Investigating the effect of organizational capabilities on competitive performance with the mediating role of organizational agility

Subject Areas : Marketing

elnaz allaf jafari ¹ , Alireza Rousta ² , Aََhmad Royaei ³

1 - Department of Business Management, Quds City Branch, Islamic Azad University, Tehran, Iran
2 - Department of Business Management, Shahr-e-Qods Branch, Islamic Azad University, Tehran, Iran.
3 - Department of Management, Emirates Branch, Islamic Azad University, Dubai, UAE

Received: 2022-11-14 Accepted : 2023-01-17 Published : 2023-09-23

Keywords: Marketing Capability, Organizational Capabilities, Competitive Performance, Organization agility, resource-based perspective,

Abstract :

The purpose of this research is to investigate the effect of organizational capabilities on organizational performance with the mediating role of organizational agility. The current research is descriptive-survey in terms of method and practical in terms of purpose. The statistical population of the research was 200 employees and managers of Kavirmotor, and 128 people were selected using the Morgan-Karjesi table with a simple random sampling method. The data collection tool was a questionnaire. Data analysis was done with structural equation model and Smart Pls3 software. The results showed that the organizational capabilities have a significant effect on the organization's agility. Organizational agility has a significant impact on competitive performance. Also, organizational capabilities have a significant effect on competitive performance with the mediating role of organizational agility. Dynamic capability does not affect competitive performance. Therefore, the strengthening of organizational capabilities can accelerate the level of reactivity and flexibility of the organization to various developments and lead to the improvement of competitive performance. Also, using new marketing tools and better use of operational elements and giving importance to the skills and knowledge of different departments of the organization can be effective in organizational agility and consequently in improving performance.