List of articles (by subject) Marketing

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  1 - Designing a model for the effectiveness of banking advertising by using the Grounded theory method (Case study: Bank Day branches in Tehran
  sadaf khanbolooki Ali Asghar Eyvazi Heshmat Rasoul Sanavifard alireza aghayousefi
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  2 - Designing Model Internal Marketing with Entrepreneurial Orientation Approach to the Development of Start-up Business Economics(Mixed paradigm)
  Alireza Tayebi Mehdi Karimi Zand Sayyed Abbas Heidari
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  3 - The factors Influencing Consumption of Art Films
  Farzin Nematbakhsh Abkenar Mansoure Aligholi seyed kamran Nourbakhsh Hossein Safarzadeh
  20.1001.1.22520104.1401.14.55.12.1
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  4 - Exploratory Factor Analysis and Confirmatory Factor Analysis of Marketing Capabilities of Bank Melli Iran Brand in Tehran Province
  mohammad najafzadeh ziaodin Sayyed Abbas Heidari Bahram Kheiri
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  5 - Investigating the effect of organizational capabilities on competitive performance with the mediating role of organizational agility
  elnaz allaf jafari Alireza Rousta Aََhmad Royaei
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  6 - Retail banking and its effective marketing factors (Case study: Branches of Mellat bank in Sanandaj)
  Sayed Mohammad MoosaviJad Khabat Nesaei Seyed Mohammad Reza Movahed
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  7 - Provide a native model of integrated marketing communications (IMC) based on brand promotion
  Vahid Nameni Bahram Kheiri Mansoureh Aligholi
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  8 - Representing a model for measuring social responsibility in Tejarat Bank by brand orientation approach
  Reza Jafari Afshar Seyyed Abbas Heidari
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  9 - Provide a model of strategic marketing capabilities based on competitive advantage in the banking industry based on the foundation data approach
  Vahid javaheri abbas heydari Bahram Kheiri
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  10 - Designing an Export Marketing Model Considering the Consumer Behavior of Food Products (Case Study: Nuts and Nuts)
  Masih Moghri Golnar Shojaei Baghini
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  11 - Dynamic System Model of Steel Industry Supply Chain with Economic Goals Approach
  Reza Besharatizadeh Reza Radfar َAbbas Toloie Ashlaghi
  20.1001.1.22520104.1401.14.55.7.6
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  12 - The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank)
  Ahmad Fallah Hoseini Hosein Vazifehdust Ehsaneh Nejadmohammad Nameghi
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  13 - Conceptual framework of export marketing capabilities based on competitive advantage
  mahboubeh derakhshandeh kamel kamali masoureh aligholi
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  14 - Ranking of Factors Affecting Green Brand Selection in the Cosmetics Industry Using Mikhailov Fuzzy Hierarchical Analysis Technique
  azadeh zahiri ali pirzad
  20.1001.1.22520104.1401.14.55.3.2
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  15 - Providing an efficient model of e-commerce tax capacities in Iran
  Alireza Mehrpooyan Morteza Beki Haskooi
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  16 - Behavior model of customers of luxury goods in the gold market: a qualitative study
  saghar zarinkamar azam rahiminik Seyyed Abbas Heidari
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  17 - Identifying Factors Affecting National Brand Promotion in the Automotive Industry with Economic Approach
  seyed shahab mousavi mahmud samiei nasr farhad hosseinzadeh lotfi
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  18 - Design and psychometric tools to determine value creation factors for corporate banking customers
  Ali Asghar Farahmand Mirfeiz Fallah Gholam Reza Zomorodian
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  19 - Designing and Explaining the Cause-related marketing Model in the Dairy Foods industry
  Raziyeh Ahangar sole boni seyed kamran Nourbakhsh Vahidreza Mirabi yahya khonsari
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  20 - Designing the optimal model for selecting a supplier with a focus on the brand in Sapco (Case study: Danesh Bonyan Milan Chesb Company)
  shiva eslami alireza sheikh ahmad mahdijoo
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  21 - Identification of effective factors on green marketing using the grounded theory method in the hotel industry
  Majid Alizadeh Sina Nematizadeh Hasan Esmaeilpour
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  22 - طراحی مدل قابلیت های بازاریابی برون گرا به منظور بهبود عملکرد بانکهای دولتی
  Adib Eghbagyar foad Kouhzadi Yousef Mohamadkarimi Sayyedeh Asrin Khezri
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  23 - Scientific Observation of the Development of Customer Relationship Management Strategy: A Case Study of Scientmetrics
  Hadi Hosseinimanesh Shahnaz  Nayebzadeh Seyyed Hassan Hataminasab Mozhde  Rabbani
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  24 - Identifying factors affecting the development of international markets with a combined approach (case study: petrochemical products)
  Mostafa Ahmadzadeh Abdullah Naami Seyyed Mahmoud Hashemi
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  25 - Explain a Service Quality Model with Emphasizing on Customer Satisfaction in the Restaurant Industry with Grounded Theory Approach
  Abolghasem Ahmadi Azam Rahimi nik Mandan Momeni
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  26 - Presenting the integrated marketing mix model of Naft Behran Company with emphasis on IMM industrial customer behavior
  mehdi habibi bahram kheiri mansoureh aligholi
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  27 - Designing and Explaining the Marketing Intelligence Model based on the New Product Development in Iran's Automotive Industry
  nika habibi azam rahiminik FARIDEH HAGHSHENAS KASHANI
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  28 - Investigating the effect of organizational culture and dynamic capabilities on organizational performance with regard to the role of e-commerce acceptance
  Sepideh Khalafi Elham Akbari
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  29 - Investigating the impact of product quality management and customer orientation on organizational performance in the food industry
  Mehrdad Ghiassi Seyedeh Masoumeh Ghamkhari Mohsen Sharbatiyan Hamid Pourbaba
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  30 - Presenting the digital marketing development model in the trade-business sector based on the analysis of obstacles and inhibiting factors of industrial companies
  Mahmoud Maleki Vir majid fattahi Reza Uosefi Saeidabadi
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  31 - Investigating the effect of service marketing mix on brand value of Saderat Bank of Tehran province (case study of North Tehran region)
  sasan issazadeh nesheli mohamad reza rostami
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  32 - Structural model of consumer behavior of durable consumer goods (household appliances)
  بهمن نقدی Abdullah Naami naser azad mohammad nasrollahniya
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  33 - Surveying Ethical Sales Behavior Research in terms of Meta-Method:Google Scholar, Science Direct, Emerald, Springer, T & F, SAGE Database
  Reza Shaabani Pejman Jafary Bahram kheiri