economic fluctuations and financial-administrative problems. Among other considerations are the importance of the natural opportunities of export production in Kurdistan province, which the government does not play in their creation, and the importance factor of the social capital of the province as strengths. And perhaps the most important result of this research is the quantum interconnection of the factors affecting the production of exports in Kurdistan province and the need to change structures in creating productive incentives. Manuscript profile -
Open Access Article
37 - Designing and Formulating Strategic and Marketing Strategies of Sepah Bank with a View to the Future
hosein Adelkhani farideh hagh shenas kashaniThe purpose of this study is to design and develop strategic and marketing strategies based on the major goals of Sepah Bank, mission statement and perspective. In this study, opportunities and threats of macro environment (economic, social, political, technology and c MoreThe purpose of this study is to design and develop strategic and marketing strategies based on the major goals of Sepah Bank, mission statement and perspective. In this study, opportunities and threats of macro environment (economic, social, political, technology and competitors) and strengths and weaknesses of the bank based on open questionnaire and interview using the Grand Theory method, it has been collected, coded, indexed, component and later collected from the expert community. Then, using Shannon's entropy technique, grading and ranking were performed. After ranking, 31 opportunities were identified and 41 threats were identified in 16 general dimensions, 19 strengths and 20 weaknesses were identified in 15 general dimensions. Then, using a quantitative strategic planning matrix, 50 strategies have been designed and compiled, and after scoring, 30 practical strategies have been determined.The results showed that for the purposes of increasing and maintaining market share (strategy of activating the R&D unit), increasing stability and profitability (strategy of operational efficiency with a focus on increasing wage earnings), upgrading and consolidating the brand position (brand brand promotion strategy according to Its antiquity and statehood) and the empowerment and excellence of human capital (the strategy of the employee performance appraisal system based on experience and ability) have the first priorities in terms of the importance of implementation. Also, with the simultaneous analysis of internal and external factors, the bank's position was in a competitive position. Manuscript profile -
Open Access Article
38 - A Strategic Management Plan for Reducing Air Pollution Using the SWOT Model: A Case Study of District 2 of Tehran Municipality
Reza Moghadam Seyed Ali Jozi Rokhshad Hejazi Mojgan Zaeimdar Saeed Malmasi -
Open Access Article
39 - Planing of marketing strategy management of SETARE IRAN company ( exclusive representative of Mercedes-Benz passenger cars in Iran )
Hasan Mehrmanesh allahyar ghasemiMarketing is one of the important issue for surviving and developing organizations and identities and to achieve the target markets is one of the main concerns of executives.This research aims to plan and Develop marketing strategy of Setareh Iran company,as Mercedes-Be MoreMarketing is one of the important issue for surviving and developing organizations and identities and to achieve the target markets is one of the main concerns of executives.This research aims to plan and Develop marketing strategy of Setareh Iran company,as Mercedes-Benz Automotive representative.The population includes 55 of all Mangers and experts of Setareh Iran company of sales and marketing agencies in the summer of 2016 and research is done according to data from 48 of subjects based on Cochran formula by classified sampling method. The required information was collected by using the questionnaire in accordance with the research theoretical framework and was analyzed SPSS software.Data review showed that the item of " changes in the structures of Setareh Iran company to fix the administrative bureaucracy governing the company" has the greatest weight average in the first priority of the strength, the item of " The annual budget allocation for marketing activities" has the highest average weight,in the first priority of weaknesses. Also,the item of " the Reasonable and appropriate interactions and relations with other countries and the origin manufacturing country has the highest average weight in the first priority of opportunities ahead and finally, the item of "Continuous changes in exchange rates and their effects on the purchasing and risk appetite level" has the highest average weight in the first priority of threats,the dominant strategy of marketing in the company is to apply aggressive strategies.At the end,according to results, four strategies of offensive,defensive, competitive (contingency) and conservative (adaptation) is offered. Manuscript profile
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