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Open Access Article
1 - The impact of social responsibility and perceived quality are the preferred brand in the export of bank branches Amol
Hajieh Rajabi Farjad Iman Ghasemi HamedaniSocial responsibility of an organization for the impacts of its decisions and activities on society and the environment, through transparent and ethical behavior is. The aim of this study was to investigate the influence of social responsibility and perceived quality is MoreSocial responsibility of an organization for the impacts of its decisions and activities on society and the environment, through transparent and ethical behavior is. The aim of this study was to investigate the influence of social responsibility and perceived quality is the preferred brand in the Bank's export Amol. This descriptive study was correlational and the type of applied research. The study population included all Amol export customers that make up the basis of the relationship between Cochran's sampling of 385 randomly selected and validated questionnaire survey was distributed among them. The data were analyzed using structural equation models were used. The results showed that the social responsibility of the bank on perceived quality and brand preference has a significant impact. The effect of perceived quality brand achieved significant brand preference. Manuscript profile -
Open Access Article
2 - Evaluation of Aesthetics and Place Identity
Behnaz Aminzadeh The shortage of theories and research in the field of urban design aesthetics have caused that the creation of beautiful landscape in cities to be regarded as a marginal and selective subject, depending on individual and personal tastes of the c More The shortage of theories and research in the field of urban design aesthetics have caused that the creation of beautiful landscape in cities to be regarded as a marginal and selective subject, depending on individual and personal tastes of the clients and designers. In related literature, the studies about the evaluation of urban aesthetics have been focused on the experts’ opinion about the beauty, and thus people's preferences of urban aesthetics are usually ignored. Galindo’s research (2005) is one of the few studies which establish connections between environmental meanings and urban aesthetics by using the people’s opinion about their environments. He introduces variables such as visual wealth, light, originality, and place memories as the most important variables of beautiful urban landscapes. This study is an attempt to demonstrate the people aesthetic preferences and its relation to the identity of place. In evaluating people’s preferences we are looking for the “beauty in the eye of beholder”, and thus the evaluation is involved in the perception of beauty and the emotion people have for their living places. Four hundred residents of the district of Navab (old and new fabrics) interviewed according to a visual test (Q-sort). The findings show that there is no considerable differences between the criteria regarding beautiful landscape and those involving sense of place; it is also recognized that for both beauty and identity the objective criteria are cited more than subjective criteria by the respondents. In detail, the result of people preferences about beauty can be summarized as below: Objective variables related to the physical appearance of the landscape are more effective than subjective variables such as beliefs and values about the place. The design of the building façade has been the most important criterion in evaluating beauty. Beautiful landscapes are mostly selected from new designed fabric of Navab. There is a public consensus in selecting desirable landscapes. Characteristics of the best three selected landscapes are their clarity of form, function, and structure. They all have a strong social context. The results about preferences for identity shows that: Objective criteria are more notable than subjective ones. Familiarity with place is the important criterion of identity; it obtained the highest rank among other variables. Three higher landscapes which constituted the highest percent of preferences have special characteristics. All are landmarks with distinctive social context and hold clear forms and functions. According to the opinions of residents of both old and new fabrics, the new fabric is more identifiable. Although the reason for this selection is residents’ familiarity with space (place identification instead of place identity) but it demonstrates how much the designed environment (as an expert product), influences the people’s preferences of place. It comes to the conclusion that a professional work holds an inherent value for people. This issue should be regarded by those who participate in designing and making decisions about cities. It seems a participatory place making, supports and enhances the compatibility between built form and the people’s preferences. Manuscript profile -
Open Access Article
3 - Team Design Training: Learning Preferences as a Factor for Identification and Prediction of Students’ Abilities in Design Teams
Babak Khorshidi Omid Dezhdar Saied HaghighiIt is vitally important to recognize the differences in abilities among learners and then adapt training programs to their characteristics in team design training (TDT). According to this background, the present study aims to identify and predict students' team des MoreIt is vitally important to recognize the differences in abilities among learners and then adapt training programs to their characteristics in team design training (TDT). According to this background, the present study aims to identify and predict students' team design ability and its dimensions, content, and process, using their learning preferences (LPs) within the modes of receiving/perceiving information, viz., abstract conceptualization/concrete experience (AC/CE) and processing/internalizing it, namely, active experimentation/reflective observation (AE/RO) in Kolb's Experiential Learning Theory (KELT). In this respect, the self-and-peer assessment (S&PA) outcomes in the design teams indicate a significant correlation between the students' bipolar LPs (BLPs) and their team design ability along with its dimensions, implying that their team design ability can be well predicted from their LPs. It is thus expected that learners who prefer to exploit AC in receiving/perceiving information and AE in processing/internalizing it and those correspondingly choosing CE and AE for the same purposes will have better ability in the content and process dimensions of team design, respectively. Considering the impact of both dimensions and their effectiveness ratio on the overall team design ability, it is concluded that learners who wish to process/internalize information by AE will exhibit higher team design ability. Manuscript profile -
Open Access Article
4 - Urban Park Design in Iran: Investigation of Factors Affecting Users’ Psychological Benefits
Mehraneh Rayatidamavandi Brian Swank Mohsen Faizi -
Open Access Article
5 - Portfolio ranking: using finance technology set in DEA models (Case Study: Tehran Stock Exchange)
A. Davtalab R. MehrjooOne of the most important concerns of investors in financial markets is choosing a share or stock portfolio that is optimal in terms of profitability. To this end, there are many ways in which the stock portfolio has been chosen. The optimal portfolio selection is a por MoreOne of the most important concerns of investors in financial markets is choosing a share or stock portfolio that is optimal in terms of profitability. To this end, there are many ways in which the stock portfolio has been chosen. The optimal portfolio selection is a portfolio management goal. In this dissertation, the DEA technique has been used as a new and reliable way to select the stock optimal stock. In this thesis, the risk of different orders, average returns, return variances, higher torque are considered as output variables. It will also be possible to take into account the priorities for increases in risk ignored by DEA in applied studies but discussed in economic theory. Finally, in this research, 278 companies were evaluated in 50 stock portfolios during the 5-year period, which is evaluated by 3 models, one for higher returns, one for lower risk and one for a combination of these two methods has meant greater returns and less risk. Also, baskets number 6 and 8 ranked best in the first, second and third models. . Manuscript profile -
Open Access Article
6 - Analyzing the Preferences of Knowledgeable Citizens towards Alternatives in Emergency Products: A Study on Alternative Treatment Services in Sylhet City, Bangladesh
A. Latif D. Dam A. Hasan -
Open Access Article
7 - Impact of Product Packaging and Family Communication Patterns on Children and Parents Buying Behavior (Children and Parents Who Go Shopping in Entertainment and Shopping Centers)
M. Miarrostami B. KheiryNowadays, recognition buying behavior of children and their parents is one of the key success factors for organizations. If marketers can identify the factors influencing buying behavior of the child, they will be able to get ahead of its competitors in their MoreNowadays, recognition buying behavior of children and their parents is one of the key success factors for organizations. If marketers can identify the factors influencing buying behavior of the child, they will be able to get ahead of its competitors in their industry, and have a greater share of the market. No doubt, a prerequisite for success in any market is acceptance of products by customers in the target markets. Also, since today's society is moving toward child- prominence, and with the ways of communication such as the Internet, satellite, and rising of children awareness, it can be seen that the role of children in family purchase decisions became more highlight. Therefore, to understand the factors influencing buying behavior of children, and see the impact on parents buying, can be more understanding of the child's behavior as a customer, and based on this, marketers are able to take a larger share of the market, & hence, studying these factors is important . The population used for this study, are children and parents in entertainment and shopping centers and 385 pairs of questionnaires were distributed between children and their parents in these centers, which sampling in each of these centers was done based on stratified simple random sampling method. Also, to analyze the data, descriptive and conclusive statistics, and the software SPSS, and Lisrel were used, and Structural Equation Modeling, used as a multivariate analysis technique, for examining dependence rate of relationships between the variables. The results indicate that the product packaging, influences on unhealthy product preferences by the child. But product packaging don’t influence on healthy product preferences by children, and also the product preferences by children (healthy and unhealthy), don't influence on buying behavior of parents. Also, conceptual attitudes of parents don’t influence on child's perception impression in parents buying decision. While, social attitudes of parents influences on child's perception impression process and child's perception impression process in parents buying decision do not influence on the buying behavior of parents. Manuscript profile -
Open Access Article
8 - Investigation the sudden volatility of stock value of the Tehran stock exchange relying on preferences of investors and quality of accounting information
Mohammad Kheiry Hadi Esmaeilpour Moghadam Vahid DehbashiNowadays, investors consider different factors to choose for investment. The goal of this research is the investigation the influence of the preferences of the investors and the quality of the accounting information on the sudden volatility of the stock market value in MoreNowadays, investors consider different factors to choose for investment. The goal of this research is the investigation the influence of the preferences of the investors and the quality of the accounting information on the sudden volatility of the stock market value in the Tehran stock exchange. The related community in this research are the companies that are membership of the stock market of Tehran on during the period 2004_2014. The analysis of the data was done by using the logit panel econometrics approach. Results show that the quality of the accounting information has a positive and a significant effect on the future sudden volatility of the stock market. Also the results of the research emphasize that significant effect of the preferences of investors on the future sudden volatility of the stock market. In fact the information quality and the preferences of the investors can forecast the future sudden volatility of the stock market value. Manuscript profile -
Open Access Article
9 - Surveying the Users’ Preferences of Urban Public Entrance Spaces with Emphasis on Environmental Criteria Case Study: )Traditional Gardens around the Eastern entrance of Qazvin)
Maryam Qasemi tabar mohammad reza khatibiBackground and Objectives: Planning regardless of the different dimensions of the urban entrances, has caused the aggregation incompatible land uses, scattered and worthless buildings, widespread and soulless streets in the main city entrance axes. Since the urban entra MoreBackground and Objectives: Planning regardless of the different dimensions of the urban entrances, has caused the aggregation incompatible land uses, scattered and worthless buildings, widespread and soulless streets in the main city entrance axes. Since the urban entrance is the first urban space that people deal with and creates the first image of a city among residents and newcomers; therefore, attention to the user preferences of the urban entrance spaces and its qualities with emphasis on environmental criteria is very important and needs to be regulated. Considering the capacity of the traditional gardens around the eastern entrance of Qazvin and the visual significance of the city entrance axis, this research, is specifically looking at the effects of environmental criteria on the users’ selection and preference of the city entrance axis. This research is applied in terms of purpose and in terms of descriptive-analytical nature with matter of survey.Material and Methodology: In this present study, 30 expert questionnaires were distributed in urban organizations and finally, by using Analytical Hierarchy Process (AHP), overall criteria and sub-criteria were weighted and prioritized.Findings: The results show that the most important criteria in terms of urban experts in order to increase the users’ preferences from the urban entrance spaces is related to Readability criterion. Subsequently, the Vitality, Sense of invitation, Individuation, and Environmental Health criteria are respectively in the users’ preferences of the urban entrance spaces.Discussion and Conclusion: The status of each qualitative criteria of user preferences from entrance space in traditional gardens of the eastern entrance of the Qazvin has been surveyed and finally, some suggestions have been made to improve the quality of entrance through entrance sequences. Manuscript profile -
Open Access Article
10 - Perspectives and and behavior of those referring to Tehran Central Fruit and Vegetable Market about the consumption of plastic bags in Tehran
Shabnam Sadegholbayan Nastaran Keshavarz Mohammadi Narges Abdipour Masoud MotassadiBackground and Objective: Consumption of plastic bags, apart from environmental, health and social problems that it creates, leads to many economic consequences. Therefore, this study was conducted to determine the educational status, attitude, preferences and behavior MoreBackground and Objective: Consumption of plastic bags, apart from environmental, health and social problems that it creates, leads to many economic consequences. Therefore, this study was conducted to determine the educational status, attitude, preferences and behavior of those referring to Tehran Central Fruit and Vegetable Market about the use of plastic bags in Tehran.Material and Methodology: The study population of this descriptive cross-sectional study was 1220 men and women aged 18 years and older referring to Tehran Central Fruit and Vegetable Market in 22 districts of Tehran. Sampling method was stratified cluster sampling. Using a valid and reliable researcher-made questionnaire, the research population was randomly selected. Data were analyzed using SPSS software version 16.Findings: The most common consensus about the reasons for the increase in plastic bags in Iran was the ease of use of these bags (56%) and the lack of suitable alternatives (53.7%). The most consensus about the best solution to reduce plastic bag consumption, education and culture (51.3%) and the availability of suitable alternatives (45.3%) and the least consensus about it, proper packaging (0.5%) and increase in production and consumption taxes on plastic bags (2.5%). The majority of people were inclined to receive training as well as to use alternative shopping bags. Overall, the attitude of the participants in the study was good and was reflected in their behavior. The majority of customers (97.1%) agreed that educating the people about the better consumption of plastic bags was the best solution of reducing the consumption of plastic bags followed by 96.1% who agreed with better management systems.Discussion and Conclusion: The high readiness of people to help solving the problem of increasing the plastic bag consumption should be taken into account by managers. It seems that people are not yet properly prepared to accept legal and economic interventions to reduce the consumption of plastic bags and have focused more on more education and easy access. Manuscript profile -
Open Access Article
11 - isual Quality Assessment of Walking Tracks in Natural Recreational Area Using Subjective Approach (Case Study: Ziarat basin, Gorgan)
Sepideh Saeidi Marjan Mohammadzadeh Abdolrassoul Salmanmahiny Seyed Hamed MirkarimiBackground and Objective: Nowadays, landscape would be regarded as one of the main elements of identity, existence, stability of the environment and a connector between the environment and its users. In this regard, landscape and its relationship with people perception MoreBackground and Objective: Nowadays, landscape would be regarded as one of the main elements of identity, existence, stability of the environment and a connector between the environment and its users. In this regard, landscape and its relationship with people perception are very momentous. Analysis of the relationships between visual quality and structural characteristics of landscape is an effective method in cognitive researches. In general, studies which are performed based on the aesthetic criteria of landscape not only are searching about the beauty or excellence of landscapes but also are looking for the users' aesthetic preferences. In this study the goal is to prioritize walking tracks of Ziarat basin from the point of cognitive and aesthetic value by using conceptual approach. Method: For this purpose, field survey of walking tracks was conducted to take photographs and mark the viewpoints. Finally a questionnaire survey was developed to investigate the landscape preference which ordinal classification was used in it. Questionnaires were distributed between 217 of visitors. Data which obtained from questionnaires were analyzed by using SPSS software. Findings: The results showed that the walking tracks of the study area are totally different from the point of visual quality and due to visitor preference, Talambar walking tracks has attached the first priority and Sefid cheshmeh has attached the last priority. Discussion and Counclusion: The results of this paper would lead to introduce preferable walking tracks and special view points and landscape of each walking tracks. The results could also help the managers to develop more beautiful trails, and to design and construct sightseeing places along the trails for visitors. Manuscript profile -
Open Access Article
12 - Presenting a model identification and prioritize for customer preferences in selecting banks and do invest based on grounded theory method and structural equation modeling (case study: Iran’s banking industry)
Maliheh Dorostkar Mohammad Hosein RanjbarThe banking system is a unit of economic system which its aim is absorption of any deposit and its allotment for providing financial demand of any economical activity .Terefore ,Banks holding major part of society funds,have important effect on economic system and influ MoreThe banking system is a unit of economic system which its aim is absorption of any deposit and its allotment for providing financial demand of any economical activity .Terefore ,Banks holding major part of society funds,have important effect on economic system and influence societys economical transaction and relation. At first, a conceptual model was developed for customer preferences following the three stage process of grounded theory method, namely open coding, axial coding, and selective coding. This model was then tested by conducting structural equation modeling using LISREL and SmartPLS. The result of this process was Identification of 11 categories The researcher succeeded in completing 13 deep interviews with banking customers. Thus, the study focused on a large statistical population of bank customers and data were collected from 500 respondents who were selected through stratified random sampling with proportional allocation. A 37-item questionnaire designed by the researchers was used for data collection. Each item of the questionnaire had to be answered based on a likert scale. The results supported the goodness-of-fit of the model, resulting in the presentation of a comprehensive model for customer preferences and do invest in Iran’s banking industry. Manuscript profile -
Open Access Article
13 - Comparing the Effectiveness of Employing Convergent and Divergent Tasks to Improve Iranian EFL Learners’ Writing Skill and Reading Comprehension Ability: Does Gender Matter?
Amirnader Elahi Davood Mashhadi Heidar Valeh Valipour -
Open Access Article
14 - Relationship Between Learning Styles Of Advanced Iranian EFL Learners and Their Achievment
Fatemeh Barzegar Ghaffar Tajalli -
Open Access Article
15 - The Effects of Learners’ Gender on Their Preferences for Corrective Feedback
Elaheh Khorshidi Ehsan Rassaei -
Open Access Article
16 - Identification of Resistance Economics Components in Resiliency Supply Chain of Iranian Automotive Industry
Ammar Feyzi Ehsan Sadeh zeynolabdin Aminisabegh Reza Ehtesham RasiThe present study aimed to identify components of resistance economy index in the resilient supply chain of automotive industry in Iran by fuzzy Delphi technique, weight and prioritize them through the Best-Worst Method (BWM), and assess and rank Iran Khodro, Saipa and MoreThe present study aimed to identify components of resistance economy index in the resilient supply chain of automotive industry in Iran by fuzzy Delphi technique, weight and prioritize them through the Best-Worst Method (BWM), and assess and rank Iran Khodro, Saipa and Pars Khodro Industrial Groups for their performance of using the resilience in supply chains through MAPPAC and QUALIFLEX techniques, and finally aggregate results by Borda technique. The present statistical sample and population consisted of 10 logistics senior managers in automotive companies. Results of screening strategies by a fuzzy Delphi method indicated that a native model had six dimensions and forty-two indices. According to results of weighting supply chain resilience strategy dimensions by the BWM, the Jahadi management was the most important dimension of the supply chain resilience, and then the merit maturity was put in the second place, and the agility, redundancy, flexibility and risk management culture were ranked third to sixth respectively. Indices of each dimension were also weighted and ranked. The automotive companies were then evaluated by the proposed model and through MAPPAC and QUALIFLEX techniques.The results of the techniquies integration by Borda method showed up, Iran Khodro got the first rank; Saipa got the second rank and Pars Khodro got the third rank in terms of supply chain resilience. Manuscript profile -
Open Access Article
17 - Barriers to green supply chain implementation in cement companies
Masoud Haghighi Nojoukambari Sina AbouieMehrizi Moghtadalanam RavanbakhshOne of the most important industries that cause environmental pollution is the cement industry and companies active in this industry. Cement industry in terms of importance, such as steel and petrochemical industries, and always in accordance with national economic and MoreOne of the most important industries that cause environmental pollution is the cement industry and companies active in this industry. Cement industry in terms of importance, such as steel and petrochemical industries, and always in accordance with national economic and development plans and policies contributed to the performance is satisfactory. The present study aimed to identify barriers to GSC implementation by FD, weight and prioritize them through the FBWM and evaluation, ranking of Abeyek Cement Industries, Isfahan and Tehran regarding the performance of using the GSC with MAPPAC technique. The present study is a field research in terms of applied purpose and in terms of data collection. The present article is exploratory because it seeks to identify barriers to the implementation of green supply chain in the country's cement industry.The present statistical sample and population consisted of 12 logistics senior managers in cement companies. Results of screening by a FD indicated that a native model had five dimensions and thirty four indices. According to results of weighting barriers to GSC implementation dimensions by the FBWM, the support & covering was the most important dimension of the GSC, then the Technological was put in the second place, dimensions the economic, knowledge and environmental were ranked third to fiveth respectively.The cement companies were then evaluated by the proposed model through MAPPAC technique. In the present study, the native model of barriers to the implementation of green supply chain in cement manufacturing industries has been designed. Manuscript profile -
Open Access Article
18 - The effect of educational background on students’ color preferences for improving the quality of learning in learning environments (A case study: undergraduate students majoring in computer and architecture in Mashhad)
Hooman Dehvari Iman Mirshojaeian hosseini Seyyed Mahdi Maddahi -
Open Access Article
19 - Prioritizing Customers’ Preferences of Iranian Domestic Flights Using Exploratory Factor Analysis and Confirmatory Factor Analysis
Amin Salimian Noudushan Mozhde Rabbani Shahnaz NayebzadeThe purpose of this study is to prioritize the preferences of domestic flights customers through exploratory and confirmatory factor analysis. This research is practical in terms of its purpose and according to its nature, the applied method is descriptive-survey. The s MoreThe purpose of this study is to prioritize the preferences of domestic flights customers through exploratory and confirmatory factor analysis. This research is practical in terms of its purpose and according to its nature, the applied method is descriptive-survey. The statistical population of that are customers of domestic flights of Islamic Republic of Iran airlines. The research sample consisted of 145 people who were selected by simple random sampling method. To collect data, a standard questionnaire was developed using the 5 options Likert range. Validity of the questionnaire was confirmed through content validity and its reliability was confirmed by the Cronbach's alpha coefficient, which is 0.910. Using exploratory factor analysis using SPSS software, 29 variables that affect the preferences of domestic airline clients were grouped into 7 factors and then they were prioritized by confirmatory factor analysis in LISREL software. The results of this study showed that safety factor has the most impact on the customers' preferences and hobby aspect has the least impact on customer preferences. Manuscript profile -
Open Access Article
20 - ترجیح سبک یادگیری در مترجمان حرفه ای مرد و زن
الهام اکبری امین کریم نیااین مطالعه به بررسی ترجیح سبک یادگیری در میان مترجمان حرفهای پرداخته است. هدف این مطالعه عبارتاست از (الف) یافتن سبک یادگیری غالب در میان مترجمان حرفهای ایرانی؛ (ب) یافتن هر گونه تفاوت معنیداردر ترجیح سبک یادگیری مترجمان از لحاظ جنسیت؛ و (ج) یافتن هر گونه تفاوت معنیدار Moreاین مطالعه به بررسی ترجیح سبک یادگیری در میان مترجمان حرفهای پرداخته است. هدف این مطالعه عبارتاست از (الف) یافتن سبک یادگیری غالب در میان مترجمان حرفهای ایرانی؛ (ب) یافتن هر گونه تفاوت معنیداردر ترجیح سبک یادگیری مترجمان از لحاظ جنسیت؛ و (ج) یافتن هر گونه تفاوت معنیدار میان سبک یادگیریفردی و قابلیت و شایستگی ترجمهی مترجمان زن و مرد بود. برای نیل به این اهداف، 110 مترجم حرفهای از 35مرکز ترجمه در 3 استان جنوبی ایران (فارس، هرمزگان و بوشهر) از طریق نمونه گیری غیراحتمالی انتخاب شدند.دادههای مربوط به سبک یادگیری از طریق استفاده از پرسشنامهی سبک یادگیری هانی و موفورد جمعآوری شد،و قابلیت و صلاحیت ترجمه کردن از طریق متنی آزموده شد که شرکت کنندگان ترجمه کردند. یافتهها نشان دادو در رتبهی بعدی مصلحتگرا ،(Reflector) که سبک یادگیری غالب مترجمان، عبارت از بازتابندهاست، هر چند گروهی که سبک نگرشگر را (Theorist) و نگرشگر (Activist) عملگرا ،(Pragmatist)ترجیح میدادند، عملکرد بهتری را نشان دادند. علاوهبراین، یافتهها هیچ گونه تفاوت یا ارتباط معنیداری را میانANOVA جنسیت مترجمان و ترجیح سبک یادگیری نشان ندادند. در نهایت، نتایج ی یک طرفه نشان داد کهتفاوت معنیداری میان گروهها از لحاظ ترجیح سبک یادگیری و قابلیت و شایستگی ترجمهی مترجمان وجوددارد. برخی دلالتهای تعلیمی نیز مورد بحث و بررسی قرار گرفت. Manuscript profile -
Open Access Article
21 - روش های یادگیری ادراکی وپیشرفت مهارت نوشتن به کمک کامپیوتردرقالب نظریه فعالیت محور
آرزو حاجی مقصودی Parviz Maftoonروش های یادگیری ازعوامل مهمی هستند که به مدرسان درتصمیم گیری اینکه چطوردانش آموزانشان زبان دوم یا زبان خارجه رابه خوبی یادمیگیرند کمک میکنند. اگرچه این موضوع درروانشناسی آموزشی به طورکلی مورد قبول واقع شده است اما تحقیق بیشتری نیازاست تارابطه بین روش های یادگیری ومهارت Moreروش های یادگیری ازعوامل مهمی هستند که به مدرسان درتصمیم گیری اینکه چطوردانش آموزانشان زبان دوم یا زبان خارجه رابه خوبی یادمیگیرند کمک میکنند. اگرچه این موضوع درروانشناسی آموزشی به طورکلی مورد قبول واقع شده است اما تحقیق بیشتری نیازاست تارابطه بین روش های یادگیری ومهارت های زبان رابررسی کند. بنابراین این تحقیق برای بررسی رابطه بین روش های یادگیری ادراکی و پیشرفت مهارت نوشتن شرکت کنندگان پس ازدریافت آموزش به کمک کامپیوتردرقالب نظریه فعالیت محورپرداخت. برای رسیدن به این هدف ، ٦٧ نفر ازدانش آموزان رشته مترجمی زبان انگلیسی یکی ازدانشگهای ایران براساس نتیجه آزمون تعیین سطح آکسفورد به عنوان شرکت کنندگان این تحقیق انتخاب شدند. روش تحقیق رابطه ای بود بااستفاده ازیک امتحان نوشتن قبل ازشروع آموزش و یک امتحان بعدازاتمام آموزش و یک پرسشنامه روش های یادگیری. آموزش مهارت نوشتن براساس یک پلتفرم آموزشی بود که براساس نظریه فعالیت محور طراحی شده بود. نتایج تحقیق نشان دادکه رابطه معناداری بین روش های یادگیری ادراکی شرکت کنندگان و پیشرفت مهارت نوشتن انها وجود ندارد. همچنین نتایج نشان داد که تفاوت معنا داری درمهارت نوشتن شرکت کنندگان با روش های یادگیری متفاوت وجود ندارد. Manuscript profile -
Open Access Article
22 - The study of the vocational intermediate curriculum role in career empowerment of students of low intelligence
Maryam Seifnaraghi Ali Shareatti Eazatollah Naderi Masomah ulsadat AbtahiThe aim of the content study is to examine the vocational intermediate curriculum role in career empowerment of students of low intelligence. The statistical population included all administrative experts in exceptional education department curriculum, professionals of MoreThe aim of the content study is to examine the vocational intermediate curriculum role in career empowerment of students of low intelligence. The statistical population included all administrative experts in exceptional education department curriculum, professionals of vocational intermediate level and teachers of the province (intermediate students of low-intelligence from whom 40, 80 and 93. students were selected as a statistical sample in simple random based on Cochran’s Formula. The study tools was researcher made questionnaire. The reliability was calculated on the basis of Crobach’s Alpha (=0.95) and validity was confirmed according to experienced teachers. Findings showed that contrary to administrative experts and curriculum expertise opinion, teachers who maintain the vocational curriculum of intermediate level has contributed less than expected to general experiences and skills, vocational intermediate level students’ career interests and preferences could not lead to graduates self-sufficiency as well as poor efficiency of the methods for above-mentioned students. Manuscript profile -
Open Access Article
23 - A Study of Relationship between the Preferences Valued System and Social Identity among Students
Hassan Ali Jafari Hossein Mehrdad -
Open Access Article
24 - Evaluating the Preferences of Citizens Regarding the Construction Patterns of Urban Shopping Spaces (Case Study: 15 Selected Shopping Spaces in Tabriz)
Nazanin Farhoodian Akbar Abdollahzadeh Taraf Arash Saghafi Asl Morteza MirgholamiShopping spaces in Tabriz have experienced various construction patterns over time, from the bazaar to the commercial street and in the last two decades, malls. Considering the importance of the position of citizens as consumers of commercial spaces in determining the p MoreShopping spaces in Tabriz have experienced various construction patterns over time, from the bazaar to the commercial street and in the last two decades, malls. Considering the importance of the position of citizens as consumers of commercial spaces in determining the path of development strategies of shopping spaces, the purpose of this research was to evaluate the preferences of citizens regarding the construction patterns of urban shopping spaces. The current research was conducted with field method and case study type in 1401 in the statistical population of Tabriz citizens. Sampling was done randomly and according to the diversity of demographic characteristics, including age and gender. The sample size was obtained by Cochran's formula of 385 people. First, by conducting field studies, Tabriz shopping centers were classified based on eight identified construction patterns. Then, among them, 15 prominent shopping spaces in terms of historical record, functional scale, size and attraction of local residents and tourists in ten areas of the city were selected as case studies. The collected data through the questionnaire tool were analyzed with SPSS software and Friedman's test. The findings of the research show that the five shopping spaces of Valiasr, Lale-Park, Atlas, Tarbiat and Shariati (Shahnaz) have higher priority according to the respondents. People's interest and preference is more towards shopping spaces with the construction pattern of commercial pedestrian street, mall and commercial street. The construction patterns of Shopping Plaza, Underground Development and Market Bridge have not been able to get a good rating. According to the results, it can be said that the the construction pattern of "Pedestrian Street" is highly acceptable due to its integration with the urban context and the possibility of establishing social interactions and combining shopping and recreation. On the other hand, the construction pattern of "Mal" has been accepted by the people because it has been able to fill the void of social spaces to a certain extent and provide various uses to the user in the form of a package. The construction pattern of "Commercial Street" has always been preferred by the people due to the ease of access. Based on the results of people's preferred construction patterns and with a comprehensive look at the advantages and disadvantages of emerging shopping spaces, it can be said, Using the construction pattern of mall independently and isolated from the urban context in a way that has been the focus of urban management in the last two decades; Copying of international examples is considered without any connection with the existing context. In order for today's shopping spaces to be able to properly fulfill their role as an urban space, it is necessary to maintain their connections with original shopping spaces. On the other hand, the pedestrian street and commercial street construction patterns have a high potential to be combined with the mall construction pattern. Therefore, mandating the private sector on the part of the urban management to build shopping spaces in connection with the surrounding urban context through the construction patterns of pedestrian street and commercial street, can repair the gap created in the experience of shopping in the city. Manuscript profile -
Open Access Article
25 - The Study of the Effect of Climate Factors and Thermal Comfort on the Color Preferences of Individuals in Urban Spaces (A Case Study of Mehran City)
Behrouz Salehi Abdulhamid Ghanbaran Ghasem Motalebi Sima FerdosianThe consideration of citizens' color preferences in urban spaces is one of the factors that can lead to satisfaction with urban space. Various factors such as age, culture, and gender have been investigated in studies on the color references of citizens, but the impact MoreThe consideration of citizens' color preferences in urban spaces is one of the factors that can lead to satisfaction with urban space. Various factors such as age, culture, and gender have been investigated in studies on the color references of citizens, but the impact of climate change on the color preferences of individuals has less been investigated. The aim of this study is to determine the effect of thermal comfort parameters (temperature, humidity, wind speed, and thermal comfort) on the color preferences of individuals by choosing cards and urban couches based on warm and cold colors. For this purpose, after studying the literature and extracting the relevant variables and based on the field method, the climate parameters were measured using thermometer, humidity meter and wind tunnel, and the thermal comfort and color preferences were assessed using questionnaire. To measure the color preferences of people, two colored couches were made and colored cards were used in warm and cold colors. Using Pearson correlation method, it was found that in conditions of p<0.005 there is a significant relationship between temperature, relative humidity, wind speed, heat sensation and warm or cold colors preferences in the colored cards and couches. The thermal sensitivity variable with correlation coefficient r = 0.139 had the highest correlation with the warm and cold colors in urban couches and relative humidity with a correlation coefficient r =0.302. The highest correlation was obtained with warm and cold colors in the colored cards. The results of this study, along with other studies, can be a good guide to choosing colors in different climates. Manuscript profile -
Open Access Article
26 - A Study of the Factors Influencing Environmental Preferences in Contemporary Commercial Spaces from the Youth Perspective (A case of Isfahan’s City Center Complex)
Sara sadeghi Bahram Shahedi Bahdor zamani samar haghighi boroojeniIn contemporary time, commercial spaces are increasingly considered quasi-public spaces, acquiring cultural significance as a social ground for youth to shape their identity. As a result, youth emerge as a pivotal demographic influencing both public and quasi-public spa MoreIn contemporary time, commercial spaces are increasingly considered quasi-public spaces, acquiring cultural significance as a social ground for youth to shape their identity. As a result, youth emerge as a pivotal demographic influencing both public and quasi-public spaces, highlighting the imperative for city planners to prioritize the creation of engaging environments for this age group. The present study aims to explore the factors influencing the environmental preferences of contemporary commercial spaces from the youth perspective, with a specific focus on the Isfahan City Center Complex. Employing a descriptive-analytical method, the research adopts a qualitative approach and a case strategy research design. Data collection involves self-examination through semi-structured interviews with open-ended questions and purposive sampling. The interviews, conducted with 20 participants aged 20 to 30 who visited the Isfahan City Center Complex, sought to achieve theoretical saturation. Thematic analysis (TA) technique using Atlas ti.8 Software was applied to analyze the interview data. The findings underscore the influential role of physical-spatial, social-cultural, functional-activity, and individual dimensions in shaping environmental preferences through the youth's perspectives on the Isfahan City Center Complex. Manuscript profile -
Open Access Article
27 - Identifying Style Awareness, Indirect Strategy Use and Preferences of Turkish Student Teachers of English
Muhlise Cosgun ÖGEYİK -
Open Access Article
28 - L2 Writing Feedback Preferences and Their Relationships with Entity vs. Incremental Mindsets of EFL Learners
Shima Vagheei Fariba Rahimi Esfahani Sajad Shafiee -
Open Access Article
29 - The Role of Tendency of Government Preference in an Optimal Fiscal Policy Model in the Presence of Agent Heterogeneity in A dynamic Stochastic General Equilibrium (DSGE) Framework
hamidreza izadiAbstract This paper examines an optimal fiscal policy model in the presence of agents heterogeneous in a dynamic stochastic general equilibrium framework. Therefore, the presence of heterogeneous agents in the model led MoreAbstract This paper examines an optimal fiscal policy model in the presence of agents heterogeneous in a dynamic stochastic general equilibrium framework. Therefore, the presence of heterogeneous agents in the model led to create limitation that will be call government preference. The role of these preferences and tendency of the Government to the poor or the rich group can change the results of optimal policies on the economy. By using a dynamic stochastic general model, the role of government preferences tendency was been surveyed. The results indicate that in these models, the role of government expenditure financing through available taxes in the policymaking system, is partly dependent on the government preferences tendency. On the bases of the results, it is suggested that separating the government preferences and tendency in relation to the poor and the rich. Manuscript profile -
Open Access Article
30 - Separation and Computation of Relative Risk Aversion and Elasticity of Inter Temporal Substitution: Recursive Preferences and Dynamic Programming Approach
reza roshanAbstract The aim of this paper is separation and calculation of the relative risk aversion and elasticity of inter temporal substitution (EIS) by combining the recursive preferences and budget constraint of the consumer. For this mean,at the first, asset portfolio was MoreAbstract The aim of this paper is separation and calculation of the relative risk aversion and elasticity of inter temporal substitution (EIS) by combining the recursive preferences and budget constraint of the consumer. For this mean,at the first, asset portfolio was constituted for Iranian households and by using of the GMM approach and utility function, Euler equations investigated for during the 1357-1393. The results of different models indicate that there is no reciprocal relation between of two parameters and Iranian households tend to stabilize and smooth consumption at different states and times. Based on the results, development of financial markets will be on the agenda of planners, so that small-scale households’ capital can be led through such markets to rebuild the country's infrastructure. Manuscript profile -
Open Access Article
31 - Farmers Preferences to Plant Crops for Bio-Energy production (Case Study: Sugar Beet in north of Khuzestan Province)
Davood Momeni Choleki Reza Moghaddasi Yaghoub Zeraatkish Amir Mohamadinezhad -
Open Access Article
32 - Portfolio selection through imprecise Goal Programming model: Integration of the manager`s preferences
N Mansour A Rebai B Aouni -
Open Access Article
33 - The Effect of Word of Mouth Advertising on Customer Preferences
siyamak farrokhi ali Yavari jafar beikzadThe aim of current research investigation is to investigate the effect of Word of mouth advertising on customer preferences in the industry flour milling companies in East Azerbaijan province respectively. The population of this research is to supply, all buyers to stor MoreThe aim of current research investigation is to investigate the effect of Word of mouth advertising on customer preferences in the industry flour milling companies in East Azerbaijan province respectively. The population of this research is to supply, all buyers to store flour in the province during December 1395, have been referred. Unlimited because of the number of the population, sample of 196 individuals was selected. Collect data, questionnaires. To analyze the data collected, SEM was used for collected data analysis using SPss & Lisrel software's. Findings of the study indicated positive and significant effect of word of mouth on customer’s preferences, Brand associations and brand awareness, positive and significant effect of brand awareness on customer’s preferences. Moreover, in this study the intermediary role of the brand awareness confirmed in the relationship between word of mouth and the customers’ preference in choosing and buying flour brand in East Azerbaijan. Manuscript profile -
Open Access Article
34 - Identifying customer preferences in using e-banking services
M. Shahchra A. Moradi H. Arabi A. Ahmadian
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