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Open Access Article
1 - Studying the Impact of the Value Added Tax on Profitability and Survival of the Companies in Tourism Industry (Case study: Hotels in Tehran)
Mohammad Hosein Fatheh Ahmad HasanporObjective: The present study aimed to trace Studying the Impact of the Value Added Tax on Profitability and Survival of the Companies in Tourism Industry (Case study: Hotels in Tehran)Objective: The present study aimed to trace Studying the Impact of the Value Added Tax on Profitability and Survival of the Companies in Tourism Industry (Case study: Hotels in Tehran) Manuscript profile -
Open Access Article
2 - Strategic policy of religious tourism with emphasis on the competitiveness of the holy cities of the Shiites of the Islamic world: a case example of the holy city of Karbala
Heiar Al-ali امیررضا خاوریان گرمسیر علی صادقی Mahsa Kabirzadeh zahra Haji qasemiOne of the important tools to better present activities towards the specified goals is strategic planning. In fact, strategic planning can be used as an answer to the issues and problems that may occur in the tourism industry. In the core of tourism, such as all busine MoreOne of the important tools to better present activities towards the specified goals is strategic planning. In fact, strategic planning can be used as an answer to the issues and problems that may occur in the tourism industry. In the core of tourism, such as all business activities, a "tourism strategy" should be drawn. The Meta-SWOT model is a program consisting of one title window and seven shell windows, which aims to guide decision-makers in a coherent and integrated process as well as create a ranked list of strategic priorities. Whereas decision-makers may change their assessments during a planning activity, this tool allows unlimited revisions of institutions. The present study aimed at developing tourism in Karbala city has introduced the Meta-SWOT strategic model in the field of urban tourism for the first time. The study used a descriptive - analytical method. The method of collecting data and analyzing the required information is documented and scrolling. Meta-SWOT analytical method was used to formulate a development strategy and describe the goals, resources, capabilities and environmental factors. The results showed that the most important factor in the development of tourism in the city of Karbala was the Integrated Management, the development of urban infrastructure, the existence of a suitable budget for the municipality of Karbala, the construction and equipping of suitable spaces and security and satisfaction, the holding of special religious rituals and ceremonies during the month of Muharram. Manuscript profile -
Open Access Article
3 - Assessing the effect of urban tourism places in attracting cultural tourists (case study: City of Paris)
Mahdieh Hosseini NiaCultural tourism is among recent postmodern approaches in satisfying the cultural needs of today’s world. This study investigates the dynamics of urban tourism places that can affect the attraction of cultural tourists. Firstly, urban tourism places such as historical p MoreCultural tourism is among recent postmodern approaches in satisfying the cultural needs of today’s world. This study investigates the dynamics of urban tourism places that can affect the attraction of cultural tourists. Firstly, urban tourism places such as historical places were recognized by implementing an analytical approach, and a framework resulting from their constructing factors in the city was defined. Through analyzing the concepts and objectives of this research, the recognized places were identified as cultural tourism places in the city. Secondly, the researcher conducted an analytical approach to identify how these factors influence cultural tourist attraction using cultural tourists’ experiences to complete the framework and the resulting analytical model. Finally, to examine the research hypotheses in an urban area, Paris City was selected as a case study. Cultural tourism places in Paris were categorize into three distinct groups: 1) permanent historical heritage and cultural or natural places, 2) temporary historical heritage and cultural or natural places, and 3) constant emergence of new art instances in the city resulting from revisiting the role of culture and substituting marginal artists and producing real cultural scenes in different urban places. These three groups were assessed using cultural tourists’ experiences to shed light upon the effect of factors constructing cultural tourism placesas well as factors constructing experiences of cultural tourists. Based on the analyses, the results indicated that cultural tourists search for authentic experiences which come along with the presence of city’s everyday life; such pluralist experiences which are creative in their today’s origin that resulted from active participation of cultural tourists in urban places. Such places are defined as connected factors of urban cultural places separately or collectively. These places include historical, natural and contemporary cultural public realms, local public realms, unconventional urban public realms, and recreational business public realms. These joined temporary or permanent open, semi-open and sometimes-close symbolic physical characteristics along with symbolic cultural social actions; interactions with the presence of cultural tourists and formation of cultural meanings based on their understanding from the spirit of the atmosphere produce a symbolic framework. Surely, places containing cultural meanings, such as artistic, historical, national, mythical, scientific, literary, ethnical, social and recreational, present cultural tourists with authentic and pluralist experiences that derived from understandings the life style and cultural meanings of the hosting society in different ways and can play effective role in attracting cultural tourists. It’s worth mentioning that applying such places as a temporary or permanent localities in holding festival activities and events or presenting and introducing them in informal events to separate production and nonproduction for them in city’s everyday life experience, can lead to creation of different meanings and interpretations of such places that rooted in the identity of these places. Creation of such individual readings and having as many understandings as those who experienced the atmosphere in these cultural places can be more influential in forming a creative meanings in attracting cultural tourists. Other influential factors can be socio-economic factors that can be subject of future investigations. Manuscript profile -
Open Access Article
4 - Assessing the Effect of Urban Tourism Places in Attracting Cultural Tourists (Case Study: Paris)
Mahdieh Hosseininiatourism is among recent postmodern approaches in satisfying the cultural needs of today’s world. Thisstudy investigates the dynamics of urban tourism places that can affect the attraction of cultural tourists. Firstly,urban tourism places such as historical places Moretourism is among recent postmodern approaches in satisfying the cultural needs of today’s world. Thisstudy investigates the dynamics of urban tourism places that can affect the attraction of cultural tourists. Firstly,urban tourism places such as historical places were recognized by implementing an analytical approach, and aframework resulting from their constructing factors in the city was defined. Through analyzing the concepts andobjectives of this research, the recognized places were identified as cultural tourism places in the city. Secondly, theresearcher conducted an analytical approach to identify how these factors influence cultural tourist attraction usingcultural tourists’ experiences to complete the framework and the resulting analytical model. Finally, to examine theresearch hypotheses in an urban area, Paris City was selected as a case study. Cultural tourism places in Paris werecategorize into three distinct groups: 1) permanent historical heritage and cultural or natural places, 2) temporaryhistorical heritage and cultural or natural places, and 3) constant emergence of new art instances in the city resultingfrom revisiting the role of culture and substituting marginal artists and producing real cultural scenes in differenturban places. These three groups were assessed using cultural tourists’ experiences to shed light upon the effect offactors constructing cultural tourism placesas well as factors constructing experiences of cultural tourists. Based onthe analyses, the results indicated that cultural tourists search for authentic experiences which come along with thepresence of city’s everyday life; such pluralist experiences which are creative in their today’s origin that resulted fromactive participation of cultural tourists in urban places. Such places are defined as connected factors of urban culturalplaces separately or collectively. These places include historical, natural and contemporary cultural public realms,local public realms, unconventional urban public realms, and recreational business public realms. These joinedtemporary or permanent open, semi-open and sometimes-close symbolic physical characteristics along with symboliccultural social actions; interactions with the presence of cultural tourists and formation of cultural meanings basedon their understanding from the spirit of the atmosphere produce a symbolic framework. Surely, places containingcultural meanings, such as artistic, historical, national, mythical, scientific, literary, ethnical, social and recreational,present cultural tourists with authentic and pluralist experiences that derived from understandings the life style andcultural meanings of the hosting society in different ways and can play effective role in attracting cultural tourists.It’s worth mentioning that applying such places as a temporary or permanent localities in holding festival activitiesand events or presenting and introducing them in informal events to separate production and nonproduction for themin city’s everyday life experience, can lead to creation of different meanings and interpretations of such places thatrooted in the identity of these places. Creation of such individual readings and having as many understandings asthose who experienced the atmosphere in these cultural places can be more influential in forming a creative meaningsin attracting cultural tourists. Other influential factors can be socio-economic factors that can be subject of futureinvestigations. Manuscript profile -
Open Access Article
5 - Evaluation of Tourism Websites from Urban Development Perspective (Case Study: Metropolitan Tehran)
Mohammad Taghi Rahnemai Mohammad Reza Rezvani Ali Rahimpour Farhad Jafari -
Open Access Article
6 - Designing an analytical model of children's tourism attitude towards social development through intangible assets
Mahdi Karoubi Mahmood Ziaee Zohre MohammadiTaking qualitative steps from an early idea to the final results, this study reached a model design. The study sought to discover the perceived motivations of travel and tourism for children through their perceived interests and benefits in their past best travels. The MoreTaking qualitative steps from an early idea to the final results, this study reached a model design. The study sought to discover the perceived motivations of travel and tourism for children through their perceived interests and benefits in their past best travels. The data collection method is a combination of children's thematic painting and a short interview about describing the painting in their own language. The paintings and the text of the interviews were analyzed with thematic content analysis. Children aged 9-12 years old girls and boys were studied in four areas of 1, 3, 4, and 12 in Tehran. Also, the sample was distributed in public and private schools in each district. Totally, 107 paintings were analyzed. The analytical model of children's drawing was designed and applied in a descriptive phase and three analytical phases. The analysis of children's paintings provides an insight into their perception and orientation towards tourism and is an innovative start for research with children. Manuscript profile -
Open Access Article
7 - Designing a Customer Loyalty Model in the Hotel Industry with a Sports Tourism Planning Approach (Case Study of Hotels in Mazandaran Province)
Ali Jersarai Morteza Dosti Pasha Seyed Hossein Alavi Farshad amamiThe purpose of this study is to design a customer loyalty model in the hotel industry with a sports tourism planning approach in Mazandaran province. The research method in this qualitative research is inductive in the field of paradigm and is derived from a semi-struct MoreThe purpose of this study is to design a customer loyalty model in the hotel industry with a sports tourism planning approach in Mazandaran province. The research method in this qualitative research is inductive in the field of paradigm and is derived from a semi-structured interview. The statistical population includes all university professors in the field of sports and sports management who have studied in this field. Sampling was performed using theoretical method and purposeful judgment method and was followed until theoretical saturation was reached, which includes a total of 38 experts. The results of the quality section showed that customer loyalty in the hotel industry includes 48 concepts and 5 dimensions (hospitality, service, product quality, facilities, trust) Manuscript profile -
Open Access Article
8 - prioritization of factors and categories affecting the demand of foreign tourist
sayyad Irani Heris Majid vali Shariat Panahi bijan rahmaniForeign tourists and tourism demand are important in developing city tourism. Based on this, planners and city managers have always sought to measure tourism demand and identify the factors and categories that affect it and identify and prioritize these factors in order MoreForeign tourists and tourism demand are important in developing city tourism. Based on this, planners and city managers have always sought to measure tourism demand and identify the factors and categories that affect it and identify and prioritize these factors in order to make the planning based on each group And clusters of influential factors in the demand for foreign tourism.The city of Tabriz, with its diverse tourist attractions, is one of the destinations of tourism for foreign tourists. The necessity of optimal development of foreign tourism in Tabriz city is to identify the factors affecting the demand of the city's foreign tourism and its clustering and prioritization. Therefore, the main objective of the study is clustering factors affecting the demand for foreign tourism in Tabriz for strategic planning purposes.For this purpose, through library and field methods, a set of factors influencing Tabriz tourism demand has been identified and after evaluating the amount of these factors through 221 foreign tourists entering the city of Tabriz, a sample from the Cochran formula in this study, Was evaluated and finally, clustered and prioritized through the exploratory factor analysis model. The final results show the main effects of factors such as the quality Manuscript profile -
Open Access Article
9 - New analyses about tourism and the types of its classification
Abdolreza Farajirad Somayyeh AghajaniTourism industry has great importance these days and because of the significantadvantages, it catches the attention of many governors and national authorities. Thisindustry contains two fundamental elements and has some types of differentclassification, which tourism is MoreTourism industry has great importance these days and because of the significantadvantages, it catches the attention of many governors and national authorities. Thisindustry contains two fundamental elements and has some types of differentclassification, which tourism is meaningless without them. The fundamental elementsof this industry are tourism attractions and also tourism facilities and services.In any research, first of all suitable and basic studying is needed and one of crucialelement in a perfect research is paying attention to theorical basics. In this part ofresearch, studying of theories, concepts, important explanations which are related tothe research subject is really necessary.However up to now, some researchers have down something about the wordtourism and its classification in our country; but most of them are very old andrepetitive, or they have great problems.So it is necessary to have a new look to tourism explanation and its classification.This paper analyzes tourism with a new look and introduces the newest and the mostcomplete classifications of it. Manuscript profile -
Open Access Article
10 - Studying Impacts of Tourism Development on Local Community: Case Study about the Chadegan City
z. Shafie Amin MohammadiNowadays tourism has been recognized as a principal socioeconomic force in the world and considered as a powerful tool to benefit local communities. Because of this matter that a tourism destination at first stage is a place that people live in, so their awareness of de MoreNowadays tourism has been recognized as a principal socioeconomic force in the world and considered as a powerful tool to benefit local communities. Because of this matter that a tourism destination at first stage is a place that people live in, so their awareness of decisions and planning about development of tourism and being affective abut it is really crucial. Construction of Zayanderud tourism village as the first tourism village at the central region of Iran in Chadegan city, the other recreational and residential complexes and the future vision of tourism development at this region duplicates the importance of this study. This study by the use of descriptive and survey method and face to face interviews with residents of the Chadegan, civil servants and tradespeople has addressed the impacts of tourism development at this city and on its people. In order to analysis the data from the questionnaires, the SPSS software is used and results show both positive and negative economical, sociocultural and environmental impacts at the studied region, lack of presence and influence of local community on planning and decision making process of tourism development and leakage of economic interests. Manuscript profile -
Open Access Article
11 - The role of sustainable rural tourism for development of rural region in semnan providence (Case study, rural region in shahrood city)
Parvane azizi Heydar lotfiOne of the role of passage from economy that based in petrol to economy of unpetrol,are change in economic structures of each country , and for this changeconcrete look in economic, social, legal, manageable are very important and necessary.Meanwhile on time announcemen MoreOne of the role of passage from economy that based in petrol to economy of unpetrol,are change in economic structures of each country , and for this changeconcrete look in economic, social, legal, manageable are very important and necessary.Meanwhile on time announcement of scientific and cultural by way of globalpropagation, can facilitation of this important subject, then can extension the variety ofcultures in the economy.One of these fields for variation in country economy with emphasis on naturalcondition and its preference are tourism industry.Most of countries that have this preference for their geographic condition , tocontained this subject in their developing programs , because for this reason evolutiontheir national development.Rural tourism that also are one of the important form of tourism, can outstandingshare in this purpose. In our age rural tourism is one of the humanity kinds of tourismindustry. Meanwhile Iran country with special geographic condition and haveimportant elements for attraction of tourism, likes natural appearance and landscape,historic works and effects, climate variety, and old ancient and civilization are thecountry that have tourism abilities, and struggle to move from mono-economic to thevarious and stability economics, and in this different kind of tourism, increase anddevelopment of rural tourism ( for natural variety and attraction of iran village ) arevery special importance.Perspective document of tourism industry, especially rural tourism in semnanprovidence with attention on special geographic conditions are very enjoying andprosperous, and with exact planning and use of special share, can activize this industrywith economic view point un this province especially in rural regions. Withcontinuation of this process in long time (sustainable rural tourism) trend of migrationfor profit of village are will reverse. Manuscript profile -
Open Access Article
12 - Evaluating the effective variables and presenting the special value model of the green brand from the point of view of sports tourists on the island of Kish
Ali Bagheri Farshad Tojari Ali ZareBackground and Objective: The green brand is an environmental label that shows that the product is somehow related to environmental protection and sustainable business practices and adheres to two basic principles in its development goals, environmental protection and s MoreBackground and Objective: The green brand is an environmental label that shows that the product is somehow related to environmental protection and sustainable business practices and adheres to two basic principles in its development goals, environmental protection and sustainable business. The purpose of this research is to investigate the factors influencing the formation of the green brand for sports tourism in Kish Island. Material and Methodology: This research is a kind of descriptive-analytical research, of an applied type. The statistical population is 550 people and the statistical sample is 225 people using Morgan's table, which is available to the questions of two standard questionnaires of brand value and tourism destination (Mahmoudi, 2015 and Dastjardi, 2015) answered. Structural equations and LISREL8 software were used to investigate the relationships between research variables. Findings: The results of factor loadings and path coefficients and significant coefficients showed that the destination brand awareness component has the ability to predict sports tourism in Kish tourism destination. The destination brand image component has the ability to predict sports tourism in Kish tourism destination. The perceived quality component of the destination brand has the ability to predict sports tourism in the tourist destination of Kish. The component of the perceived value of the destination brand has the ability to predict sports tourism in the tourist destination of Kish. All components of Sabz brand equity can predict sports tourism in Kish tourism destination. (Chi-Square=9126.43, df=923, P-value=0.00000, RMSEA=0.060) Discussion and Conclusion: From the point of view of sports tourists, Kish Island has a high potential for green branding, and this indicates that the management and planning of sports tourism development in this island should take steps to strengthen the variables discussed in this research. Manuscript profile -
Open Access Article
13 - Sociological Analysis of the Role of Tourism in Dynamic development (Maraghe City Case Study)
Naser ghahraman seyed mohmmad seyed mirzaie Mostafa azkiaTourism, as one of the most extensive service industry in the world, has a special place, therefore, many countries are in close and intense competition, seeking to increase their benefits and income from this industry, and Maragheh city due to its environmental and his MoreTourism, as one of the most extensive service industry in the world, has a special place, therefore, many countries are in close and intense competition, seeking to increase their benefits and income from this industry, and Maragheh city due to its environmental and historical capabilities. Culture, tourism has a high ability in this field, therefore, due to the dependence of the economy of Maragheh on agriculture and the high potential of creating employment in the field of tourism, this industry can be used as an alternative to agriculture in times of drought and its role in dynamic development in this research. To test the proposed hypotheses, by using a statistical sample of 130 people from the statistical community, which consists of 1- all tourism experts and activists of the city, the main owners of tourism-related businesses and tourists who have visited various tourist places in the city and visited more than once. Maragheh who had traveled were selected through simple sampling and were questioned in the form of two different questionnaires and were analyzed using statistical methods (Sperman's r and chi-square test) and the results show the impact of tourism on infrastructure variables. tourism, income and job opportunities related to tourism, also the data obtained from tourism-related organizations confirmed the impact of tourism on the mentioned variables and indicates the increase of the mentioned variables during the last ten years. Manuscript profile -
Open Access Article
14 - Improving Accuracy of Tourist Demand Estimation of Asian Countries
Arshin Bakhtiari Yuhanis Abdul Aziz Azmawani Abdul Rahman Rosmah MohamedDue to the importance of accurate tourism demand estimation, the evaluation of estimating approaches is still ongoing. To address this challenge, the current study aimed to present a novel estimation statistical approach for modifying ARIMA to compare with two most prom MoreDue to the importance of accurate tourism demand estimation, the evaluation of estimating approaches is still ongoing. To address this challenge, the current study aimed to present a novel estimation statistical approach for modifying ARIMA to compare with two most prominent soft computing approaches, ANN and SVM. ARIMAadj is the modified ARIMA seasonal adjustment that declares a potential replacement to conventional ARIMA. Current study investigated the accuracy of seasonal adjustment on conventional ARIMA and compared its accuracy with ANN and SVM in estimating tourist demand of Asian countries to South Korea. The results show that the modified ARIMA outperform the soft computing approaches for tourism demand estimation accuracy of five out of six source Asian countries. Therefore, it could be concluded although there is no optimal approach to estimate tourist arrivals with certainty, the findings of this study show that the seasonal adjustment in ARIMA would be a worthwhile model to estimate tourism demand of Asian countries. Manuscript profile -
Open Access Article
15 - The relationship between General Proficiency in English Language and Inferring Vocabulary: The case of Tourism and Hotel management Students
Shadab Jabbarpoor -
Open Access Article
16 - Factors affecting tourism industry in Boushehr province
Abdolrasoul Afrasibi -
Open Access Article
17 - Estimating the Sensitivity of Foreign Health Tourism Demand to a Variety of Expenditures (In 5 advantageous land management areas
Mahdi kamali Hamid Asayesh Haidar Lotfi -
Open Access Article
18 - Study of Tourism Development Planning in Tehran Province (Case study: Northern Districts of Tehran)
Kiomars YazdanpanahDero Mohammadgoli Minavand Chal Behnam Almasi Ebrahim Farhadi -
Open Access Article
19 - Host-Guest Attitudes toward Socio-Cultural Carrying Capacity of Urban Tourism in Chalus, Mazandaran
Seyyed Mohammad Mirtaghian Rudsari Najmeh Gharibi -
Open Access Article
20 - The Role and Position of Kashan in terms of Sustainable Tourism Development and Future Prospects
Nasrollah Fallahtabar -
Open Access Article
21 - The role of infrastructures on sport tourists development in Mazandaran province
Ismaeil Zabihi -
Open Access Article
22 - The relationship between urban resilience and tourism crisis management in Iran
Mojtaba Bourbour Mossayeb Abbasi Ahmad Arab Ameri -
Open Access Article
23 - Role of New Information and Communication Technologies in Development of Religious Tourism (Case study: Tehran citizens)
Seyed Ali Rahman Zadeh Esmaeil Kavousy Alireza Arab Niyasar -
Open Access Article
24 - Explaining the Assessment of Internal Marketing and Environmental Citizenship Behavior on the Development of Urban Tourism with the Mediating Role of Urban Branding
Majid Ahmadi Rousta Alireza Zahra GharedaghiToday, the development of tourism in various destinations is considered important and has many positive effects. Therefore, the countries that benefit from potential abilities in this field, are continuously trying to allocate a suitable share of the tourism markets by MoreToday, the development of tourism in various destinations is considered important and has many positive effects. Therefore, the countries that benefit from potential abilities in this field, are continuously trying to allocate a suitable share of the tourism markets by branding. The purpose of the research was to explain the evaluation of internal marketing and environmental citizenship behavior on the development of urban tourism with the role of mediator of urban branding. The research method is practical in terms of purpose and descriptive of correlation type according to the method of data collection. The statistical population of the research includes the citizens of Tehran province in 2023, which were divided into north, south, west, east and center regions. Using Cochran's formula, 384 people were selected as a sample and 420 questionnaires were distributed and 403 questionnaires were collected. The reliability of the questionnaire was measured by calculating Cronbach's alpha coefficient, which was 0.804. Data were analyzed using structural equation modeling and Smart PLS software. The findings indicate that internal marketing, urban marketing, city image and environmental citizenship behavior have been effective on urban branding. Also, urban branding has a significant impact on the development of urban tourism. In this research, urban branding has the greatest impact on the development of urban tourism with a score of (8.931) and environmental citizenship behavior has had the least impact on urban branding with a score of (3.570). Extended Abstract Introduction: Today, the tourism industry is considered as one of the most diverse and largest industries in the world, as it is the main source of foreign exchange income, creating social justice, employment, increasing welfare, cultural growth and a basis for the growth of the private sector and infrastructure development. Economists consider the tourism industry to be the third growing and dynamic economic phenomenon after the oil and automobile industry, Therefore, the development of tourism as a set of economic measures has a great effect on strengthening the foundations of societies, especially from an economic perspective. Today, the growth and promotion of tourism has been widely accepted and placed on the agenda of the government, especially in developing countries. Tourism development provides direct and indirect job opportunities and reduces the government budget deficit. At the same time, it increases the income from taxes for the implementation of economic activities. Tehran province, despite its very rich local, social, cultural, geographical and even economic capabilities, is neglected compared to many provinces of the country, especially the neighboring provinces, and has not been given the attention it should be. The field investigations and also the evidence show that, unfortunately, due to the lack of attention to the tourism industry in Tehran province, the per capita income of this province is almost insignificant. Also, due to the lack of proper management and planning of tourism in Tehran, Tehran is a destination for tourists, which does not bring any special tourism income for the province. This is despite the fact that if the government as well as the Tehran Governorate support tourism in Tehran province in a practical way and with all their power, many problems and problems and even social and economic problems such as unemployment will disappear due to this tourism in the province and Tehran feels a renewed spirit in its body. Methodology: The current research is applied based on its purpose and descriptive correlational according to its type, and based on the model, structural equation modeling method should be used. The statistical population of the research includes the citizens of Tehran province in 2023, which were divided into north, south, west, east and center regions. Using Cochran's formula, 384 people were selected as a sample and 415 questionnaires were distributed and 403 questionnaires were collected. The data collection method of this research was done in the library method and using books and articles, and a questionnaire was also used in the field method. Results and discussion: The demographic characteristics of the sample were reported. Also, Cronbach's alpha, composite reliability, average variance extracted (AVE), and coefficient of determination were used to measure the model, which are reported in table two. The average values of the extracted variance of all 7 model constructs are at the optimal level (more than 0.5). The amount of Cronbach's alpha and combined reliability for all the model structures is (more than 0.7), so the questionnaire has a good and acceptable reliability. The value of R2 for the endogenous constructs of the research confirms the appropriateness of the fit of the structural model. The results of the Q2 criterion for the endogenous structure indicate the appropriate predictive power of the model regarding the endogenous constructs of the research and indicate that the fitting model has appropriate and favorable predictive power. The final results of the confirmatory factor analysis are reported in Table 3. Factor loadings greater than 0.5 have good validity. In graphs 1 and 2, factor loading values and significant coefficients for the questions of each variable are given. In confirmatory factor analysis, the minimum value of acceptable factor loadings is 0.3, the average significance level is 0.4, and the values above 0.5 indicate a high correlation level and strong significance between the factor and observed variables. In the significance coefficients (T values), considering that all the numbers on the paths are higher than 1.96, it indicates the significance of the paths, the appropriateness of the structural model and the confirmation of all research hypotheses. Since the three values of 0.01, 0.25 and 0.36 are defined as weak, medium and strong values for GOF and on the other hand, the coefficient is in a favorable situation (0.651), so the results show that that the fit of the model in the statistical population of the research is appropriate. Conclusion: The purpose of this research is to explain the evaluation of internal marketing and environmental citizenship behavior on the development of urban tourism with the mediating role of urban branding. In this research, 5 hypotheses were tested and the results of the hypothesis analysis indicate that internal marketing, urban marketing, city image and environmental citizenship behavior have been effective on urban branding. Also, urban branding has a significant impact on the development of urban tourism. The t test for all hypotheses is greater than 1.96. Therefore, with 95% confidence, the relationship between the variables is significant. Manuscript profile -
Open Access Article
25 - Evaluation and analysis of the effects of second homes in rural areas (case study: Ghaleh village, Haj Abdullah)
hosin hatami nejad mohammad beyranvand Ahmad hatamiin this research, the effects of the second homes of tourism in Ghaleh Haj Abdullah village have been investigated. The method of this descriptive-analytical and library research is based on field survey in forms of questionnaire, observation and interview. Statistical Morein this research, the effects of the second homes of tourism in Ghaleh Haj Abdullah village have been investigated. The method of this descriptive-analytical and library research is based on field survey in forms of questionnaire, observation and interview. Statistical population of all residents The village of Ghaleh was Haj Abdullah, which was 950 in the census in 1395. For estimation of the sample size, the Cochran formula has been used, according to this formula, the number of samples is 381 people. Also, simple random sampling method was used in the village level. Data were analyzed by SPSS software using T-test. The results showed that the effects of second homes in social, economic and physical-environmental dimensions have been positive, negative and controversial. In the social dimension, its positive effects include increasing social security and reducing the immigration of inhabitants The village has been. As well as negative effects such as increasing urban lifestyle, eliminating the customs of rural customs, social disruption has been among the villagers. Also, in the economic aspect, it has had far more effects than social and physical dimensions. Residents have stated that by creating and expanding second homes, the situation of employment and income of the village has improved, and with the increase of economic activity in the region and the strengthening of the rural economy, the employment of the residents has been provided and the intensity of the rural population has decreased. The latter, in terms of environmental and environmental aspects, have the effects of second homes as an extension of the residential tissue of the village and the growth of the second species of mussels in the fields and gardens of the region, which have implications for land use change and rural landscape change from an agricultural domain to an artifact With villa units. Manuscript profile -
Open Access Article
26 - Analysis of opportunities and threats to the development of tourism services (Case study of Shiraz)
Ali Akbar Izadi Saadi Masood Taghvaei Yaghoub PeyvastehgarThis study was conducted to evaluate the opportunities and threats to the development of tourism services in Shiraz. This research is applied in terms of purpose and descriptive in terms of survey method. The first statistical population includes the managers and all ex MoreThis study was conducted to evaluate the opportunities and threats to the development of tourism services in Shiraz. This research is applied in terms of purpose and descriptive in terms of survey method. The first statistical population includes the managers and all experts of cultural heritage and tourism office of Fars province. The statistical population was responsible for identifying strengths, weaknesses, opportunities and threats in the Delphi method. The information required for this study, were collected and analyzed using three questionnaires. The first questionnaires, were distributed among the members of the first statistical community, led to the identification of internal and external environmental factors affecting the strategic decisions of the tourism industry. Questionnaire number two was designed based on Saaty scale and pairwise comparisons and was decided at the disposal of the group to calculate the relative weight of the groups of weakness, strength, opportunity and threat. Questionnaire number three was developed based on pairwise comparisons and Saaty scale to identify the relative weight of components and factors identified in each group by the decision group. Findings showed that Shiraz city should use three strike strategies (short-term), medium-term strategy and long-term strategy to deal with opportunities and threats to develop tourism services in this city. Manuscript profile -
Open Access Article
27 - Ranking the dimensions of the social security organization's medical tourism marketing model using multi-indicator decision-making methods
کیومرث سمعی بابک حاجی کریمی محمد مهدی مظفریAbstractToday, due to the increase in medical expenses in developed countries, theprovision of medical tourism services has increased greatly. And the medicaltourism industry is one of the prominent income-generating industries in theworld. This research has been done w MoreAbstractToday, due to the increase in medical expenses in developed countries, theprovision of medical tourism services has increased greatly. And the medicaltourism industry is one of the prominent income-generating industries in theworld. This research has been done with the aim of ranking the dimensions of thesocial security organization's medical tourism marketing mode. The currentapplied research was carried out in the form of a descriptive survey in 2021. Anda tool with 8 main factors was made and with the opinion of 23 experts and withthe help of AHP method by Expert Choice 11 software, the prioritization of factorsaffecting medical tourism was determined. In the present study, 69.6% were menand 30.4% were women, and the average age of the participants was 52.10 ±3.21years. The results showed that the marketing mix factor is the highest priority andthe insurance factor is the lowest priority for medical tourism. The results of thepresent research to the guardians of the field of medical tourism based on theimportance and priority of the dimensions of the medical tourism marketing modeland taking effective measures in that field. It will increase the attraction of medicaltourists and ultimately increase foreign exchange earnings. Manuscript profile -
Open Access Article
28 - Research on the environmental quality of the western region of the country from an archaeological perspective and its role in the development of rural tourism
Ali Zolfaghari Saeid Salehi Marzijani Mahmoud TeymouriOne of the most important destinations that has affected the world's tourism trends over the past decades is rural centers. The growth of short-term trips has transformed these destinations into major tourist centers, and this phenomenon is evident in the decrease MoreOne of the most important destinations that has affected the world's tourism trends over the past decades is rural centers. The growth of short-term trips has transformed these destinations into major tourist centers, and this phenomenon is evident in the decrease in the average length of stay of tourists in many destinations worldwide. Villages are multi-purpose tourist destinations and play a significant role as centers of tourism activity. Archaeology has made significant contributions to the understanding of past cultures and civilizations and has brought fresh perspectives to the social sciences and arts. The methods of conducting archaeological research and the process of reaching desired results are of considerable interest to the general public, especially those who are interested in sensory and tangible exploration; therefore, the best approach to popularize archaeology is to establish its connection with tourism. Tourism shares common fields of knowledge and activities with archaeology and has made significant efforts in the development, preservation, revitalization, and enhancement of structures and monuments resulting from archaeological activities. Now, due to the common issues between archaeology and tourism, they can establish a close relationship in the cultural field. This research aims to focus on ancient and historical works as tourist attractions and as factors generating income and long-term development needs in this sector, which leads to the necessary groundwork for the sustainable development of tourism based on a historical and cultural approach. This analysis is a mixed methodological approach based on observation, interviews, questionnaires, and statistical data Manuscript profile -
Open Access Article
29 - Study on Role of Teachings of Monotheistic Religions on the Development of Sustainable Tourism in Isfahan
hamidreza eshghipour ابراهیم فیاض عبدالله بیچرانلوTourism has long been the subject of religious and religious teachings in various titles and has been spoken in most religions around the world in terms of travel, journeys, journeys and tours of informative lectures in the form of revelation or myth. In this regard, th MoreTourism has long been the subject of religious and religious teachings in various titles and has been spoken in most religions around the world in terms of travel, journeys, journeys and tours of informative lectures in the form of revelation or myth. In this regard, this research was conducted to study the role of the taught teaching of monotheistic religions on the development of sustainable tourism in Isfahan city by combining method based on content analysis and coding of tribal doctrines of the monotheistic religions of the theoretical model and the paradigm of research. Based on this, in relation to the attitudes of followers of monotheistic religions, a questionnaire containing 114 questions of 5 options was taken and then the questionnaire according to the Cochran formula was 384 samples that according to the size of the millions of Muslims in Isfahan "attitudes of followers of monotheistic religions based on the teachings of holy books" and "their religion" on the development of sustainable tourism in Isfahan. In general, the results of structural equation modeling show that the most suitable model for predicting the development of sustainable tourism for the respondents of "the religions of the four monotheistic religions" in Isfahan is the variables: ritual, belief, and consequence, which shows that a high percentage of The dependent variable variables are explained by independent variables. Manuscript profile -
Open Access Article
30 - Determining the strategic position of sports tourism in the field of citizens' health
Rozita Hajiahmadi Mehdi Naderinasab Nima MajediThe purpose of this study is determining the strategic position of citizens' health and its strategies. information was collected from sports tourism experts in the field of citizens' health and sports management. Sampling was done by whole number method which was equal MoreThe purpose of this study is determining the strategic position of citizens' health and its strategies. information was collected from sports tourism experts in the field of citizens' health and sports management. Sampling was done by whole number method which was equal to 112 people. The results showed that the sports tourism industry has 10 strengths, 14 weaknesses, 10 opportunities and 12 threats in different areas in the field of health of the citizens of the country. To rank each of them, Friedman test was used at the level of p <0.05. The matrix of internal factors of the sports tourism industry in the field of citizens 'health showed that the total score of the matrix is 2.927, which shows the strengths overcoming the weaknesses of the sports tourism industry in the field of citizens' health in Iran. The matrix of external factors of the sports tourism industry in the field of citizens' health showed that the total score of the external matrix is 1.573, which indicates the dominance of threats over environmental opportunities in this industry. The general conclusion is that the analysis of internal and external matrix shows that the sports tourism industry in the field of health of the citizens of Iran is strategically in the ST position, in other words, it can be said that due to the strengths over strengths and weaknesses of the tourism industry. Sports in the field of health of the country's citizens, as well as trying to overcome the anticipated threats, Manuscript profile -
Open Access Article
31 - Study the Perceived Effects of Tourists on Environmental Dimensions on Residents' Quality of Life
Ali QolipourSoleymani Armin GoliThe purpose of this research is applied and research method is descriptive-cross sectional. The general objective of this research is to determine the impact of tourism industry (Economic, Socio-cultural, Environmental and Political) dimensions on the quality of life of MoreThe purpose of this research is applied and research method is descriptive-cross sectional. The general objective of this research is to determine the impact of tourism industry (Economic, Socio-cultural, Environmental and Political) dimensions on the quality of life of the people of Guilan. Accordingly, 385 of residents of Guilan province were selected through simple random sampling method. Data were collected by a questionnaire and analyzed using structural equation modeling and LISREL software. The results show that the dimensions of the tourism industry affect the quality of life of the people of Guilan province. Understanding the economic impacts of the tourism industry on material well-being; Understanding the socio-cultural impacts of the tourism industry on social welfare; Understanding the environmental impacts of the tourism industry on health and safety; Understanding the political impact of the tourism industry on the security of the welfare; the material well-being on the amount Satisfaction with life; The sense of social welfare on life satisfaction; Health and safety welfare on life satisfaction; The sense of security welfare affects the level of life satisfaction of inhabitants of Guilan province. Manuscript profile -
Open Access Article
32 - Analysis of Challenges, Solutions and Presentation of Desirable Model of Foreign Tourist Attraction (Case Study: Tabriz City)
sayyad Irani Heris majid vali shariat panahi bixhan rahmaniUrban tourism is one of the tools and strategies for sustainable development of cities.In this context, foreign tourists and markets and tourist attractions are important in developing city tourism. Accordingly, urban planners have always sought to plan and to prioritiz MoreUrban tourism is one of the tools and strategies for sustainable development of cities.In this context, foreign tourists and markets and tourist attractions are important in developing city tourism. Accordingly, urban planners have always sought to plan and to prioritize urban capital, to identify tourism demand and to recognize models for developing foreign tourism in cities.The necessity of favorable development of foreign tourism in Tabriz,recognizing effective factors, demand for foreign tourism of the city,providing strategies for foreign tourism development and finally providing an optimal model for urban tourism development. Therefore, the main purpose of the proposed model is to present a favorable model for development of foreign tourism in Tabriz. For this purpose, firstly,through the method of analyzing the content of quality inductive and with data from people, domestic and foreign tourists, experts and field observations, the categories and main factors affecting foreign tourism in Tabriz were identified and then,by completing a questionnaire of221Foreign visitors tourists’ demand has examined. The results show that tourism demand in Tabriz has high elasticity and the tourism potential and high security and new plans along with its competitors, urban challenges and weakness of protection and ethnic and racial issues play a role in formation of Tabriz foreign tourism system. Finally, the desirable model of tourism development in the city is designed and presented based on multifunctional tourists, multi-purpose agencies, development of tourism, tourism experiences, tourism competitors, integrated tourism management, product- tourism market alignment, innovation and entrepreneurship, and ethnic and cultural links of the project Manuscript profile -
Open Access Article
33 - Explaining Urban Tourism Development Strategies with Emphasis on Integrated Management (Case Study: Chabahar City)
abdolbaset doorzadeh mehr ali rahimi malikhe shahbeeikiExisting inconsistencies between management organizations have caused confusion in city administrations and wasted material and intellectual capital in such a way that the decisions of organizations and municipal service agencies in some cases are in conflict with each MoreExisting inconsistencies between management organizations have caused confusion in city administrations and wasted material and intellectual capital in such a way that the decisions of organizations and municipal service agencies in some cases are in conflict with each other. Today, the lack of integrated urban management has imposed multiple costs on the body of the urban economy and has faced many challenges in urban management. Therefore, the purpose of this study is to identify and analyze the current tourism management of Chabahar and provide solutions for the integration of tourism management. The method of this research is descriptive-analytical. Documentary surveys, libraries and questionnaires have been used to collect the required information and data. Identifying strengths, weaknesses, opportunities and threats The SWOT analytical method has been used to determine strategies from the QSPM model. According to the results of the position evaluation matrix and strategic action, a defensive strategy for tourism management in Chabahar was selected. In order to solve the problems ahead and with the aim of achieving integrated tourism management in Chabahar city and improving the current situation of tourism management in Chabahar city, some suggestions are presented as follows. 1- Formation of "Coordination Council" by local institutions for coordination between organizations 2- Coordination of institutions involved in urban tourism management 3- Decentralization of the duties of institutions involved and in charge of tourism management towards centralism in the Coordination Council and... Manuscript profile -
Open Access Article
34 - Determining and analyzing the conceptual models in impacts of ecotourism resorts in rural sustainable development (Case study: Moran section of Garmi county of Ardabil province)
alireza hassan pour hosein soleimani amir gandomkar Ramin ghaffariEcotourism resorts are considered as one of the most important rural tourism businesses and have a high impact on rural development. One of the important challenges among tourism planners is the existence of different views and attitudes regarding the effects of the con MoreEcotourism resorts are considered as one of the most important rural tourism businesses and have a high impact on rural development. One of the important challenges among tourism planners is the existence of different views and attitudes regarding the effects of the construction of ecotourism resorts, which leads to the formation of different thought patterns. Identifying and explaining these thought patterns is an important application for tourism planners in adopting the best programs. The villages of Moran district in Garmi city of Ardabil province are considered as important eco-tourism spaces of the province. The main purpose of the research is to identify and analyze the prevailing thought patterns on the effects of creating eco-tourism resorts on the dimensions of Moran rural development. For this purpose, the necessary data were collected through survey and libraries methods. The statistical sample is a combination of 60 experts, including rural participants and experts. The analytical model of Q has been used. Based on the results of this model, four thought patterns governing the effects of ecotourism resorts on sustainable rural development in Moran were identified that the first thought pattern is very important compared to other patterns. According to the first intellectual model, eco-tourism resorts in general have had positive and high impacts on various sectors of rural development in Moran. Also, other models are different from the first model in terms of impact assessment and have a relatively different attitude to the effects of eco-tourism resorts on Moran rural development. Manuscript profile -
Open Access Article
35 - Toleration of tourism destination on the side effects of climate changes (studied by Hamedan province)
mostafa shayegan mohsen ranjbar Reza Borna Azade ArbabyThe phenomenon of global warming and climate change may not only lead to climate change, but may also cause major changes in the tourism situation of the region and its sustainability, which will have far-reaching consequences and will destabilize the industry. The aim MoreThe phenomenon of global warming and climate change may not only lead to climate change, but may also cause major changes in the tourism situation of the region and its sustainability, which will have far-reaching consequences and will destabilize the industry. The aim of this study was to investigate the effect of vulnerability to climate change and resilience of tourism destinations on the sustainability of tourism development. The present study is applied in terms of purpose and descriptive-analytical method. The sample size corresponded to the statistical population was 185 people. The required data and information were collected in the form of library and field. Pls software was used to test the research hypotheses. The results showed that vulnerability to climate change has a negative effect on the sustainability of tourism development and resilience of tourism destinations has a negative effect on vulnerability to climate change. The results of this study also showed that the resilience of destinations has a positive effect on the sustainability of tourism development. Manuscript profile -
Open Access Article
36 - An analysis of the role of natural factors in the development of sustainable tourism in the southern regions of Mazandaran (Case study: Band pei section of Babol County)
Sadroddin MotevalliToday,Tourism is one of the economic activities with high growth in the world. Unfortunately, tourism in our country, especially in the sector of band pei Babel , despite having many potentials, including natural ones has not been able to take a significant role in the MoreToday,Tourism is one of the economic activities with high growth in the world. Unfortunately, tourism in our country, especially in the sector of band pei Babel , despite having many potentials, including natural ones has not been able to take a significant role in the economic development of the people. The purpose of this research is to investigate and analyze the role of natural capabilities in the development of sustainable tourism in Band pei Babol. The method research is from the aspect of practical purpose and in terms of descriptive-analytical and field nature, which has been collected with library and field methods and tools such as questionnaire.The information obtained through the software (SPSS) has been analyzed, finally, through one-sample t-test, Pearson's correlation test and Friedman's test. Three indices of geological and geomorphological attractions, plant and animal,climatic and water have been used in the research.The results show that according to the comparison of the average value of the assessed items in the field of natural capabilities and sustainable tourism development of Bandpei sector considering that the obtained sig is lower than the alpha level was 0.05 it can be concluded that there is a significant relationship between the natural capabilities and sustainable tourism development.Climatic and water attractiveness indices have an average rank of 3.85 plant and animal attractiveness with 3.46 and geological and geomorphological attractiveness with 2. 98 respectively have assigned the rank of one to three in the study area.Keywords: natural capability, sustainable tourism development, Babol county Manuscript profile -
Open Access Article
37 - Presenting an urban branding model with the approach of developing the urban tourism ecosystem in Gorgan
nafise varkiani poor mahmood reza cheragh aliUrban brand is an important asset for sustainable urban development and the difference between cities. Urban branding is a phenomenon that cities need to achieve a sustainable competitive advantage in the age of globalization and pave the way for entrepreneurship. The m MoreUrban brand is an important asset for sustainable urban development and the difference between cities. Urban branding is a phenomenon that cities need to achieve a sustainable competitive advantage in the age of globalization and pave the way for entrepreneurship. The main purpose of this study is to design an urban branding model for the development of urban tourism ecosystem in Gorgan. The research method is fundamental in terms of purpose and in terms of collecting qualitative information and has been done using the data theory theory method. In this study, using targeted sampling and snowball sampling methods, with 21 faculty members in the fields of urban management, marketing management, executive management, government and cultural management, and municipal managers and people with experience In-depth urban management interviews were conducted and then the data obtained from them were analyzed through open, centralized and selective coding. Paradigm model of branding from causal conditions, contextual conditions, intervening variables, strategies and consequences of branding (development of urban tourism ecosystem, development of social capital, attraction and development of investment and tourism, and rural development And reduced migration) for that city are the results of the research. Manuscript profile -
Open Access Article
38 - Classification of residential and tourism comfort using climatic indicators (Case study: Ilam province, Iran)
Ali Arefi Mohsen Ranjbar Reza BornaIdentifying areas prone to residential comfort and tourism based on climatic parameters is one of the most used topics for climate, geography and tourism researchers. Considering the importance of the topic, the current study aimed to classify the climatic and tourism c MoreIdentifying areas prone to residential comfort and tourism based on climatic parameters is one of the most used topics for climate, geography and tourism researchers. Considering the importance of the topic, the current study aimed to classify the climatic and tourism comfort using climatic indicators in Ilam province. First, using climatic data of rainfall, temperature, relative humidity and speed from six synoptic stations, descriptive statistics were analyzed. The statistical period of the study case was 30 years (water year 2010-2018 to 2019-2019). Next, using Baker's climatic indices, effective temperature and probability distribution, the degree of climatic comfort was determined for each month. This research analyzed the consequences of changes in temperature and precipitation on the climatic comfort of Ilam province in terms of geographical territory. The results of Baker's climatic indices, effective temperature and probability distribution showed that the months of April, May, October, November and March are prone to climatic comfort. According to the results, the cities of Darreh Shahr and Lomar have the greatest potential for climatic comfort in the months of transition from heat to cold (October and November) and cold to heat (April and May). In general, the northern and eastern cities of Ilam province have higher climatic comfort in spring and autumn. On the other hand, in winter season, the southern and border cities (Mehran and Dehloran) have a comfortable climate. Manuscript profile -
Open Access Article
39 - Macro planning Criteria of Rural Tourism Development Case study: khorasan Razavi Province
بیت الله Mahmoudi In this study, the investigation of the macro planning of rural tourism in khorasan Razavi province, was done by selection criteria and their priority with Delphi method. After determining the priority and rating criteria, map-prone rural tourism planning at the More In this study, the investigation of the macro planning of rural tourism in khorasan Razavi province, was done by selection criteria and their priority with Delphi method. After determining the priority and rating criteria, map-prone rural tourism planning at the provincial level According to the study, 8 group criteria including: tourism, environmental, cultural – social physically – infrastructural, architecture, economic, design and management were identified that separated to 24 main criteria and 89 sub criteria. In this case, the most of the sub criteria of cultural– social aspect with 19 criteria and the least of the sub criteria were in the management criteria. The results of Delphi for criteria showed that tourism, environmental, cultural–social physically– infrastructural, architecture, economic, design and management group criteria had 1 to 8 priorities respectively. According to the survey conducted for the sub level effectiveness is prone village of the selection process, 8.3% of the sub floor with enormous influence, 22.6 percent of the class of high – impact, moderate – impact, 35.7 percent and 33.4 percent are located in low – impact class. Also the result indicated that attractions and tourist destinations, demand and market tourism, land cover, climate, safety, environmental hazards, tourism roads criteria had the highest priority respectively. Manuscript profile -
Open Access Article
40 - Evaluation and Analysis of Tourism Climate Comfort Index of East Azarbaijan Province Using the Tourism Climate Index (TCI), Physiological Equivalent Temperature (PET) By Applying GIS
Sakineh Sojoodi Firouz Aghazadeh Nagizadeh Fahimeh Leila AkhavanIn this research in order to evaluate the tourism Climate Comfort Index, using the Tourism Climate Index (TCI), Physiological Equivalent Temperature (PET) and climate data gathered from 13 synoptic stations of the state, the state’s comfort condition is explained MoreIn this research in order to evaluate the tourism Climate Comfort Index, using the Tourism Climate Index (TCI), Physiological Equivalent Temperature (PET) and climate data gathered from 13 synoptic stations of the state, the state’s comfort condition is explained through one year. In this way, first the climate data related to the studied stations are gathered from Meteorological Organization of the State. After analyzing and processing in Excel and preparing information banks for each one of the indexes with the separation of the each month of the year for every station was calculated. Later, in order to find TCI index, information about this indicator was transferred to the TCI_Calculator software and PET index was transferred to the RayMan Software, Then, using the technique of GIS, Maps of studied indexes were prepared for each month of the year and for each of the stations. The result of studying these indexes showed that, the tourism’s conditions of comfort in the studied stations over the year, based on TCI indicator on January, February, April, July, August, March, May, October, November and December (with three classifications of, marginal, acceptable and good) were the worst in terms of comfort, other months (with three classifications of, very good, excellent and ideal) had the best condition in terms of Tourism comfort. Based on PET indicators June, July, August, May and September had better comforting conditions for tourists, the rest of the year was chosen to have the worst comfort condition for tourists. Manuscript profile -
Open Access Article
41 - Explaining the Barriers to Tourism Development (Case Study: Kojur City)
jamshid einali mohammadali elahi chooran Mahdi CharagiTourism, as the second largest incomes industry in the world after oil, has had a remarkable development in terms of the structural and functional status of human settlements, including towns and villages, due to its many positive socio-economic impacts. The industry, f MoreTourism, as the second largest incomes industry in the world after oil, has had a remarkable development in terms of the structural and functional status of human settlements, including towns and villages, due to its many positive socio-economic impacts. The industry, from which it is promising The third development strategy of the Third World is considered. The purpose of this research is the most important obstacles to the development of tourism industry in Kojur city. Type of research and descriptive-analytical method. For data collection, library and field methods (questionnaire) have been used. The statistical population of the research is Kojour households. According to the Cochran formula, 150 samples were obtained. For data analysis, descriptive and inferential statistics (exploratory factor analysis) have been used. The findings of the research show that the result of the reduction of 39 variables was eight factors: physical factor, physical and economic factor, factor of cultural information, cultural factor and social factor, among which the physical factor with the amount Special 67/8, which alone can calculate 34/15 variance, which was recognized as the most important obstacle to the development of tourism in the city of Kojur. Manuscript profile -
Open Access Article
42 - Estimating the carrying capacity of suitable zones for tourism development in Baneh city, Case study: Dokanan tourism area
Vahid Amini Parsa Esmail Salehi Fereshteh Azizabadi Samad Haji.Mohammad.AminiThe growth in tourism industry with no regard to potentials and carrying capacity of the land van lead to serious Environmental damages in long-term. Understanding the potential and proportion of land and using the quantitative methods to estimate the amount of utilizat MoreThe growth in tourism industry with no regard to potentials and carrying capacity of the land van lead to serious Environmental damages in long-term. Understanding the potential and proportion of land and using the quantitative methods to estimate the amount of utilization of existing resources have an important role in land use planning and management processes. Baneh city have been hosting considerable number of tourists during last decades and needs to improve the tourism infrastructures. Dokanan tourism area suggested to face with this requirement. In this paper suitable areas for recreational activities in Dokanan area of Baneh were detected using AHP-FUZZY method. Then based on the results of ecological land evaluation, physical and real carrying capacity of the case study were estimated. In this study, carrying capacity estimated in two cases: 1- for the whole area according to its capability and 2- according to zoning of area design. The results of this calculation show that second case gives more accurate and targeted responses in comparison to the first one which could be used in recreational planning and management of area. Manuscript profile -
Open Access Article
43 - Prioritization and ranking of the target villages Tourism
بهرام ایمانی Ali ArshadiMeshgin city due to the vast rural tourism and historical attractions and has a high potential for attracting tourists, a choice of different tourism opportunities offered to tourists. In this study, using AHP to recreational factors as well as prioritization and rankin MoreMeshgin city due to the vast rural tourism and historical attractions and has a high potential for attracting tourists, a choice of different tourism opportunities offered to tourists. In this study, using AHP to recreational factors as well as prioritization and ranking of tourist villages in the city Meshgin has been studied. The population of the study, tourist villages, experts and university professors who had enough knowledge and experience in the field of rural tourism. Thus, the most important measures affecting tourism were selected from a tourist, And in the form of a questionnaire, comparisons were paired Then, four places in the villages were selected And the score attributed to each criteria in the form of a questionnaire was determined by experts and academics. This study indicates that The infrastructure and service standards with a score of 415/0 final weight the most impact on tourism development or lack of development in targeted areas. And the most important factor is the level of rural area And based on the results of the model village with a final score of 501/0 in the first place was Moeil. And onar village with a final score 318/0 in second place with a final score 181/0 in the village Qsabh is ranked third. Manuscript profile -
Open Access Article
44 - Studying the feasibility of smart tourism with emphasis on the essentials and infrastructure requirements (case study of mashhad metropolis)
sussan nadaliIn any cases, in many countries, the tourism industry is considered as a high-income industry and it is considered as one of the main sources of foreign exchange earnings. Due to the role and importance of the tourism industry in various aspects, including foreign excha MoreIn any cases, in many countries, the tourism industry is considered as a high-income industry and it is considered as one of the main sources of foreign exchange earnings. Due to the role and importance of the tourism industry in various aspects, including foreign exchange earnings and income source for the state, it can be the source of Employment creation. In today's world, we can say almost everything we see is smart. The tourism industry need is also no exception to intelligent manufacturing. Nevertheless, the research on smart tourism in Iran has been very limited. So the existence of intelligent tourism is necessary for the provision of services with higher quality and speed. The purpose of this study is to investigate the feasibility of intelligent tourism as one of the most important challenges facing Mashhad's tourism destination, Mashhad tourism business ecosystems and tourists' experiences, and avoid the realization of tourism. Research is considered as the result of applied research and subsequently, in terms of the type of research purpose, is descriptive and in terms of qualitative data type. The data collection tool is a questionnaire and is used for analysis of SPSS software. Data were analyzed by variance analysis. As a result, research hypotheses confirming the existence of intelligent tourism infrastructure in Mashhad city were confirmed. At the end, there are suggestions for the development and implementation of smart tourism and suggestions for continuing research in this area. Manuscript profile -
Open Access Article
45 - ranking of tourism development strategies of Kermanshah province using SWOT matrix and Fuzzy Dea data envelopment analysis.
elahe fallahi siamak azadiThe tourism industry is one of the most popular industries and it is developing a lot every day, which makes it easy for many tourists and travelers who want to travel all over the world and can travel to anywhere in the world without any problem. Enjoy their journey. K MoreThe tourism industry is one of the most popular industries and it is developing a lot every day, which makes it easy for many tourists and travelers who want to travel all over the world and can travel to anywhere in the world without any problem. Enjoy their journey. Kermanshah province is one of the national and international tourist attraction centers in Iran. Due to its tourist attractions, it has been hosting a large number of domestic and foreign tourists every year. The tourism industry in Kermanshah province succeeded in using it due to lack of suitable strategies. It is not a desirable potential and it is necessary to provide a solution for developing this industry in Kermanshah province. The present research aims to rank the tourism development strategies of Kermanshah province. The research method is applied in terms of purpose and in terms of collecting survey information. The research sample also includes a sample of 23 experts from the central cultural heritage and tourism departments of the province. The research data were collected using a questionnaire and the SWOT model was used to determine the strategies. The dea-fuzzy method has also been used to rank the strategies. Findings indicate that the number of strengths, weaknesses, opportunities and threats identified in the tourism industry of Kermanshah province is 9,10,8,10, respectively. The current position of Kermanshah Tourism Strategy in the 4th District (Competitive Strategy) was also discussed. Manuscript profile -
Open Access Article
46 - Identifying and analyzing the dimensions and indicators of sustainable urban tourism development (Case study: Zones 1, 3 and 5 of Isfahan)
Mahshad Golamiz Leyla SoltaniUrban tourism development is considered as the most important forces of socioeconomic development, which can not be denied that it is an extraordinary force for change and in many countries as one of the most important ways to earn money. It is considered abundant. Meth MoreUrban tourism development is considered as the most important forces of socioeconomic development, which can not be denied that it is an extraordinary force for change and in many countries as one of the most important ways to earn money. It is considered abundant. Method of the present research is applied according to the purpose and according to the qualitative method. In this research, content analysis method has been used to identify, and report existing patterns. According to experts in the field identifying indicators of sustainable development of urban tourism in Isfahan, a total of 5 dimensions and 112 indicators were identified, of which 35 indicators for the economic dimension, 29 indicators for the socio-cultural dimension, and the environmental dimension 22 indicators, 16 indicators for infrastructure (physical) and 10 indicators for management (institutional) were identified and evaluated. In order to prioritize the three areas of the city based on the dimensions of sustainable development of urban tourism, the opinion of experts on the importance of each of the 5 dimensions approved in the interview was obtained, and based on the average of these opinions, a pairwise comparison between 5 dimensions in software Expert Choice was performed and the weight of each criterion was calculated. Then, by performing the equations related to the Victor model, Isfahan region 3 with a weight of one first rank, Isfahan city five with a weight of 0.76 took the second rank and Isfahan region one with a weight of zero took the third rank. Manuscript profile -
Open Access Article
47 - Analysis and Evaluation of the Evolution of Tourist Destinations Using the Combined Persuade-Allen-Butler Model (STLC) A Case of Tourist Destinations in Kurdistan Province
arastoo yari hesar Bahram Imani Saeed Zanganeh Shahraki arezoo moradi Barzin ZarghamiThe life cycle of tourism destinations in Iran is a relatively new subject that offers a valuable framework for understanding the dynamics of tourist activities and planning their transformation towards sustainable tourism. This study aims to evaluate target villages fo MoreThe life cycle of tourism destinations in Iran is a relatively new subject that offers a valuable framework for understanding the dynamics of tourist activities and planning their transformation towards sustainable tourism. This study aims to evaluate target villages for tourism development in Kurdistan province using the integrated model of Prescott, Allen, and Butler (Sustainable Tourism Life Cycle - STLC). The evolution of sustainable tourism in these villages is assessed based on the STLC model. The sample size for this research consists of 356 individuals. The survey results indicate that most of the studied villages are in the intervention and conflict stages or at the early stages of development in the sustainable tourism life cycle. The primary strategy recommended for villages in the intervention and conflict stages is community participation and the expansion of tourism infrastructure. Manuscript profile -
Open Access Article
48 - Explanation of tourism strategies with the approach of sustainable development of tourism (case study: Bostan Abad city)
Masoud Hag lesan Saeed Arbabi Boston abadTourism is considered as one of the most important ways of economic development in the world. But in Iran, due to many reasons, it has not yet found its real place. The purpose of this study is to examine the advantages and limitations of tourism and choose the appropri MoreTourism is considered as one of the most important ways of economic development in the world. But in Iran, due to many reasons, it has not yet found its real place. The purpose of this study is to examine the advantages and limitations of tourism and choose the appropriate strategy for the tourism industry in the region. This research is based on the purpose of research, applied and based on quantitative research and based on descriptive-analytical strategy. The method of data analysis is combined and based on SWOT strategic analysis andQSPMstrategicplanning model and internal and external matrix (IFE) and (EFE) using field survey through distribution of questionnaires among tourists and interviews with tourism experts. TheanalysisobtainedfromtheSWOT model is more than the total points obtained from the opportunities (OW) than other strategiesIt indicates the appropriate strategy for the sustainable development of the city and also the QSPMstrategies prioritization table shows that among the four selected strategies and the results of theevaluation and prioritization of the strategies show that tourism development in the medium and long term with the highest points respectively 10.63 and 8.08 have the largest contribution to thedevelopment of tourism, as well as agricultural development with 9.96 and 6.98 points and the establishment of a special economic zone with 9.8 and 7.25 points are suitable solutions for thesustainable development of tourism, and finally Bostan Abad city needs investment and Create job opportunities and develop agriculture by creating a special economic zone to attract capital and create sustainable business and tourism. Manuscript profile -
Open Access Article
49 - Pathology of the Performance of Regeneration Offices in Tourist Spaces A Case of Facilitation Offices in the Vicinity of the Holy Shrine in Mashhad
amin faal jalali Arezoo faaljalali Zynab Abaslatian NainiHistorical contexts serve as significant carriers of ancient heritage, conveying cultural and civilizational messages across generations. The surroundings of the holy shrine in Mashhad boast valuable historical and religious landmarks such as historic houses, mosques, g MoreHistorical contexts serve as significant carriers of ancient heritage, conveying cultural and civilizational messages across generations. The surroundings of the holy shrine in Mashhad boast valuable historical and religious landmarks such as historic houses, mosques, gardens, and caravanserais. However, due to their integration within aging urban fabric, these sites face challenges including visual degradation, structural integrity issues, accessibility constraints, and deficiencies in urban infrastructure. Despite the establishment of regeneration offices, efforts to preserve and maintain these sites have not been entirely successful. This research aims to assess the operational pathology of facilitation offices, particularly focusing on tourism, within the central fabric surrounding the holy shrine. The study employs a mixed-method approach, combining qualitative interviews conducted between 1401-1402 with 28 managers of facilitation offices. Findings highlight critical factors contributing to operational pathology, including the knowledge of urban regeneration experts and related entities (coefficient of importance = 0.184), urban management's perspective on tourism (coefficient = 0.110), financial resource inadequacies within regeneration organizations (coefficient = 0.099), expertise deficiencies among regeneration experts (coefficient = 0.095), reluctance to collaborate with other entities (coefficient = 0.086), and weaknesses in the evaluation system of regeneration organizations. These results prioritize key areas requiring intervention for enhancing the performance of neighborhood development offices in the vicinity of the holy shrine. Manuscript profile -
Open Access Article
50 - The role of geotourism attractions in attracting tourists to rural areas (case study of Golestan province)
hajar mazidi mohammadbagher masoudi Asieh pourkhederThe methodology employed in this research is descriptive-analytical with an applied goal. To gather information, both documentary (library) and survey methods have been utilized. The statistical population consists of 400 tourists who visited geotourism attractions in G MoreThe methodology employed in this research is descriptive-analytical with an applied goal. To gather information, both documentary (library) and survey methods have been utilized. The statistical population consists of 400 tourists who visited geotourism attractions in Golestan province, with a particular focus on locations such as Naftliche geysers, Qaniariq Tepe, Inche Barun, and Gamishan city in Golestan province during the year 1401. The sample size for this research was determined to be 197 individuals based on the calculation using Cochran’s formula. Cluster random sampling was the method used for selecting the participants. Data collection was done through the use of a questionnaire. To analyze the data, inferential tests related to the research objectives, such as binomial T-test and multivariate regression analysis, were employed. The research findings demonstrate that geotourism has a significant impact on various dimensions of sustainable tourism indicators (including economic, social, cultural, political, technological, and ecological aspects), as well as its ability to attract tourists to rural areas within Golestan province. Manuscript profile -
Open Access Article
51 - Challenges Ahead of Urban Tourism Economic Development (A Case of Ardabil)
AbdolRahim Hashemi dizaj Zhila Farzanehsadatzaranji Maryam Maryam Jami odoluloThe tourism industry, ranking as the third-largest sector, plays a crucial role in providing economic resources for cities. Effective management of tourism potential can create substantial income and support sustainable urban development. This research aims to identify MoreThe tourism industry, ranking as the third-largest sector, plays a crucial role in providing economic resources for cities. Effective management of tourism potential can create substantial income and support sustainable urban development. This research aims to identify challenges obstructing urban tourism development, focusing on Ardabil city as a case study. Employing a descriptive-exploratory approach, the study involves experts familiar with Ardabil's tourism industry as the research population. Fifteen experts were selected using the snowball sampling method as the statistical sample. The questionnaire's reliability was assessed through the retest method, yielding an initial correlation of 0.780 and a repeated correlation of 0.763, indicating acceptable reliability. Validity was ensured through content analysis, with data analyzed using Structural Interpretive Modeling (ISM). Findings reveal that an organization with an influence power of 8 has the greatest impact, while socio-cultural challenges hold the least influence at 5. Manuscript profile -
Open Access Article
52 - Physical-social Planning in Tourism Towns (A Case Study of Amirkabir in Arak)
Kaveh Amin Asghar NazarianTourism towns, as a special type of human endeavor in recent years to integrate accommodation and leisure, have created a new need in the field of urban planning theory and practice. In the typology of planning, there is still no general consensus on the classification MoreTourism towns, as a special type of human endeavor in recent years to integrate accommodation and leisure, have created a new need in the field of urban planning theory and practice. In the typology of planning, there is still no general consensus on the classification of this particular type, so in this paper we will try to examine the theories proposed in general and urban planning and tourism in particular, to a theoretical approach in relation to the theory of tourism town planning. On the other hand, by prioritizing physical and social issues in tourism towns, due to the relationship between urban body and community, using a research context of such cases in cities, efforts have been made to orient the general direction towards "physical social planning» of tourism towns. In order to establish the connection between the urban body and social relations in tourist settlements, the process of transforming the feeling of environment into social action in the physical environment has been studied. Finally, by extrapolating Amirkabir tourism town in Arak, the research findings regarding the relationship between the formed body and the sampled community were studied. In order to organize this research, which is of a fundamental type and has been done with the aim of explaining the executive solutions, the "descriptive-analytical" method has been used along with the collection of library information. Finally, the information collected was "comparatively" measured using the researcher's "participatory observation." Manuscript profile -
Open Access Article
53 - The Relationship between Application of ICT Skills and Competencies and Psychological Empowerment of Employees
Akram Nadifard Badri ShahtalebiThe present study was conducted to determine the relationship between skills and competencies of the application of Information and Communications Technology and psychological empowerment. This study was applied in terms of the purpose and correlational in terms of the MoreThe present study was conducted to determine the relationship between skills and competencies of the application of Information and Communications Technology and psychological empowerment. This study was applied in terms of the purpose and correlational in terms of the method. The population was all employees with associate degree and higher in Administration of Cultural Heritage, Handicrafts and Tourism in Isfahan, the number of whom was 165 in 2014. Among these subjects, 103 subjects were selected as the sample by stratified sampling using Cochran formula. To collect data, a researcher-made questionnaire of skills and qualifications of the application of Information Technology and Communications with reliability 0.85 and Spritzer psychological empowerment questionnaire (1996) with reliability 0.81 were used. Data analysis was performed with the help of inferential statistical methods including Pearson correlation coefficient and multivariate analysis of variance through software SPSS. The results showed that there was a significant relationship between skills and qualifications of the application of Information and Communications Technology and psychological empowerment of employees (P<0.01, r=0.269). Also, a significant relationship was found between general skills and psychological empowerment (P<0.05, r=0.247), between specialized skills and psychological empowerment (P<0.05, r=0.195), between cognitive competencies and psychological empowerment (P<0.01, r=0.283), between functional competencies and psychological empowerment (P<0.05, r=0.253). But, no significant relationship was found between emotional competencies and psychological empowerment (P<0.05, r=0.052). Manuscript profile -
Open Access Article
54 - Explaning the Development of Geotorism and the Creation of Geopark with an emphasis on Sustainable Torism Indices in the Dorfak and Deylaman Area of Guilan Province
Tahere Sabouri Mohamadreza Servati Jamshid Jedari EyvaziGeotourism is one of the new concepts in geography and tourism literature that emphasizes the determination of special tourist sites from the point of view of geology and geomorphology. The focus of studies in this scientific branch is to determine the special tourist s MoreGeotourism is one of the new concepts in geography and tourism literature that emphasizes the determination of special tourist sites from the point of view of geology and geomorphology. The focus of studies in this scientific branch is to determine the special tourist sites and to combine them with cultural, historical and ecological resources in order to achieve sustainable tourism development. In the meantime, the geospatial creation of the geoparks by the UNESCO Organization for the protection of Geological Heritage was presented with its special scientific management plans. Therefore, it can be argued that a sustainable and systematic development approach is one of the essential requirements for the effective management of the present era for the development of tourism industry globally. In this regard, the main objective of the study was to investigate the effect of the development of geotourism and the creation of geopark on sustainable tourism indicators. The research method was correlation and sampling method in this study was a holistic judgment sampling method and the sample size included 66 senior experts from the Office of the Heritage, Handicrafts and Tourism in Guilan province. After collecting data with standard questionnaires, structural equation modeling technique with partial least squares approach was used to evaluate the relationships between variables and in general, all data analysis was performed using SPSS and PLS softwares. The results of the research hypotheses indicate the impact of geotourism and geopark on sustainable tourism indices in different dimensions (economic, social, cultural, political, technological, and ecological). Manuscript profile -
Open Access Article
55 - Assessment the Development of Sustainable Tourism in Rural Tourism Target (Case Study: Darsajin and Golabar Villages in the Zanjan Province)
Ahmad Roumiani Khadijah Abbas Rashid Fereydoun KhademOne of the undeniable economic and social facts in human societies is tourism. It is an activity that is accomplished as a response to human being’s inner needs to have relaxation, know various cultures and enjoy natural mint attractions. Rural tourism is one of i MoreOne of the undeniable economic and social facts in human societies is tourism. It is an activity that is accomplished as a response to human being’s inner needs to have relaxation, know various cultures and enjoy natural mint attractions. Rural tourism is one of its subdivisions that can play an important role on rehabilitating villages, reinforcing employment and the residents’ income, protecting natural, historical and cultural heritage and finally causing a sustainable and uniform rural development based on the cultural and natural capacities of the rural districts. Along this, the present research aimed to study the effect of the residents’ support of developing sustainable tourism in Darsajin and Golabar rural districts, located in Abhar and Ijrod counties, respectively. The present research is of an applied type in which descriptive analytical approach is implemented. To gather the required data, Desk work (library) and field work research methods (questionnaire –observation) were used. Statistical population of the present study is composed of residents of the two target rural districts ( Darsajin and Golabar) that was estimated 2825 people based on the census done in 2011.Having applied Cochran formula, 290 questionnaires were distributed randomly among the people who were living in the rural districts. In order to analyze the data (one-sample t-test, multivariate regression, correlation tests) and Lisrel model were utilized. Findings indicated that there is significant relationship between social dependency indices, costs received, social participation, benefits received and the residents’ support of developing tourism industry. Moreover, it was represented that supporting the sustainable tourism in the sample districts by residents had positive and direct effects on tourism growth and improved the quality of the residents’ life. Manuscript profile -
Open Access Article
56 - Strategies of Rural Costal Tourism Development of Guilan Province
yaser Ramezannezhad Abdolreza Roknoddin EftekhariCoastal shores of Guilan with have the natural attractions, as well as sandy beaches and beautiful scenery can be one of the most centers of coastal tourism. Success in the development of coastal tourism requires strategic planning. The aim of this paper is the formulat MoreCoastal shores of Guilan with have the natural attractions, as well as sandy beaches and beautiful scenery can be one of the most centers of coastal tourism. Success in the development of coastal tourism requires strategic planning. The aim of this paper is the formulation of strategies of rural coastal tourism development in the province of Guilan. For this purpose, an open questionnaire gave to the group of professionals and through were Identified a list of common points of weaknesses, strengths, opportunities and threats. Whit using of Swot model, strategies were formulated that based on the final score priority of strategies are as follows:assignment of coastal tourism Affairs (coastal tourism destinations) to tourism organizations in order to effective and efficient planning, management and marketing (4.102), The holding of workshops and training courses to build expertise and capabilities in human resource of organizations and local communities with a score (4.079), the allocation of financing and facilitate the process of obtaining a license to create a coastal tourism-related jobs by local communities (3/989), encouraging and supporting the private sector investors to create and the development of appropriate facilities in the coastal tourism destinations (3.963), and encourage and support the creation of NGOs in order to education and promote environmental culture in order to preserve of environment of the village and coast (3.636). Manuscript profile -
Open Access Article
57 - Explaining the Tourism Climate of the East of Guilan Province Using the Physiological Equivalent Temperature
Naser Khoshdel Parviz Rezaei Sadraldin Sadraldin GholamReza JanbazGhobadiIn this research, the tourism climate of the east of Guilan province during the statistical period 1996 to 2015 (20 years) was investigated by PET and TCI methods, and was interpolated with the Kriging method. Also, by using factor analysis (PCA) and cluster analysis, t MoreIn this research, the tourism climate of the east of Guilan province during the statistical period 1996 to 2015 (20 years) was investigated by PET and TCI methods, and was interpolated with the Kriging method. Also, by using factor analysis (PCA) and cluster analysis, they categorized their values from the spatial dimension. Factor analysis of PET values from spatial dimension showed that the PET value of this area was classified into two groups and 52.59% and 46.87% of the variance of the data in rotational state respectively. The first component consists of Roudsar, Kyashahr, Lahijan, Ramsar, Masouleh, Anzali and Rasht stations, and the second component includes the Manjil, Dylaman, Jirandeh and MoalemKalayeh stations. Also, the cluster analysis of the amount of PET divided the East Guilan stations into two groups, with Kyashahr, Roudsar, Lahijan, Ramsar, Rasht and Anzali stations in the first group and Masouleh, Manjil, Dylaman, MoalemKalayeh and Jirandeh stations in the second group. In this regard, the number of detected factors of the TCI value from spatial dimension showed that the two components explained 56.51 and 37.54 percent of the variance of the data in rotational state, the first component is comprised Ramsar, Anzali, Rasht, Kyashahr, Lahijan, Roudsar and Manjil stations, and the second component is the Masouleh, Dyelaman, Jirandeh and MoalemKalayeh stations. Also, using cluster analysis, two independent groups were identified based on the similarity of TCI values. Manuscript profile -
Open Access Article
58 - Explaining the dimensions of experiential marketing on cultural tourism branding in Neishabur city
fatameh faramarzpour parviz saeediCultural tourism destinations are particularly important because they provide opportunities for snapshots of the region's image and history, symbolizing the identity of a community &enhancing the vibrancy of local economies, &experimental marketing engages the m MoreCultural tourism destinations are particularly important because they provide opportunities for snapshots of the region's image and history, symbolizing the identity of a community &enhancing the vibrancy of local economies, &experimental marketing engages the minds of tourists with knowledge, creative thinking &problem-solving experience, focusing on the perception &wisdom of individuals, and targets, through stimulation & convergence ,divergent customer thinking. The aim of this study is applied-developmental research ,in terms of implementation method, it is descriptive-survey research & correlational research. The information required for the research is obtained through a questionnaire. The statistical population of this study is the relevant experts and professors who were selected based on non-random method and snowballs 20 people were selected. And research questionnaire was given to them. To determine the relations &leveling the dimensions of experimental marketing in branding cultural tourism in Neishabour city, the method of interpretive structural equations has been done using Lisrel software. Based on the findings, experimental marketing factors were classified into 4 levels. The experience of the five senses is at the fourth level of the model, it has the highest impact & the least impact on the model. Identity experiences are at the third level of the model, after sensory experiences, it has the highest impact compared to other components. Behavioral responses are at the second level of the model, more effective than the factors of previous levels. Emotional, interactive and exciting experiences are at the first level of the model, with minimal impact ,maximum impact on the model. Manuscript profile -
Open Access Article
59 - Analysis of the Relationship between City and Village in Fars Province for Sustainable Population Balance through Sustainable Tourism Development
Ali Shojaeifard ali shakoor mohammad omidThe relationship between the city and the village in various ways affects the animation, the growth and development of various industries in the village, as well as its internal and external relations. To meet the basic needs of the city and the countryside and create a MoreThe relationship between the city and the village in various ways affects the animation, the growth and development of various industries in the village, as well as its internal and external relations. To meet the basic needs of the city and the countryside and create a balanced and sustainable relationship between the city and its sphere of influence, you can measure population sustainability through sustainable rural development and tourism. Therefore, in this study, with the aim of investigating the relationship between city and village in order to balance a sustainable part of the population through sustainable tourism development and determining the sample size using the Cochran 34 Abadi formula from Shiraz and 363 households from selected villages using SPSS software Statistical analysis of data (cluster analysis and ANOVA test) in two groups of descriptive and analytical to evaluate the extraordinary goal. The results obtained that based on cluster analysis of rural-urban relationship based on improving population sustainability, in the economic dimension, 14.7% of villages are sustainable, in the socio-cultural dimension 14.7% of reports of sustainable villages and in the environmental dimension 9 / 52 There are reports from the village to the environment of a sustainable environment and according to the ANOVA test, rural-urban relations are stronger in sustainable villages, but the results of the ANOVA test in the study of the rural-urban relationship make tourism unsustainable. Manuscript profile -
Open Access Article
60 - Explaining the optimal model of ecotourism resorts in the process of achieving rural sustainable development (Case study: Moran section of Garmi county of Ardabil province)
alireza hassanpour hosein soleimani amir gandomkar seyed ramin ghafariTourism businesses in rural areas is one of the important principles and strategies of rural development. Ecotourism resorts, as one of the most important rural tourism businesses, have a high impact on rural development. Identifying and explaining the effects of ecotou MoreTourism businesses in rural areas is one of the important principles and strategies of rural development. Ecotourism resorts, as one of the most important rural tourism businesses, have a high impact on rural development. Identifying and explaining the effects of ecotourism resorts on rural development is one of the challenging issues between researchers and managers. The villages of Moran district in Garmi city are among the important ecotourism and border tourism spaces of the province. The main purpose of this study is to analyze the effects of ecotourism resorts Moran rural development and identify the prevailing thought patterns in order to provide strategies for the development of ecotourism resorts and finally, provide an optimal model of ecotourism resorts based on sustainable rural development. the necessary data were collected through field and library methods. The statistical sample in the impact analysis section of the accommodation includes 70 experts including managers, researchers and business owners and in the strategy presentation section includes a combination of 70 experts including rural participants and experts outside the village, identified through the Cochran's formula. Statistical tests were used to analyze the effects of accommodation and meta-SWOT model was used in the formulation of strategies. The results shows suitable ecolodges impacts in rural development, optimal model in the rural development has presented. The most important components of this model are ecotourism routing, ecotourism clusters, business exchanges, blue ocean strategy, product-market adaptation, architecture. Participatory and hybrid is linking with the facilitator, manipulating the stimulus and changing the rules. Manuscript profile -
Open Access Article
61 - Rural Tourism Typology (Case study: Langaroud Township)
Eisa Pourramzan Abutaleb Ghasemi VasmejaniToday rural tourism has a key role in creating employment and economic activities of villagers; as a result there is a great tendency in thy world for investment in this industry. This matter causes rural activities diverse to increase by tourism. In our Country, Iran m MoreToday rural tourism has a key role in creating employment and economic activities of villagers; as a result there is a great tendency in thy world for investment in this industry. This matter causes rural activities diverse to increase by tourism. In our Country, Iran many villages with different attractions are visited in tourism seasons by many tourists too. Langaroud county villages with diverse natural attractions also attract many tourists from different parts of thy country from far and near, so we observe various kinds of rural tourism types in this county. This research is being done this respect and for the purpose of recognition of rural touring types within the boundary of the studied case. This research is practical from purpose point of view and analytical- descriptive from method point of view that is done by documental and field studies. The results of this research show that Langaroud county due to special geographical position has different types of rural tourism including:Costal tourism(chamkhale village),Jungle tourism(villages like Leilakouh, Moridan, Soloush, Malat and so on in connection with tea and rice farms landscape),Housing tourism and traditional texture and potential part that is called agricultural tourism. Manuscript profile -
Open Access Article
62 - Sociological study of the attitudes of followers of monotheistic religions about sustainable tourism development in Isfahan
Hamidreza Eshghipoor ebrahim Fayaz abdollah BicharanlouReligions have always played a constructive role in the social life of the people and, accordingly, they can be considered as unimaginable in social phenomena. Therefore, this research has been conducted with the aim of studying the sociological study of the attitudes o MoreReligions have always played a constructive role in the social life of the people and, accordingly, they can be considered as unimaginable in social phenomena. Therefore, this research has been conducted with the aim of studying the sociological study of the attitudes of followers of monotheistic religions about the sustainable development of Isfahan city by method of method. Initially, using the content-based and grounded methodology of content analysis and grounded theory of sustainable tourism development model based on the attitude of followers of monotheistic religions, then by studying a survey to validate the desired model by using structural equation modeling using the logarithmic method, the sample size was 951 In order to prevent possible errors and increase the precision of 960 statistical samples, they were surveyed. The results showed that there is a significant difference between "attitude of followers of monotheistic religions based on the teachings of holy books" and "their religion" on the development of sustainable tourism in Isfahan city. Overall, the results of regression analysis show that the most suitable model for predicting the development of sustainable tourism for the respondents of "the faithful to the four monotheistic religions" in Isfahan is the variables: ritual, belief, and consequence, the equation shows that 13.4 percent of the changes The dependent variable is explained by the above three variables (independent variables). Manuscript profile -
Open Access Article
63 - The Role of Tourism Attractions of the Province Road Seasonings on Tourism Development
بهار بیشمی مهدی سقایی مریم آرامیImportance of tourism in communities special place in the scientific and research activities, economic and social policies and programs to be allocated. Tourism officials are not the only issue under consideration macro, but also the subject of research by many scholars MoreImportance of tourism in communities special place in the scientific and research activities, economic and social policies and programs to be allocated. Tourism officials are not the only issue under consideration macro, but also the subject of research by many scholars and thinkers is located, This study aimed to investigate the role of the tourism attractions of the province Road seasonings on tourism development have been carried out by little. In order to determine the extent and direction of the effect of independent variables on the tourism development of a structural equation model was used spice road, The measuring method using a hidden variable defines two or more variables observed. The model for the relationship between tourism potential impact on tourism development in tourism, road seasonings spice road in Fars province has been developed. Based on the results of this impact is estimated to be 6.10. In other words, 61 percent of the spice road tourism area tourism development in the province and is estimated to be explained by the tourism attractions of the area. Manuscript profile -
Open Access Article
64 - Identifying the Key Sectors in the Tourism Industry of Iran: (An Input-Output Model Approach)
محمدرضا فرزین ابتهال زندی مرجان عبدی نیلوفر عباس پورOne of the method to recognize key sectors allocation resources priority in the the economy, is using Input-Output Table. Identifying the key sectors of the economy prevents from inadvertent investments and leads to deliberate economic activities and p MoreOne of the method to recognize key sectors allocation resources priority in the the economy, is using Input-Output Table. Identifying the key sectors of the economy prevents from inadvertent investments and leads to deliberate economic activities and proper prioritization for allocating the limited resources. Tourism industry, as an important economic sector, is composed of various subsectors which plays a crucial role in the economic growth and employment. In this paper, With Using an input-output model we identified key sectors in Tourism Industry and its impacts on the economc growth. Based on production elasticities among sectors as a measurement instrument, the findings suggest investment in the key sectors of tourism industry including road transport, libraries and museums, rail transport, and water transportation in order to achieve higher level of economic growth.In other hand, based on employment and income elasticities, transport services and water expansion as a key sectors were identified. Manuscript profile -
Open Access Article
65 - The Role of Education in Tourism Industry Boom and Tourist Satisfaction in Iran
Majid Kaffashi Abstract The present paper was the result of a set of studies aiming at recognizing the problems and difficulties of Tourism industry in Iran. In this research, sampling was done in cross-sectional method from tourist hotels in Isfahan, i.e. 200 tourists from More Abstract The present paper was the result of a set of studies aiming at recognizing the problems and difficulties of Tourism industry in Iran. In this research, sampling was done in cross-sectional method from tourist hotels in Isfahan, i.e. 200 tourists from eight nationalities and 50 experts from Tourism industry were examined. In the theoretical framework of the research some theories such as the theory of exchange and the theory of sustainable tourism development were also considered. This research tried to answer the following questions: what are the effective factors in attraction and repulsion of Iran’s Tourism industry? How satisfied are the foreign tourists traveling to Iran (Isfahan)? And what factors are involved in this satisfaction? Data analysis indicated that the following factors would affect the tourists' satisfaction and the boom in Iran’s tourism industry: Improving tourist welfare facilities, providing more period of stay, establishing security, having more publicity campaign, decreasing religious restrictions, planning private investment in tourism industry, developing stable transportation, lifting commercial limitation, upgrading educational quality in tourist areas, expanding Iran’s cultural relations with other countries, etc. Manuscript profile -
Open Access Article
66 - psychometric characteristics of the “quality of working life” questionnaire and its relationship with “burnout” among Iranian Cultural Heritage, Handicrafts and Tourism organization employees
Afsaneh Ghanbari Panah Mostafa HarandiThis paper attempted to study the psychometric characteristics of the “quality of working life” questionnaire and its relationship with “burnout” among Iranian Cultural Heritage, Handicrafts and Tourism organization employees. To this purpose, a MoreThis paper attempted to study the psychometric characteristics of the “quality of working life” questionnaire and its relationship with “burnout” among Iranian Cultural Heritage, Handicrafts and Tourism organization employees. To this purpose, a sample group of 350 people were selected through an accessible population sampling, and answered to two questionnaires: the quality of work life with 27 questions and the burnout with 25 questions (in both intensity and frequency). To Show the reliability of the scale, the general formula of “Cronbach's Alpha” was used which was reported to be 0.930. To check the validity, the factor analysis was used and structures and components on this scale with (KMO) index and Bartlett were investigated. The validity of the results of KMO= 0.902 and Bartlett was equal to 4561.295 and factor analysis showed that by eliminating a factor due to low load factor, the questionnaire consists of six main factors was saturated. These six factors (the rule of law and obedience to law, social Solidarity and integration, providing opportunities for growth and security, the development of human capabilities, the fair and adequate payment, overall living space) determined 62.134% of the variance of variables. Multivariate regression analysis showed that the components of fair payment in the amount of -0.229, and the general space of life in the amount of -0.129 have influence on Burnout which comparing them, the fair payment has had the most impossible effect. The results showed that with reinforcement or reducing some of the quality of work life components, it is enable to establish the mental health, prepared social and work life for staff, the staffs effective leading for managers, and compensate the lack of information in order to have a useful work planning and boost the organization efficiency for planners Manuscript profile -
Open Access Article
67 - Presenting the organizational identity model of the Cultural Heritage, Tourism and Handicrafts Organization of Tehran Province
elham mohammadesmaeily Amir mohsen madani marzieh mohammadiIntroduction and purpose of the research: Organizational identity is a valuable term that is the hidden driver of many group actions and social efforts and a reflection of social identity. The current research has presented the organizational identity model of the Organ MoreIntroduction and purpose of the research: Organizational identity is a valuable term that is the hidden driver of many group actions and social efforts and a reflection of social identity. The current research has presented the organizational identity model of the Organization of Cultural Heritage, Tourism and Handicrafts of Tehran Province. Research method: This research is applied in terms of purpose and in terms of method, it is a combination of qualitative and quantitative methods. In the first stage, the foundation's qualitative data method was used, the statistical population in the qualitative section includes the executive experts of the Cultural Heritage, Tourism and Handicrafts Organization of Tehran Province. Scientific and academic experts were also used in the field of culture. The research tool included researcher-made coding sheets, the validity of which was confirmed by the members of the Delphi group, and its reliability was calculated with the P-Scott criterion of 0.95. The statistical population in the second stage of the research is made up of the employees of the Cultural Heritage, Tourism and Handicrafts Organization of Tehran province, which are about 250 people. The sample size was estimated to be 160 people based on Cochran's formula and after collecting the data, the statistical analysis of the research data at two descriptive levels using statistical indicators (like frequency, percentage and average) and the inferential level of confirmatory factor analysis, using It was done from Spss 22, Lisrel 8.54 and Excel.. Findings: It showed that the factors related to the organizational identity model of the Organization of Cultural Heritage, Tourism and Handicrafts of Tehran Province in the form of 13 categories and in 5 dimensions in the form of core factors (organizational identity of employees), causal conditions, background conditions, intervening conditions, Strategies and consequences were placed Conclusion: It showed that among the dimensions of the organizational identity model of the Organization of Cultural Heritage, Tourism and Handicrafts of Tehran Province, the dimension of causal conditions with an average of (0.90) has the greatest impact and the dimension of consequences with an average of (0.53) has the least impact on organizational identity. Organization of Cultural Heritage, Tourism and Handicrafts of Tehran Province. Manuscript profile -
Open Access Article
68 - Measuring the tourism scenarios of Qom city in the horizon of 1410
Mohsen Rezai Arefi marzieh amini seyedeh elham davariThe city of Qom, with the presence of the holy shrine of Hazrat Masoumeh, ranks second in attracting religious tourism in Iran, and this high potential for attracting tourists requires large-scale planning and integrated management. Objectives: The purpose of this rese MoreThe city of Qom, with the presence of the holy shrine of Hazrat Masoumeh, ranks second in attracting religious tourism in Iran, and this high potential for attracting tourists requires large-scale planning and integrated management. Objectives: The purpose of this research is to assess the current state of tourism in Qom from the point of view of tourists, develop scenarios related to the tourism industry of this city, and finally provide strategies to reach the desired scenario. The current research is applied in terms of purpose and descriptive-analytical in terms of method. The method of collecting information is library and field. The sample population includes 385 tourists of Qom city and 38 experts and managers in the field of tourism. Considering the future-oriented nature of the research, the method of analysis of search scenario writing with the GBN (Schwartz) approach and the use of inference model (or matrix) has been chosen. Comparison of the average data of Qom tourists showed that the status of the existing infrastructure of Qom tourism in 6 dimensions, respectively: services, transportation, culture, accommodation, technology and knowledge, information and advertising has higher desirability than It is average. From the data analysis of 38 questionnaires filled by experts in the field of tourism, the critical drivers of this industry were extracted and the combination of the two mainstays is "the type of performance of the urban management complex in equipping infrastructure, amending laws and expanding relations" and "the state of community awareness in the field of tourism". Therefore, the scenario, "Paradise City" as the desired scenario of this research, is a unique urban ideal in which the movements and dynamics of the government and the urban management complex, along with the informed society, will create a bright tourism horizon in the city of Qom. Manuscript profile
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