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List of Articles seyed abbas Heydari Open Access Article Abstract Page Full-Text 1 - Model presentation for developing brand-consumer relationships in the hotel industry based on Grounded Theory hamid alizadeh Bahram kheiri Seyed Abbas Heydari 20.1001.1.22520104.1400.13.49.14.4 Open Access Article Abstract Page Full-Text 2 - Designing an Integrated Development Model to Evaluate the Marketing Capabilities Criteria in Tejarat Bank: Explain the Resource-Based View Sayed Mehdi Ahmadi Afshar abbas heidari mina jamshidi 20.1001.1.22520104.1401.14.54.3.0 Open Access Article Abstract Page Full-Text 3 - Presenting an effective model of advertising message with emphasis on the national culture of Iran in the home appliance market. Seyyed Vahid Jabbarzade Seyyed Abbas Heydari Sina Nematizadeh 20.1001.1.22520104.1399.12.46.4.1 Open Access Article Abstract Page Full-Text 4 - The role of information technology uses for increasing consumer informedness in cross-border electronic commerce Leila Kordnaeij SAbbas Haydari 20.1001.1.22520104.1399.12.48.21.2 Open Access Article Abstract Page Full-Text 5 - Designing Model Internal Marketing with Entrepreneurial Orientation Approach to the Development of Start-up Business Economics(Mixed paradigm) Alireza Tayebi Mehdi Karimi Zand Sayyed Abbas Heidari Open Access Article Abstract Page Full-Text 6 - Development of a conceptual model for the perception of product safety in home appliances consumers (Case study: home appliances consumers in Mashhad) saeed ahmadian seyed kamran Nourbakhsh Ghasemali Bazayee Seyed Abbas Heydari 20.1001.1.22520104.1400.13.49.25.5 Open Access Article Abstract Page Full-Text 7 - Exploratory Factor Analysis and Confirmatory Factor Analysis of Marketing Capabilities of Bank Melli Iran Brand in Tehran Province mohammad najafzadeh ziaodin Sayyed Abbas Heidari Bahram Kheiri Open Access Article Abstract Page Full-Text 8 - Designing Internal Marketing Model with Entrepreneurial Approach in Start - up Businesses using Grounded Theory Alireza Tayebi Mehdi Karimi Zand sayyedabbas heidari 20.1001.1.22520104.1400.13.51.19.3 Open Access Article Abstract Page Full-Text 9 - Effect of customer experience on revisit intention to FMCG industries with consideration of loyalty, hedonic values and brand equity. faezeh mohammadi sina nematizadeh seyed abbas heydari hossein safarzadeh 20.1001.1.22520104.1400.13.52.13.9 Open Access Article Abstract Page Full-Text 10 - Representing a model for measuring social responsibility in Tejarat Bank by brand orientation approach Reza Jafari Afshar Seyyed Abbas Heidari Open Access Article Abstract Page Full-Text 11 - Behavior model of customers of luxury goods in the gold market: a qualitative study saghar zarinkamar azam rahiminik Seyyed Abbas Heidari