List of Articles ارزش‏ ویژه‏ برند

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  1 - Investigating the effect of guerilla marketing on consumer behavior with the mediating role of brand equity (Study case: customers of Ofoq Korosh Company in Shiraz)
  Hassan Soltani mojtaba amini moghaddam
• Open Access Article
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  2 - Designing the Brand Equity Model and Forecasting the future process in Alborz Insurance Company with using a System Dynamics Approach
  somayeh shafeiha Abbas Saleh Ardestani Mohammad Ali Afshar Kazemi Vahid Reza Mirabi
• Open Access Article
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  3 - Designing the Brand Equity Model and Forecasting the Future Process in Alborz Insurance Company with Using a System Dynamics Approach
  Somayyeh Shafeiha Abbas Saleh Ardestani M. A. Afshar Kazemi V. Reza Mirabi
• Open Access Article
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  4 - Brand equity and brand image with customer loyalty in pharmaceutical companies
  atiyeh moradi Hossein vazifehdust
• Open Access Article
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  5 - Investigating the effects of corporate social responsibility on company reputation and brand equity with the mediating role of brand trust
  Abbas Ghaedamini Harouni Mehrdad Sadeghi Samaneh kaldani Ghulam Reza Maleki Farsani
• Open Access Article
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  6 - Designing a Media Sphere Model Effective on Purchase Intention of Customers According to Brand Special Value (Case Study: Saman Bank)
  Farnood Hassani محمد سلطانیفر mohsen gadami Attaollah Abtahi Hamidreza Hosseini Dana
• Open Access Article
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  7 - The Role of Social Networks as a Medium to Build Brand Equity
  Babak Farbodnia Ali Akbar Farhangi Mohammad Soltanifar
• Open Access Article
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  8 - The Effect of Word of Mouth Advertising on Sports Customers Purchase Intention with Emphasis on Mediator Role of Brand Equity
  Mahboub Sheikhalizadeh
• Open Access Article
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  9 - Testing the model of the role of mediating brand personality in relation to the cause of advertising and promoting the special value of the Adidas brand in Karaj customers
  Hamed Abdolrasoli zal
  10.30495/jism.2022.20961
• Open Access Article
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  10 - The‏ Effects‏ of‏ Brand‏ Equity‏ on‏ Perceived‏ Value‏ and‏ the‏ Repurchase‏ Intention‏ in‏ Majid‏ Brand‏ Sports‏ Goods‏ Customers
  Mahboub Sheikhalizadeh Parisa Anguri
  10.30495/jism.2023.75564.1079
• Open Access Article
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  11 - Evaluating The Simultaneous Role of Investor’s Sentiment and Brand Equity on Short-Term performance of the Initial public Offerings (Evidence from the Iran Capital Market)
  Nooshin Kafshi Abdolmajid Abdolbaghi
• Open Access Article
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  12 - Evaluation of the Effect of Marketing Mix on Private Label Brand Value (Case Study: Dairy Products)
  aniseh ghodrati Moghadaseh Mohammadian
• Open Access Article
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  13 - The effect of product innovation features and brand communication on brand equity (Case study: Ramand Hungarian Mushroom Cultivation and Industry Company)
  faranak khodayari behnaz khodayari leyla sheikhlar
• Open Access Article
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  14 - The Relationship between Customer Based Brand Equity with Purchase Intend (case study:Buyers of Hyundai Vehicle in Tehran)
  shiva jafari far َAfsaneh Zamani Moghadam Karim Hamdi
• Open Access Article
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  15 - Media mix elements affecting service brand equity case study: bank sina
  Razieh Abedini ali farhangi
• Open Access Article
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  16 - Investigating the influence of customer equity framework on purchase intention of leasing companie’s customer
  fereshteh sadeghi azar haris Ahmad Rahchamani
• Open Access Article
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  17 - The impact of marketing activities on service brand equity: The mediating role of evoked experience
  effat haji hoseini ali asghar eivazi heshmat
• Open Access Article
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  18 - The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais)
  hosein vazifehdust behrooz gholipoor hamed abbasi
• Open Access Article
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  19 - The relationship between attitudes to endorsement advertising and brand equity with Word of Mouth Advertising
  shahab bahrami
• Open Access Article
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  20 - Studying the effect of perceived e-service quality and perceived security on brand equity
  Mohsen Khunsiavash elika amirasl Majid Mohamadipour
• Open Access Article
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  21 - Place brand value and citizen's brand attachment; analyzing the role of mediator of place satisfaction
  mehdi khademi fereshte amirkhani Hanieh Fathi
• Open Access Article
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  22 - The effect of Outdoor Advertising with the mediating role of Brand Equity on brand image from the viewpoints of Isfahan Sporting Goods customers (Case study: Darafsh sportswear brand)
  Abbas Ghaedamini Harouni Reza Ebrahimzadeh Dastjerdi Mehrdad Sadeghi deh cheshmeh Homira abdi
• Open Access Article
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  23 - The Impact of Affiliates on the Special Brand Value of the Iranian Football Clubs
  mojtaba ghorbany asiabar Mehdi Naderinasab ahmad rahchamani
• Open Access Article
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  24 - The mediating role of brand equity in the relationship between perceived value and customer life value in the banking industry
  bahram seyedin hossein budaghi khaje nobar mojtaba ramezani
• Open Access Article
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  25 - Designing a Special Value Brand Model for Peykan Volleyball Team in Tehran
  morad Roumiyani Najaf Aghaei, Amir hosein Monazami Saeed Rouniyani mina gandomi
• Open Access Article
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  26 - The Effect of social media marketing activities on brand equity and customer response (Case study: Yal lock Company)
  Mahta Naeimabadi MOJTABA MOAZEMI
• Open Access Article
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  27 - The Effect of Components of Social Media Marketing Activities through Brand Value on Customer Responsibility in the Tourism Industry
  firouze hajialiakbari narges moosavi
• Open Access Article
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  28 - Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty
  Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Siamak Korang Beheshti Majed Maharani Barzani
• Open Access Article
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  29 - The Impact of Social Media Marketing Efforts on Customer Value in Luxury Brands (Case study: luxury brands in the clothing market)
  Ebrahim ghaed Habib Shirafkan Lamso Alireza Hadadian
  10.30495/jomm.2022.60843.1825
• Open Access Article
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  30 - Investigating the Consequences of Social Media Marketing Activities on Brand Equity Based on the Mediating Role of E-Brand Experience (Case Study: Denolix Academy of Dental Sciences)
  farinoosh lazar
  10.30495/jomm.2023.73064.2039
• Open Access Article
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  31 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company
  Zeinab Shabaninejad Ehsaneh Nejad Mohammad Nameghi Hassan Esmailpour
  10.30495/jomm.2023.70340.1987
• Open Access Article
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  32 - Presenting a model of marketing market variables of potential markets with a value-based approach to dairy products (Case study: Regional market of Iranian dairy products) Provide a model of marketing effectiveness variables
  Zahra Rahimi Naser Azad Abdullah Naami Mahmoud Modiri
  10.30495/jomm.2023.68082.1947
• Open Access Article
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  33 - Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank)
  A. A. Farhangi R. Abedini
• Open Access Article
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  34 - The Relationship between Customer Based Brand Equity with Purchase Intend (Case Study: Buyers of Hyundai Vehicle in Tehran)
  A. Zamani Moghadam Sh. Jafari far
• Open Access Article
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  35 - Investigating the Influence of Customer Equity Framework on Purchase Intention of Leasing Companies’ Customers
  A. Rahchamani F. Sadeghi Azarharis
• Open Access Article
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  36 - Structural Equation Modeling Approach in Explaining the Effect of Experience, Trust and Brand Loyalty on Brand Equity
  M. Dehghani Soltani E. Mohammadi Y. Pour Ashraf K. Sayeh Miri E. Ghahri Shirinabadi
• Open Access Article
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  37 - Effects on Consumer-Based Brand Equity: Evaluation of Factors
  A. H. Ebrahimi B. kheiry S. Yadegari
• Open Access Article
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  38 - An Analysis of Customer-based Brand Equity in the Field of Agricultural Extension and Education: Multi-Criteria Decision-Making Approach
  Mehrdad Niknami
• Open Access Article
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  39 - Rightel Brand valuation
  Payam Hanafizadeh Azadeh Rad
• Open Access Article
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  40 - The role of social status of brand equity on customer invocations the brand of equatic complexes
  Zahra Aminiroshan Elham Khoshbakht Ahmadi Seyed Morteza Azimzadeh
  10.30486/4s.2022.1957642.1041
• Open Access Article
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  41 - Explanation and analysis of the relationship between brand equity and social responsibility of sports teams: emphasizing the mediating role of social identity
  Masoud naderian Jahromi Fatemeh naderian Farhad shahamat Nashtifani Abdullah rasaee rad
  10.30486/4s.2023.1988407.1131
• Open Access Article
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  42 - the effect of brand equity and consumer attitude toward advertising to create competitive advantage (case study of 5 star hotels on kish island )
  Alireza Rousta Elham Bahrami
• Open Access Article
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  43 - Recognizing and prioritising the effective factors on brand equity in the cosmetic products industries based on brand performance in cosmetic products
  Abolghasem Gholamreza Tehrani Hooshang Asadollah Serajoddin Mohebbi Shahriar Azizi
  10.30495/imj.2021.686410
• Open Access Article
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  44 - Investigating the effective factors of the brand reputation of Iran's premier football league: a quantitative study
  zahra moradisarkarabad Ali Mohammad Safania Salaheddin Naghshbandi alimohammad amirtash ali zarei
• Open Access Article
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  45 - The Effect of Advertising, Promotion and Interactive Marketing on Social Networks on Customer Response Through Brand Equity in Kanoon Farhangi Amoozesh
  elaheh mohamadi mahid moradi
  10.30495/educ.2023.1934724.2721
• Open Access Article
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  46 - The Impact of brand identity on brand equity of Iranian Football League clubs
  mojtaba ghorbany asiabar Mehdi Naderinasab Ahmad Rahchamani
• Open Access Article
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  47 - The Effect of Brand Mental Association on Brand Equity with the Mediating Role of Green Trust and Green Satisfaction )Case study: The Customers of Keshavarzi Bank at Qazvin Province(
  Niloofar Amousa Mehdi Zakipour
• Open Access Article
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  48 - Designing the model of factors determining the equity value of the company's brand and ranking them using the fuzzy Delphi method and structural equations
  Vahidreza Nesabi bahram kheiri Hamidreza Yazdani
• Open Access Article
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  49 - A Study of Factors Affecting the Brand Equity of University (Case Study: Qazvin Islamic Azad University)
  Mahdi Ghasemi Mirzaei Morteza Mousakhani
• Open Access Article
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  50 - Exploring the Effect of Customer Equity on the Formation of Chain Restaurant Brand
  Ahmad Rahchamani Sudeh Salimi
• Open Access Article
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  51 - The role of social media marketing activities in the development of customer equity
  Mani Arman Mohabbat Javidfar
• Open Access Article
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  52 - The Impact of SMS Advertising on Purchase intention by attending to Brand Equity mediating role
  Morteza Maleki Minbashzargah Azim Zaree Mahbobeh Asadzade
• Open Access Article
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  53 - The relationship between the Advertising media and brand equity from the Sports customer perspective in Tabriz
  Nasrin Alizadeh Pasdar Hamid Janani
• Open Access Article
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  54 - Investigating the Effect of Marketing Capabilities on Organizational Productivity with the Mediating Role of Brand Equity
  Naser Seifollahi
  10.30495/qjopm.2022.1937558.3209
• Open Access Article
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  55 - Evaluating the Mediating Role of Brand Image in the Formation ob Brand Equity
  Hossein Emari Ahmad Zende dell
• Open Access Article
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  56 - Investigating Factors Affecting Brand Equity with Respect to Mediating Role of Productivity in Major Steel Companies
  ali shafiei Vahid Reza Mirabi
• Open Access Article
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  57 - The Impact of Tourism Destinations Social Responsibilities on the Their Brand Equity from Domestic Tourists’ Perspectives (Case Study:Tabriz City)
  jafar bahari Shahla Bahari Hamed bahari
• Open Access Article
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  58 - Effect of Customer-based brand equity on brand image in the hotel industry (Case Study: : five star hotels Tabriz City)
  jafar bahari Banafsheh Farahani Shahla Bahari Marjan Bazleh Hamed Bahari
• Open Access Article
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  59 - بررسی تاثیر جهت گیری بازار بر ارزش ویژه برند در بخش خدمات بازاریابی سبز (مورد مطالعه: شرکت سبز گلشن)
  مجید خلوتی غلامرضا طالقانی
• Open Access Article
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  60 - اثرات مسئولیت اجتماعی سازمانی بر ارزش ویژه برند و وفاداری به برند با نقش میانجی شهرت برند (مقایسه دانشگاه دولتی و آزاد اسلامی)
  عباس قائدامینی هارونی مهرداد صادقی ده چشمه سمانه کلدانی غلام رضا مالکی فارسانی
• Open Access Article
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  61 - Evaluation of brand equity in the tourist destination From the perspective domestic tourists (Case Study: Tabriz city)
  jafar bahari banafsheh farahani Shahla Bahari Marjan Bazleh Hamed Bahari
• Open Access Article
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  62 - Evaluation of Tourism Development Strategies Based on Brand Equity (a case study in Shiraz, Isfahan and Hamedan)
  Mansoreh Esteky Davood Mohammaditabar
• Open Access Article
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  63 - The Effect of Components of Social Media Marketing Activities Through Brand Value on Customer Responsibility in the Tourism Industry Case Study of Zanjan Province
  Firozeh hajialiakbari narges moosavi
• Open Access Article
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  64 - Examining the Factors Affecting the Particular Value of the Destination Brand for Health Tourism (A Case Study of Atieh Hospital in Hamedan)
  fg ghm mohammad azim khodayari
• Open Access Article
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  65 - Investigating the effect of social networks on consumer purchase intention among social network users
  Seyed Rasoul Hoseini Hosein Asgari Ammar Moghaddas Shargh
• Open Access Article
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  66 - The effect of social media activities on the brand equity of Borujerd textile sleep goods with a combined method
  Peiman Valipour Parvin Rahmanpour
• Open Access Article
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  67 - The formation of customer loyalty from brand awareness and perceived quality through special value Borujerd Textile Factories sleepwear brand
  S. Alameh Hosaini Peiman Valipour
• Open Access Article
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  68 - The effect of organizational branding strategies on organizational and employee-based brand equity: The mediating role of brand-oriented leadership
  Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Samaneh keldani Ghulam Reza Maleki Farsani
• Open Access Article
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  69 - Meta-Analysis of the Relationship between Brand Equity and Loyalty of Iranian Athletes
  Kazem Mehri Mehrdad Rahimian Bahman Ghardashi
• Open Access Article
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  70 - Presenting the strategic model of brand personality: a metasynthesis approach
  Hamidreza  Almasitabar Farshid Namamian
• Open Access Article
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  71 - Creating Brand Equity by Evaluating Social Media Marketing Strategies (Case Study: Borujerd Textile Brand)
  Fariba Rahmati Peiman Valipour
• Open Access Article
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  72 - رابطه ارزش ویژه برند مبتنی بر دیدگاه مالی، مسئولیت پذیری اجتماعی و عملکرد در شرکت های صنایع غذایی ایران
  مرتضی محمدی محسن زارعی
• Open Access Article
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  73 - تأثیر خانواده و ارتباطات دهان به دهان الکترونیکی بر ارزش ویژه برند از دیدگاه مصرف کننده
  نرگس دل افروز مهرداد گودرزوند چگینی حسین علیخان گرگانی
• Open Access Article
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  74 - Investigating the Effect of Tourism Destination Brand Involvement on the Destination Brand Equity and the Tourism Destination Revisit Intention (Yazd City as a Case Study)
  amir konjkav monfared Mohamad ghaffari Amin taslimi
• Open Access Article
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  75 - Analysis of factors affecting brand equity in rural tourism destinations (Case study: Qalat tourism target village in Shiraz)
  Ali Rahimi mohammad reza rezvani Mohammadamin Khorasani
• Open Access Article
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  سیامک کردستانی عباس حیدری سینا نعمتی زاده
• Open Access Article
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  77 - Designing and optimizing the value creation model for bank customers in the process of creating a common brand value.
  hamidreza kojouri vahidreza mirabi hosin safarzadeh
• Open Access Article
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  78 - Presentation of a Brand Equity Model Influenced by Social Media Marketing Activities
  Mohammad nafeii Leila andervazh Hamidreza saeednia
• Open Access Article
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  79 - Impending of brand equity aspects on creat customers satisfaction and loyalti
  Milad Farzin Majid Fani Marzieh Sadeghi
• Open Access Article
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  80 - Examining the effect of self-congruity on women purchase intention from luxury brands (Case study: Clothing Industry)
  hossein norouzi fatemeh darvish ali shojae
• Open Access Article
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  81 - Designing a social media marketing model for chain stores based on brand equity from a consumer perspective
  soniya behzadinasab Leila Andervazh Ebrahim albonaiemi
• Open Access Article
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  82 - Effect of customer experience on revisit intention to FMCG industries with consideration of loyalty, hedonic values and brand equity.
  faezeh mohammadi sina nematizadeh seyed abbas heydari hossein safarzadeh
• Open Access Article
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  83 - Identifying model of media performance with the brand equity approach in startup businesses
  Akram Ghelichkhan Seana Nematizadeh seyed kamran nourbakhsh
• Open Access Article
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  84 - The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank)
  Ahmad Fallah Hoseini Hosein Vazifehdust Ehsaneh Nejadmohammad Nameghi
• Open Access Article
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  85 - Investigating the effect of service marketing mix on brand value of Saderat Bank of Tehran province (case study of North Tehran region)
  sasan issazadeh nesheli mohamad reza rostami
• Open Access Article
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  86 - برند (نام تجاری) مبتنی بر ارزش افزوده و رفتار مشتریان
  فریدون رودپشتی معصومه اسدی
• Open Access Article
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  87 - مدل سنجش تاثیر مولفه‌های منتخب بازاریابی، بر ارزش ویژه برند
  منصوره علیقلی رضا حسینیه اصفهانی
• Open Access Article
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  88 - ارائه مدلی برای تبیین عوامل مؤثر بر قصد رأی دادن شهروندان
  علی نویسی احسانه محمدنژادنامقی نصرت الله شادنوش
• Open Access Article
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  89 - بررسی نقش تعدیلگر ارزش‌های لذت‌گرایانه بر رابطه بین پیشامدها و پیامدهای برند
  بهرام خیری شبنم ملکیان
• Open Access Article
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  90 - تاثیر ارزش ویژه برند و اعتماد به برند های ورزشی بر تصمیم گیری خرید مشتریان کالاهای ورزشی در سطح اداره کل ورزش و جوانان استان آذربایجان شرقی
  محمد رحیم نجف زاده اکبر عبدالحسین زاده لعیا مختاری محمد بابازاده
• Open Access Article
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  91 - ارزشگذاری برند بانک‌ها مبتنی بر مدل‌های ارزشگذاری برند با استفاده از مدل تصمیم‌گیری چند معیاره Topsis (مطالعه موردی: بانک ملت، پاسارگاد و پارسیان)
  پیام حنفی زاده مسعود فاضلی‌نیا
• Open Access Article
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  92 - Strategic Review of virtual social media as a medium role in creating brand equity
  Babak Farbodiam aliakbar farhangi mohamad soltanifar
• Open Access Article
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  93 - The Effect of Formulation of Persepolis Club Identity on Brand Equity in Iran Football Premier League
  mojtaba ghorbani mehdi naderinasab ahmad raghamani
• Open Access Article
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  94 - بررسی میزان تاثیر مسئولیت پذیری اجتماعی بر قصد خرید مجدد با متغیر میانجی ارزش ویژه برند و اعتماد به برند (مصرف کنندگان مواد ضد عفونی کننده دست و سطوح برند اتکا در دوران کرونا)
  اکبر هوشیار علیرضا روستا محمد رضا قائدی معصومه رشاد
• Open Access Article
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  95 - model of brand community online impact on brand performance and brand equity With emphasis on the role of social capital (Case Study: manufacturing company of Sony media products)
  Narjes Ebadati Bagher Saroukhani Ali Akbar Farhangi
• Open Access Article
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  96 - Investigating the Relationship Between Customer Orientation on Brand Equity of Sepah Bank in Tehran
  Mehrdad Rahimian
  https://doi.org/10.82107/JPSM.2025.1123714
• Open Access Article
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  97 - The effect of digital marketing on purchase intention: Moderating effect of brand equity )Case study: Clients of Farsad Machine Company "manufacturer of wood industry machinery("
  Mahmoud Ahmadi Sharif jahed sadani
• Open Access Article
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  101 - Effect of Brand Equity on Consumer Satisfaction and Brand Loyalty in the hotel industry (Case study: five star hotels Tabriz city)
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  102 - Investigating the effect on brand equity and intention to take online courses on e-learning platforms
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