List of Articles Brand Image

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  1 - An Overview of the Impact of Content ‌ Advertising on social media on Customers' Intentions to buy in home businesses
  Parima Khanbabaei naser azad Fattaneh Alizadeh Meshkani
• Open Access Article
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  2 - The effects of sustainable marketing activities on brand loyalty in dairy products with the intermediary effect of brand image, trust and customer satisfaction
  naser azad mahtab alsadat mousavi fard
• Open Access Article
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  3 - Brand equity and brand image with customer loyalty in pharmaceutical companies
  atiyeh moradi Hossein vazifehdust
• Open Access Article
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  4 - The effect of open innovation on brand authenticity of football clubs through the mediation of brand image
  amir derakhshan mehdi kohandel Hossein Abdulmalek said namat khalifeh
  10.30495/jism.2023.75659.1086
• Open Access Article
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  5 - The Effect of Brand Equity on Purchase intention With Mediating Role of Brand Attitude
  Ehsaneh Nejad Mohammad Nameghi Abas Asadi zahra khakrizi Mohammad Ali Berangi,
• Open Access Article
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  6 - The Relationship between Customer Based Brand Equity with Purchase Intend (case study:Buyers of Hyundai Vehicle in Tehran)
  shiva jafari far َAfsaneh Zamani Moghadam Karim Hamdi
• Open Access Article
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  7 - Brand extension feedback: The role of advertising(Case Study: tabarok Companyproducts)
  hadis ebrahimi Malihe Javani
• Open Access Article
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  8 - Investigating the Effect of Cognitive Distortion on the Brand d Image (Case Study: the Customers of System Group Company)
  Neda Moradi mohammad ghaffari
• Open Access Article
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  9 - The effect of Outdoor Advertising with the mediating role of Brand Equity on brand image from the viewpoints of Isfahan Sporting Goods customers (Case study: Darafsh sportswear brand)
  Abbas Ghaedamini Harouni Reza Ebrahimzadeh Dastjerdi Mehrdad Sadeghi deh cheshmeh Homira abdi
• Open Access Article
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  10 - The Impact of Brand Image, Ethical Behavior and Service Quality on Patient Loyalty Considering the Mediating Role of Patient Satisfaction (Case Study: Tehran Ophthalmology Private Centers)
  amirhossein samadzadeh Mohammad ail abdolvand mohsen KhunSiavash
• Open Access Article
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  11 - The Effect of Components of Social Media Marketing Activities through Brand Value on Customer Responsibility in the Tourism Industry
  firouze hajialiakbari narges moosavi
• Open Access Article
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  12 - Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty
  Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Siamak Korang Beheshti Majed Maharani Barzani
• Open Access Article
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  13 - The Impact of Fashion Innovativeness (FI) on Consumer-based Brand Equity
  Sayed mohammad Shamszadeh alavi
• Open Access Article
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  14 - Investigating the Role of Self-Concept Fit on the Loyalty of Tejarat Bank Customers through Brand Image and Brand Emotional Attachment
  Hossein Norouzi Dariush Tahmasebi Aghbelaghi
• Open Access Article
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  15 - The Effect of Guerrilla Marketing Dimensions through Usefulness Mediation Variables and Acceptance of Information in Brand Image in Social Networks Studied By Students of Tehran Azad University of Research Sciences
  Shadi Shahriari Farideh Haghshenas kashani
• Open Access Article
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  16 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company
  Zeinab Shabaninejad Ehsaneh Nejad Mohammad Nameghi Hassan Esmailpour
  10.30495/jomm.2023.70340.1987
• Open Access Article
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  17 - Evaluating and Prioritizing Effective Factors in Selecting Celebrity Endorsements for Advertising Campaigns from the Consumers' Point of View
  M. A. Abdolvand A. Hoseinzadeh Emam
• Open Access Article
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  18 - Investigation of the Effects of Brand Image and Perceived Public Relation Activities on Customers Loyalty
  K. Heidarzadeh F. Torabi
• Open Access Article
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  19 - Effect of Brand Extension Strategy on Brand Image on FMCG and Services Sectors
  H. Vazifehdust M. Hariri
• Open Access Article
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  20 - Studying Effective Elements in Brand Equity From the Consumer's Perspective (Based on Aaker's Model)
  M. Mohamadian R. Shafiha
• Open Access Article
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  21 - The Relationship between Customer Based Brand Equity with Purchase Intend (Case Study: Buyers of Hyundai Vehicle in Tehran)
  A. Zamani Moghadam Sh. Jafari far
• Open Access Article
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  22 - Evaluating the Joint Effect of Brand Cognitive and Brand Relationships Variables on Consumers’ Purchase Intentions
  M. Samadi Z. Ziaei
• Open Access Article
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  23 - Evaluating the Influence of Consumers' Perceived Corporate Image on Brand Extensions
  B. Kheiry N. Nobandegani
• Open Access Article
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  24 - Brand Extension Feedback: The Role of Advertising (Case Study: Tabarrok Company Products)
  H. Ebrahimi M. Bagheri GalehSalimi
• Open Access Article
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  25 - Determinants of Brand Equity: Offering a Model to Chocolate Industry
  H. Vazifehdust H. Emari
• Open Access Article
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  26 - The Impact of Service Quality on Customer Satisfaction, Customer Loyalty and Brand Image in the hotel industry (Case study: five star hotels Tabriz City)
  jafar bahari شهلا بهاری مرجان بذله حامد بهاری
• Open Access Article
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  27 - Providing a model to explain brand equity tourism destinations (Case study: Shiraz city)
  jafar bahari shahla bahari مرجان بذله hamed bahari
• Open Access Article
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  28 - Typology of the Effective Constructions in the Consensual Map of the Ideal Political Brand for Iran's Presidency by Cross-Impact Matrix
  Mohammad Hossein Ghourchani Khouzani Zohreh Dehdashti Shahrokh
  10.22034/sej.2021.1935002.1356
• Open Access Article
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  29 - Designing the Causal Sensory Impulses Model in Creating a Positive Brand Image (Case Study: Dairy Industry)
  Abdolkarim Tazesh Esmaeil Hassanpour Qorughchi Vahi Reza Mirabi Mohammad Hossein Ranjbar
• Open Access Article
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  30 - Designing the Sensory Impulses Model in Creating a Positive Brand Image (Case Study: Dairy Industry)
  ABDOLKARIM TAZESH esmaeil hasanpour qorughchi VahidReza Mirabi
• Open Access Article
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  31 - Investigating the impact of personalization of social media on brand loyalty and perceived quality with regard to consumer brand interaction and brand attachment (case study: customers of Samsung smartphones in Mashhad)
  Mohammad Ghasemi Roya Eghbal Ehsan Mohammadi Bajgiran
• Open Access Article
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  32 - The utilization of customer relationship management system for assessment of the level of customer loyalty and its impact on brand image (Case Study: Davan Sanaat Company in Shiraz)
  Mina Akhbariazad Mehrnaz Amiri davani
• Open Access Article
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  33 - The Impact of Brand Image on Employee Loyalty
  Mirza Hassan Hosseini Vahid Reza Halvaeiha Saeed Ramazani
• Open Access Article
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  34 - The Impact of Brand Equity on Consumer Loyalty
  Mohammad Mahdi Parhizkar Saeed Ramezani Vahid Reza Halvaeiha
• Open Access Article
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  35 - Evaluating the Mediating Role of Brand Image in the Formation ob Brand Equity
  Hossein Emari Ahmad Zende dell
• Open Access Article
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  36 - Effect of Customer-based brand equity on brand image in the hotel industry (Case Study: : five star hotels Tabriz City)
  jafar bahari Banafsheh Farahani Shahla Bahari Marjan Bazleh Hamed Bahari
• Open Access Article
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  37 - Evaluation of brand equity in the tourist destination From the perspective domestic tourists (Case Study: Tabriz city)
  jafar bahari banafsheh farahani Shahla Bahari Marjan Bazleh Hamed Bahari
• Open Access Article
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  38 - The Effect of Components of Social Media Marketing Activities Through Brand Value on Customer Responsibility in the Tourism Industry Case Study of Zanjan Province
  Firozeh hajialiakbari narges moosavi
• Open Access Article
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  39 - Examining the Factors Affecting the Particular Value of the Destination Brand for Health Tourism (A Case Study of Atieh Hospital in Hamedan)
  fg ghm mohammad azim khodayari
• Open Access Article
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  40 - Investigating the Effects of Brand Experience, Brand Image, and Brand Trust on Brand Attachment and Purchase Intention" (Case study: iPhone Consumers in Iran)
  Zeinab olsadat Tabatabaei Yeganeh
• Open Access Article
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  41 - Investigating the effect of social networks on consumer purchase intention among social network users
  Seyed Rasoul Hoseini Hosein Asgari Ammar Moghaddas Shargh
• Open Access Article
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  42 - The Relationship between Social Responsibility And Company Image, Brand Image and Customer Purchase Intention
  Habibeh Nazari Elham Fazeli Veisari
• Open Access Article
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  43 - Analysis of factors affecting brand equity in rural tourism destinations (Case study: Qalat tourism target village in Shiraz)
  Ali Rahimi mohammad reza rezvani Mohammadamin Khorasani
• Open Access Article
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  44 - Social Analysis and Presentation the Indigenous Model of the Impact of Tehran Shopping Centers Brand Image on Female Consumer Behavior
  mona manian bahram kheiri
• Open Access Article
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  45 - Identifying Operational, Cognitive, Affective and Behavioral Consequences of Brand Schizophrenia: Grounded Theory Approach
  Hamid Tahmasebifard Bahram kheiri Mandan Momeni
• Open Access Article
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  46 - Investigating the effect of emotional labor on employees' brand image of the organization considering the intermediate variables of organizational commitment and service quality (Case study: BMI)
  Sayyed majid sayyed Hosseini sina Nematizadeh Mirfeiz Fallah
• Open Access Article
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  47 - Impact of Exploratory and Refining Strategies on Brand Image and Commitment by Brand Performance
  Zahra hosseinnejad shamsodin nazemi fariborz rahimnia
• Open Access Article
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  48 - Structural model of desire to use electronic banking services based on personality dimensions and brand management
  marzieh yarizanganeh Alireza  Nik Seresht
• Open Access Article
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  49 - A survey on the impact of electronic word of mouth advertising on brand image and consumer purchase intention (case study: Final buyers of Samsung Mobile phone in Islamic Azad university-Aliabad Katoul Branch)
  Hormoz Mehrani Mansoureh sadeghi Majid saftari
• Open Access Article
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  50 - The Impact of Selected Marketing Mix on the Purchase Intention of Customers with Mediating Effect of Brand Equity (Case Study: Hacoupian Clothing Company)
  Seyed Ahmad Mortazavi Nir Ehsan Ahadmotlaghi
• Open Access Article
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  51 - Consequences of Value Co-creation Strategy in Educational Services
  Fatemeh Zargaran Khouzani Hossein Rahmanseresht seyed mohammad sobhani fatemeh fakhri
  10.30495/jedu.2022.25429.5059
• Open Access Article
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  52 - The Sociocultural Brand Image Model of Iranian Athletes: A Lifestyle Modeling Approach
  ّForough Naghavi farshad tojari Ali Zarei
  10.30486/4S.2025.1191590