About the journal
Public Services Marketing Quarterly is a theoretical and experimental magazine that deals with various issues of development in the Islamic Republic of Iran, and the purpose of its publication is to lay the groundwork for Iran's progress and achieve the goals of the twenty-year vision. Public Service Marketing is proud to be a source of ideas. For this purpose, the editorial board of Public Services Marketing Quarterly invites all professors, experts and researchers to send their scientific and research articles for publication in this quarterly
According to the evaluation of the quarterly magazine "Marketing of Public Services" by the evaluation system of Islamic Azad University publications, this magazine was able to get a grade of "B" and from now on, the articles published in this magazine will be awarded to researchers. Now this publication is ready to accept the articles of respected researchers and professors for publication in the next issue...
Recent Articles
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Open Access Article
1 - Analyzing the Challenges of Integrating Artificial Intelligence and Customer Relationship Managemen
ُShirvan Keivani mojtaba heydari reza rostamzadehIssue 4 , Vol. 2 , Winter 2025 -
Open Access Article
2 - Presenting a structural model of the effect of strategic leadership on the acceptance of change with the mediating role of public service motivation in the High Nass Hospital
Jafar Beikzad Fatemeh GhassabzadehIssue 4 , Vol. 2 , Winter 2025 -
Open Access Article
3 - Impact of market orientation on marketing performance & financial performance with mediating role of customer relationship management & brand management
Mohammad Reza RadfarIssue 4 , Vol. 2 , Winter 2025 -
Open Access Article
4 - Investigating factors affecting the underdevelopment of Golestan province with emphasis on economic and industrial development
mohammad reza neilamiradIssue 4 , Vol. 2 , Winter 2025 -
Open Access Article
5 - The effect of employee empathy on job burnout according to the mediating role of job satisfaction and attachment (case study: employees of the General Directorate of Ports and Maritime Affairs of Gilan Province)
mehrangiz ebrahimzadeh Mehrdasd Hasangholipour YasouriIssue 4 , Vol. 2 , Winter 2025 -
Open Access Article
6 - Investigating the effective factors on the implementation of the economic policies of the sixth development plan in the administrative organizations of southeast Iran
Sepanta Niknam sanger salajeghe Rahman Jalali JavaranIssue 4 , Vol. 2 , Winter 2025
Most Viewed Articles
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Open Access Article
1 - Investigating the Effect of Brand Trust on Customer Loyalty with Regard to the Mediating Role of Brand Value and Moderating Respect and Love for the Brand Among Customers of the Mashhad Leather Brand in Tehran
مهرداد رحیمیان hiro eisaveiIssue 3 , Vol. 1 , Spring 2023 -
Open Access Article
2 - Investigating the Effect of Philosophical mentality on organizational Mobbing with regarding Mediating role of Professional Ethical Courage and Model Development
Hamid Erfaniankhanzadeh Azam Babakirad Mohammad Rafati Vahid Shalbaf YazdiIssue 1 , Vol. 1 , Spring 2023 -
Open Access Article
3 - Investigating factors affecting intra-organizational entrepreneurship (case study: Tekdane Marand company)
Mohammad Hassan Haddadi jabrail marzi alamdari ramazan mahmoodlooIssue 3 , Vol. 1 , Spring 2023 -
Open Access Article
4 - The role of service quality in the relationship between standardization and customization of products with customer satisfaction and loyalty "A case study of companies operating in Rasht Industrial City"
morteza hazratiIssue 3 , Vol. 1 , Spring 2023 -
Open Access Article
5 - Social marketing modeling of cultural products with emphasis on risk management in the municipality
Saied Aghasi masood mokhtarikarchegani محمدرضا دلویIssue 3 , Vol. 1 , Spring 2023 -
Open Access Article
6 - Identifying affecting factors on organizational trauma, focusing on strategies to reduce consequences and improve productivity (Study case: employees of Mashhad Real Estate and Deeds Registration Office)
حمید عرفانیان خانزاده فریبرز رحیم نیا Azam BabakiradIssue 3 , Vol. 1 , Spring 2023 -
Open Access Article
7 - Designing the pattern of alignment of organizational elements with the strategies of the organization and its relationship with performance
faride defaei Seyed Mohammad Aarabi saheb1 badreiIssue 2 , Vol. 1 , Summer 2023 -
Open Access Article
8 - A comparative study of the opinions of clients and managers of non-governmental employment agencies regarding the relationship between service marketing factors and customer attraction
Fereydon omidiIssue 1 , Vol. 1 , Spring 2023 -
Open Access Article
9 - explanation and design of the strategic model of export development and its relationship with the export performance of production cooperative companies in Tehran.
Seyad Mohammad Aarabi صاحب بدری سعیده بدریIssue 3 , Vol. 1 , Spring 2023 -
Open Access Article
10 - Conceptualization of dwarfism; emphasizing the dark side of succession
maryam razmjou jafar beikzadIssue 2 , Vol. 1 , Summer 2023
