List of Articles بازاریابی سبز Open Access Article Abstract Page Full-Text 1 - The impact of organizational reputation on green marketing from the perspective of women consumers of organic products صدیقه طوطیان اصفهانی شهرزاد طیاران نفیسه ملا صالحی Open Access Article Abstract Page Full-Text 2 - نقش محیطزیست گرایی، استراتژی آمیخته بازاریابی سبز و نوآوری سبز در کسب مزیتهای رقابتی در صنعت خدمات املاک و مستغلات عباس اسدی محسن جنتیان بهناز خدایاری 10.30495/jae.2022.68031.1428 Open Access Article Abstract Page Full-Text 3 - The effect of Consumer’s received value, effectiveness and risk on Purchase Intention of Green Products (case study: Islamic Azad University,Science and Research Brand student’s) عادله سمیعی زفرقندی shahnaz nayebzadeh hassan dehnavi Open Access Article Abstract Page Full-Text 4 - The Interplay of Strategic and Green Marketing Orientation on Competitive Advantage Leila Aliarabi Seyed Abbas Kazemi Open Access Article Abstract Page Full-Text 5 - Designing a Green Marketing Development Model for Organic Products omid mohammadi ali pirzad Seyed Najmeddin Mousavi Open Access Article Abstract Page Full-Text 6 - A Study on the Effective Factors on Young Consumer’s Green Willingness: Tehran case study K. Hamdi F. Ghaffari A. Afsordegan Open Access Article Abstract Page Full-Text 7 - The Effect of Consumer’s Received Value, Effectiveness and Risk on Purchase Intention of Green Products (Case Study: Islamic Azad University, Science and Research Brand Students) A. Samiei Zafarghandi S. Nayebzadeh H. Dehgan Dehnavi Open Access Article Abstract Page Full-Text 8 - Investigating the Impact of Selected Factors on Consumer Green Purchase Intention A. Nakhaei B. Kheiry Open Access Article Abstract Page Full-Text 9 - Impact of environmental orientations on green marketing in the hotel industry (Case: Shiraz hotels) mohammad bashokouh ajirlou Yavar Babaei Golsoum Akbariarbatan sajad ferdowsi 10.30495/jest.2022.58693.5288 Open Access Article Abstract Page Full-Text 10 - Examining the Relationship Between Sustainable Marketing Dimensions, Social Responsibility, and Customer Relationship Management Abolfazl Khosravi maysam shafiee Mohammad Reza Fathi jaber yavary Abu al-Qasim yusef Open Access Article Abstract Page Full-Text 11 - The Influence of Green Marketing Strategies on Firm’s Performance by considering the moderating Role of Environmental Awareness of Customers Abolfazl Khosravi Razieh Mohammadi Mohsen Torabi Mohammad Reza Fathi Hossein Norouzi Open Access Article Abstract Page Full-Text 12 - The Role of Women in Green Marketing سهیلا Zarinjoialvar Open Access Article Abstract Page Full-Text 13 - Designing a green marketing process model in the pharmaceutical industry Bita Hadizadeh Moghadam Hassan Biabani Esmaeil Hasnpour Open Access Article Abstract Page Full-Text 14 - Identifying the categories affecting the green marketing of organic products and examining the relationship between these categories using the strategy of fundamental conceptualization theory (the case of study: Cinere Company in Kohgiluyeh and Boyer-Ahmad Provinces) omid mohammadi ali pirzad Sayed Najmuddin Mousavi 10.30495/imj.2022.1951730.1746 Open Access Article Abstract Page Full-Text 15 - Combining Green Marketing and Industrial Clusters with Special Offer for Green Industrial Cluster to Exit from Environmental Crisis in Iran Mehrdad Alipour Hossien Badieye Seyed Mehdi Monirie Open Access Article Abstract Page Full-Text 16 - Survey and ranking of barriers and limitations of green marketing in the use of herbal medicines hossein norouzi Gholamreza Jandaghi Mahdieh Nahidi Open Access Article Abstract Page Full-Text 17 - Application of the Theory of Planned Behavior to examine consumer’s green purchase intention Hessam ZandHessami Shima Parvinchi Open Access Article Abstract Page Full-Text 18 - The Effect of Green Marketing on Shopping Intention with a Focus on Corporate Image: The Case of Shuttle Company Customers Seyed Mahmoud Hashemi Davoud Mohammadi Alaviche 10.30495/qjopm.2019.666892 Open Access Article Abstract Page Full-Text 19 - بررسی تاثیر جهت گیری بازار بر ارزش ویژه برند در بخش خدمات بازاریابی سبز (مورد مطالعه: شرکت سبز گلشن) مجید خلوتی غلامرضا طالقانی Open Access Article Abstract Page Full-Text 20 - نقش مسئولیت اجتماعی شرکت و فشارهای زیستمحیطی ذینفعان در ایجاد بازاریابی سبزمحور استراتژیک و ارتباط آن با عملکرد رقابتی از طریق بازاریابی سبز داخلی میثم غفاری ایل سعید بقائی Open Access Article Abstract Page Full-Text 21 - بررسی رابطه جهت گیری بازار و سرمایه فکری با موفقیت محصول سبز راضیه خاندوزی Open Access Article Abstract Page Full-Text 22 - طراحی مدل بازاریابی سبز در استارتاپ های حوزه خدمات پزشکی امیر ابراهیم پور https://doi.org/10.71769/jgm.2024.992783 Open Access Article Abstract Page Full-Text 23 - بررسی رابطه ابعاد بازاریابی سبز داخلی با کیفیت خدمات در صنعت بانکداری (مطالعه موردی: شعب بانک صادرات استان گیلان) فاطمه مرتضائی محمدرضا آزاده دل Open Access Article Abstract Page Full-Text 24 - تبیین فراتحلیل مسائل بازاریابی سبز و پایداری در صنعت CNG شاپور علی ئی ارشد فرهمندیان ابوالفضل مقدم https://doi.org/10.71769/jgm.2024.992847 Open Access Article Abstract Page Full-Text 25 - Designing a Green Marketing Model Based on Sustainable Development: A Grounded Data Theory Approach Mehrdad MoKhtarpour Fereshte Lotfi Zadeh Siavash Ahmadi Chehrebagh Farid Taheri Kia Open Access Article Abstract Page Full-Text 26 - مدل مسئولیت اجتماعی شرکتها در حوزه بازاریابی سبز با تاکید بر وابستگی به برند از دیدگاه مصرفکنندگان محصولات ارگانیک روزا طاعتی عبدالحمید ابراهیمی حمیدرضا سعیدنیا زهرا علیپور درویشی محمد طالقانی Open Access Article Abstract Page Full-Text 27 - Investigating the Effect of Entrepreneurial Orientation on Business Performance with the Mediating Role of Green Marketing Strategy, Green Process and Green Product Labeling in Iran Air Company Azita Ahgar Samaneh Mahdizadeh 10.71572/msds.2024.1039014 Open Access Article Abstract Page Full-Text 28 - Identification of effective factors on green marketing using the grounded theory method in the hotel industry Majid Alizadeh Sina Nematizadeh Hasan Esmaeilpour Open Access Article Abstract Page Full-Text 29 - تاثیر دین در تحقق بازاریابی سبز ناصر یزدانی فاطمه گلی Open Access Article Abstract Page Full-Text 30 - Studying Effects of Using Green Marketing Strategy on Customers Preference in Buying and Consumers Loyalty to Green Home Appliance Brand. ali Yavari jafar beykzad Open Access Article Abstract Page Full-Text 31 - The Effects of Environmental Factors on Green Marketing Performance (Case Study: Shirin Asal Company) reza rostamzadeh asghar alimohammadi siyaban Open Access Article Abstract Page Full-Text 32 - Investigating students' willingness to consume green products with an approach on environmental education Ahmad Ali Oumouei Milan Raoof Emami Razliqi Parisa Oumouei Milan Masumeh Danesh Shakib Open Access Article Abstract Page Full-Text 33 - Identifying and prioritizing neuromarketing components affecting consumers' decision to purchase green products (Case study: in Tehran department stores) Roghayeh Chegini Asli seyed kamran Norbakhsh Vahidreza Mirabi Open Access Article Abstract Page Full-Text 34 - On the decision to buy green consumer products of Moghan agriculture and industry with the mediating variable crm Simin Safavi