Designing the optimal model for selecting a supplier with a focus on the brand in Sapco (Case study: Danesh Bonyan Milan Chesb Company)

Subject Areas : Marketing

shiva eslami ¹ , alireza sheikh ² , ahmad mahdijoo ³

1 - Department of Business Management, Faculty of Management, Science and Technology, Amirkabir University of Technology, Tehran, Iran
2 - Department of Business Management, Faculty of Management, Science and Technology, Amirkabir University of Technology, Tehran, Iran
3 - Department of Executive Management, Research and Sciences Branch, Islamic Azad University, Tehran, Iran

Received: 2022-02-01 Accepted : 2022-04-06 Published : 2022-12-22

Keywords: Supplier selection, brand reputation, Sapco, Milan Chesb,

Abstract :

In order to present and design the optimal model in the first place, the current criteria for selecting a supplier in Iran Khodro Parts Design and Engineering Company (Sapco) were reviewed.The statistical population of the study included 14 SAPCO experts, who were interviewed. At the end of the interview, while analyzing the research data and findings, conclusions and finally a model was designed. By examining the regression coefficient and the degree of correlation of variables, it was determined that only the components of design and production capacity, quality management systems and financial capacity were strongly and directly related to brand credibility (confirmation of Hypotheses 1, 2, 4, 9).Finally, the coefficient of model determination in this test was estimated to be 0.42%. This means that in the final approved model, 42% of the changes in the manufacturer variable are affected by the variables of brand credibility, design and production capacity, quality management system, financial capacity, etc.Therefore, parts suppliers, including Milan Chesb Knowledge-Based Company, in order to be selected by Sapco as the top supplier, should pay more attention to the approved factors of the model compared to other variables in the article.