About the journal
Public Services Marketing Quarterly is a theoretical and experimental magazine that deals with various issues of development in the Islamic Republic of Iran, and the purpose of its publication is to lay the groundwork for Iran's progress and achieve the goals of the twenty-year vision. Public Service Marketing is proud to be a source of ideas. For this purpose, the editorial board of Public Services Marketing Quarterly invites all professors, experts and researchers to send their scientific and research articles for publication in this quarterly
According to the evaluation of the quarterly magazine "Marketing of Public Services" by the evaluation system of Islamic Azad University publications, this magazine was able to get a grade of "B" and from now on, the articles published in this magazine will be awarded to researchers. Now this publication is ready to accept the articles of respected researchers and professors for publication in the next issue...
Recent Articles
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Open Access Article
1 - The effect of travelers' recommendations on word-of-mouth advertising and reuse intention with the mediating role of safety and perceived value and the moderating role of education
majid pabarjaei zanjani احمد راه چمنیIssue 2 , Vol. 2 , Spring 2024 -
Open Access Article
2 - Investigate the Antecedents and Consequences of Brand Love with the Approach of Contrasting Social Media Marketing Activities and Customers’ Lived Experience (Study case: Alifard Company, Sanich Industrial Group)
farinoosh lazar Reza KianiIssue 2 , Vol. 2 , Spring 2024 -
Open Access Article
3 - Structural model of desire to use electronic banking services based on personality dimensions and brand management
marzieh yarizanganeh Alireza Nik SereshtIssue 2 , Vol. 2 , Spring 2024 -
Open Access Article
4 - Brand Transgression and it’s Consequences in the Iranian Banking Industry
Gholamreza Shahbazi ُSoleyman Iranzadeh Bagher AsgarnezhadIssue 2 , Vol. 2 , Spring 2024 -
Open Access Article
5 - The effect of famous endorsers of international brands on brand love through online brand interactions: Examining the role of brand attitude (Mac brand customers in Iran)
Fatemeh Behnam Feyzabadi, Omid Behboodi محسن مرادیIssue 2 , Vol. 2 , Spring 2024 -
Open Access Article
6 - Analyzing the mediating role of job satisfaction in the relationship between organizational learning culture and the intention to leave the job and in-role behavior
roohallah samieeIssue 2 , Vol. 2 , Spring 2024
Most Viewed Articles
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Open Access Article
1 - Investigating the Effect of Brand Trust on Customer Loyalty with Regard to the Mediating Role of Brand Value and Moderating Respect and Love for the Brand Among Customers of the Mashhad Leather Brand in Tehran
مهرداد رحیمیان hiro eisaveiIssue 3 , Vol. 1 , Spring 2023 -
Open Access Article
2 - Investigating the Effect of Philosophical mentality on organizational Mobbing with regarding Mediating role of Professional Ethical Courage and Model Development
Hamid Erfaniankhanzadeh Azam Babakirad Mohammad Rafati Vahid Shalbaf YazdiIssue 1 , Vol. 1 , Spring 2023 -
Open Access Article
3 - Investigating factors affecting intra-organizational entrepreneurship (case study: Tekdane Marand company)
Mohammad Hassan Haddadi jabrail marzi alamdari ramazan mahmoodlooIssue 3 , Vol. 1 , Spring 2023 -
Open Access Article
4 - The role of service quality in the relationship between standardization and customization of products with customer satisfaction and loyalty "A case study of companies operating in Rasht Industrial City"
morteza hazratiIssue 3 , Vol. 1 , Spring 2023 -
Open Access Article
5 - Identifying affecting factors on organizational trauma, focusing on strategies to reduce consequences and improve productivity (Study case: employees of Mashhad Real Estate and Deeds Registration Office)
حمید عرفانیان خانزاده فریبرز رحیم نیا Azam BabakiradIssue 3 , Vol. 1 , Spring 2023 -
Open Access Article
6 - explanation and design of the strategic model of export development and its relationship with the export performance of production cooperative companies in Tehran.
Seyad Mohammad Aarabi صاحب بدری سعیده بدریIssue 3 , Vol. 1 , Spring 2023 -
Open Access Article
7 - Social marketing modeling of cultural products with emphasis on risk management in the municipality
Saied Aghasi masood mokhtarikarchegani محمدرضا دلویIssue 3 , Vol. 1 , Spring 2023 -
Open Access Article
8 - Designing the pattern of alignment of organizational elements with the strategies of the organization and its relationship with performance
faride defaei Seyed Mohammad Aarabi saheb1 badreiIssue 2 , Vol. 1 , Summer 2023 -
Open Access Article
9 - A comparative study of the opinions of clients and managers of non-governmental employment agencies regarding the relationship between service marketing factors and customer attraction
Fereydon omidiIssue 1 , Vol. 1 , Spring 2023 -
Open Access Article
10 - Conceptualization of dwarfism; emphasizing the dark side of succession
maryam razmjou jafar beikzadIssue 2 , Vol. 1 , Summer 2023
