About the journal
Public Services Marketing Quarterly is a theoretical and experimental magazine that deals with various issues of development in the Islamic Republic of Iran, and the purpose of its publication is to lay the groundwork for Iran's progress and achieve the goals of the twenty-year vision. Public Service Marketing is proud to be a source of ideas. For this purpose, the editorial board of Public Services Marketing Quarterly invites all professors, experts and researchers to send their scientific and research articles for publication in this quarterly
According to the evaluation of the quarterly magazine "Marketing of Public Services" by the evaluation system of Islamic Azad University publications, this magazine was able to get a grade of "B" and from now on, the articles published in this magazine will be awarded to researchers. Now this publication is ready to accept the articles of respected researchers and professors for publication in the next issue...
Recent Articles
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Open Access Article
1 - Investigating the Relationship Between Customer Orientation on Brand Equity of Sepah Bank in Tehran
Mehrdad Rahimian *Issue 1 , Vol. 3 , Spring 2027 -
Open Access Article
2 - Providing a model of justice-oriented public services based on new smart technologies
naji ghafeli ، vahid chenari * ، mohammad tamimi ، foad Makvandi ، ghanbar amirnejadIssue 1 , Vol. 3 , Spring 2027 -
Open Access Article
3 - Presenting a Model for the Development of Cosmetic Products Based on the Combined ISM-DEMATEL Method and Artificial Intelligence
BEHZAD BALAZADEH * ، hossein Bodaghi khajeh Nobar ، morteza MahmoodzadehIssue 1 , Vol. 3 , Spring 2027 -
Open Access Article
4 - Examining the usefulness and credibility of the information source and its effect on the consumer's purchase intention with emphasis on the role of eWOM advertising
Ghobad Shamsi ، Nastaran Shahvari *Issue 1 , Vol. 3 , Spring 2027 -
Open Access Article
5 - Investigating and analyzing the marketing components of social networks in gaining a competitive advantage for start-up travel service companies, considering the upcoming opportunities and threats.
mohammad nazari hossein abad * ، Mohammad Haghighi ، kambiz shahroodiIssue 1 , Vol. 3 , Spring 2027 -
Open Access Article
6 - Determining and ranking the barriers to promote digital monitoring in banking system using AHP technique (Case Study: Currency Unites of Tejarat Bank)
Atena Mirhosseini Vakili * ، Amin NikpourIssue 1 , Vol. 3 , Spring 2027
Most Viewed Articles
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Open Access Article
1 - Investigating the Effect of Brand Trust on Customer Loyalty with Regard to the Mediating Role of Brand Value and Moderating Respect and Love for the Brand Among Customers of the Mashhad Leather Brand in Tehran
مهرداد رحیمیان ، hiro eisavei *Issue 3 , Vol. 1 , Spring 2023 -
Open Access Article
2 - Investigating the Effect of Philosophical mentality on organizational Mobbing with regarding Mediating role of Professional Ethical Courage and Model Development
Hamid Erfaniankhanzadeh * ، Azam Babakirad ، Mohammad Rafati ، Vahid Shalbaf YazdiIssue 1 , Vol. 1 , Spring 2023 -
Open Access Article
3 - Investigating factors affecting intra-organizational entrepreneurship (case study: Tekdane Marand company)
Mohammad Hassan Haddadi ، jabrail marzi alamdari * ، ramazan mahmoodlooIssue 3 , Vol. 1 , Spring 2023 -
Open Access Article
4 - The role of service quality in the relationship between standardization and customization of products with customer satisfaction and loyalty "A case study of companies operating in Rasht Industrial City"
morteza hazrati *Issue 3 , Vol. 1 , Spring 2023 -
Open Access Article
5 - Social marketing modeling of cultural products with emphasis on risk management in the municipality
Saied Aghasi * ، masood mokhtarikarchegani ، محمدرضا دلویIssue 3 , Vol. 1 , Spring 2023 -
Open Access Article
6 - explanation and design of the strategic model of export development and its relationship with the export performance of production cooperative companies in Tehran.
Seyad Mohammad Aarabi * ، صاحب بدری ، سعیده بدریIssue 3 , Vol. 1 , Spring 2023 -
Open Access Article
7 - Identifying affecting factors on organizational trauma, focusing on strategies to reduce consequences and improve productivity (Study case: employees of Mashhad Real Estate and Deeds Registration Office)
حمید عرفانیان خانزاده * ، فریبرز رحیم نیا ، Azam BabakiradIssue 3 , Vol. 1 , Spring 2023 -
Open Access Article
8 - Designing the pattern of alignment of organizational elements with the strategies of the organization and its relationship with performance
faride defaei * ، Seyed Mohammad Aarabi ، saheb1 badreiIssue 2 , Vol. 1 , Summer 2023 -
Open Access Article
9 - Conceptualization of dwarfism; emphasizing the dark side of succession
maryam razmjou * ، jafar beikzadIssue 2 , Vol. 1 , Summer 2023 -
Open Access Article
10 - A comparative study of the opinions of clients and managers of non-governmental employment agencies regarding the relationship between service marketing factors and customer attraction
Fereydon omidi *Issue 1 , Vol. 1 , Spring 2023
