List of Articles تبلیغات

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  1 - The effect of travelers' recommendations on word-of-mouth advertising and reuse intention with the mediating role of safety and perceived value and the moderating role of education
  majid pabarjaei zanjani احمد راه چمنی
• Open Access Article
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  2 - Designing and measuring the optimal pattern of referral advertising process in Iranian society
  mahsa mosalla Vahid Reza Mirabi Hassan Esmailpur
• Open Access Article
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  3 - Future Studies of Cultural Services in Islamic Advertising and Communication Department of Astan Quds Razavi
  Ahmad Borumand Kakhki Hamed Davari امیرناصر اخوان
• Open Access Article
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  4 - Future Studies of Cultural Services in Islamic Advertising and Communication Department of Astan Quds Razavi
  Ahmad Borumand Hamed Davari Amirnaser Akhavan
• Open Access Article
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  5 - ارائه الگویی برای ارزیابی عوامل مؤثر بر تبلیغات شفاهی مثبت در بازار خدمات (مطالعه موردی: بانک های شهرستان اراک)
  محمد علی عبدالوند پیمان غفاری آشتیانی
• Open Access Article
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  6 - The Domain of Marketing Definition Entrepreneurial Proclivity or Market Orientation?
  H. Nikoomaram K. Heidarzadeh
• Open Access Article
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  7 - An Overview of the Impact of Content ‌ Advertising on social media on Customers' Intentions to buy in home businesses
  Parima Khanbabaei naser azad Fattaneh Alizadeh Meshkani
• Open Access Article
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  8 - Analyzing the Identity and Other Circuits in the Moderationist Discourse (Case Study: the Campaign Films of the 11th and 12th Presidential Elections)
  Somaye Shokati Moqarab
• Open Access Article
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  9 - Representing a Model For Effectiveness Appraisal of Cultural Environmental Advertisment in Isfahan City Based on Mixe-Method Approach
  دیبا Hashemi Feharaki Reza Ebrahimzadeh Akbar Etebarian Alborz Ghitani
  10.30495/mediastudies.2022.60970.1389
• Open Access Article
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  10 - A persuasive strategy for advertisement on social media
  Ali Ghiasian Ataolah Abtahi Neda Soleimani Ali Ameri
  10.30495/mediastudies.2022.56163.1333
• Open Access Article
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  11 - Designing an Effective Model of Localized Advertisements in Social Networks with a Qualitative Content Analysis Approach
  Zoleikha Dehghani Reza Ebrahimzadeh Mehrdad Sadeghi Mehraban Hadi peykani
  10.30495/mediastudies.2023.66163.1438
• Open Access Article
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  12 - لزوم ایجاد نظام اخلاق حرفه ای در تبلیغات بازرگانی
  علی اکبر فرهنگی بیتا شاه منصوری
• Open Access Article
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  13 - Explaining the phenomenological pattern of the concept of health tourism with an emphasis word of mouth advertising of health centers
  mohammad ali abdolvand mehdi bani asadi
• Open Access Article
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  14 - Identifying and analyzing variables affecting the advertising effectiveness in the healthcare system
  mohammad hosein riahi shahnaz nayebzadeh abolfazl davodi roknabadi
  10.30495/jhm.2023.72897.11126
• Open Access Article
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  15 - The Effect of Advertising Gifts on Consumer's Overall Evaluation (Case Study: Isfahan Irancell's Consumers)
  Afshin Mortezazadeh Shahnaz Nayebzadeh Abolfazl Sadeghiyan
• Open Access Article
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  16 - The relationship between attitudes to endorsement advertising and brand equity with Word of Mouth Advertising
  shahab bahrami
• Open Access Article
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  17 - Investigate the difference of the impact of brand engagement (consumption of content and contribution of content) on social media between Generations X and Y
  sara rostamizad K. Heidarzadeh fereshteh lotfizadeh
• Open Access Article
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  18 - Studying the Effect of the High Level of Mental Involvement of the Customer in the Marketing Process of Influential People on the Desire to Travel to the Destination, the Attitude Towards the Brand and the Desire to Buy
  samin zahabi abas asadi khodayari behnaz
  10.30495/jomm.2022.69502.1972
• Open Access Article
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  19 - An Investigation of Iran’s National Gas Company Advertisements’ Effectiveness in Optimizing Consumption
  A. A. Farhangi M. Firooziyan A. Moosavian
• Open Access Article
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  20 - Intangible Advertising of Brand and Its Effect on Consumer’s Choice
  K. Heydarzadeh M. Behboudi A. Ghodsi khah M. Monsefi A. Maneshi
• Open Access Article
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  21 - The Affect of Selected Marketing Mix Elements on Brand Equity
  K. Heidarzadeh S. A. Zarbi
• Open Access Article
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  22 - Recognizing of Effective Factors on Welcoming Advertising Billboard by Business Companies in Hormozgan Province (Case Study: Advertising Company)
  R. Samadi Tirandazi R. Ahmadi A. Tizro S. Mohammadipour
• Open Access Article
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  23 - Analyzing the effectiveness of Isfahan municipality's cultural environmental advertising in order to provide a model
  Diba hashemi fesharaki Reza Ebrahimzadeh akbar etebarian Alborz Ghitani
  10.30495/jcm.2022.65724.1582
• Open Access Article
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  24 - Opportunities and challenges of the Islamic Propagation Organization for Planning Methods against diversion
  سید رضا صالحی امیری فاطمه مطهری
• Open Access Article
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  25 - THE EFFECT OF ADVERTISING METHODS ON THE FLOURISH OF TOURISM INDUSTRY IN THE ORGANIZATION OF CULTURAL INHERITANCE, TOURISM AND CRAFTS, AND PRESENTING AN APPROPRIATE MODEL
  Z. Broumand S. R. S. Amire A. Heydari
• Open Access Article
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  26 - Effects of management and advertisement planning in development of milk consumption culture in Iran
  سید اسدالله اطهری مصطفی رهگذر
• Open Access Article
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  27 - توریسم، توریسم فرهنگی، توسعه توریسم فرهنگی، راهکارهای تبلیغاتی، مدیریتی، کارآفرینی
  سید رضا صالحی امیری سعید sh
• Open Access Article
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  28 - The Assessment of Political Advertisements of 10th Presidential Election and Presenting a Local Advertising Model
  Mohammad Jafar Javadi Seyed Vahid Aqili
• Open Access Article
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  29 - Developing an Advertising Location-Based Service in Urban Area Based on Location-Awareness and Desirability Criteria
  Mohsen Partovi Mohammad H. Vahidnia Hossein Aghamohammadi
  10.30495/jest.2021.58928.5301
• Open Access Article
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  30 - Analysis of Green Food Products Advertising Visual Themes of Knowledge-Based Companies in Social Media
  Farzad Zahedi Bodaghi Khajeh Noubar  Hossein Morteza Mahmoudzadeh Sohrab Yazdani
  10.30495/jest.2022.60864.5390
• Open Access Article
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  31 - Analyzing the Role of Visual Elements in Advertising Board in Modarres Street Land Scape, Metropolitan Mashhad, Iran
  Mahsa Zamiri Azadeh Sharifi noghabi
• Open Access Article
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  32 - Analysis of the duties of mass media from the perspective of Quranic jurisprudence and Iranian law in media propaganda
  mohammad heidari narmandi Mohammad Ali Heidari masoud rae
• Open Access Article
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  33 - The Comparison of Common and Expert People’s Opinions About the Related Factors on the Effectiveness of Commercial Advertisement
  سیدمحمدرضا صمصام شریعت منوچهر کامکار سیدحمید آتش پور منوچهر کامکار
• Open Access Article
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  34 - The Analysis match of identity Form and content advertising Sport with Strategic purporsts Islamic-Iranian model of progress
  HAMID MOEINFARD Rasool Nazari
  10.30486/4s.2023.1983318.1116
• Open Access Article
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  35 - A Model of the Causal Relationships of the Effectiveness of Advertising for Exporting Non-oil Products of East Azerbaijan Province to CIS Countries
  Mojtaba Ramazani
• Open Access Article
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  36 - ارائه الگویی از روابط علت و معلولی اثربخشی تبلیغات برای صادرات محصولات غیرنفتی استان آذربایجان شرقی به کشورهایCIS
  مجتبی رمضانی طاهر روشندل اربطانی طهمورث حسنقلی پور حبیب ابراهیم پور
• Open Access Article
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  37 - تبیین فرآیند رفتار مشتری مداری مدیریت اقناع رسانه ای تحلیل مسیر عوامل مؤثر بر مدیریت اقناع تبلیغات شبکههای اینترنتی و ماهواره ای بر خرید و مصرف مخاطبان
  علیرضا محسنی تبریزی ذبیح اله صدفی
• Open Access Article
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  38 - Investigating the impact of personalization of social media on brand loyalty and perceived quality with regard to consumer brand interaction and brand attachment (case study: customers of Samsung smartphones in Mashhad)
  Mohammad Ghasemi Roya Eghbal Ehsan Mohammadi Bajgiran
• Open Access Article
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  39 - The Effect of the Content of the Promotional Message on the Intention to Purchase the Staff of the Municipality of Tehran
  Shima Yavari Seyed Mahmoud Saberi
• Open Access Article
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  40 - The examination of the role of tendency to language and ethnic identity on the preference of commercial advertising language
  Amir Rastegar Khaled Mustafa Gazizade Iman Safarabadi Farahani
• Open Access Article
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  41 - Epistemology of Media Entrepreneurship and its Measuring in Media Organization
  Neda Soleimani Seyed Morteza Razavi
• Open Access Article
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  42 - The Effect of Components of Social Media Marketing Activities Through Brand Value on Customer Responsibility in the Tourism Industry Case Study of Zanjan Province
  Firozeh hajialiakbari narges moosavi
• Open Access Article
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  43 - The Role of Tourism Boards in the Development of Tourism in Isfahan
  shahin bakhtiarvandbakhtiari alireza sodaei Abolfazl Abkar isfahani marzieh mousavi
• Open Access Article
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  44 - The Impact of Gestalt Visual Principles on Consumer Perception in Digital Marketing
  Bahman Narouei Hossein Hakimpour Mehdi Mehdi Mahmoodzadeh Vashan Mohammad Mohammadi
• Open Access Article
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  45 - A study of the viewpoints of residents of Tehranian citizens about environmental cultural propaganda and their priorities
  HosseinAli Ghajari Mohamadsaleh Hosseinzadeh
• Open Access Article
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  46 - .
  مهدی ژیانپور علیرضا نیلی احمدآبادی زهرا ناجی اصفهانی
• Open Access Article
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  47 - .A study of the viewpoints of residents of Tehran about cultural environmental advertisements and their priorities
  HosseinAli Ghajari Mohamadsaleh Hosseinzadeh
• Open Access Article
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  48 - Investigating the effective elements and components of the poster advertising model in the field of public health
  Fatemeh Haghnejad Rasoul Asgarpour Ahmadreza Shekarchizadeh Reza Ebrahimzadeh Dastjerdi Shiva Samsam shariat Mohammad hossein Arman
• Open Access Article
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  49 - The effect of the media on improving the attitude of the clients and their tendency towards IR-MCI services
  shayan basir mohammad reza azadehdel Maryam Ooshaksaraie
• Open Access Article
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  50 - Evaluation of Research Outputs Focused on the Effectiveness of Advertisements in the Health Field
  Mohammadhosein Riahi Shahnaz Nayebzadeh Abolfazl Davodi Roknabadi
  10.30495/msds.2023.1970979.1093
• Open Access Article
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  51 - Identifying the motives of electronic recommendation advertising in social media and improving the organization's financial approach
  Rosha Makvandi Hossein Safarzadeh Hassan Esmaeilpour Mansoureh Aligholi
  10.30495/fed.2023.705600
• Open Access Article
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  52 - نقش تبلیغات محیطی(تبلیغات بدنه اتوبوس های درون شهری)بر ترغیب مخاطب به خرید کالا در منطقه 14 تهران
  نسیم قهرودی فرزانه عباسی
• Open Access Article
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  53 - the impact of advertising personalization and interaction on the advertising value and purchase intention at DJ Kala Company
  Majid Ahmadi shahla sohrabi sara tahzibi
• Open Access Article
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  54 - Explaining and Prioritizing Effective Advertising Factors Using Fuzzy Hierarchy (FAHP)
  soheila shamsadini Farhad Hanifi vahid reza mirabi
• Open Access Article
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  55 - Presenting an effective model of advertising message with emphasis on the national culture of Iran in the home appliance market.
  Seyyed Vahid Jabbarzade Seyyed Abbas Heydari Sina Nematizadeh
• Open Access Article
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  56 - The Factors Affecting Online Advertising on Real Purchase Using the Fuzzy Delphi Method (Case Study: Atieh Saba Holding)
  roohalah negahdari nya ali pirzad seyed najmeddin mousavi
• Open Access Article
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  57 - بررسی تعدیل کنندگی نگرش نسبت به تبلیغات در روابط تصویر برند اصلی و وفاداری به برند بر توسعه برند
  شهناز نایب زاده اکرم اقبالی یاسین رادمنش
• Open Access Article
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  58 - تأثیر نگرش به اطلاعات ارائه شده در تبلیغات سرزبانی الکترونیکی و نگرش نسبت به وبسایت بر اثربخشی تبلیغات سرزبانی الکترونیکی(موردمطالعه:صنعت خرده فروشی-آنلاین)
  آرش استواری مهران آقایی محسن محمدی
• Open Access Article
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  59 - بررسی تأثیر ابعاد گوناگون هدیه تبلیغاتی برقصد خرید (مورد مطالعه؛ برندهای سامسونگ، اسنوا، اپل و دل)
  مصطفی قاضی زاده ناصر یزدانی مرضیه مصطفایی
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  60 - تأثیر هزینه آموزش و هزینه تبلیغات بانکداری الکترونیکی بر افزایش جذب سپرده های بانکها (مطالعه موردی بانک صادرات استان مازندران )
  فرزانه حیدر پور ابو طالب طهماسبی گتابی
• Open Access Article
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  61 - A model to evaluate refah bank of television advertising effectiveness with the structural equation modeling approach in community
  korosh saeidi Ali akbar farhangi Mohammad Soltanifar
• Open Access Article
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  62 - Evaluation of Motivating Factors for Users to Clicks on Banner Ads in Social Media (Case Study: Clothing Ads in Instagram)
  Mahsa Baghaei Datis Khajeheian Mohamad rahim esfidani
• Open Access Article
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  63 - Localization of knowledge management categories based on the basic model of knowledge building In the artistic field of the Islamic Propaganda Organization
  mahnaz khodadad fahomeh babolhavaeji Esmat Momeni n adjla hariri
• Open Access Article
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  64 - The tendency of women to turn to body management: cultural approaches, causes and challenges: "Study case: women of districts 1 and 17 of Tehran
  Mariam Vahaab mehrdad navabakhsh سروش فتحی
  10.71854/soc.2024-1127414
• Open Access Article
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  65 - Presenting a Management Model to Evaluate the Effectiveness of New Advertisements on the Television Audience
  Mojtaba Shahrian Mehrdad Matani Ali Fallah Mohammad Reza Bagherzadeh