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List of Articles
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Open Access Article
1 - The role of workplace happiness and vitality on organizational attractiveness considering the mediating role of job engagement
mohamad zakery zeinab esmaeili mohamad rahimianCreating a happy organization is one of the strategic needs for long-term success in today's world considering the challenges facing the organizations. The present study seeks to investigate the role of workplace happiness and vitality on organizational attractiveness c MoreCreating a happy organization is one of the strategic needs for long-term success in today's world considering the challenges facing the organizations. The present study seeks to investigate the role of workplace happiness and vitality on organizational attractiveness considering the mediating role of job engagement in the Asia Insurance Company. The research statistical population is consisted of 1220 managers and employees of Asia Insurance among them, 292 people were selected as sample size according to Cochran formula. The present study is an applied research in terms of the purpose and a descriptive-survey in terms of the method. The questions reliability was confirmed by Cronbach's alpha and hybrid reliability approach and the research hypotheses were tested by structural equation modeling using SPSS and Smartpls3 Software. According to the research findings, other hypotheses were confirmed except the effect of workplace happiness and vitality on organizational attractiveness. The mediating variable of job engagement has a complete and significant role in the effect of workplace happiness on organizational attractiveness; that is, the independent variable of workplace happiness and vitality affects organizational attractiveness by the mediating role of job engagement. Manuscript profile -
Open Access Article
2 - Present and test the model of factors affecting the adoption of e-banking based on Grounded theory (Case Study: Maskan Bank of IRAN)
ali omidi Vahid reza mirabi Edris MahmudiThe purpose of this study was to identify a comprehensive model for accepting e-banking in MASKAN Bank of Iran. In accordance with the systematic model of the Grounded theory, IT managers of the Maskan Bank in 20 provinces were interviewed with profound qualities as exp MoreThe purpose of this study was to identify a comprehensive model for accepting e-banking in MASKAN Bank of Iran. In accordance with the systematic model of the Grounded theory, IT managers of the Maskan Bank in 20 provinces were interviewed with profound qualities as experts. After encoding the interviews in 3 stages, a model for accepting Banking Electronics Bank was identified. The results showed that five factors are effective factors in accepting e-banking: cost savings, customer needs management, perceived assurance, perceived functional quality and perceived value. In the next step, based on the obtained model, a questionnaire was designed and 18 hypotheses were formulated. After data collection, using the Structural Equation and LISREL software, the research model was tested. The results of this stage indicated that all of the five factors, due to customer attitudes toward e-banking, have indirect effects on such outcomes as customer satisfaction, customer loyalty and trust. Manuscript profile -
Open Access Article
3 - The role of emotional management in price fluctuations of Tehran Securities and Exchnage Organization
Sayyed Shahabuddin Dehghan Banaraki Zeinolabedin Amini sabegh Ehsan SadehThe purpose of this paper is to investigate the role of emotional behaviors in stock price fluctuations of the Stock Exchange and Securities Organization. To this end, the adjusted three-factor model of Fama and French has been used based on the indicators of investor s MoreThe purpose of this paper is to investigate the role of emotional behaviors in stock price fluctuations of the Stock Exchange and Securities Organization. To this end, the adjusted three-factor model of Fama and French has been used based on the indicators of investor sentiment. Based on the information published by the companies listed on the Tehran Stock Exchange, this study was conducted between 2013 and 2018 with a sample of 122 companies. The research hypotheses were tested using a generalized linear regression (EGLS) model. The test results of the hypotheses indicate an increase in the explanatory value of the stock price pattern by adding emotional indicators. Indicators of investor sentiment used in this study include instantaneous decision, long-term return effect on stock price fluctuations and value consumption from the perspective of price-to-earnings ratio, size effect, and loss avoidance effect. The first and second indicators of investor sentiment had a significant effect on stock prices. Regarding the third indicator, a significant relationship was observed in the model, while the loss-making effect had a positive effect on stock prices. Manuscript profile -
Open Access Article
4 - The effect of startup accelerators on product performance With the role of creative leadership moderator
Arash Haji Karimi حسین شکیبیThe purpose of this study is to investigate the impact of startup accelerators on their performance with a moderating role of creative leadership. Without use of creative processes and innovation, the new product is doomed to destruction. Managers drive innovation by li MoreThe purpose of this study is to investigate the impact of startup accelerators on their performance with a moderating role of creative leadership. Without use of creative processes and innovation, the new product is doomed to destruction. Managers drive innovation by linking community needs to new product development opportunities. This study, considering 112 knowledge-based companies in Iran, explored the importance of engaging the creative process in new product performance. Data were analyzed using the questionnaire using pls software. The results indicate that all factors affect the speed of new product development. The factors accelerating the pace of new product development are improving the performance of new product development. Increasing the speed of new product development, reducing the production cycle time by maintaining good quality and high reliability. The speed of new product development reflects the power of adaptation to the changing environment of the company. Creative leadership has a positive moderating role in the relationship between components of the creative process interaction on new product development performance. Managers and leaders support new ideas from the idea start-up stage to the commercialization stage, ensuring success in the creative process and better performance of the new product development. Manuscript profile -
Open Access Article
5 - Study of the Relationship between Inflation Rate and Deposit Facility Rate Gap in the Iranian Economy
sahar setaiesh farhad hanifi gholam reza zomorodianBank interest rates are one of the most important monetary tools in the economy that managed by monetary authorities can stimulate real economic downturn. In countries such as Iran, because of the inefficiency of the banking system, interest rates paid to low-income dep MoreBank interest rates are one of the most important monetary tools in the economy that managed by monetary authorities can stimulate real economic downturn. In countries such as Iran, because of the inefficiency of the banking system, interest rates paid to low-income depositors are high but some interest-holders have high interest rates. By reducing the interest rate gap of bank accounts, the cost of finished goods and services decreases, and secondly, investment and thus production increases, both of which lead to lower inflation and provide stable employment. To this end, the causal relationship was first determined using causality-Granger causality test and the relation between deposit facility rate and inflation rate was determined and the functional form of the relationship between these variables was finally finalized in the self-explanatory model with the intervals. Extended (ARDL) for the period 1977-1977 Estimation of the causality-granger test results showed that there is a one-way causality relationship between inflation rate and deposit facility gap. Results showed inflation rate variables, legal deposit ratio, exchange rate changes and land price index. In the short and long term, the positive effect on the deposit facility gap is positive, and M. They are rich Manuscript profile -
Open Access Article
6 - Presentation of a public sector human resource planning model with an effective approach and organizational productivity
Ali Davodi Karam allah Danesh fard Abdolkhalegh GholamiThe purpose of this study is to present a model of human resource planning in the public sector with an effective approach and organizational productivity. The community is experts and managers of the Ministry of Islamic Guidance in Fars province. In this research, 100 MoreThe purpose of this study is to present a model of human resource planning in the public sector with an effective approach and organizational productivity. The community is experts and managers of the Ministry of Islamic Guidance in Fars province. In this research, 100 senior managers and process managers are considered as examples, due to the limited number of people in the community, a total number method has been used. Due to the lack of information on human resource management as well as the management nature of this research, the community should be selected from the directors and experts of the Ministry of Islamic Guidance of the Islamic Republic of Fars province, which justifies the statistical population of the study. In order to identify the factors influencing human resource planning, library technique was used. 18 factors identified were evaluated by 59 items. In the exploratory factor analysis technique, 18 factors were classified into three groups of occupational factors, organizational factors, and individual factors. Using confirmatory factor analysis technique, we examined the items, sub factors and the main factors. Manuscript profile -
Open Access Article
7 - Organizational Agility Assessment in Higher Education Institutions and its impact on organizational flexibility (Case study: Employees of Islamic Azad University, Bandar AbbasBranch)
Masoud Kharazmi Mehdi Bagheri Mohammad Hossein RanjbarOrganizational agility is one of the most important and discussed issues in the field of organizational management. On the other hand, organizational flexibility is a factor impacting on the life cycle and organizational activity. Based on this, the present study is con MoreOrganizational agility is one of the most important and discussed issues in the field of organizational management. On the other hand, organizational flexibility is a factor impacting on the life cycle and organizational activity. Based on this, the present study is conducted in order to investigate the relationship between organizational agility and organizational flexibility in higher education institutions within a case study of the employees of the Islamic Azad University, Bandar Abbas Branch. For this purpose, using cluster sampling method 159 employees of the mentioned university were selected and studied. Data collection tool is a standardized questionnaire based on existing scientific backgrounds that is collected, compiled and modified. Then, its validity and reliability is examined. Data analysis and the research hypotheses’ test is done through factor analysis and structural equations using Smart PLS software. The results of the study revealed that there is a positive and significant relationship between the two variables of organizational agility and employee flexibility. Accordingly, it can be suggested that to increase the rate of organizational flexibility, organizational agility should be improved. Manuscript profile -
Open Access Article
8 - The Evaluation of Market Competition in Iranian Banking System (Panzar and Rosse Approach)
Hossein Sharifinia Hooshang Momeni Vesalian Alireza Daghighiasli Marjan Damankeshideh Majid Feshari The evaluation of market competition is one of the main issues in the industrial and monetary economics. So, the main objective of this article is to estimate the banking market structure in private and governmental banks during the period of 2006-2017. For achie More The evaluation of market competition is one of the main issues in the industrial and monetary economics. So, the main objective of this article is to estimate the banking market structure in private and governmental banks during the period of 2006-2017. For achieving this purpose, at the first step we computed the banking sector's market competition by Panzar-Rosse approach. In the second step we evaluated the impact of market competition on total revenue of banks by using dynamic panel data regression with generalized method of moment approach. The results of model estimation indicated that the market competition in thesae banks has been estimated over the 0.59. Henve, the market structure is similar to incomplete competition. Moreover, the lag of total revenue and equity return have positive and wage rate has negative impact on total revenue of banks during the period of study. Keywords: Market Competition, Banking System, Private and Government Owened Bank's. Panzar and Rosse Approach Manuscript profile -
Open Access Article
9 - Exploring the Demographic Differences of Consumers with Different Decision-Making Styles Regarding the Purchase Behavior of Sunich Juices
Samira Ghashghayi Ghasem Bakhshandeh Roya Avalin chaharsoughi Zahra HosseiniAbstract Studying different decision-making styles in different groups helps to better understand the market because when customers are well characterized, we can better help them to make a purchase. The present research explored Sproles and Kendall’s eight decisi MoreAbstract Studying different decision-making styles in different groups helps to better understand the market because when customers are well characterized, we can better help them to make a purchase. The present research explored Sproles and Kendall’s eight decision-making styles of consumers (perfectionist and high-quality conscious, novelty-fashion conscious, brand conscious, price conscious, recreational and hedonistic conscious, confused by over choice, impulsive and careless, and habitual and brand loyal) with different demographic characteristics (gender, age, marital status, education, occupation, income, and household size). In this regard, the data of 530 consumers (selected by the convenience sampling method) of Sunich juices in Khuzestan province were collected. Afterward, the data were analyzed by ANOVA and T-test using SPSS software. The results revealed the demographic differences of consumers with different decision-making styles. Finally, the discussion and practical suggestions were presented based on the findings. Keywords: Decision-making style, Consumer behavior, Demographic differences, Sproles and Kendall model Manuscript profile -
Open Access Article
10 - Explaining Model of Attitude towards Advertising in Sporting Goods via Instagram Using Technology Acceptance Model
Atefeh Shekari Sayyed Najmoddin Mosuavi Abdolkhalegh Gholami Chenarestan OlyaThe purpose of this study was to explain the model of attitude towards advertising in sporting goods through Instagram using technology adoption model. This research is applied in terms of purpose and descriptive - exploratory in nature and method. In this study, qualit MoreThe purpose of this study was to explain the model of attitude towards advertising in sporting goods through Instagram using technology adoption model. This research is applied in terms of purpose and descriptive - exploratory in nature and method. In this study, qualitative-quantitative method has been used. So that the qualitative method used in-depth interviews and the quantitative method by a researcher-made questionnaire. The first statistical population of the study Includes professors, experts and experts in sports marketing, marketing experts at Persian Gulf University, Chamber of Commerce and Customs Office of Bushehr Province And the second statistical population were users of the Instagram network. The first statistical sample of the study was randomly selected from 15 to 30 people. The second statistical sample of the study, due to the unknown volume of the population, 384 people were selected randomly and purposefully. The tool used included two open-ended questionnaires and a Likert spectrum questionnaire provided by 384 cyberspace users Simple random method was used. Analysis of the results of this study by structural equation method Done with SPSS and PLS software. The results showed respectively Indicators of benefits, quality of advertising, awareness at social levels, and monetization with Squared 0.94, 0.85, 0.78 and 0.66 Variable changes explain the acceptance of sporting goods advertising. In general, advertising via Instagram as one of the most important sports marketing tools can play an important role in marketing strategies. Manuscript profile -
Open Access Article
11 - Impending of brand equity aspects on creat customers satisfaction and loyalti
Milad Farzin Majid Fani Marzieh SadeghiThe purpose of this study is "the effect of brand equity on consumer satisfaction and brand loyalty in Wood & Paper industry of the Mazandaran Province ". The research method used in this study is descriptive and correlational-structural equation modeling(SEM) techn MoreThe purpose of this study is "the effect of brand equity on consumer satisfaction and brand loyalty in Wood & Paper industry of the Mazandaran Province ". The research method used in this study is descriptive and correlational-structural equation modeling(SEM) technique. Statistical population of this study is all consumers of Wood & Paper industry of the Mazandaran Province that is unlimited their number. 384 samples are selected based on Cochran formula. The data collection tool is a standard questionnaire, and Cronbach's alpha coefficient test is used to assess the reliability. The obtained alpha equals to 0.862 which represents the reliability of questionnaire design. Finally, the data set is analyzed using LISREL software. The results show that there is a significant and positive effect between dimensions of brand equity with consumer satisfaction (except, employee behavior and brand awareness) and brand loyalty (except ideal self- image and brand identity), and customer satisfaction will have a positive and significant effect on brand loyalty, too Manuscript profile -
Open Access Article
12 - Providing a business brand management model based on business process management
Farzaneh Zare MehrjerdiBrand identity is centre of any business, and managing the business process is the key to achieve a distinct consumer identity. In this study, we present a company brand identity model based on business process management. The purpose of this study is an applied study a MoreBrand identity is centre of any business, and managing the business process is the key to achieve a distinct consumer identity. In this study, we present a company brand identity model based on business process management. The purpose of this study is an applied study and is a cross-sectional survey in terms of data collection method. Data were collected using Kondos & Debra (2016) Business Process Management Questionnaire and Bhattacharya and Sen Brand Identity Questionnaire (2003). The reliability of the questionnaire was assessed using Cronbach's alpha, composite reliability and Rho coefficient. Also, convergent validity, divergent validity and HTMT index were used to validate the questionnaire. Statistical population included managers of Golchin Company and 210 people participated in this study through power analysis method. Partial least squares method and Smart PLS software were used to investigate the conceptual model. The results show that the organizational, process, technical and managerial factors have a significant positive impact on the brand identity of the company. Based on the findings of this study, business process management has been found to play a major role in explaining corporate brand identity. Manuscript profile -
Open Access Article
13 - Explaining the Relationship between Spiritual Intelligence and Business Attitude in Students (Case Study: Students of Management and Accounting Department in Velayat University)
Fataneh Baharvand Milad GouranThe purpose of this study was to explain the relationship between spiritual intelligence and business attitude in students. The statistical population consisted of all students of Management and Accounting Department in Velayat University, numbered 500. 217 students wer MoreThe purpose of this study was to explain the relationship between spiritual intelligence and business attitude in students. The statistical population consisted of all students of Management and Accounting Department in Velayat University, numbered 500. 217 students were selected as research sample using Morgan table. Spiritual intelligence (King & Deccico, 2009) and business attitude (Aution et al., 1998) standard questionnaires were used to collect data. This applied research is in descriptive-survey type. Cronbach's alpha test was used to determine the reliability of the questionnaires. In order to confirm the research model, the Structural Equation Modelling was used and Confirmatory Factor Analysis, Pearson Correlation test and Stepwise Regression in SPSS 23 and AMOS 23 software were applied for analyzing the data. The results indicated a significant positive relationship between spiritual intelligence and business attitude. It was also confirmed that there was a significant positive relationship between all aspects of spiritual intelligence and attitude to business; and among the four dimensions of spiritual intelligence, "Existential Critical Thinking" plays a role in explaining students' attitude to business. Manuscript profile -
Open Access Article
14 - Designing a Performance Management Model for Kindergarten Teachers in Central Iran
Molouk Tahmasebi Seyed Ahmad AhmadiThe purpose of this study was to design a model of the performance management of nursery school carers in the central region of Iran, including Isfahan, Yazd and Chaharmahal va Bakhtiari provinces, which was done by qualitative research method and its kind of analysis, MoreThe purpose of this study was to design a model of the performance management of nursery school carers in the central region of Iran, including Isfahan, Yazd and Chaharmahal va Bakhtiari provinces, which was done by qualitative research method and its kind of analysis, By identifying and categorizing categories and themes, from the interview data, a number of components were obtained from managerial performance management that included five components and general categories in the form of a paradigmatic model including individual factors and factors, Organizational conditions and factors regarding the work and activity of coaches: (rules and regulations, organizational structure and culture, financial privileges and rights), conditions and performance of officials, strategy for improving the performance of coaches: (software strategy for issues of freedom and independence of child care centers) and hardware strategy (creating coaching centers for development), outcomes and outcomes (intra-organizational: learning process-learning, Outside the organization: responding to the needs of society), how and The performance management process of nursery school educators (in Isfahan, Yazd and Chaharmahal va Bakhtiari provinces) and the relationships between different dimensions and components of it are reflected. Manuscript profile -
Open Access Article
15 - Presentation of a Brand Equity Model Influenced by Social Media Marketing Activities
Mohammad nafeii Leila andervazh Hamidreza saeedniaThe present study aims to present a brand equity model under the influence of social media marketing (SMM) activities. This study is qualitative research in terms of objective and nature, which was conducted based on the grounded theory (GT) approach. The data collectio MoreThe present study aims to present a brand equity model under the influence of social media marketing (SMM) activities. This study is qualitative research in terms of objective and nature, which was conducted based on the grounded theory (GT) approach. The data collection tools included in-depth interviews. To do this, using the purposeful sampling, 12 experts familiar with the subject (SMM experts and managers of companies active in the area of marketing and virtual companies in Tehran, Iran) were chosen and interviewed. Data were analyzed in the three open, axial, and selective coding stages. The results indicated that there are more than 260 initial codes or concepts from the interviews, 53 concepts, and 26 categories laying in the model, including SMM activities (main phenomenon), transparency of existing rules and standards (ruling bed), support (causal conditions), social responsibility of companies (strategies), managerial-promotional activities, customer-related factors (intervening conditions), and brand equity (outcomes). Manuscript profile -
Open Access Article
16 - Title (English):The Effect of Prospectors and Defenders Strategy on financial distress in Firms Enlisted in Tehran Stock Exchange
najaf najafi Sedighe Tootiyan Esfehani,Abstract: The main purpose of this research is to investigate the effect of futuristic and defensive strategy on financial helplessness in companies listed on the Tehran Stock Exchange. In this study, measuring business strategy from the mixed scoring method is done by MoreAbstract: The main purpose of this research is to investigate the effect of futuristic and defensive strategy on financial helplessness in companies listed on the Tehran Stock Exchange. In this study, measuring business strategy from the mixed scoring method is done by Milz and Snow (2003) and so on to measure financial helplessness is used from Altam justified method. The statistical population of the study includes 131 companies and the study period covers the years from 1389 to 1396. The combined data method and the generalized least squares have been used by analyzing the information. The research show that there is a positive and significant relationship between business strategy and financial helplessness, In other words, in futures companies, financial helplessness is higher, and in companies with a defensive strategy, it decreases. In connection with control variables, the findings showed that the size of the board, financial leverage, company size, company age and loss this year with financial helplessness, there is a meaningful positive relationship and there is a negative and significant relationship between the independence of the board of directors, institutional ownership, the ratio of cash and the current ratio to financial helplessness. Manuscript profile -
Open Access Article
17 - Investigating the environmental factors affecting the ethical marketing system based on the Pierce and Robinson model based on the Islamic-Iranian approach with emphasis on the food industry
Fatemeh noorshargh Hasan Esmailpour Hossein Safarzadeh Behrooz GhasemiDue to the importance of the market and the role of norms and values in controlling it, the present study examines the environments affecting the ethical norms of marketing. Emphasis has been placed on the food industry in Isfahan province. The present study, in terms MoreDue to the importance of the market and the role of norms and values in controlling it, the present study examines the environments affecting the ethical norms of marketing. Emphasis has been placed on the food industry in Isfahan province. The present study, in terms of practical purpose and in terms of nature, is descriptive-predictive of correlational type and is among the field studies. In this research, library method has been used to prepare research literature and Delphi method based on field research and questionnaire tools have been used to collect statistical data. The research questionnaire was compiled based on the components of ethical marketing according to the Iranian Islamic culture based on environments and norms and the validity of the questionnaire by content method by experts and formally by a number of statistical population and statistical method of factor analysis. Confirmed. The reliability of the whole questionnaire was confirmed with Cronbach's alpha of 0.810. The statistical population of this study included 30 members of the scientific board and marketing specialists as experts in the Delphi method and 1660 senior managers, executive managers and managers of marketing and sales of food industry in Isfahan province. The volume of the sample was estimated to be 315 according to the Cochran's formula. In the analysis of statistical data, two methods of descriptive and inferential statistics have been used in SPSS, LISREL and PLS software environments. The results and findings of the data analysis showed that; The organizational environment of the organization had a significant effect on all norms. The internal environment of the organization had a significant effect on all norms except social norms and religious norms, and the remote environment of the organization had a significant effect on all norms except individual norms. Manuscript profile -
Open Access Article
18 - The Impact of Knowledge and personal Values on Consumer Ethical Behavior with an Emphasis on the personal and Situational Characteristics
Mehdi Naeimi Nezamabad Hossein Vazifehdust Mohammad Ali Abdolvand Behnaz KhodayariUnderstanding the behavior of ethically minded consumers creates a valuable platform for the success of producers and marketers. The main purpose of the study is to design a model of ethical behavior of consumers in the food industry in Golestan province. The statistica MoreUnderstanding the behavior of ethically minded consumers creates a valuable platform for the success of producers and marketers. The main purpose of the study is to design a model of ethical behavior of consumers in the food industry in Golestan province. The statistical population of the study consisted of consumers of food industry in Golestan province on an indefinite number. Structural equation modeling used to test the hypotheses using Smart Plus Software. The results revealed that there is a positive and significant relationship between consumer knowledge and personal values with ethical concerns. Based on the results, the personal values of universalism and benevolence are related to ethical concerns. The findings also show that there is a significant relationship between consumers' ethical concerns and their ethical behaviors. Identifying consumers with high personal values of universalism and benevolence and providing ethical products to them will lead to their satisfaction and the achievement of goals. Promoting behaviors such as buying from local stores and consuming organic products, as well as participating in protests and marches against companies without ethical responsibility, will also be helpful. Manuscript profile -
Open Access Article
19 - The Impact of Resource Management and Consumption on Banking Performance by Emphasizing the Moderating Role of Corporate Governance
mir morteza mousavi asgar pakmaram jamal bahrisales hasan ghalibaf aslBanks, as the most important endpoints of our financial crisis, have also become increasingly aggressive. The mission of banks is mainly based on the principle of collecting wandering funds in the form of deposits and on the other hand trying to allocate resources optim MoreBanks, as the most important endpoints of our financial crisis, have also become increasingly aggressive. The mission of banks is mainly based on the principle of collecting wandering funds in the form of deposits and on the other hand trying to allocate resources optimally in different economic sectors so that they can meet government goals. Purposefully use resources collected to achieve sustainable development.To achieve this goal, hybrid regression models have been used as statistical sample for the period of 2012-2018 with the selection of all private banks accepted in the Tehran Stock Exchange. The results of the testing of research hypotheses show that the management of resources and expenses has a significant effect on the operational efficiency of banks. There was also a significant impact of corporate governance on the interaction between cost management and operational efficiency of banks.There was also a significant impact of corporate governance on the interaction between cost management and operational efficiency of banks. Manuscript profile -
Open Access Article
20 - Align business strategies with Knowledge Management strategies
sghar Behboodi shahla sohrabiThe purpose of this research is to provide a model for aligning business strategies with knowledge management strategies. The research method is a descriptive survey from the point of view of practical purpose and in view of the nature of data collection. The statistica MoreThe purpose of this research is to provide a model for aligning business strategies with knowledge management strategies. The research method is a descriptive survey from the point of view of practical purpose and in view of the nature of data collection. The statistical population of the study consisted of all formal and contract staff employed in Saipa companies and Niroo research institute in total of 800 persons. Using Morgan table and Krejcie number of 260 individuals were selected and randomly selected. A questionnaire was used to collect the data. Questionnaire questions include subject variables, explicit knowledge, personalization strategy, coding, differentiation strategy, and cost leadership. Cronbach's alpha method was used to measure the reliability of the questionnaire. Descriptive and inferential statistics, correlation test and structural equation modeling were used for data analysis using Amos21 and SPSS18 software. The results of this study indicate that there is a meaningful relationship between knowledge management strategy and business strategy. Manuscript profile
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