ranking of tourism development strategies of Kermanshah province using SWOT matrix and Fuzzy Dea data envelopment analysis.
Subject Areas :
elahe
fallahi
1
(Higher Education Institution of Kermanshah Jahad)
siamak
azadi
2
(Faculty Member and Director of Strategic Management Research Group of Kermanshah Province)
Keywords: Fuzzy DEA, Kermanshah, Strategic Plan, Comprehensive Tourism Model, SWOT Method,
Abstract :
The tourism industry is one of the most popular industries and it is developing a lot every day, which makes it easy for many tourists and travelers who want to travel all over the world and can travel to anywhere in the world without any problem. Enjoy their journey. Kermanshah province is one of the national and international tourist attraction centers in Iran. Due to its tourist attractions, it has been hosting a large number of domestic and foreign tourists every year. The tourism industry in Kermanshah province succeeded in using it due to lack of suitable strategies. It is not a desirable potential and it is necessary to provide a solution for developing this industry in Kermanshah province. The present research aims to rank the tourism development strategies of Kermanshah province. The research method is applied in terms of purpose and in terms of collecting survey information. The research sample also includes a sample of 23 experts from the central cultural heritage and tourism departments of the province. The research data were collected using a questionnaire and the SWOT model was used to determine the strategies. The dea-fuzzy method has also been used to rank the strategies. Findings indicate that the number of strengths, weaknesses, opportunities and threats identified in the tourism industry of Kermanshah province is 9,10,8,10, respectively. The current position of Kermanshah Tourism Strategy in the 4th District (Competitive Strategy) was also discussed.
_||_